The Tone and Personality of Content: A #CMWorld Twitter Chat with Ann Handley

Ann Handley photo_revLast week, Ann Handley joined us for our weekly #CMWorld Twitter chat about tone and personality in content. If you ever wanted tips on how to be a more interesting writer or if you are curious how to blend your personality with that of your brand’s, this is the chat for you. 

Hear more from Ann during Content Marketing World during her session on moving from journalist to content marketer.

Let’s get started! Q1: Should your tone or personality vary depending on the medium? #CMWorld

 

A1: What is the difference between the two? @annhandley #cmworld

@NenadSenic

 

I think tone should be as consistent as poss to maintain brand – but whilst considering which audiences exist on each medium #cmworld

@Koozai_Cat

 

A1: Always be your authentic self. Know who you are and what you stand for AND know your audience. #CMworld

@heyheyman

 

A1: Each medium elicits different behaviors. Tone should absolutely support these. #cmworld

@Bonini84

 

A1: Yes! Tone on FB for instance is very different than on LinkedIn. #CMWorld

@SueBrady

 

@CMIContent YES! You’ve got different sections of your audience on different platforms, and “cultural” expectations are different. #CMWorld

@gabbklein

 

A1 your tone is going to vary across platforms, just as your audiences do #cmworld

@SFerika

 

@CMIContent A1: Some mediums require a more casual or fun tone than others. A sales page should have a different feel than a tweet. #CMWorld

@atxcopywriter

 

A1: Tone & personality should be consistent, but format & structure tailored to platform and audience. #cmworld

@suddenlyjamie

 

A1: Personality and tone shouldn’t vary, the delivery of the message will be differ based on the platform #CMWorld

@lttlewys

 

A1: Yes – it should be consistent with your brand, but appropriate for each medium. Develop these personas ahead of time. #CMWorld

@PMItv

 

A1: Your tone should always reflect the medium. Keep the personality consistent, but adjust tone to fit the appropriate channels. #CMWorld

@Erin_E_Palmer

 

A1: Personality should always reflect your brand/be consistent. But I think tone can change. #CMWorld

@mewzikgirl

 

A1: Tone….certainly should adapt to medium, type of content & topic. Personality should probably not change.

@billcush

 

56% of consumers that actively use social media to interact with businesses feel a stronger connection to that business. #SMTlive #cmworld

@sugarsugarcg

 

@CMIContent Most of our @instagram followers, for ex., are younger. The “feel” is more casual, behind-the-scenes, & often fun. #CMWorld

@gabbklein

 

#CMworld A1 definitely, casual tone of FB, Friendly tone of twitter & the professional tone of LinkedIn #SocialMedia is all about tailoring!

@avik_munshi

 

As long as your brand principles are there, tone can be adapted slightly (but not monumentally!) #cmworld

@Koozai_Cat8

2

@SFerika *gasp* We disagree 😉 and Good Morning!! #CMWorld

@lttlewys

 

Interesting — some are saying tone should vary while others say it should be consistent. Thoughts? #cmworld

@CMIContent

 

A1: Personality in content is part of authenticity, I think…and should probably not change. #cmworld

@billcush

 

A1: Your tone needs to be flexible given not only the medium but the audience, as well. #CMWorld

@mikemyers614

 

A1: Tone/voice should vary based on what your audiences look like on each channel. Different channels could mean different fans. #CMWorld

@jasondominy

 

I think your personality or voice is consistent. But your tone changes depending on the platform/customer mindset. @CMIContent #cmworld

@annhandley

 

@lttlewys lol it was bound to happen sometime… 😉 #cmworld

@SFerika

 

@CMIContent Tone can come across differently depending on channel and content type. Always be authentic. #CMworld

@heyheyman

 

Whether tone varies or not, it’s more than Strunk & White. Real tone is speaking the customer’s language, emotions, beliefs etc #cmworld

@PatrickHayslett

 

A1: Tone will vary more depending on topic than platform. #cmworld

@suddenlyjamie

 

@lindadessau Ha! We are still on question #1: Should your tone or personality vary depending on the medium? — And welcome! #cmworld

@CMIContent

 

A1 if your personality is varying across platforms tho, you’ve got brand identity problems imho #cmworld

@SFerika

 

@lttlewys @SFerika Already a fight? 🙂 #CMWorld

@KyleAkerman

 

A1: Re-thinking (or clarifying) my 1st answer – I think tone should change, but personality stay pretty consistent #CMWorld

@atxcopywriter

 

@CMIContent indeed it has to. Eg: reported yesterday makes sense online, but not print. Above/below mks sense print, not online #cmworld

@nashpd

 

@CMIContent Jumping tone is confusing for you AND the reader. Find one you and be consistent #cmworld

@NickKellet

 

@RavenJon My friend @AshleyBalstad is chatting #ideaschat on http://t.co/I8SdpTwqAV, and there’s #cmworld on air too http://nurph.com/cmworld

@Nurph

 

@CMIContent People also have different definitions for tone and voice. #itscomplicated #CMWorld

@mikemyers614

 

A1a: Brand consistency is important, but your medium changes how you talk as your brand. #CMWorld

@SueBrady

 

@atxcopywriter agreed! #CMWorld

@Koozai_Cat

 

@mikemyers614 I agree – depends on the definition of “tone” #cmworld

@suddenlyjamie

 

Q2: How do tone and point of view relate? How are they different? #CMWorld

 

I was just thinking the same thing >> @mikemyers614 People also have different definitions for tone and voice. #itscomplicated #CMWorld

@CMIContent

 

 “Voice” is one of those literary terms that can sound high-minded. But it’s simply an expression of your personality/POV. #cmworld

@annhandley

 

A1: Tone – consider the mindset divide where tone should reflect the medium. #cmworld

@katzinbound

 

Yes, we use different mediums to reach different audiences. The same tone doesn’t register with every audience. #cmworld

@PUBPRESS

 

@martinramirezit Welcome to #CMworld You’ll definitely enjoy the brainstorming session!

@avik_munshi

 

@CMIContent I like what @Erin_E_Palmer said. Like me personally: my personality doesn’t change, but my tone varies by environment. #cmworld

@gabbklein

 

A1: Tone should vary. Each persona at different stages will demand a different message to understand your value prop. #CMWorld

@martinramirezit

 

A2: Tone is your voice. Point of view is your opinion. Know your audience. Be consistent. Be authentic. #CMworld

@heyheyman

 

A2: Tone is the sound of the point of view, or how it is communicated. #CMWorld

@jasondominy

 

A1: I agree with most of these answers: consistency is key. I believe personality should still shine through, even in B2B #CMWorld

@AlexRobMont

 

I think your personality is who you are, so not so easy to change. Tone on the other hand, can vary by platform. #CMWorld

@JeremyBednarski

 

@Koozai_Cat @Koozai_Cat Just realized a bunch of other people said that before I did 🙂 #CMWorld

@atxcopywriter

 

A1. Core essence is the same, but just like people, it may be expressed differently based on context. (e.g., work v. party) #cmworld

@carmenhill

 

It should always support the behavior that each platform elicits. Personality should remain consistent. Tone shouldn’t. #CMWorld

@Bonini84

 

@KyleAkerman Bwahaha!! Nah, @SFerika & I like to debate 😉 then she gives me cookies!! #CMWorld

@lttlewys

 

Tone is the way your point of view or message is interpreted, and sometimes misinterpreted! Be casual when appropriate #cmworld

@Koozai_Cat

 

@lttlewys @SFerika Makes it more interesting when that happens #CMWorld

@atxcopywriter

 

Am I the only one that fears the word & tactic of “persona” is starting to de-personalize & contradict itself? #cmworld

@PatrickHayslett

 

A2: POV is what you say, tone is how you say it. #CMWorld

@mikemyers614

 

A2: I think tone is how you say something; point of view is what you say. #CMWorld

@AlexRobMont

 

#CMworld I think the point of view is related to tone, whether it’s meant to inform or sale or whatever the motive is tone needs adjustment

@avik_munshi

 

@lttlewys @KyleAkerman exactly 😉 #cmworld

@SFerika

 

A1: Point of view is a position on a topic…tone is the method of delivery of that POV. I can deliver a POV in multiple tones. #cmworld

@billcush

 

@atxcopywriter still a good point! 🙂 #cmworld

@Koozai_Cat

 

A1. Tone should vary more by audience than medium, yet the message should be consistent! Your personality is you! Why change? #CMWorld

@vegecomgirl

 

A2: POV is the foundation and tone is the presentation layer. Speaking of layers, POV is the cake and tone is the frosting. #CMWorld

@mewzikgirl

 

@CMIContent It shouldn’t vary to the point of inauthenticity, but how you write should take context into account #CMWorld

@atxcopywriter

 

.@martinramirezit see what you’re getting at, except does the tone actually change or is it the message? RE: stages, personas #CMWorld

@tsledzik

 

A2: Tone is objective. It’s simply the voice used to present your thoughts. POV is exactly that: Opinion. #CMWorld

@Bonini84

 

Smart >> @mikemyers614: A2: POV is what you say, tone is how you say it. #CMWorld

@CMIContent

 

@lttlewys @KyleAkerman which reminds me, I’m making my chocolate shortbread cookies for #cmworld in September.

