Team Processes and Brand Guidelines: A #CMWorld Chat with Amanda Todorovich

Amanda top tweetContent marketing processes can be very complicated. So thanks to Amanda Todorovich who joined us at the recent #CMWorld Twitter chat who walked us through how she created her team and brand guidelines at The Cleveland Clinic.

Hear more from Amanda at Content Marketing World from September 8 – 11 in Cleveland, Ohio when she talks about How Content is Transforming and Integrating Marketing at the Cleveland Clinic.

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.

Q1: How many people are part of your content marketing team? What roles do people have? #CMWorld

A1: I am a one-man team and operation, so me, myself, and I. Hopefully going to be part of a content marketing squad! Excited!  #cmworld
@Marty_Marketing

A1: Team is 20 FTE + 4 contractors + me. We produce on & off-line content for enterprise. #cmworld
@amandatodo

A1: There’s just two of us on the marketing team here & we both have a hand in content development – planning, writing & editing. #cmworld
@iamgiarose

@CMIContent A2 my content team is 2 Content mktg mgrs, 1 smm manager, 1 demand gen writer, and 1 long form writer (we’ve grown!)  #cmworld
@SFerika

A1. Well, now it’s just me as I’m working for myself 🙂  #cmworld
@vegecomgirl

A1: Roles include writers, editors, designers, social media, project managers, print production. #cmworld
@amandatodo

Wow! #cmworld  https://twitter.com/amandatodo/status/613377486466871296
@AmandaSubler

@iamgiarose Sounds like a lot of fun Gia! What’s your favorite kind of content to draft up?  #cmworld
@Marty_Marketing

A1. I’m currently going solo, but I’d say thousands are part of my content marketing team. Hell, without community, I have nothing. #cmworld
@gonztweets

A1: While it may appear that I am a one-man-content-mktg-machine, we have a team of three which is presently a quarter of out staff #CMWorld
@Mr_McFly

A1 Right now, it’s just me. I’m writer, editor, strategist, social media marketer, etc. #cmworld
@martinlieberman

A1:  3 web developers, 2 graphic artists, 2 writers, social media guy, manager,& me. A lot for a library! #CMWorld.  https://twitter.com/CMIContent/status/613377237304250368
@webmastergirl

A1: We have sister teams for #contentmarketing and Content Management and we are sibs with SoMe and email. #CMWorld
@mikemyers614

A1. We have four designated writers (some like myself who also do social and SEM), and a team of three designers.  #cmworld
@KittermanMG

A1: There are 10 of us in the company we all contribute with two leads. #CMWorld
@JakeW12401

Definitely a team! #CMWorld  https://twitter.com/amandatodo/status/613377736053145600
@CMIContent

A1: My team at the @clemetzoo #CCAnimalHouse15 #cmworld http://t.co/LzCtVS99SD
@amandatodo

#CMWorld snack question is a ploy to plan munchies for Sept. conference. #Ivegotyoufiguredout
@webmastergirl

A1 Right now, it’s just me. I’m writer, editor, strategist, social media marketer, etc. But there are two other marketers. #cmworld
@martinlieberman

@CMIContent you mean you don’t eat that one first? #CMWorld  https://twitter.com/CMIContent/status/613377690188578817
@Mr_McFly

@vegecomgirl Thanks… That’s what I’m in it for… it’s all about the community! #cmworld
@gonztweets

A1: There are 3 of us on our content marketing team. We all three share the same rolls, different audiences. #CMWorld
@JamieGoswick

I was just told by my CEO (Cat Executive Officer) that I report into him. Of course, all while he head-butts me for treats 🙂  #cmworld
@vegecomgirl

@Mr_McFly ha! Would “too pretty to eat” be an acceptable response? #cmworld
@CMIContent

My content marketing team is me plus a VA (formatting, publishing, @buffer-ing) and a FB community manager for certain clients #cmworld
@lindadessau

Side note: 1/3 content writers is working freelance. The #entrepreneur spirit is alive and well in the content marketing world!  #cmworld
@Marty_Marketing

A1 my content team is 2 Content mktg mgrs, 1 smm manager, 1 demand gen writer, and 1 long form writer (we’ve grown!) #cmworld
@SFerika

A1: I have a managing editor and copy editor to help make sure we stay on schedule and all content is error free. #CMWorld
@LaToyaReports

@Marty_Marketing It is! More freedom than when I was on a team of 55! I enjoy writing blogs about our contractors successes most! #cmworld
@iamgiarose

Bob from Memphis here. Iced cookies are my weakness. #CMWorld https://twitter.com/CMIContent/status/613376219854192640
@bobhazlett

@Marty_Marketing You’re not a loser! More like a machine! #cmworld
@iamgiarose

A1 I’m a 1 person marketing team for @lastcallusa. I get a little help from my friends (other employees). #CMWorld https://twitter.com/CMIContent/status/613377237304250368
@brooklynnholtz

@CMIContent I prefer too damn good to not enjoy ;-)#CMWorld  https://twitter.com/CMIContent/status/613378322526007296
@Mr_McFly

@iamgiarose It’s nice writing about brands that are doing well. Do you feel self-promotional content is harder to get published? #cmworld
@Marty_Marketing

@gonztweets Agree! The community sparks, inspires and consumes our content #CMWorld
@vegecomgirl

@iamgiarose Aw you are too sweet Gia! #cmworld
@Marty_Marketing

We also have a team mascot. #StuThePenguin #CMWorld http://t.co/We5jWKZJPk
@amandatodo

A1: Everyone has a hand in content marketing here. Mktg manager, 4-5 digital marketers, SM specialists, biz dev, designers #CMWorld
@LeahSophiaa

Q2: How has your department changed since you adopted a content marketing mindset? #CMWorld

@SFerika that’s a solid looking team build. keep up the great work! must be exciting 🙂 #cmworld
@gonztweets

@Marty_Marketing Though I also enjoy creating Slideshares. It gives me a chance to dive into graphics & design. #cmworld
@iamgiarose

.@CMIContent Our #contentmarketing team consists of approximately 3 FT team members and a team of 10+/- go-to writers. #cmworld. Works well!
@CrowdContent

A1. I just joined a new company – our marketing department is at close to 30 ppl and still growing! #ginormous #CMWorld
@eccushing

A2: What department before we adopted a #contentmarketing mindset? We invented one. #CMWorld
@mikemyers614

A2 Marketing has changed overall. Now we all look for content and social media opportunities. New mindset. #cmworld
@martinlieberman

@vegecomgirl Oh yes, can’t forget Patch, my VP of taking breaks and getting fresh air!! #cmworld http://t.co/lQAORz2VMA
@lindadessau

@iamgiarose Slide share is great. My professor used to reference those a lot. I should make one! #cmworld
@Marty_Marketing

A2. It hasn’t, because most places don’t truly “get it” with content. http://bit.ly/1M4AeS0 #cmworld
@tedbauer2003

A2 we grew from me and a SMM manager, to add a content marketing manager; after 9 months were able to grow more. #cmworld
@SFerika

@CMIContent Team vote & someone happened to have this lovely penguin at home! #CMWorld
@amandatodo

A2: In 2013, digital marketing + creative services combined to become Multichannel Content Marketing department. #cmworld
@amandatodo

This #CMWorld  https://twitter.com/martinlieberman/status/613378918754746371
@CMIContent