@SFerika

 

A2 @CMIContent Point of view is your opinion, while tone is how you put your PoV across #CMWorld

@Vishipedia

 

@alexrobmont Well said. Too many businesses forget that it’s okay and even helpful to have a human voice (real people) #CMWorld

@wjinca

 

A2: tone can change, depending on the context/content but your point of view is typically something unchanged #cmworld

@ei_sarah

 

Spot on @lttlewys @heyheyman Acknowledge your value & never compromise for that! #CMworld

@eksays

 

A2: Tone is the difference between ending a sentence with a period or an explanation point. Punctuation changes the tone! (See?) #CMWorld

@Erin_E_Palmer

 

.@PatrickHayslett we carry it over from our product dev backgrounds. Is it losing relevance from a #marketing perspective? #CMWorld

@martinramirezit

 

Ideal MT @atxcopywriter: @CMIContent It shouldn’t vary to the point of inauthenticity, but take context into account #cmworld

@lindadessau

 

Playing catch-up! Get info on #contentmarketing is found at #CMWorld! Happening now! Join in!

@vegecomgirl

 

@SFerika Now you’re just making us all hungry 🙂 #cmworld

@CMIContent

 

A1: I ought to be able to deliver a point of view in multiple tones depending on the medium. #cmworld

@billcush

 

@SFerika @lttlewys @KyleAkerman No snickerdoodles? #cmworld

@CarlaJohnson

 

A2: POV = the point you’re trying to make. Tone = how you access emotional triggers. #cmworld

@suddenlyjamie

 

“Tone” is often a vehicle for empathy — so, it’s adjusted to different situations. #cmworld

@annhandley

 

@CarlaJohnson @SFerika @lttlewys @KyleAkerman Mmmmmm … Snickerdoodles #cmworld

@suddenlyjamie

 

@NickKellet Hi Nick! Glad to “see” you today 🙂 #CMWorld

@KyleAkerman

 

@lttlewys @KyleAkerman @SFerika I need to get in on that debate to get some cookies! LOL #cmworld

@vegecomgirl

 

A2: My point of view should have a different tone in a WSJ OpEd than in a Podcast on my own web site, no? #cmworld

@billcush

 

@CMIContent I figure bringing cookies will incent my tweeps to find me! 😉 #cmworld

@SFerika

 

A1: Tone & personality should stay same, but pay attention to the natural language on different platforms, & adapt. #CMWorld

@LiveWorld

 

@gabbklein @CMIContent It isn’t always a major change, but a conversational tone can be different than an informative one. #CMWorld

@Erin_E_Palmer

 

Point of view is more than what you say. It’s the perspective and empathy that enlightens you on what to say or not say #cmworld

@PatrickHayslett

 

@annhandley Where were you (and CMI Twitter chats) when I needed you in college English class? 🙂 #cmworld

@CarlaJohnson

 

Q3: What if you don’t consider yourself a funny person? Should you attempt humor in your work? #CMWorld

 

@CMIContent I don’t know if this is a question answerable in the length of a tweet, haha #CMWorld

@atxcopywriter

 

For example, your voice might always be friendly and fun, but you’d avoid a cheeky tone on your customer service pages. #cmworld

@annhandley

 

A3: Humor is hard. I’m sure someone famous said that. #CMWorld

@SueBrady

 

@CarlaJohnson @KyleAkerman I make lovely snickerdoodles but I seem to mostly know chocolate fiends… *looks at @lttlewys* #cmworld

@SFerika

 

@SFerika @CMIContent They better be ORANGE chocolate cookies! #cmworld

@CarlaJohnson

 

@lttlewys @SFerika “I did it all for the cookie.” #CMWorld

@KyleAkerman

 

A2. I’d say “tone” is the MINDFUL way you relate your point of view. Or the thoughtless way if you don’t think it through first #CMWorld

@jgombita

 

@PatrickHayslett Personas are fictitious groupings, so I think the stage was set so to speak. #CMWorld

@tsledzik

 

A3: Humor is tricky because it is not universal. Don’t be afraid to be edgy – good test is asking would your grandma approve? #CMWorld

@heyheyman

 

A2: Tone is the difference between ending a sentence with a period or an exclamation point. Punctuation changes the tone! (See?) #CMWorld

@Erin_E_Palmer

 

 

A2. Tone has to do with your delivery. POV is expressing your interpretation, understanding & expertise. #cmworld

@vegecomgirl

 

A3: Humor is a means for connecting with your audience. There are many other ways to draw empathy and connect. Play on strengths. #CMWorld

@Bonini84

 

A3 Funny and humor are subjective. I don’t think you can have a great brainstorming session without humor. Let others help add it #cmworld

@CarlaJohnson

 

@CMIContent whatever you do must come naturally. Do what you love. Be yourself. It shows. #cmworld

@nashpd

 

@heyheyman So true – what’s funny to one may not be funny to some. #cmworld

@lindadessau

 

A3: If you aren’t a funny person; I’d stay away from humor in CM. It can work, but it can backfire just as easily. #CMWorld

@AlexRobMont

 

A3: No. If you don’t believe you’re funny, you’re probably right. 🙂 #CMWorld

@mikemyers614

 

Ugh, auto correct is killing me today! Switching to the desktop. #CMWorld

@Erin_E_Palmer

 

@Bonini84 Yes but humor is tricky – it’s not universal. #CMworld

@heyheyman

 

You can do it! > “Just remember that Dumbo didn’t need the feather; the magic was in him.” — Stephen King LOL @CarlaJohnson #cmworld

@annhandley

 

@carmenhill @lttlewys @KyleAkerman I think this IS a good strategy… 😉 #cmworld

@SFerika

 

A3. Humor is tricky, but can be v. effective way to humanize brand. If you’re not funny, find others who are. Like @timwasher 🙂 #cmworld

@carmenhill

 

A3: I don’t think anyone should ever “try” to be funny. Rather … try too hard. It’s too easy to sound artificial #cmworld

@billcush

 

.@PatrickHayslett two very important concepts. #CMWorld

@martinramirezit

 

A3: Humor isn’t easy, but can be SO effective. I’d say to test the waters slowly. #cmworld

@suddenlyjamie

 

A3. Don’t force the funny. Let it come natural. I think folks can see when someone is trying too hard. #CMWorld

@vegecomgirl

 

@Koozai_Cat thanks 🙂 #cmworld

@nashpd

 

A3: Only if it fits with your brand and you think you can pull it off. It’s worth trying to see if it works for you! #CMWorld

@PMItv

 

A3 @CMIContent if you’re not a funny person, humor used in your work may backfire #CMWorld

@Vishipedia

 

@billcush Does humor fit into your brands voice/messaging authentically or is it forced? #CMworld

@heyheyman

 

@carmenhill We are such big fans of @timwasher. Very funny guy! #cmworld

@CMIContent

 

Use of humor depends on the goal. Good for branding & early sales funnel. Can be detrimental when you come closer to closing a deal #cmworld

@PatrickHayslett

 

A3: And don’t think/humor as having to be totally unique. Best jokes = simple: combining 2 unlikely truths in a new way. #cmworld

@suddenlyjamie

 

A3: Humor is even trickier online where you don’t have visual cues. Sarcasm really doesn’t come across well. #cmworld

@ScottLum

 

@AlexRobMont Yep. That’s another way of putting it! #cmworld

@annhandley

 

Agreed. Humor overkill sometimes MT @vegecomgirl A3. Don’t force the funny. Let it come natural. #cmworld

@RtMixMktg

 

@NickKellet @CMIContent There once was a man from Nantucket… OOPS #CMWorld

@vegecomgirl

 

A3. @SueBrady Sadly you have to “famous” for people to enjoy your sense of humour; a lot to be changed but still exciting times. #CMworld

@eksays

 

That just feels awkward: @vegecomgirl Don’t force the funny. I think folks can see when someone is trying too hard. #CMWorld

@CMIContent

 

@CarlaJohnson @CMIContent they’re usually chocolate shortbread w/pistachio or toffee candy on top. Sooo tasty! #cmworld

@SFerika

 

@KyleAkerman You too #cmworld

@NickKellet

 

@wjinca @AlexRobMont Agreed! A more personal approach is always preferable to one that seems overly corporate #CMWorld

@atxcopywriter

 

@CMIContent tone affects reader’s imagination and emotion. POV is a function of your bias or business objective #cmworld

@nashpd

 

A3: Humor can really help to humanize a brand on social media and increase engagement, but it can’t be forced. #CMworld

@sugarsugarcg

 

A3 Authenticity > funny. If humour is important then get someone in who is funny. Be real – always! #CMWorld

@webber_karen

 

@tracibrowne @ScottLum WTB sarcasm font #notcomicsans #cmworld

@SFerika

 

A3: Nope. Don’t force it. You can tell if someone is forcing vs. Someone who comes off funny. #CMWorld

@21RockinCowgirl

 

@heyheyman Right. It should not be forced. It should be part of what the brand wants to communicate authentically. #CMWorld

@billcush

 

@CMIContent Yeah like my “Nantucket” tweet LOL! I think dance breaks work better. Even if you’re bad at it, it’s still FUN & FUNNY #CMWorld

@vegecomgirl

 

@SFerika @CarlaJohnson @lttlewys Do you like little blasts of sugar? I’m bringing Smarties to #CMWorld.

@KyleAkerman

 

@annhandley Love it! #cmworld

@CarlaJohnson

 

A3: Also, you can’t be funny to your audience unless you really (REALLY) understand their world. #cmworld

@suddenlyjamie

 

I think humor is hard if you aren’t funny. But “enjoyable” is easier to manage. @CMIContent #cmworld

@annhandley

 

A3. even if you’re not a funny person, being able to have a sense of humor about your brand is important #cmworld

@ei_sarah

 

@billcush Love the A word. Authenticity. #CMworld

@heyheyman

 

Good call on brand fit > MT @PMItv A3: Only if it fits with your brand and you think you can pull it off. It’s worth trying… #CMWorld

@mikemyers614

 

@vegecomgirl @CMIContent How many content marketing folk does it take to change …. #cmworld

@NickKellet

 

That said, humor is doable if you find the talent to help. As always, good content is more about brains than budget! #CMWorld

@annhandley

 

Ha! MT @vegecomgirl: I think dance breaks work better. Even if you’re bad at it, it’s still FUN & FUNNY #CMWorld

@lindadessau

 

@KyleAkerman @SFerika @lttlewys Yes! #sugaroverload #cmworld

@CarlaJohnson

 

A3. @heyheyman @billcush Trying to be funny is totally different to be genuinely funny. Trying that just makes you look rather odd. #CMworld

@eksays

 

@KyleAkerman @CarlaJohnson @lttlewys my fave candy is junior mints, frozen. so yummy. And green tea kit kats. #cmworld

@SFerika

 

Kindness and consideration are v human traits which some brands (appear to) lack online #CMworld

@Koozai_Cat

 

@tracibrowne @ScottLum online sarcastic reads as snarky. Ppl don’t want to talk to snarky – or buy from them #cmworld

@eccushing

 

A3: “Funny” doesn’t have to elicit LOL. A knowing nod/grimace is all you need. #cmworld

@suddenlyjamie

 

Agreed! @timwasher is funny but also substantive. cc @CMIContent @carmenhill #cmworld

@annhandley

 

@ScottLum Ooh, in most cases, I would avoid sarcasm anyway. Being negative can always come back to bite you. #CMWorld

@gabbklein

 

Humor used without being circumspect can backfire anyway @CMIContent. Look at the Justine Socco incident #CMWorld

@Vishipedia

 

@eksays @heyheyman Indeed. #CMWorld

@billcush

 

A3: It’s not about whether or not YOU are funny. Is your brand funny? If so, figure out a way to make it work. #CMWorld

@Erin_E_Palmer

 

@billcush If you’re getting published in the WSJ OpEd section, nice going! #CMWorld

@atxcopywriter

 

@SFerika @tracibrowne Similes are good for IMing sarcasm but you can’t use them for business #cmworld

@ScottLum

 

Q4: Are there ever times when humor is not appropriate? #CMWorld

 

“@ei_sarah: A3. even if you’re not a funny person, being able to have a sense of humor about your brand is important

@nashpd

 

@TeddyHK Not sure but the few pieces I’ve published have been pretty well received. #CMworld

@heyheyman

 

“…if we have to talk about authenticity, we have a problem as it should surely be self-evident in what we say & do.” c @heyheyman #CMWorld

@jgombita

 

@carmenhill @SFerika @lttlewys @KyleAkerman Are we supposed to bring baked goods? Noted #CMWorld

@atxcopywriter

 

A4: Good gods of content marketing, YES. Sometimes humor is NOT the way to go. #cmworld

@suddenlyjamie

 

@annhandley @CMIContent In my heart, I know I’m funny! #cmworld

@JonMikelBailey

 

A3: You really need to know your audience and what their brand of humor is. Promote authenticity, not edginess #CMWorld

@katzinbound

 

A3. I think friendly will win out in the long run over funny- esp if you’re not actually that friendly #cmworld

@eccushing

 

A3: You really need to know your audience and what their brand of humor is. Promote authenticity, not edginess #CMWorld

@katzinbound

 

I just realized I’ve been forgetting the “A3” to respond to, say, “Q3.” SORRY. I am terrible at following directions. #cmworld

@annhandley

 

A4 I usually don’t appreciate humor in a bad customer service situation… unless it’s coming from me 😉 #cmworld

@SFerika

 

A3: Comedy is a learned skill– and not an invaluable one for the skill set. #CMWorld<a< a=””> HREF=”http://twitter.com/Erin_E_Palmer” TARGET=”parent”>@Erin_E_Palmer</a<>

@VinceSkolny

 

A4: Do not use humor to promote your brand during times of tragedy. Ever. Ever. #CMworld

@heyheyman

 

@atxcopywriter For some reason, they don’t want to publish my “funny” pieces. I guess I am trying too hard to be funny. #CMWorld

@billcush

 

@JonMikelBailey Well, looks aren’t everything. (HA!) cc @CMIContent #cmworld

@annhandley

 

A4: For sure! I like to laugh more than anything, but sometimes it just is not appropriate to joke. Empathy and caring always work. #CMWorld

@Erin_E_Palmer

 

Definitely! > @NickKellet: MT @annhandley As always, good content is more about brains than budget! #CMWorld

@Engagenewmedia

 

A4: When a customer is upset, humor is not the answer. That only belittles their pain. #cmworld

@suddenlyjamie

 

@CMIContent tone depends on the occasion and the audience. Reader first! #cmworld

@nashpd

 

@CMIContent Probably not – bad humor is risky. But I think you can have lightness and personality without risking bad jokes #CMWorld

@atxcopywriter

 

@ScottLum Especially in text. Maybe video content would be better because you can capture tone, facial expressions, etc. #CMWorld

@KyleAkerman

 

A4: I don’t think humor is always appropriate. A dash of seriousness works too. Should be well balanced. #CMWorld

@AlexRobMont

 

@atxcopywriter @carmenhill @lttlewys @KyleAkerman AS a rule of thumb, I *always* bring baked goods #cmworld

@SFerika

 

@NickKellet @CMIContent Why did the content marketer cross the road? To get to the punch…line! #cmworld http://t.co/HRn0tQnuX0

@vegecomgirl

 

A4: Many brands would say humor isn’t appropriate at all (ever). Often more of a struggle to inject some #cmworld

@RtMixMktg

 

A4 Humor is rarely a good idea if it is someone else’s expense, a costly gamble for sure! #cmworld

@JonMikelBailey

 

A4 Never use humor at the expense of the customer #cmworld

@tracibrowne

 

Humor sure backfired on Kenneth Cole in some pretty distasteful newsjacking attempts at clever branding #cmworld

@PatrickHayslett

 

@copywritemattrs @michelelinn I am going to need a stiff drink and a massage. #cmworld

@annhandley

 

A3. Nope. I’d aim for easy going and an appreciation (with smiles or emoticons) of other people’s sense of humo(u)r. #CMWorld

@jgombita

 

A4: And humor is never appropriate if your audience doesn’t find it funny. My daughter “jokes” w/me all the time. Not funny. #cmworld

@suddenlyjamie

 

A4: Always be cognizant of current events & your audience. Sometimes it’s neither the right time or place. #CMWorld

@PMItv

 

A4. Yes @CMIContent. When humor is used in sensitive cases like calamities or unfortunate incidents #CMWorld

@Vishipedia

 

A4: There are definitely times when humor isn’t right, like crisis management, disasters, etc. #CMWorld

@mikemyers614

 

A4: No… humour eases so much. Just be aware not everyone will understand or appreciate/ be aware of your community & Lurkers #CMWorld

@lttlewys

 

Another good rule of thumb: @tracibrowne A4 Never use humor at the expense of the customer #cmworld

@CMIContent

 

@CMIContent A4. Many and too often! #cmworld

@vegecomgirl

 

A4: Humor is not appropriate…when humor is not appropriate. The trick is to know when. #cmworld

@billcush

 

A4: When it’s made the sole focus, it can come across as narcissistic and cloud any discernible value. #CMWorld

@Bonini84

 

@SueBrady I’m sure lots of smart someones have said that (present company included) #CMWorld

@atxcopywriter

 