A2: Not a drop. Every agency I’ve been at has had a content mktg arm even if it was not called by that name. #CMWorld
@Mr_McFly

A2 Content Marketing took more effort than what I was previously doing. I had to start delegating and planning ahead. #CMWorld
@brooklynnholtz

A2: Once I started thinking from a content marketing side, adding hyperlinks became more contextual and less keyword driven  #cmworld
@Marty_Marketing

Just me though technically all our clients do #contentmarketing too 🙂 #cmworld
@CTrevien

@CMIContent A1: 2 analytics folks, a digital manager, a designer and a writer all walk into a bar…. #CMWorld
@CASteward

A2. Content marketing is what we’re founded on, but it pushes us to always think how we can make our work more engaging/accessible #cmworld
@KittermanMG

A2: We anticipate client needs rather than reacting. We’re proactive! #CMWorld @CMIContent
@CoquiContntMktg

A2: We are still in the process of putting together a fine-tuned strategy for content marketing. So not much has changed yet. #CMWorld
@JamieGoswick

@gonztweets Thanks! It’s definitely feeling like a good distribution of work now. 🙂  #cmworld
@SFerika

A2: it’s definitely brought positive collaboration between all departments. The more one does the more another wants to, too! #CMWorld
@EmilyAhlbum

A1. My brain (current marketing department) has come to realize that as long as I can create great stuff and help others, I’m set. #cmworld
@gonztweets

A2: In 2015, my role expanded & we combined digital engagement team w/creative services. #cmworld
@amandatodo

Nice side effect! #CMWorld  https://twitter.com/CoquiContntMktg/status/613379192554520576
@mikemyers614

A2. Prior to going out on my own, my past company understood content for brand, but not necessarily for channels #cmworld
@vegecomgirl

@Marty_Marketing I would think so, but with those pieces, it’s never about getting published, just about showing appreciation 🙂 #cmworld
@iamgiarose215

A2. My brain (current marketing department) has come to realize that as long as I can create great stuff and help others, I’m set. #cmworld
@gonztweets

By 2016, over 80% of marketing firms will rely on content marketing to generate 60% of their backlink portfolio. #linkbuilding #cmworld
@Marty_Marketing

Yes! #CMWorld  https://twitter.com/amandatodo/status/613379002837807104
@EmilyAhlbum

A2. Of course, it’s still a work in progress. However, it’s not just the brand story. Got to get a little deeper #cmworld
@vegecomgirl

@Marty_Marketing I highly recommend it! I just created ours, but haven’t posted anything yet. Two presentations are in the works! #cmworld
@iamgiarose

A2: We stopped thinking/working in channel-specific silos & started thinking strategically about storytelling across the board. #cmworld
@amandatodo

@iamgiarose So are they hosted on the client’s website’s blog? Or where do you post these blog posts #cmworld
@Marty_Marketing

A2. So, I started to incorporate (some) into our e-commerce channel to extend the story & build awareness #cmworld
@vegecomgirl

A2 Company is starting to think beyond selling. More sharing expertise beyond our products and services. #cmworld
@martinlieberman

A2: We are learning so much about how to generate content and what tools to use. & understand our target audience. #CMWorld
@JakeW12401

🙂 #cmworld  https://twitter.com/gonztweets/status/613379345785180160
@AnOrchidInBloom

What terrific insights we’re getting on Q2! So honored to have such a great community! #cmworld
@CMIContent

A2: Offline & online content are coordinated & produced by the same team now. Creates opp to do more w/every story. #cmworld
@amandatodo

A2: Well, they hired me! The goal was to hire a second person so we could start planning & creating solid content. #cmworld
@iamgiarose

A2: I came in right after the reorg. but it appears it was all old-school PR-based, program promotion. #CMWorld  https://twitter.com/CMIContent/status/613378744347070468
@webmastergirl

A2. The data and analytics around which we base all operations are equally important to target and refine content. #CMWorld
@moveo

@iamgiarose that’s definitely a good step forward 🙂  #cmworld
@CMIContent

Same for us. #CMWorld  https://twitter.com/mikemyers614/status/613378898122903552
@JakeW12401

This is great 🙂 Marketers take notes! #cmworld http://twitter.com/amandatodo/status/613379502303916034
@gonztweets

I’ve been working on this, as well, particularly in building community relationships. #cmworld  https://twitter.com/martinlieberman/status/613379545706704896
@AnOrchidInBloom

@Marty_Marketing Well, we’re staffing, so one is geared toward post-grad job seekers & the benefits of leveraging LinkedIn. #cmworld
@iamgiarose

@AnOrchidInBloom I think it’s a challenge at first for newbies. Hard for them to let go of old promotional ways. #cmworld
@martinlieberman

We’ve noticed #contentmarketing teams are generally smaller than the old school marketing teams. Creativity has reach. #cmworld @gonztweets
@CrowdContent

Q3: What are some of the best lessons you have learned from assembling a team for content marketing?  #CMWorld

@Marty_Marketing But, it’s not just your usual reasons surrounding the benefits of LinkedIn. We dug around for interesting stats. #cmworld
@iamgiarose

@CrowdContent @gonztweets Is it fair to say, though, that some people are content marketers without realizing it? #cmworld
@martinlieberman

@martinlieberman @AnOrchidInBloom Yup! Sometimes even for the experienced, their hands are tied.  #cmworld
@vegecomgirl

Additionally, many people are averse to change so they might “wait” to grow a content mktg team. #CMWorld  https://twitter.com/CrowdContent/status/613380194162716672
@Mr_McFly

Some of the best content marketers are great storytellers. Their stories inspire and move people … sometimes to buy. #cmworld
@CTrappe

Coffee acquired, high tweet volume to follow, from the home of #comfest & #ColumbusPride. #CMWorld http://t.co/CVvHKQklFQ
@bendgibbons

A2: Removing siloed depts led to a company-wide CM team, focused on creating informative, useful content for our audience #cmworld
@LeahSophiaa

A3: We keep learning. Latest is being able to describe the difference between #contentmarketing and traditional #marketing #CMWorld
@mikemyers614

A3: When content is your sole focus, the team can take it to a whole new level. We’re more sophisticated in our approach now. #cmworld
@amandatodo

@Marty_Marketing Of course! Always open to adding anyone from the #cmworld chats! 🙂 Here I am: https://www.linkedin.com/in/giaciccone
@iamgiarose

A3 while it’s necessary to start out w/generalists creating content to show its power, you get even better results w/specialists. #cmworld
@SFerika

@iamgiarose I love stats! They help give useful info to various niches #cmworld
@Marty_Marketing

Yes! #CMWorld  https://twitter.com/amandatodo/status/613380499407437825
@CMIContent

@vegecomgirl @AnOrchidInBloom Right. Every company is different, even if best practices can be applied. #cmworld
@martinlieberman

A3. Your content is more than a sales pitch. Get people who understand how to tell a story in all its chapters.  #cmworld
@vegecomgirl

A3: Whiteboards are everything. #cmworld
@iamgiarose

When I look to hire new team members for the #contentmarketing team, I also look for an interest in learning and adapting. #cmworld
@CTrappe

Q3 Coming from a self-taught, small biz marketer: You have to have a plan & you have to communicate that plan excellently. #CMWorld
@brooklynnholtz

@iamgiarose ha! True, true. #cmworld
@CMIContent

Q3. That content is something that warrants direct attention. It can’t just be an aside thought, it needs a plan and strategy  #cmworld
@KittermanMG

A3 and as your team grows, your org may pressure you to have an SME focus; resist! Keep the team focused on what they do best.  #cmworld
@SFerika

A3: Have we learned lessons yes: contents, measurement, need, voice, etc. And we took those & helped create trends. #CMWorld
@Mr_McFly

A3: We live & breathe the data. We know our audiences better. And we use the numbers to drive & justify our decisions every day. #cmworld
@amandatodo

@martinlieberman @vegecomgirl Or no ways. I’m starting from here & there posts and making things more consistent across the board. #cmworld
@AnOrchidInBloom

@martinlieberman @AnOrchidInBloom Yes. If you can capitalize on an opportunity to create a shift, hop on it #cmworld
@vegecomgirl

A3 We are all advocates for our group. Everyone has their own relationships, and can help overall goals. #cmworld
@martinlieberman

agree this is so important! #cmworld  https://twitter.com/CTrappe/status/613380680957845504
@AmandaSubler

@CTrappe Yes! That’s why we’re so focused on the collaboration of marketing & sales #CMWorld
@LeahSophiaa

A2: Discipline + multi-channel quality & frequency matter. #CMWorld
@bendgibbons

A3: You need a mix of jack-of-all-trades. #contentmarketing people who understand #socialmedia, #seo, #content, etc. You can’t silo #CMWorld
@tiffanyiswrite

@Mr_McFly Very true! It’s crazy that some companies are still working on C- level buy-in for content marketing efforts. #cmworld
@CrowdContent

A3. I think our approach became whole – content was the piece we were missing. #CMWorld Jumpin’ in late here!
@NRPersaud

A3.Always have a goal in mind when creating assets/project; project mgment is CLUTCH; have 1 person who will defend the #oxfordcomma #CMWorld
@eccushing

A3: It is critical to share what we learn w/stakeholders across the enterprise. Good, bad & ugly – share the data. #cmworld
@amandatodo

A3: Never be afraid to adapt and change. The marketing world is always changing so be ready to grow and learn and move forward #cmworld
@Marty_Marketing

Stories are absolutely powerful. Preach! #cmworld http://twitter.com/CTrappe/status/613380442176143360
@iamgiarose

@eccushing but that hashtag tho 🙂  #cmworld
@CMIContent

@AnOrchidInBloom @vegecomgirl Same. Three months in and I’m still experimenting and learning. #cmworld
@martinlieberman

A3 and as your content team grows, having your style guide be a living, breathing, collaborative document is key.  #cmworld
@SFerika

A3: Delegate specific projects to the people on your team who are the best at those tasks. Hopefully that makes sense!  #CMWorld
@JamieGoswick

A3: We keep learning. Latest is being able to describe the difference between #contentmarketing and traditional #marketing #CMWorld
@contentidea

@CrowdContent yeah. It’s all about explaining its value in a language they can understand. We can all do that better #CMWorld
@Mr_McFly

When I look to hire new team members for the #contentmarketing team, I also look for an interest in learning and adapting. #cmworld
@contentidea

A3: You need a mix of jack-of-all-trades. #contentmarketing people who understand #socialmedia, #seo, #content, etc. You can’t silo #CMWorld
@contentidea

A3: it’s no longer about promoting your business. You have to provide insights, knowledge and experience to connect @CMIContent #CMWorld
@EmilyAhlbum

A3: We’ve also learned how important it is to have a place for all that #content you create (so people can find and use it). #CMWorld
@mikemyers614

@martinlieberman @gonztweets Absolutely! Particularly writers. They’re often the best content marketers. #cmworld
@CrowdContent

A3: Our team members bring different voices and experiences to the table, making it easier to adapt and create! #CMWorld @CMIContent
@CoquiContntMktg

I appreciate the people who remind me of the correct style. 🙂 #cmworld
@CTrappe

Document, document, document! #CMWorld  https://twitter.com/SFerika/status/613381087272767489
@CMIContent

@martinlieberman @AnOrchidInBloom The learning is definitely ongoing.  #cmworld
@vegecomgirl

A3: Test, test & test some more! Experiment. It’s the only way to continuously learn & grow & optimize your efforts. #cmworld
@amandatodo

.@vegecomgirl So true, yet I still see so many companies leading with the pitch. Romance a girl first, geeze. Lol #cmworld
@LaToyaReports

@mikemyers614 Where is that place for your team (where you keep content so everyone can find)? #cmworld
@lindadessau

A3: Also, involving all departments helps to bring a human face to the brand  @CMIContent #CMWorld
@EmilyAhlbum

We now integrate it with everything we do from PR to SEO.. its become the core of our campaigns.  .#CMWorld   https://twitter.com/CMIContent/status/613378744347070468
@Kathy_Verhoeven

Documentation is most useful when it’s searchable. #cmworld Also: Content is most useful when it can be found.
@CTrappe

@CrowdContent @gonztweets I’m thinking beyond writers. Everyone’s creating content these days. Marketers just use it strategically. #cmworld
@martinlieberman

Do not be afraid to try. Do not be afraid to fail. #CMWorld  https://twitter.com/amandatodo/status/613381274665775106
@CMIContent

@SFerika Do you have a good example of this – or a place to start? I’d be building this kind of thing from scratch. #CMWorld
@brooklynnholtz

@vegecomgirl @AnOrchidInBloom For sure. Never stops. #cmworld
@martinlieberman

@CMIContent A2: Our department hasn’t much changed but conversations have. A constant internal campaign on the impact of content. #CMWorld
@CASteward

@CMIContent A3 we have tons of documentation, and even a demand gen content “recipe” doc with templates/word counts/etc.  #cmworld
@SFerika

Yes! #CMWorld https://twitter.com/tiffanyiswrite/status/613380933400576000
@EmilyAhlbum

@lindadessau Our Content Management system (which we’re still building)… #CMWorld
@mikemyers614

A3: Having leaders at the top “get it” and understand it makes all the difference in the world. #cmworld
@JeremyBednarski

@mikemyers614 Sounds like you’re tweeting from the Arena Grand! #CMWorld
@bendgibbons

A3: Content creation is important but don’t forget about execution and distribution #CMWorld
@LeahSophiaa

@LaToyaReports Some see the pitch as foreplay! Need to change that. Sometimes content teams need couples therapy! 😉 #cmworld
@vegecomgirl

A3: It’s not just about selling or gathering their contact info. You have to prove your worth & gain trust w/ good content first. #cmworld
@iamgiarose

A3: Be ready to make your content useful, helpful, and user driven. Google is penalizing thin and spun content lately  #cmworld
@Marty_Marketing

@CMIContent I will defend that little guy until I die #OGEditor #CMWorld
@eccushing

Absolutely. So true. #CMWorld  https://twitter.com/JeremyBednarski/status/613381499187011585
@CMIContent

Very true! #CMWorld  https://twitter.com/tiffanyiswrite/status/613380933400576000
@CoquiContntMktg

Great point! #CMWorld  https://twitter.com/LeahSophiaa/status/613381586667610112
@EmilyAhlbum

@LeahSophiaa so true content and strategy are nothing without implementation  #cmworld
@thedavepepper

Q4: How do you keep the right people involved? What suggestions / tools do you use to help? #CMWorld

@JeremyBednarski There need to be more who are WILLING to “get it.” It hurts when they don’t. All that potential lost! #cmworld
@vegecomgirl