@CMIContent Yes. They’re the same as IRL. (ie when discussing others’ pain) #CMWorld

@gabbklein

 

A4: If you question whether any planned humor is appropriate, it’s probably not. cc @CMIContent #cmworld

@annhandley

 

A4. Know the audience, the setting and the timing! If you don’t know and can’t gauge, then it’s not appropriate #cmworld

@vegecomgirl

 

@AlexRobMont @heyheyman If you’d consider appending #toosoon it’s too soon #cmworld

@SFerika

 

A4 humor – if you find yourself asking “too soon?” then it probably is #cmworld

@tracibrowne

 

A4: That little voice that says, “don’t hit send” usually tells us when we’re at the edge of appropriate humor #cmworld

@ScottLum

 

@SFerika @AlexRobMont @heyheyman JINX! #cmworld

@tracibrowne

 

It’s also clear when humor is being used in a direct, non-evasive response acknowledging a situation vs. trying to deflect it #cmworld

@PatrickHayslett

 

@annhandley If it’s planned it will come off as unauthentic and stupid. Be natural. Be real. @CMIContent #CMworld

@heyheyman

 

@heyheyman But there’s a wide variety in grandmas – what if your grandma is Betty White? #CMWorld

@atxcopywriter

 

@tracibrowne If there’s deadpan silence followed by uncomfortable laughter, then it was inappropriate #cmworld

@vegecomgirl

 

@CarlaJohnson I will reserve some for you 🙂 @SFerika @lttlewys #CMWorld

@KyleAkerman

 

A4: Joking making is an art; it’s writing and is subject to context (as is everything). So know your limits. @CMIContent #CMWorld

@tsledzik

 

@tracibrowne Then again, if you’re looking to get fired, then maybe it is inappropriate? Who knows! lol #cmworld

@vegecomgirl

 

FYI @heyheyman, I was quoting from Authentic part of “Buzzwords” post (by @hslates and @tonimuzifalconi) http://ow.ly/xQfv2 #CMWorld

@jgombita

 

@atxcopywriter You can never appeal to everyone. Just a general rule of thumb. #CMworld

@heyheyman

 

@vegecomgirl @tracibrowne but then how can you know before you’ve already made the mistake? #cmworld

@ei_sarah

 

@tracibrowne we’re #mindmelding today, lady! #cmworld

@SFerika

 

@vegecomgirl @tracibrowne Good point. You often don’t realize humor was inappropriate until it’s too late. #cmworld

@suddenlyjamie

 

3 content marketers walk into bar … One was a baby boomer, one was a millennial and the other was from the demand generation. #CMWorld

@Copywritervince

 

A4: Also, find expected moments to convey personality/humor: Like the way @talkto does in its mobile updates. @CMIContent #cmworld

@annhandley

 

@suddenlyjamie Except that sometimes self-deprecating humor can help… #CMWorld

@gabbklein

 

@Content_Money @RtMixMktg Humor also shouldn’t be a means to just win over others. #cmworld

@vegecomgirl

 

Ask the Facebook girl joking around in the infamous Arlington pic how humor worked for her and her employer #cmworld

@PatrickHayslett

 

@gabbklein Self-deprecating humor is the safest. 😉 #cmworld

@suddenlyjamie

 

Q5: How do you handle your professional social media presence with your own personality, especially when part of a team? #CMWorld

 

A4: When used appropriately, humor can create viral sharing. It has to be done well. #CMWorld

@SueBrady

 

Not always. Great humor isn’t always off the cuff. It’s often tightly planned. @heyheyman @CMIContent #cmworld

@annhandley

 

A4. Tons of times. Particularly if people you are talking to are mix of genders/cultures/religions. Potential to offend/confuse. #CMWorld

@jgombita

 

@ei_sarah @tracibrowne I think you need to just get a “natural” sense of what’s around you. There’s an art to it. #cmworld

@vegecomgirl

 

A4: Mktg humor should be like “real” humor … not contrived, but inspired. #cmworld

@suddenlyjamie

 

@suddenlyjamie @gabbklein Can’t believe I didn’t say that. I’m such as idiot. #CMWorld

@mikemyers614

 

A5. simple. always keep it professional. being so doesn’t mean you lose your personality. #cmworld

@ei_sarah

 

@tracibrowne @gabbklein And if they’re already laughing at you, you have a head start! 😉 #cmworld

@suddenlyjamie

 

@ei_sarah @tracibrowne My friend is a professional comedian and he says “reading the crowd” is a skill #cmworld

@vegecomgirl

 

@mikemyers614 Ha! #cmworld

@CMIContent

 

@heyheyman ideally brands shouldn’t promote themselves at all during tragedies, right? Makes them appear less human #CMWorld

@Vishipedia

 

A5 I think this question is the argument for personal twitter accounts as opposed to umbrella brand accounts #cmworld

@tracibrowne

 

A5: Your personality might not be the same as the personality of your brand. Put that aside. #CMworld

@heyheyman

 

@annhandley Sure but don’t plan/insert humor where it’s so out of place. @CMIContent #CMworld

@heyheyman

 

A5 if you’re communicating in the brand channels you need to be using the brand voice/personality #cmworld

@SFerika

 

@Vishipedia Unless they’re directly offering help. No discounts, no service promotions. #CMworld

@heyheyman

 

If your personality is not compatible with your brand, they shouldn’t have hired you to begin w/ and you shouldn’t have accepted. #cmworld

@PatrickHayslett

 

@CMIContent if someone’s trust has been hurt, then there’s no point trying to be funny. An apology first. #cmworld

@nashpd

 

A5: I try to only work w/teams & on projects where my real personality is a fit. No time for fakers. #cmworld

@suddenlyjamie

 

A5: Allow employees to have more personal presence. Including blog bylines, own personal profiles, not control all language #cmworld

@RtMixMktg

 

The key is adopting a mindset toward social media of Personable not Personal. Convey personality, but don’t get too personal/weird. #cmworld

@annhandley

 

@atxcopywriter @heyheyman Always be segmenting 🙂 #CMWorld

@KyleAkerman

 

Q4 You have to know your corporate culture and make sure it translates well and is known by your audience. #cmworld

@JonMikelBailey

 

@SFerika Do you think there is a place where your personality can intersect with that of the brand? #cmworld

@CMIContent

 

A5 It’s good to have your own personality shining through on your social accounts, but try not to contradict brand #cmworld

@SFerika

 

A5. Know your brand’s voice, personality & position before you jump in. If there’s room to throw a bit of YOU into the mix, try it #cmworld

@vegecomgirl

 

Staid personality tweeting with personality and humor. #CMWorld http://t.co/o7c0Yv5rgG

@SueBrady

 

 (see also why when I worked in financial services I never mentioned the firm name– to avoid conflict in this area) #cmworld

@SFerika

 

@TriciaWags @eksays @heyheyman “Do or do not, there is not try?” – Yoda #CMWorld

@billcush

 

Well, yeah. @heyheyman @CMIContent #cmworld

@annhandley

 

@annhandley Your brand should have a personality, even if it isn’t the same as yours. Know your audience. Know how to add value. #CMworld

@heyheyman

 

A5: Brand guidelines when using company accounts. Do’s-and-don’ts for personal accounts. Open communication with your team. #CMWorld

@AlexRobMont

 

Think @therealrussellp a master of both the tightly planned and off-the-cuff (based on earlier interactions) @annhandley @heyheyman #cmworld

@jgombita

 

Great point >> @SFerika A5 It’s good to have your own personality shining through, but try not to contradict brand #cmworld

@CMIContent

 

A5: Filtering is the key. You can be you, but maybe not ALL of you. Be the best version of yourself. #CMWorld

@Erin_E_Palmer

 

@CMIContent A4: Of course! Tragic current events, but also any less egregious instances where it gets in the way of communicating #CMWorld

@atxcopywriter

 

@RRHoward89 Truth. And that relates to your voice more broadly. @CMIContent #cmworld

@annhandley

 

@CMIContent Yes! I think in community mgmt & blogging you can let your personality shine through, complement brand #cmworld

@SFerika

 

A5 Frequency is key…you can only be known as “the wacky guy” if you are known #cmworld

@tracibrowne

 

@Copywritervince I thought it was pretty funny – you don’t hear many Marketing jokes #cmworld

@ScottLum

 

@McNary Well that would be fan-flipping-tastic to see you! cc @CMIContent #cmworld

@annhandley

 

That’s a good blend MT @CMIContent Great point >> @SFerika A5 have your own personality shining through, but not contradict brand #cmworld

@RtMixMktg

 

Here to catch the second half of #cmworld! Always a pleasure.