A3: We need to assemble more @Avengers. #CMWorld
@bendgibbons

@brooklynnholtz CMI shared a good one here: http://epiccontentmarketing.com/wp-content/uploads/2013/08/Pulizzi-Style-Guide.pdf  #cmworld
@SFerika

@Marty_Marketing My team lives by 3 words – useful, helpful & relevant. #CMWorld
@amandatodo

@martinlieberman @gonztweets Great point, totally agree! #cmworld
@CrowdContent

@SFerika @brooklynnholtz here’s also some advice http://contentmarketinginstitute.com/2012/03/create-your-content-marketing-style-guide/ #cmworld
@AmandaSubler

Good words to live and work by. #CMWorld #contentmarketing https://twitter.com/amandatodo/status/613381840565616640
@CMIContent

A4: I believe, at the core of a #contentmarketing team, you need curious people, folks who are hungry for a story. #CMWorld
@mikemyers614

A3. Try to think of at least 2 uses for every content piece you create; have some “emergency assets” ready to roll out at all times #CMWorld
@eccushing

A4: Regularly communicate updates & insights. I send weekly email w/highlights & learning’s to key stakeholders across enterprise. #cmworld
@amandatodo

A4: There is power in numbers. Get all of the stakeholders involved somehow. Set up processes by getting input from all. #CMWorld
@Mr_McFly

A4. Engage them in content development. Make them a part of the creative process.  #cmworld
@vegecomgirl

Those are three good words. #CMWorld  https://twitter.com/amandatodo/status/613381840565616640
@mikemyers614

Love this #CMWorld  https://twitter.com/mikemyers614/status/613382000423124992
@CMIContent

A4: I use email. We don’t have $$ for project management  so I actually have to talk to people! #CMWorld  https://twitter.com/CMIContent/status/613381758667460609
@webmastergirl

A4. Just be careful of too many cooks in the kitchen  #cmworld
@vegecomgirl

A4: Be inconsistent.  Meaning don’t repeat the same stories Be interesting  #CMWorld
@connieurway

A4 as the overall marketing team has grown, recurring editorial meetings + centralized calendars = key for collaboration. #cmworld
@SFerika

A4. The right people are all our people.  We get good ideas from everyone. #CMWorld
@EvanWooton

@CrowdContent @martinlieberman I’d go as far as saying any successful artist ever (founders, singers, etc.) is a content marketer. #cmworld
@gonztweets

A4: I believe in giving everyone a second chance, and for content ideas, I use @buzzsumo. It’s great tool to use #cmworld
@Marty_Marketing

@webmastergirl nothing wrong with that! #CMWorld
@CMIContent

THIS  #CMWorld  https://twitter.com/gonztweets/status/613382175443034112
@connieurway

A4: If a stakeholder isn’t directly creating content, make sure s/he knows why it’s being done & measure affectivity. #CMWorld
@Mr_McFly

A4: Invite people 2 meetings. Sounds obvious but + different perspectives to the conversation. Shouldn’t always just be your team. #cmworld
@amandatodo

@CrowdContent @martinlieberman I’d even change that and go as far as saying the best of the best are CONTEXT marketers, rather. #cmworld
@gonztweets

A4: Simply opening up the door for ideas, communication & collaboration. Client-based employees know problems that need answers. #CMWorld
@EmilyAhlbum

I think Tyrion Lannister is doing alright on his own. @eccushing @CMIContent #CMWorld
@BeantownReview

@gonztweets @CrowdContent @martinlieberman many on our team would agree! #CMWorld
@CMIContent

@CMIContent A3. Lesson- A content marketing is a continuously functioning team so utmost coordination is crucial. #cmworld
@vivektweetsso

Some of the best ideas come from walking meetings, too. Or impromptu ones. “Hey, I had an idea.” #cmworld
@CTrappe

@vegecomgirl Agree 100% There’s so much information and ways to learn. Frustrating when they don’t make an effort. #cmworld
@JeremyBednarski

A4: Regular team calls via @AnyMeeting. @Asana and @SharePoint for project management. @CMIContent #CMWorld
@CoquiContntMktg

@gonztweets @CrowdContent Ooooooh … I like that. #CMWorld
@martinlieberman

A4: This is hard. Everyone loves #content, so wants to be involved. Ask for feedback and hold brainstorms when you need input #CMWorld
@tiffanyiswrite

A4: Set up a team with checks & balances to make sure things are getting done. Still share info with ALL. #CMWorld
@Mr_McFly

@Cerosdotcom lol #CMWorld
@CMIContent

Yes! And as a bonus, you never know where your next great content idea might come from. #CMWorld  https://twitter.com/vegecomgirl/status/613382076939812864
@amymersch

A4: Thank people & share results of their contributions. Don’t just push out the story & let it go. Follow-up is critical. #cmworld
@amandatodo

@CMIContent If you do fail, write about it! Share your story, you never know who needs the same advice! #CMWorld
@EmilyAhlbum

Why did you decide to do weekly updates instead of monthly? #cmworld  https://twitter.com/amandatodo/status/613382027987980289
@LaToyaReports

A4: Gather up your raconteurs, early adapters & those who process info quickly. Let the bake in your brand for a while & voila! #CMWorld
@bendgibbons

My thoughts exactly. Having everyone’s input might be OK with small biz but large corps? Potential disaster. #cmworld http://twitter.com/vegecomgirl/status/613382140923875328
@iamgiarose

Treat your team like your family  #cmworld
@Marty_Marketing

@LaToyaReports Things move too quickly. Too much to share to wait for monthly. #CMWorld
@amandatodo

@JeremyBednarski Yes and that frustration can spread across the business #cmworld
@vegecomgirl

Hey, where’s @BrandedCartoons? Shouldn’t they be making a joke about how some people are just delicious? (I’m not as good at it). #CMWorld
@mikemyers614

Yes! What he said. #cmworld https://twitter.com/gonztweets/status/613382310747095040
@CrowdContent

A4: Standing meetings are awesome! Quick face2face can b super productive. We adopted a few agile methods for content production. #cmworld
@amandatodo

@JeremyBednarski So, sometimes you have to get creative to bend an ear and maybe change their view…somewhat #cmworld
@vegecomgirl

@Marty_Marketing our team is definitely a big family! #CMWorld
@CMIContent

@martinlieberman As many times as you need to…lol #cmworld
@JeremyBednarski

@CMIContent A4. Keeping right people excited and engaged via awesome content n results all the time including top management. #cmworld
@vivektweetsso

Updates should happen when something was just updated. That can be often. #cmworld
@CTrappe

Always helpful to get outside perspective – sometimes you get too wrapped up in your own world! #cmworld  https://twitter.com/amandatodo/status/613382283312021505
@AmandaSubler

@mikemyers614 @BrandedCartoons we even asked a snack related question earlier just for a flaming Cheetos reference! #CMWorld
@CMIContent

@martinlieberman @CrowdContent oops.. did I just coin the term “context marketing” on #cmworld? “Context Marketing Agency” rebrand incoming?
@gonztweets

@amandatodo Yes! Many blog topics have come from a single meeting! #CMWorld
@EmilyAhlbum

A4 my favorite weekly meeting is our blogitorial meeting, which includes our blog owner, SMM manager, PR, me, and our approver.  #cmworld
@SFerika