@moveo

 

@CMIContent I also think many brands try to match social channel managers w/brand complimentary personalities #cmworld

@SFerika

 

@CMIContent brand’s personality first. Own personality needs to be subdued. #cmworld

@nashpd

 

A5: I think brands that over-control personality sound robotic. Are there real people working there? #cmworld

@RtMixMktg

 

@annhandley @CMIContent I constantly have to tone down my weirdness for the greater good of social networking 🙂 #CMWorld

@Erin_E_Palmer

 

@moveo Welcome! We are on Q5. How do you handle your prof social media presence with your own personality, esp when part of a team? #cmworld

@CMIContent

 

@RtMixMktg When you ask that, then you know the answer is NO! They’re just shells (oops) #cmworld

@vegecomgirl

 

.@CMIContent A5 Be yourself, but never forget professional (or personal) repercussions of what you do & say. #cmworld

@moveo

 

A5: This can be more difficult the larger the brand, but you can still be yourself. (I hope). #CMWorld

@mikemyers614

 

@RtMixMktg many brands fall into that trap hard w/”social” service channels like live chat w/too much copy/paste. #cmworld

@SFerika

 

Q6: How much can brands imbibe personality into their content? What are some good examples? #CMWorld

 

Is a brand determined in isolation, or is it truly the sum total of all touch points? Logo & colors, or experiences? #cmworld

@PatrickHayslett

 

A5: Know the brand personality and guidelines. Then decide where/how/if your personality fits in. #CMWorld

@PMItv

 

Last one, but this is funny! An SEO expert walks into a bar, bars, pub, public house, Irish pub, drinks, beer…. #CMWorld

@SueBrady

 

True @TriciaWags @billcush @heyheyman But the sad fact is “authenticity” is massively overused, rather in a meaningless manner! #CMWorld

@eksays

 

I ran out to pick up my lunch and came back to 200 tweet! This chat is rolling today! #CMWorld

@eccushing

 

@tracibrowne @ScottLum Don’t get me started about the Sales group …. #CMWorld

@Copywritervince

 

A6 @Zappos and @virginamerica have loads of personality, to name a few #cmworld

@SFerika

 

“@Erin_E_Palmer: A5: Filtering is the key. You can be you, but maybe not ALL of you. Be the best version of yourself.

@AnnDruce

 

@vegecomgirl Agreed! #cmworld

@RtMixMktg

 

A6: If Apple is not an imbibing of one key influencing personality, I don’t know what is. #cmworld

@PatrickHayslett

 

A6: Staid personality tweeting with personality and humor. #CMWorld http://t.co/o7c0Yv5rgG

@SueBrady

 

A6: Personality comes across authentically in content. Think @Zappos_Service, @benandjerrys and @VirginAmerica #CMworld

@heyheyman

 

A6: The more personality a brand has, the more I remember it and care about it – for better or worse. #cmworld

@suddenlyjamie

 

A6 @CMIContent can we stop pretending “brands” are people, please?! Staff who WORK for brands can inject a collective personality. #cmwORLD

@jgombita

 

Brands need to pay attention to their writing as a differentiator re personality, too. Good writing is often undervalued in content. #cmworld

@annhandley

 

Content w/ personality is more engaging & memorable. I love what @dougkessler / @velocitytweets does. #cmworld

@carmenhill

 

Agree 100%! MT @annhandley Good writing is often undervalued in content. #cmworld

@SFerika

 

@RtMixMktg I’ve seen that happen before too. Where everyone blends into one, like the Power Rangers turning into that giant thing #CMWorld

@Erin_E_Palmer

 

@eccushing Welcome, Erin! This is fast-moving. We are on Q6: How much can brands imbibe personality into content? Good examples? #cmworld

@CMIContent

 

A6: As often as it’s beneficial to your prospective clients and effective to your overall strategy/goals. #CMWorld

@AlexRobMont

 

@SJAbbott True, right? Bland brands slip through the cracks, never to be heard from again. #cmworld

@suddenlyjamie

 

A6: The really good brands build their personality into all they do. #apple #GE #chipotle are examples. #CMWorld

@mikemyers614

 

Yes @billcush @TriciaWags Being self is the most natural thing to be; people find it difficult because they try to be someone else. #CMWorld

@eksays

 

A6: @MailChimp does a nice job of infusing personality into their content; cheeky monkey.;-) #CMWorld

@pamelamuldoon

 

Yep MT @annhandley: Brands need writing as a differentiator re personality, too. Good writing is often undervalued in content #cmworld

@ardath421

 

Brands with personality: @DiGiornoPizza (b2C) @wistia (B2B) to name two. #cmworld

@annhandley

 

@pamelamuldoon Love the cheeky monkey on @MailChimp ! #cmworld

@suddenlyjamie

 

A6 Content is the one place a “brand” can easily set their tone…just not sure I’d call it “personality” #cmworld

@tracibrowne

 

A6. @ASOS (I’m wearing a shirt I got there now!) @burberry @modcloth are some of my faves #cmworld

@vegecomgirl

 

Crossfit & Planet Fitness are brands w/ personality heavily imbibed into the brand – in this case, opposite & mocking of each other #cmworld

@PatrickHayslett

 

Nice to see you @ardath421! Do you think personality is even tougher in B2B? #cmworld

@CMIContent

 

A6: @TacoBell’s a good example. #CMWorld

@AlexRobMont

 

A6: I think Kmart is a great example of this with Ship my Pants: http://www.youtube.com/watch?v=I03UmJbK0lA #CMWorld

@SueBrady

 

A6: Injecting personality makes a brand more human. I am more likely to be loyal to a human than a corporation. #cmworld

@suddenlyjamie

 

@CMIContent Personality is not tougher in B2B over B2C. We’re all speaking to HUMANS. @ardath421 #CMworld

@heyheyman

 

Also: @BenJerrysVT @lplegal (Trying to avoid the ones everyone already knows.) #cmworld

@annhandley

 

Definitely! MT @annhandley: Brands need to pay attention to their writing as a differentiator. Good writing is often undervalued #cmworld

@copywritemattrs

 

A6: We’re visual creatures, so design is one of the best ways to show personality. Let the tone of the content drive the design! #CMWorld

@RyMontano

 

A6 @O2 on twitter. @innocentdrinks especially on Instagram. Great b2c examples of big personality & high engagement #CMWorld

@webber_karen

 

Preaching to the choir! I think “well-written” is a great brand personality 😉 @ardath421 @annhandley #CMWorld

@eccushing

 

@heyheyman @CMIContent @ardath421 I think selling the idea of *having* a personality may sometimes be harder in B2B 😉 #cmworld

@SFerika

 

@RyMontano I agree with you! #cmworld

@vegecomgirl

 

@heyheyman Agree. Do you think it’s tougher to find examples, though? @ardath421 #cmworld

@CMIContent

 

@suddenlyjamie Yes. Personality deepens any connection / rejection, especially within highly competitive industries. Hire wisely. #cmworld

@SJAbbott

 

“@heyheyman: @CMIContent Personality is not tougher in B2B over B2C. We’re all speaking to HUMANS. @ardath421

@AnnDruce

 

A6: There’s no limit to how much personality a brand can have as long as it fits their audience & persona. We <3 @ChipotleTweets #CMWorld

@PMItv

 

Good one > @AlexRobMont A6: @TacoBell’s a good example. #CMWorld

@mikemyers614

 

@TriciaWags Social is an extension of culture, not the definition of it. @billcush @eksays #CMworld

@heyheyman

 

@SueBrady … after the night is over, he gives the bartender his car keywords. #CMWorld

@Copywritervince

 

Sometimes it’s the SMEs speaking/writing for a brand that imbibe it with personality #cmworld

@ardath421

 

Many/my B2B clients are afraid to inject too much personality, but they have a grt opportunity if they’d try it. #cmworld

@suddenlyjamie

 

@ScottLum @SueBrady We are all already on a list 🙂 #paranoia #cmworld

@KyleAkerman

 

@CMIContent A5: @eyebobs is a fun, irreverent example of a brand doing voice and personality well. #CMWorld

@JennyCollins7

 

@Erin_E_Palmer Good advice in many areas of life. What you show in a job interview or client meeting is prob not same as at a party #CMWorld

@atxcopywriter

 

@Erin_E_Palmer @annhandley @CMIContent Ah! Social boundaries in the social realm. #CMWorld

@TriciaWags

 

Well said @TriciaWags @billcush @heyheyman but mind you, 9 out of 10 still struggling to realise the value & concept of SM. #CMWorld

@eksays

 

Q7: What are good ways to cultivate personality in your writing? #CMWorld

 

@NickKellet Hi Nick! Long time, no tweet! Good to see you on the #CMWorld chat today;-)

@pamelamuldoon

 

@CMIContent Sure because B2B marketers have a tough time figuring it out. @ardath421 #CMworld

@heyheyman

 

A7: Write how you speak instead of how you *think* you should write. #cmworld

@lindadessau

 

@CMIContent use a signature sentence or phrase #CMWorld

@HunainNaseer

 

“professional” as a brand personality trait is what often leads to boring, dry content IMHO, tho it shouldn’t! #cmworld

@SFerika

 

A7: Telling stories is a great way to cultivate personality in your writing. Stories are our natural language. #cmworld

@suddenlyjamie

 

A7 be true to yourself. Don’t compromise what you really believe in order to “stay on message” #cmworld

@tracibrowne

 

Personality is often derived from word choice in the content you develop #cmworld

@ardath421

 

Ha, @Erin_E_Palmer! You and me both. Toning Down Weirdness should be part of any social media curriculum! #cmworld

@annhandley

 

@cate You should join #cmworld chat now until Noon!