A4: Frequency of infoshare also depends on how close each individual is to the work. Time is of the essence. Always. #CMWorld
@Mr_McFly

A4. We use Wrike to keep everyone informed on all the projects. Mostly it’s recognizing everyone’s skillsets and assigning off that #cmworld
@KittermanMG

@SFerika Blogitorial. Fun. #CMWorld
@mikemyers614

Q5: What are the components of your brand guidelines? Are there any good examples from others you can share? #CMWorld

@SFerika creative juices must be flowing on overdrive in such meetings! #cmworld
@gonztweets

@mikemyers614 it’s not a fun meeting without a fun name. We all sit and work in the writer’s block… 😉  #cmworld
@SFerika

A4 Talk to them in a way that makes sense. Avoid marketing lingo. #CMWorld
@brooklynnholtz

Q4 sidebar: I was just hired to lead #contentmarketing strategy. What are people’s favorite solutions for editorial calendars? #CMWorld
@tiffanyiswrite

I dig it. #cmworld http://twitter.com/SFerika/status/613383091004948481
@iamgiarose

@gonztweets It’s a great way to ensure the great ideas spread!  #cmworld
@SFerika

A4: Involve people in the creation process and then tell/show them what impact their content has. #cmworld
@JeremyBednarski

@iamgiarose @SFerika we do too!  #cmworld
@CMIContent

Google Drive MT @tiffanyiswrite: What are people’s favorite solutions for editorial calendars? #CMWorld
@lindadessau

A5: Our enterprise brand manager @marydarif is on my team & our brand guidelines are robust. We are constantly adding to them. #cmworld
@amandatodo

A4) We work open concept. Keeps communication alive w/I the team. Ideas are always flowing. Feedback from clients plays a big role. #cmworld
@CrowdContent

@tiffanyiswrite Kapost has one built in, but I’ve most often just used a Google doc for my editorial calendar.  #cmworld
@SFerika

A5: You know, I think @ohiou has great #brand standards (and I feel like I own them, since I paid for part of them) #CMWorld
@mikemyers614

@lindadessau @tiffanyiswrite that’s what we use!  #cmworld
@CMIContent

a5: logo usage, word marks with capitalization incl, voice, tone, colors, image use, etc. Complete with Yeas & Nays. #CMWorld
@Mr_McFly

@CMIContent A5. Color palettes, fonts and style are major components. also the personality of the brand. #cmworld
@vivektweetsso

@tiffanyiswrite I personally love a good ol’ fashioned whiteboard, Google Doc or Trello. #cmworld
@iamgiarose

A5: There are obvious guidelines around logo usage in general, but we have built guidelines for specific things like infographics. #cmworld
@amandatodo

@lindadessau @tiffanyiswrite I was just introduced to SmartSheet, which is pretty sweet #CMWorld
@eccushing

@CMIContent A5 our official brand guidelines are just design focused, with our style guide picking up all the rest.  #cmworld
@SFerika

A5. Both my startup & personal brands’ guidelines: do cool sh*t. make cool sh*t. share cool sh*t. #cmworld
@gonztweets

A5: Our #brand standards include strategy, brand positioning, characteristics, photo/color/font/voice standards. #CMWorld
@mikemyers614

@CMIContent A5. Like brands like Starbucks, Nike, BMW for their guidelines. #cmworld
@vivektweetsso

A4: We share a content calendar for web/pr/social/ad and have a weekly meetings. Want to get them on Slack #cmworld https://twitter.com/CMIContent/status/613381758667460609
@bobhazlett

@vegecomgirl That’s not always easy. Especially if they already think they get it… #cmworld
@JeremyBednarski

A5: Here’s link to infographic guidelines. http://onbrand.clevelandclinic.org/explore-the-guidelines/brand-guidelines/infographics/ #cmworld
@amandatodo

A5: These are a work-in-progress as we speak. We’re partnering with an outside creative agency to fully develop our brand. #cmworld
@iamgiarose

@iamgiarose how has that gone for you so far?#CMWorld
@CMIContent

@amandatodo How did you go about building guidelines for things like infographics? #CMWorld
@amymersch

@iamgiarose @tiffanyiswrite I’m with ya on the whiteboard and Trello 😉 #cmworld
@LaToyaReports

I love, love, love content calendars, but keep in mind that sometimes they have to change. “Don’t pub that today!” #cmworld
@CTrappe

@gonztweets @CrowdContent I think you did! 🙂 #cmworld
@martinlieberman

@CTrappe such a good reminder. Be fluid! #CMWorld
@CMIContent

Summer is upon us so you’ve got time to catch up. @eccushing @CMIContent I’m only interested in #TyrantFX during the week. #CMWorld
@BeantownReview

@CMIContent It’s been great! I geek-out over brand books & guidelines, & I was excited to be able to be part of the process! #cmworld
@iamgiarose

I shared my editorial process here: https://redbooth.com/blog/4-tips-for-managing-your-editorial-workflow  #cmworld
@SFerika

I’d like to know the answer too. Right now, spreadsheets are our friend … Surely there is a nifty tool, though. @tiffanyiswrite #CMWorld
@CoquiContntMktg

THIS  #CMWorld  https://twitter.com/CTrappe/status/613384173894512640
@connieurway

Be structured and nimble. #cmworld @CMIContent
@CTrappe

@JeremyBednarski It’s not and sometimes you need another party to step in to help facilitate…if there’s a chance #cmworld
@vegecomgirl

Very well said @amandatodo #CMWorld #contentmarketing https://twitter.com/amandatodo/status/613381840565616640
@B2BNeha

@amymersch Discussions w/designers, writers & brand mgr. Wrote them & added to brand site. More info coming in next few q’s. #CMWorld
@amandatodo

Ain’t it fun, though!!! :-D#CMWorld  https://twitter.com/iamgiarose/status/613384322226237440
@Mr_McFly

A5: Our more valuable content has specifics but we use our blog as a mix of our company culture & experience @CMIContent #CMWorld
@EmilyAhlbum

Thanks for the example. #cmworld  https://twitter.com/amandatodo/status/613384031917375488
@LaToyaReports

@Mr_McFly @iamgiarose #nerdsunite 🙂  #cmworld
@CMIContent

@CoquiContntMktg @tiffanyiswrite Still developing ours, but we’ve been impressed with @DivvyHQ and @kapost #CMWorld
@mikemyers614

Sometimes content that I estimated to be “run of the mill” ends up being the most powerful and valuable. #cmworld
@CTrappe

@mikemyers614 Love it! Will take notes when developing my “official” brand guidelines based on this golden Tweet of yours 🙂 #cmworld
@gonztweets

Q6: What is the best way to distribute brand guidelines? #CMWorld

@amandatodo What tools do you use for infographic design? #CMWorld
@bendgibbons

Thanks! We’ll check them out. 🙂 @mikemyers614 @tiffanyiswrite @DivvyHQ @kapost #CMWorld
@CoquiContntMktg

Personally, I like all information to be delivered in 140 characters or less. 🙂 #cmworld Not always possible, I know.
@CTrappe

@bendgibbons @amandatodo I think @canva may have tool for that  #cmworld
@thedavepepper

A6: Whatever method of info share is most effective at your company. Hard book, intranet, just make sure EVERYONE gets it. #CMWorld
@Mr_McFly

A6:  #cmworld We have an AMAZING website that houses all brand guidelines. Check out OnBrand: http://cle.clinic/1Lz0Ee6
@amandatodo