@KyleAkerman

 

A6: Not to be teacher’s pet, but @CMIContent is a great example. The content is like learning from a friend I’ve known for years. #CMWorld

@Erin_E_Palmer

 

A7 Make your own style guide! Your voice, tone, and messaging will make your personality shine through your writing #CMWorld

@eccushing

 

A7: The impression customers get from your writing should be the same as if they called, visited your website, etc. #CMworld

@heyheyman

 

@SueBrady I like that one 🙂 #CMWorld

@atxcopywriter

 

A7: Task non-traditional writers across your biz w/ writing. You may have to polish it, but you’ll get something raw & real. #CMWorld

@mewzikgirl

 

A7 To be a better writer–read! Stuff outside of your area/industry and of differing lengths, types #cmworld

@SFerika

 

A7: Read your writing out loud. You’ll know immediately if things sound stilted, or are conveying your personality. #cmworld

@suddenlyjamie

 

A7. Just write. Read it back to yourself. Does it feel like you? If not, repeat the process with edits. #cmworld

@vegecomgirl

 

@Erin_E_Palmer Well, that is very sweet of you to say! #cmworld

@CMIContent

 

A7: Don’t over-think it; write what comes naturally. Edit, but don’t over edit. #CMWorld

@AlexRobMont

 

A7. Cultivate personality in your writing by reading it out loud. Does it sound like a real person & convey the tone you intend? #CMWorld

@carmenhill

 

@suddenlyjamie I know, right?! I have clicked on the monkey message in the dashboard just to see what else he will say. #CMWorld @MailChimp

@pamelamuldoon

 

@eccushing First rule of #CMWorld chat: Never leave your computer during #CMWorld chat

@atxcopywriter

 

Hear you @heyheyman I’d however say social media is part of culture & in some cases the reflection of culture @TriciaWags @billcush #CMworld

@eksays

 

A7: Personality is really a function of communicating opinions and beliefs clearly and transparently. Personality polarizes. #cmworld

@PatrickHayslett

 

@courtnush LOL @DiGiornoPizza uses SHOUTY CAPS to convey mock outrage or mock categoricalness. (Is that a word? I vote yes.) #cmworld

@annhandley

 

@pamelamuldoon It’s embarrassing. I’m a marketer, but I’m still taken in by the @MailChimp monkey. Can’t resist. 😉 #cmworld

@suddenlyjamie

 

Read all of the things! Subscribing to a journo newsletter really helped my marketing writing – made me more unbiased @SFerika #CMWorld

@eccushing

 

@annhandley I think we just titled my memoir… Toning Down Weirdness: The Erin Palmer story #CMWorld

@Erin_E_Palmer

 

@carmenhill agree, reading out loud fixes a multitude of sins #cmworld

@tracibrowne

 

A7: Each brand has to decide its own personality, especially those that have multiple people ‘speaking’ for it. #brand attributes #CMWorld

@mikemyers614

 

Love MT @suddenlyjamie: A7: Read your writing out loud. You’ll know immediately if things sound stilted, or convey your personality #cmworld

@ardath421

 

A7: Be yourself. You’re not going to please everybody anyway, so lead the tribe you were meant to lead. #cmworld

@ScottLum

 

@eksays Extension yes. Not the definition though. Can’t force something on social that’s inauthentic. @TriciaWags @billcush #CMworld

@heyheyman

 

@Erin_E_Palmer I’d read that! #cmworld

@suddenlyjamie

 

@CMIContent @eat24 comes to mind. #CMWorld

@atxcopywriter

 

@courtnush Also, @honesttoddler does that, too. <– PS HT is a fantastic study in voice! #cmworld

@annhandley

 

@ardath421 Hi, Ardath! 🙂 #cmworld

@suddenlyjamie

 

A7 hire the right staff/agency. You need content creators whose default style is in line with your brand & objectives #CMWorld

@webber_karen

 

@sethwlieberman PREACH. #cmworld

@annhandley

 

A8: It can help to think of the character behind the personality and imagine him/her as your spokesperson. What’s he like? #CMWorld

@PMItv

 

@Erin_E_Palmer: Love that title! I’d definitely read that #cmworld

@CMIContent

 

@suddenlyjamie Are we twins separated at birth? 😉 #CMWorld

@carmenhill

 

@suddenlyjamie I even have a t-shirt with that cheeky monkey. He’s pretty awesome:-) #CMWorld

@pamelamuldoon

 

You @TriciaWags @heyheyman @billcush may find “Innovation culture is formed by personal values” http://socialbrandinglab.wordpress.com/2013/05/20/innovation-culture-is-based-on-personal-values/ interesting. #CMworld

@eksays

 

@SteveKZ087 @CMIContent Great point Steve #CMWorld

@lindadessau

 

.@CMIContent @ardath421 We’d say no, not “tough”–just important to tailor to the brand & customers in question. #cmworld #b2b

@moveo

 

A7 read out loud in a monotone voice…some readers never heard you speak and will sound different to them than does to you. #cmworld

@tracibrowne

 

@annhandley @courtnush @DiGiornoPizza It is now. 🙂 #CMWorld

@mikemyers614

 

@carmenhill Ooh! That would be cool. 😉 #cmworld

@suddenlyjamie

 

@Erin_E_Palmer I think I would love to read that. #cmworld

@annhandley

 

@atxcopywriter Yes! I have had to train myself on this because I tend to be total open book. But it can scare people off at times. #CMWorld

@Erin_E_Palmer

 

.@SJAbbott @heyheyman @TriciaWags @billcush @eksays And an extension of marketing. Not separate from it. #cmworld

@AnnDruce

 

@pamelamuldoon There are T-SHIRTS?!? *swoons* #cmworld

@suddenlyjamie

 

@moveo True, but always a worthy challenge! #CMWorld

@lindadessau

 

@KyleAkerman Oooooh nice, I’m in! #cmworld

@cate

 

@SueBrady Indeed! #CMWorld

@Copywritervince

 

@AnnDruce It’s part of EVERY part of your business. @SJAbbott @TriciaWags @billcush @eksays #CMworld

@heyheyman

 

A6: And @Woot, just remembered they’re a good one too. #CMWorld

@atxcopywriter

 

A7: Sharing about more than your products conveys brand personality: employee stories, community projects, etc. #cmworld

@suddenlyjamie

 

@webber_karen @CMIContent Hahaha! I wrote it, erased it and rewrote it. Whatever! True is true. 🙂 #CMWorld

@Erin_E_Palmer

 

A7 You have to put your foot down and stand for something…otherwise you just write fluff pieces #cmworld

@tracibrowne

 

@Erin_E_Palmer @atxcopywriter But keep some weirdness! I never hide my affection for #hellokitty, even at work #behuman #cmworld

@SFerika

 

@suddenlyjamie Hahaha; I won a t-shirt on their FB page a few years ago…still wear it quite a bit…;-) #CMWorld

@pamelamuldoon

 

Q8: Does content from one brand need to have a singular tone, personality or voice? #CMWorld

 

@suddenlyjamie When possible, waiting 20min and reviewing again before hitting send is helpful. #CMWorld

@tsledzik

 

@ScottLum @SueBrady Looks like it would be a pretty long list, if that makes it any better #CMWorld

@atxcopywriter

 

@suddenlyjamie Agree with that one! Please do more than pitch your products! PLEASE! #cmworld

@vegecomgirl

 

If @heyheyman @TriciaWags @billcush have time have a look at this: http://www.pinterest.com/pin/274086327293738910/ HTC: Honesty, Transparency, Creativity. #CMworld

@eksays

 

A7: I’d focus on becoming a better writer. Personality comes when you lose the fear. @CMIContent #cmworld

@annhandley

 

@tsledzik Yes – the “fermenting” of writing is hugely helpful … when you have the time. 😉 #cmworld

@suddenlyjamie

 

@SFerika @atxcopywriter Definitely. I couldn’t hide all of it even if I wanted to, hahaha! #CMWorld

@Erin_E_Palmer

 

A8: Every piece of content should be authentic to your brand but tone might vary depending on who it is for. #CMworld

@heyheyman

 

A8 it’s confusing, to me, if a brand has multiple personalities to address multiple audiences #cmworld

@SFerika

 

A8: I say no – depends on the persona you’re speaking with #cmworld

@ardath421

 

@vegecomgirl Exactly – product/product/product … BORing! #cmworld

@suddenlyjamie

 