@CMIContent A6. Internally every team member should have a copy of brand guidelines. It should be available for easy reference. #cmworld
@vivektweetsso

A6: Early and often. We publish ours on the web (intranet and Internet) so there’s no excuse. Oh, you saw them  🙂 #CMWorld
@mikemyers614

@bendgibbons My in-house team of writers & designers does them all. We did 150 of them in 2014 alone. #CMWorld
@amandatodo

@CTrappe spoken as a true former newsie #30secsoundbite  #cmworld
@CMIContent

A6 As a graphic designer I LOVE style guides. Guidebooks with written examples are also good. #cmworld
@AnOrchidInBloom

@CMIContent A6 having our content style guide as a Google doc made it easy to share with external agencies + freelancers.  #cmworld
@SFerika

@amandatodo The fact that you have infographic design guidelines makes my heart flutter. #cmworld
@iamgiarose

@vegecomgirl And that’s the most frustrating of all…lol. A 3rd party will come in and say the exact same thing and they listen! #cmworld
@JeremyBednarski

A6. Upon becoming a #HootAmb at @hootsuite, I found their reference of brand guidelines via web page particularly useful. #cmworld
@gonztweets

A6. Whatever file share is already used Google Drive, @Dropbox  etc. Format depends but follow content rules. #cmworld
@UXcelsior

@amandatodo @bendgibbons whoa 150? Amazing. #cmworld
@CMIContent

A6. Have a meeting/presentation to go over the changes and then presented link to document on network drive.  #cmworld
@vegecomgirl

A6: OnBrand has become an easy, go-to source for internal users as well as vendors/partners to get assets and answers. #selfserve #cmworld
@amandatodo

Once a newsie always a newsie. 🙂 #cmworld @CMIContent
@CTrappe

@CTrappe That’s always a pleasant surprise. Teaches us to delight when our audience takes us in an unexpected, positive direction. #CMWorld
@bendgibbons

@CMIContent @bendgibbons Goal is 200 in 2015, and we are well on our way. #CMWorld
@amandatodo

I know @AmandaSubler agrees too! #CMWorld  https://twitter.com/CTrappe/status/613385320172630016
@MoninaW

A6. Kept on the server, but having a physical copy around the office can be helpful to flip through #cmworld
@KittermanMG

A6 at Schwab, in addition to a brand guidelines site for internal+external folks, we did an annual agency day too.  #cmworld
@SFerika

A6: Because the previous company I worked for was a large corp with a marketing dept of 55, we had physical, bound books. Amazing. #cmworld
@iamgiarose

What @CMIContent said! @amandatodo #CMWorld
@bendgibbons

A6 bringing together all the marketers and agencies to share best practices was very helpful.  #cmworld
@SFerika

@KittermanMG we’re fans of the tangible. Love that you have a physical copy available too! #cmworld
@CMIContent

@AnOrchidInBloom @JeremyBednarski It’s the worst thing, because it show that they don’t value you or your work in that area. #cmworld
@vegecomgirl

We’ve seen a lot of our clients use style guides that contain all branding information. Tone, purpose, etc. #cmworld https://twitter.com/CMIContent/status/613384789345697793
@CrowdContent

I am fond of this idea. #cmworld http://twitter.com/KittermanMG/status/613385446941454336
@iamgiarose

@EmilyAhlbum @CMIContent Great to share guidelines as part of brand! Audience responds to transparency, human connection #cmworld
@UXcelsior

@iamgiarose almost as good as a warm chocolate chip cookie or Krispy Kreme donut. #CMWorld #NowImHungry
@Mr_McFly

A6: Brand is more than just look & feel or design “rules.” Wish I could tweet every word on this page: http://cle.clinic/1GlNYng #cmworld
@amandatodo

@Mr_McFly @iamgiarose Or a sandwich made of the two… #CMWorld
@mikemyers614

@AmandaSubler @MoninaW I still use many of the skills learned as a newsie. 🙂 #cmworld Deadlines are better…
@CTrappe

A6. Also, a pretty PDF laying down the guidelines are great as well! #cmworld
@gonztweets

@CMIContent @lindadessau Sometimes simple is best. #CMWorld
@tiffanyiswrite

A6: I just need something that I can wave around & thump furiously when someone tries to go off-brand. 😉 #brandnerd #cmworld
@iamgiarose

You ain’t lyin’…#TheBrandIsAPromise #CMWorld  https://twitter.com/amandatodo/status/613385796117098496
@Mr_McFly

A5. Though I don’t get to use either prof. I think @SlackHQ and @trello look like great ways to share #cmworld
@UXcelsior

@mikemyers614 @Mr_McFly @iamgiarose someone please make this happen! #CMWorld
@CMIContent

@amandatodo @CMIContent Impressive. Most impressive. #CMWorld
@bendgibbons

Yes. #CMWorld  https://twitter.com/iamgiarose/status/613385951256125440
@mikemyers614

A6 if you work with partners doing co-branding, make sure your guidelines show what not to do also.  #cmworld
@SFerika

@SFerika Yes, with that fine red line. “Don’t do that upside down logo thing”. #CMWorld
@mikemyers614

@tiffanyiswrite @lindadessau and it’s ease of use. No one will refer to it if it’s clunky. #CMWorld
@CMIContent

A7: @clevelandclinic is built on commitment to delivering excellent patient experience & our brand is BIG part of that experience. #cmworld
@amandatodo

Q7: How important is it that every piece of customer-facing content adheres to the brand? How do you oversee this? #CMWorld

@mikemyers614 and “do not make your own logo combining ours with yours…”  #cmworld
@SFerika

@CTrappe @MoninaW yes!  deadlines were the hardest to adjust to for some strange reason! #cmworld
@AmandaSubler

Worth a read! #CMWorld  https://twitter.com/amandatodo/status/613385796117098496
@CMIContent

@CMIContent @mikemyers614 @Mr_McFly @iamgiarose KFC will do it and they’ll throw some chicken in too. and probably cheese. lol. #cmworld
@JeremyBednarski

Brand guidelines say a lot about the organization itself. Is it easy to understand, accessible or cryptic (be the former)? #CMWorld
@mikemyers614

@mikemyers614 @SFerika we think you meant “orange” line 🙂 #CMWorld
@CMIContent

@JeremyBednarski @CMIContent @Mr_McFly @iamgiarose I think we just crossed a line. #CMWorld
@mikemyers614

A7: If any piece of content goes against the brand it causes confusion or distrust. You must infuse your brand into EVERYTHING #CMWorld
@Mr_McFly

@LaToyaReports Good! It helps keep everyone on the same level. #cmworld
@CrowdContent

A7: Style guide! http://www.bluekaboom.com/search-engine-marketing/developing-a-style-guide-for-your-fun-center%E2%80%99s-social-media-accounts #CMWorld
@bluekaboom

Bookmarked! #cmworld  https://twitter.com/CMIContent/status/613386375010877440
@LaToyaReports

A5: I think it’s most important to include info about what your brand does, who the audience is and what the diff tones are. #CMWorld
@tiffanyiswrite

@CMIContent very important otherwise there is no brand. but you need adaptable guidelines  #cmworld
@thedavepepper

A7: Very important, but as I am the only person designing (outside of the creative team developing our brand) I don’t worry much. #cmworld
@iamgiarose