@SueBrady You keep bringing the funny today #CMWorld

@atxcopywriter

 

@SFerika One personality, various tones. #CMworld

@heyheyman

 

Good advice: @annhandley A7: I’d focus on becoming a better writer. Personality comes when you lose the fear. @CMIContent #cmworld

@CMIContent

 

A7: Good exercise – Ask yourself, I your brand were a celebrity, who would it be? What would they say/do/be? #cmworld

@ScottLum

 

@atxcopywriter Just keeping it light 🙂 #CMWorld

@SueBrady

 

A7: Have someone ELSE read your content out loud. Does it sound the way you intended it to? #cmworld

@AllisonWert

 

I wrote an article on this – same brand voice for different audiences, but with a different accent! #cmworld

@PatrickHayslett

 

A8: yes & no. Audience knows the brand is represented by diff ppl. Should use 1 msg/tone but OK to let personalities shine thru. #CMworld

@cate

 

@suddenlyjamie If you can recognize the personality and individuals behind the brand, it’s easier to feel connected #CMWorld

@atxcopywriter

 

@CMIContent yep. Once you find a voice that resonates with your readers, you need to stick to it. Use familiarity to your advantage #CMWorld

@HunainNaseer

 

A8: Most content should have the same tone, personality, and voice. Blogs by different authors can (and should) break this ‘rule’ #CMworld

@AlexRobMont

 

A8 No, but the voices need to tell the same recognisable story. #CMWorld

@webber_karen

 

A8: All content should be a genuine reflection in tone and voice of the brand. All content should sound just like the brand. #CMWorld

@jasondominy

 

@annhandley That pesky FEAR 🙂 #cmworld

@ardath421

 

A8. A brand should have one overall personality – speakers/ambassadors for brand can be individs, but should mesh well w/that style #CMWorld

@eccushing

 

@PatrickHayslett Can you share the link? #cmworld

@CMIContent

 

A8: #Content coming from a single #brand still needs to flex. Brands have moods, too! #CMWorld

@mikemyers614

 

Q8: I think it needs to have a POV, yes, with definite personality attributes. But we aren’t robots. Neither are your writers. #CMWorld

@annhandley

 

@CMIContent Refrain from restricting yourself, be you, and write conversationally #CMWorld

@CEM_Social

 

@copywritemattrs @annhandley All of use with some variation on “copywriter” in our handles like that line 🙂 #CMWorld

@atxcopywriter

 

Truth, @ardath421! #cmworld

@annhandley

 

A8 @CMIContent Yes, brand voice & brand values prevail. #cmworld Some brands address by having employees sign or initial tweets/posts.

@moveo

 

A8: Brand should have strong messaging, but 1 message can be dlvd by different authors w/dfft personalities. #cmworld

@suddenlyjamie

 

@annhandley Your business is probably talking to a variety of audiences, too. Cater to them. #CMworld

@heyheyman

 

@heyheyman “It” being social? I think personality is part of EVERY part of your bus. Social is 1 way to communicate it. #CMWorld

@TriciaWags

 

A8 If the “brand” is speaking then yes, same tone…but if people are speaking then let them be themselves #cmworld

@tracibrowne

 

Sure, http://contentmarketinginstitute.com/2013/12/vertical-silos-better-content-marketing-strategies/ #cmworld

@PatrickHayslett

 

A8 Just because you have one story doesn’t mean you can’t tell it in different ways. Rich stories are deep stories. #cmworld

@SJAbbott

 

A8: Great storytelling involves characters with many facets. Make you’re brand multifaceted. #cmworld

@ScottLum

 

I sometimes wished I were a robot, but then again I enjoy thinking & feeling. I put that in my work…maybe a little too much #cmworld

@vegecomgirl

 

@annhandley Ann, have you ever done The Artist’s Way by Julie Cameron? #CMWorld

@pamelamuldoon

 

@wistia Giving you a shoutout from Exit 42! 🙂 #cmworld

@annhandley

 

@TriciaWags Yes. That’s what I meant. Sorry. #CMworld

@heyheyman

 

A8: Think of the brand as a team … maybe the “A-Team?” They are all on the same mission, but have dff’t skills & voices. #cmworld

@suddenlyjamie

 

Thanks, @eksays. I’ll check these out. #CMWorld

@TriciaWags

 

A8: I think personality and voice should be consistent. Tone depends on your target audience. #CMWorld

@AlexRobMont

 

@mikemyers614 Well said! #CMWorld

@JennyCollins7

 

@SJAbbott Totally agree. One story, many experience. Share them all and reach more of your audience. #cmworld

@suddenlyjamie

 

A8: Consistent, but not singular. Singular anything in marketing opens you up for getting stale or outdated. Be open to adjust. #CMWorld

@Erin_E_Palmer

 

No, @pamelamuldoon. But I researched her concept of Morning Pages in my new book on writing. Do you follow it? #cmworld

@annhandley

 

Purpose of supporting characters is to amplify various parts of the main character’s personality – do that w/your brand #cmworld

@ScottLum

 

You said that a lot more eloquently than I did! @cate #CMWorld

@eccushing

 

standing applauding MT @carmenhill: Cultivate personality in your writing by reading out loud. Sound like a real person? #CMWorld

@MaureenB2B

 

Love this! @suddenlyjamie A8: Think of the brand as the “A-Team?” They are all on the same mission, but have dff’t skills & voices. #cmworld

@CMIContent

 

@annhandley @pamelamuldoon Jumping in – I’ve been doing Morning Pages for years & find it really helpful. #cmworld

@suddenlyjamie

 

True, @heyheyman. You know how I feel about pathological empathy for your customer! #cmworld

@annhandley

 

#CMWorld A8 we show different facets of our personalities at different times to different people. But we still have to be ourselves.

@AnnDruce

 

@annhandley I’ve participated with a writing group in MN, but need to revisit the process. Morning Pages are powerful! #CMWorld

@pamelamuldoon

 

@CMIContent 🙂 I think I just dated myself. To the 80s. Oops. #cmworld

@suddenlyjamie

 

@eccushing thanks! It can be tough to be eloquent with restricted character counts. 🙂 #CMworld

@cate

 

Q9: We assume that social automation is a no-no since tone may change by channel. Is there a way to make this work? #CMWorld

 

@cate @eccushing We must all become skilled at abbreviated eloquence these days. <sigh> #cmworld

@suddenlyjamie

 

Hmm MT @ScottLum Purpose of supporting characters is to amplify parts of the main character’s personality – do that w/your brand #cmworld

@mikemyers614

 

@pamelamuldoon @suddenlyjamie: What are Morning Pages? #cmworld

@CMIContent

 

.@CMIContent @suddenlyjamie Well said. Tricky to build a team who can pinch-hit, but more & more desirable w/ the rise of #socbiz. #cmworld

@moveo

 

@suddenlyjamie Good for you, Jamie! The daily discipline is what can get me…I need to recommit to them; they work! #CMWorld @annhandley

@pamelamuldoon

 

A8: If your brand always does/says the same thing the same way, then it will get boring and not worth listening. #cmworld

@ScottLum

 

A9: Don’t get me started on why social automation should not be allowed – Hint “social” #cmworld

@ardath421

 

A9 I really just hate social automation…so I’m going to say no on this one #cmworld

@tracibrowne

 

A9: Soc. automation can work sometimes. Like auto-posting blog posts to Google+ can’t really hurt and is good for SEO. #CMWorld

@SueBrady

 

@pamelamuldoon http://juliacameronlive.com/basic-tools/morning-pages/ #cmworld

@suddenlyjamie

 

@suddenlyjamie @pamelamuldoon Yes. A lot of folks do. I usually “warm up” on Twitter. #cmworld

@annhandley

 

Q9: Absolutely! Define a process for automation and you can use the tools to be a more effective communicator. #CMworld

@cate

 

A9: Use social automation for scheduling, but don’t solely rely on it. Often defeats purpose of social. #CMWorld

@AlexRobMont

 

A9: Define “work.” You’ll spread a wider net w/ automation, but wasn’t social supposed to pull us away from broadcast comm? #cmworld

@PatrickHayslett

 

.@CMIContent Put the time in to adapt tone when scheduling ahead of time. Worth the effort. #cmworld

@moveo

 

I just looked up morning pages @suddenlyjamie – that’s awesome that you get that much writing in a day! @annhandley @pamelamuldoon #CMWorld

@eccushing

 

A9: Social automation doesn’t work. Sure, you can schedule posts but that’s about it. NEVER EVER AUTO DM! #CMworld

@heyheyman

 

A9: Ex: Split automation by channel/audience. Also define topics that are OK for automation vs. those that aren’t. #CMworld

@cate

 

A9. It can work, but it shouldn’t the only thing you do. Throw your personality into the content, but balance it with real-time #cmworld

@vegecomgirl

 

@moveo Yep. Diverse skills and agility. Winning combo as long as you can keep them focused on one goal. 😉 #cmworld