A7: We take our brand guidelines very seriously & have a dedicated brand manager to support governance. #cmworld
@amandatodo

@Mr_McFly @JeremyBednarski @CMIContent @iamgiarose There it was. #CMWorld
@mikemyers614

@gonztweets we couldn’t agree more!  #cmworld
@CMIContent

@vegecomgirl @AnOrchidInBloom @JeremyBednarski At which point… #CMWorld http://t.co/qSFFb9gRXu
@bendgibbons

A7: Having documented guidelines & our OnBrand site helps provide self-serve guidance. Challenge is building awareness of OnBrand. #cmworld
@amandatodo

A7. Most important. Content defines your company. Literally reputation. Get all employees on board from CSR to CEO. #cmworld
@UXcelsior

Also helps keep the most current version in people’s hands. #CMWorld  https://twitter.com/amandatodo/status/613387057998643201
@mikemyers614

A7: We do educational sessions with diff groups across enterprise – explaining guidelines, showing them OnBrand, etc. #cmworld
@amandatodo

@HealthcareMBA welcome! We’re on Q7 right now. #cmworld
@CMIContent

@CTrappe @lindadessau Cleveland and #CMWorld first. Then you can think costumes 🙂  #cmworld
@CMIContent

A7: But of course, always offenders. We use each one as a teaching opportunity. 🙂 #nightmares #cmworld
@amandatodo

A7: Everything that faces the public affects the #brand, either positively or negatively. Consistency is key. #CMWorld
@mikemyers614

A7. Consistency is key. You can have many tones, but need one voice. We actually have a blog about that http://bit.ly/1Hxae03 #cmworld
@KittermanMG

A6: Depending on your industry & the nature of your brand, you may need to use a subpoena server. #CMWorld
@bendgibbons

@lindadessau @CTrappe ha you beat us to the tweet!  #cmworld
@CMIContent

Q8: What suggestions do you have to encourage your team to share everyone’s content to extend reach? #CMWorld

Even internal things can end up in front of an external audience. #cmworld
@CTrappe

#BeatTheTweet!You’re welcome.#WordsFromTheWhisperer#CMWorld  https://twitter.com/CMIContent/status/613387615866343424
@Mr_McFly

@CMIContent A8 a weekly content sharing email round up is helpful if you don’t have an advocacy platform.  #cmworld
@SFerika

A8: We believe sharing is enabled when things are easy…make it easy for people to tell your story! #CMWorld
@mikemyers614

A8: People have to know content exists to be able to share. My biggest suggestion is communication and smart distribution. #cmworld
@amandatodo

@CTrappe I figured, so much good info 🙂 #CMworld
@Elite_VS

@UXcelsior We’ve got everyone meeting regularly. CSR, Marketing, CEO, Devs — if not f2f, we’re slacking each other always. #cmworld
@CrowdContent

@tiffanyiswrite @iamgiarose LOL and a good eraser! #cmworld
@LaToyaReports

A8 high performers who act as brand ambassadors are valuable assets to any organization. #cmworld
@thedavepepper

A8: We communicate every step of the way in production. Key. The whole team knows when something is finally published. #cmworld
@amandatodo

A8: If you’ve displayed to everyone how valuable content is FOR THEM, they will naturally share it when it’s ready. #CMWorld
@Mr_McFly

A8: Incentivize them, share content and then share it again! #CMWorld
@Elite_VS

A8 listen and give voice to everyone and they will be eager to share  #cmworld
@thedavepepper

A8: Side question: When they do share, how do you get them to not all share at the same time? That’s what we run into. #cmworld
@JeremyBednarski

A8: We’ve done some awesome team building. Goal: everyone feels invested in the content & our collective success. #CCAnimalHouse15 #cmworld
@amandatodo

Absolutely! Make it simple. #CMWorld  https://twitter.com/Marketwired/status/613388300431282176
@CMIContent

Could not agree more Dave @thedavepepper: A8 high performers who act as brand ambassadors are valuable assets to any organization. #cmworld
@HealthcareMBA

A8 Suggest posts for social media. Lead the horses to water … they’ll be more likely to “drink.” #cmworld
@martinlieberman

A8) We have our entire team hooked into Hootsuite so marketing can distribute content when/where appropriate. #cmworld
@CrowdContent

@CMIContent A8: @postbeyond looks like a useful tool for helping team share company content #cmworld
@lindadessau

Missed it. Aah! #cmworld
@hassaankhan

@UXcelsior thanks for stopping by! #CMWorld
@CMIContent

A8: We are proud of our team and make sure they are recognized. People like to share their work if they’re proud of it. @CMIContent #CMWorld
@CoquiContntMktg

When everyone is invested in the story, they want to share it. #cmworld
@CTrappe

@JeremyBednarski But are they all sharing to the same people? If they share to their own networks, that’s okay, right? #CMWorld
@mikemyers614

A8 help them see the value in it not just for the company, but for themselves as reps of your org and their personal brand. #cmworld
@AnOrchidInBloom

A8: Content marketing is a TEAM sport. Nobody can do this alone. Teamwork, trust & efficiency are critical to our success. #cmworld
@amandatodo

@JeremyBednarski Talk about it. Explain why it matters. Screenshot bad examples. #CMWorld
@amandatodo

A7: Depends on nature of your brand. This on brand for @LateNightSlice but my spasm YOUR compliance dept. #CMWorld http://t.co/8Ml2Kll8NM
@bendgibbons

@CMIContent A7: Strong, targeted content inspires everyone to share — no ask required. #CMWorld  https://twitter.com/TBrandStudio/status/613382715908464640
@TBrandStudio

There you go…. #CMWorld  https://twitter.com/amandatodo/status/613388820550057984
@mikemyers614

@mikemyers614 @JeremyBednarski I think it depends on if they all use the same hashtag like #cmworld
@AmandaSubler

@martinlieberman About time we agree during a Twitter chat. 😉 Just kidding, my friend, just kidding. #cmworld
@CTrappe

I must give a big shout out to my AMAZING @clevelandclinic team. They are fab & I’m lucky to have them! #cmworld
@amandatodo

A8: Make your content valuable not only to your prospects but also your company & industry peers – helpful content will be shared #cmworld
@Megan_Marie_T

@mikemyers614 We have a large amount of similar networks. People have made comments that they know when we post stuff…lol. #cmworld
@JeremyBednarski

Yesssssssssss! #CMWorld  https://twitter.com/amandatodo/status/613388820550057984
@MoninaW

@CMIContent A7. It’s very crucial bcoz ur content defines your brand’s personality. #cmworld
@vivektweetsso

We’ll spend the last few minutes asking @amandatodo questions. Ask now! #CMWorld
@CMIContent

@martinlieberman LOL. I’m trying to get you in front of some people. They appreciate it. #cmworld
@CTrappe

@CTrappe You’re wrong! 😉 #cmworld
@martinlieberman

@CMIContent Strong, targeted content inspires everyone to share — no ask required. #CMWorld
@TBrandStudio

@JeremyBednarski Oh. Maybe you can schedule how your folks learn about stuff (and can share it)? #CMWorld
@mikemyers614

@martinlieberman If you disagree with me, I likely also am disagreeing with you. #cmworld
@CTrappe

@CTrappe I agree with that. 🙂 #cmworld
@martinlieberman

@amandatodo Thanks, Amanda. We’ve actually talked about it a few times. It’s a good problem to have… #cmworld
@JeremyBednarski

A8. The only thing I believe about sharing others’ content is a way of building relationships through valuing others. #CMWorld
@hassaankhan

A8 Show how sharing #content leads to improving biz. Did u win clients after they saw content? Open new biz dialogue? Proves value #cmworld
@alexadig

@mikemyers614 I’ve adjusted when I share it…instead of when it first goes out, I’ll wait a few hours. #cmworld
@JeremyBednarski

@amandatodo re: medical advice are there topics or words you can’t use on social in the health field? #cmworld
@thedavepepper

Thanks for joining today, @amandatodo. In a regulated industry, how important is compliant/legal content for you? Big for us. #CMWorld
@mikemyers614

@mikemyers614 I agree. Curiosity leads to interesting stories #CMWorld
@connieurway

How many times do you think it is ok to share the same piece of content? @amandatodo #CMWorld
@Elite_VS

Couldn’t have said it better, @amandatodo! #contentmarketing will always be a team effort. #cmworld  https://twitter.com/amandatodo/status/613388820550057984
@CrowdContent

@Elite_VS @amandatodo good Q.  #cmworld
@thedavepepper

I reshare the same piece of content several times. Leave some time in between. #cmworld
@CTrappe

@thedavepepper Get asked a lot It’s not that hard. Just have to watch giving specific medical advice & avoid sharing personal info #CMWorld
@amandatodo

MT @mikemyers614: @amandatodo, in a regulated industry, how important is compliant/legal content for you? Big for us. #CMWorld
@lindadessau

@alexadig good point! Case studies can be incredibly helpful #CMWorld
@Marketwired

@CMIContent success is the #1 motive! By sharing content, you promote engagement, exposure, sales. Teamwork is key. #CMWorld
@VibeBranding

@Elite_VS @amandatodo As long as it is still relevant and people are connecting it’s okay to reshare. There’s no magic number. #cmworld
@AnOrchidInBloom

@AmandaSubler @CTrappe as in you couldn’t understand why you had weeks to work on something instead of a 6pm deadline? #CMWorld
@MoninaW

@amandatodo information is ok advice – no. got it.  #cmworld
@thedavepepper

@AnOrchidInBloom Thank you! #CMWorld
@Elite_VS

@AnOrchidInBloom @Elite_VS @amandatodo I thought 3 was the magic number. #thatsthemagicnumber #itsasong #cmworld
@martinlieberman

@Elite_VS Depends on how long relevant & if sharing it at the same times on the same channel. Be strategic & use data to tell. #CMWorld
@amandatodo

#cmworld friends, if you are in Chicago, join me at this awesome event at Google. http://events.imanetwork.org/ima-launch-chicago/ 🙂
@CTrappe

@martinlieberman @Elite_VS @amandatodo If we’re getting picky, I would go with 8 or 42. #cmworld
@AnOrchidInBloom

@martinlieberman @AnOrchidInBloom @Elite_VS @amandatodo morning noon and night 🙂 #cmworld
@thedavepepper

@alexadig Also proves value with brand exposure. #cmworld
@CrowdContent

@martinlieberman @AnOrchidInBloom @Elite_VS @amandatodo no magic numbers. Just magical colors. #TeamOrange #CMWorld
@CMIContent

@AnOrchidInBloom @martinlieberman @amandatodo Ok great! It just needs to be relevant. #CMWorld
@Elite_VS

Thanks for weighing in @amandatodo. How do you get experts/doctors you work w to tell you about the exciting things they’re doing? #CMWorld
@tiffanyiswrite

@AnOrchidInBloom @Elite_VS @amandatodo @CMIContent Yes it is! https://www.youtube.com/watch?v=aU4pyiB-kq0 #cmworld
@martinlieberman

@mikemyers614 Our content approach is broad & far-reaching. Just must avoid giving personal med advice. #CMWorld
@amandatodo

I agree to disagree.  One person w/desire to learn about other’s can find multiple content to share #cmworld  https://twitter.com/CrowdContent/status/613389947203006464
@connieurway

Next week, it’s all about content strategy with @meghscase! http://cmi.media/twitterchats #CMWorld http://t.co/tSecxZRhxH
@CMIContent

@CMIContent @amandatodo Great chat! We’d love to have everyone from #CMWorld swing by this Thursday. https://twitter.com/TBrandStudio/status/613382715908464640
@TBrandStudio

See @amandatodo’s work on the @ClevelandClinic Heath Hub: http://health.clevelandclinic.org #CMWorld
@CMIContent

@tiffanyiswrite Share data. Show them content gets reach, gets patients, etc. If know it will help biz, they come running. #CMWorld
@amandatodo

Your team will take you there. #leadership #cmworld #business #Startups http://t.co/YXreNE52c7
@MarketingStream

@CMIContent A8. Every member in the team should understand the value of exponentially. Sharing means more reach. #cmworld
@vivektweetsso

Good stuff today. Tuesday’s feel like Friday with #CMWorld 😉  https://twitter.com/CMIContent/status/613390827390283776
@LaToyaReports

Hear @amandatodo and many other fantastic speakers at Content Marketing World 2015! http://cmi.media/cmw #CMWorld
@CMIContent

@AnOrchidInBloom @martinlieberman @Elite_VS @amandatodo Always bet on 42. #CMWorld
@bendgibbons

We can’t wait to see @JohnCleese’s keynote at #CMWorld 2015. http://ow.ly/OycmW
@ContentWRX

Great advice @amandatodo. Thanks for sharing your insights on #CMWorld chat today.  https://twitter.com/amandatodo/status/613391100091465728
@LaToyaReports

@CMIContent @martinlieberman @AnOrchidInBloom @Elite_VS @amandatodo If it’s good #content, it’s all in pacing & frequency. #CMWorld
@bendgibbons

When selecting #metrics for #contentmarketing, pick one question to answer @j9rossingnol http://bit.ly/1GE9CFB  #CMWorld via @leeodden
@BiswroopDutta

@amandatodo Thanks! It can be tricky to crack the academic mind with marketing, but this will help. #CMWorld
@tiffanyiswrite

@CMIContent @vivektweetsso A8. Secure & motivated ppl will nvr mind sharing content. #CMWorld
@falgunivasavada

Don’t forget: we’re co-hosting the Barenaked Ladies with @CMIContent at #cmworld this year. See you there! http://www.contentmarketingworld.com/pinch-me-yes-barenaked-ladies-are-musical-guests-at-cmworld-2015/
@CrowdContent

There is no content strategy without measurement. Start with what you want to achieve. @lieblink http://bit.ly/1GwVBq3 #CMWorld
@leeodden

@JeremyBednarski can you give them more than one option? So there will be a likelihood not the same link/post will be shared? #CMWorld
@MoninaW

@iamgiarose chat with you soon! #CMWorld
@CMIContent

@CMIContent @amandatodo How can one come up with new content ideas all the time? #cmworld
@vivektweetsso

Now, it’s back to the Wheel of #content.  #CMWorld http://t.co/SHAvXRWmNh
@bendgibbons

Come up with new content by allowing people to go story shopping. http://authenticstorytelling.net/story-shopping/ @vivektweetsso @CMIContent @amandatodo #cmworld
@CTrappe

@vivektweetsso @amandatodo Joe recently wrote about this on @cmicontentinc. http://contentmarketinginstitute.com/content-inc/blog/easy-content-ideas/ #CMWorld
@CMIContent