@suddenlyjamie

 

A9: Marketing automation is just the tool. It’s up to us to bring out our brand personality in engagements. #cmworld

@ScottLum

 

@MaureenB2B @carmenhill Creative writing 101. Have someone read out loud to you. Make sure written tone translates to spoken word. #CMWORLD

@TriciaWags

 

A9 Social, by definition, isn’t automated. Broadcast on social channels if you must, but don’t call it a social strategy. #cmworld

@SJAbbott

 

@pamelamuldoon @annhandley The trick is not to worry too much about the EVERY DAY thing and just learn to love it. 😉 #cmworld

@suddenlyjamie

 

@CMIContent By automation, do you mean scheduling? Or automatic form replies? Or both or more? #CMWorld

@gabbklein

 

@suddenlyjamie @CMIContent I got the reference 🙂 #bornin70s #cmworld

@KyleAkerman

 

In practice, w/ exceptions like these Twitter chats, I dare say Twitter & most social media has returned to generic broadcasting #cmworld

@PatrickHayslett

 

@pamelamuldoon @suddenlyjamie Thanks! I am going to check these out. #cmworld

@CMIContent

 

@cate Splitting the automation by channel would solve *some* of the issues of automation, yes! #cmworld

@lindadessau

 

@annhandley Perhaps there needs to be a Twitter Morning Pages warm up group? ;-)@suddenlyjamie #CMWorld

@pamelamuldoon

 

A9: Social automation can be useful providing it’s used to augment, not supplant. Automation is not an excuse for interaction. #cmworld

@annhandley

 

@eccushing @annhandley @pamelamuldoon Bear in mind – those 3 AM pgs are complete brain dump, shlock, muck. But good for you! #cmworld

@suddenlyjamie

 

A9: It’s not social, but we do add our voice to system-generated messages (eg letters) to customers to reward them for reading it. #CMWorld

@mikemyers614

 

@KyleAkerman Oh, thank god someone did! 😉 #cmworld

@suddenlyjamie

 

@heyheyman Yech. The auto DM is right up there with the auto-play video on websites. :-p #CMWorld

@gabbklein

 

Which is a shame @PatrickHayslett -I tweeted about a local charity earlier this month & got an automated reply. Bummed me right out #CMWorld

@eccushing

 

@erinmharris @pamelamuldoon Have you checked out @750words? It’s an online tool for Morning Pages. #cmworld

@annhandley

 

@gabbklein If I get an auto-DM I immediately unfollow. No second thought. #CMworld

@heyheyman

 

I just looked Morning Pages up, too – looks like a fun thing to try! @eccushing @suddenlyjamie @annhandley @pamelamuldoon #cmworld

@AllisonWert

 

@lindadessau exactly, only some issues. Bottom line: “social automation” is just tool/process, wielded properly, it can be useful. #CMworld

@cate

 

A9: If you plan to share the same content, vary your messaging based on the social audience. #CMWorld

@PMItv

 

@gabbklein Any part of the process that is automated. Do you think any aspect of this is good/useful? #cmworld

@CMIContent

 

A9 If you’re automating your advertising, you can’t call it being social #cmworld

@tracibrowne

 

@heyheyman @gabbklein Me, too. Auto DM = kiss of death #cmworld

@suddenlyjamie

 

On deadline & sorry to miss our fave topic on today’s #CMworld chat! Here’s our style tips on common brand voices: http://bit.ly/1liVLay

@MuseContentGrp

 

@suddenlyjamie @eccushing @annhandley @pamelamuldoon I tried The Artist’s Way a few times. I always fail at the no reading part. #CMWorld

@Erin_E_Palmer

 

@suddenlyjamie I’m allergic to any morning hour that appears before 8. @eccushing @pamelamuldoon #cmworld

@annhandley

 

@annhandley @erinmharris @pamelamuldoon @750words There may be exceptions, but most SoMe I see is self promoting narcissism #cmworld

@PatrickHayslett

 

@heyheyman @gabbklein … and if they try to SELL me something in the auto DM, I will hurt them. #cmworld

@suddenlyjamie

 

A9 Marketing Automation is not robot automation – we still need to engage person-to-person. #cmworld

@ScottLum

 

@AllisonWert 🙂 #cmworld

@suddenlyjamie

 

Q10: How can you handle tone if you are writing for a global audience, so as to not be unintentionally offensive? #CMWorld

 

@suddenlyjamie @heyheyman @gabbklein the auto DM w/the hard sell is, alas, not a rarity #badsocial #cmworld

@SFerika

 

Let automation help with logistics, but keep hands-on human touch for actual creation & tailoring for audience/channel. #CMWorld

@carmenhill

 

@CMIContent A9: Scheduling is a must for me, but I schedule by platform. And it’s supplemented by real-time posting. #cmworld

@gabbklein

 

my favorite auto DM is the come like me on Facebook “do not tell me what to do!” @suddenlyjamie @heyheyman @gabbklein #cmworld

@tracibrowne

 

@annhandley @eccushing @pamelamuldoon HA! Mornings are my best time. (Don’t hate me.) #cmworld

@suddenlyjamie

 

A10: Humor and language is not universal. When talking to a global audience rely more on visual content. #CMworld

@heyheyman

 

Like the word “slacktivist.” People take pride in giving lip svc and minimal effort to worthy causes? I don’t get it. #cmworld

@PatrickHayslett

 

I’ll give them a try, but my 1st thoughts usually a to-do list. Maybe they’ll make me more efficient! @AllisonWert @suddenlyjamie #CMWorld

@eccushing

 

A10 build out some guidelines in your style guide, to help you not step into a globally awkward situation #cmworld

@SFerika

 

@suddenlyjamie And I also watched a lot of TV growing up. #CMWorld

@KyleAkerman

 

@Erin_E_Palmer @eccushing @annhandley @pamelamuldoon I clearly missed the “no reading” part. Not going there. #cmworld

@suddenlyjamie

 

A10: Um, don’t write to global audiences? #Focus #CMWorld

@mikemyers614

 

@PatrickHayslett Well, that’s their loss. It’s a tremendous opportunity. @erinmharris @pamelamuldoon #cmworld

@annhandley

 

I think a chat on Marketing Automation would be very helpful. It’s an incredible tool for marketers if used well. #cmworld

@ScottLum

 

A10: RESEARCH! Know who is reading and learn about their cultural differences. #CMWorld

@Erin_E_Palmer

 

@CMIContent A10: By keeping in mind buyer-persona and interest of target geography. For instance, UK has very polite way unlike US. #CMWorld

@MUmar_Khan

 

A10: Global content etiquette? Hire a cultural expert to consult. Too many land mines to try and avoid them yourself. #cmworld

@suddenlyjamie

 

@AlexRobMont Brand = fusion of people. So, blogs by different authors may have different voices, but should feel true to brand. #CMWorld

@TriciaWags

 

@suddenlyjamie @eccushing @annhandley @pamelamuldoon The morning pages are awesome though. It’s like work meets fun meets therapy. #CMWorld

@Erin_E_Palmer

 

@KyleAkerman If you liked the A-Team, you should check out “Leverage.” My mom got me hooked via Netflix. Fun. #cmworld

@suddenlyjamie

 

@cate @ScottLum: Next week’s chat is on lead nurturing, so it’s related to marketing automation. @ardath421 is guest! #cmworld

@CMIContent

 

A10: Know your audience. #CMWorld

@AlexRobMont

 

A8 @CMIContent Yes! A consistent social voice allows for more authentic conversations and provides interaction guidelines for CM’s #CMWorld

@canninmw

 

A10: Research! And definitely work on content guidelines and buyer personas to help stay on track! #CMWorld

@PMItv

 

@suddenlyjamie Hannibal=content strategist; Face=art director; B.A. Barakus=demand gen; Murdoch=social media. #CMWorld

@Copywritervince

 

A10 ideally, you’ll create localized content that is a good fit for each global community you serve #cmworld

@SFerika

 

@Erin_E_Palmer @eccushing @annhandley @pamelamuldoon AM Pgs have given me some of my best insights. Before caffeine! #cmworld

@suddenlyjamie

 

…but it can take a while to get there resources wise #cmworld

@SFerika

 

Nah, just made me cringe @PatrickHayslett. I’ve done social for nonprofits before – the struggle is real #CMWorld

@eccushing

 

Did we miss your question in today’s chat? Email Cathy[at]http://contentinstitute.com and we’ll be in touch. #CMWorld

@CMIContent

 

@Copywritervince Brilliant. Love it! 🙂 #cmworld

@suddenlyjamie

 

@CMIContent Is it that hard not to offend people? Just stay positive. Maybe I’m just oblivious…and you’re all offended! #CMWorld

@gabbklein

 

.@suddenlyjamie @eccushing “Abbreviated Eloquence” would be a great blog name! #CMWorld

@cate

 

Ooh, nice one >> @cate @suddenlyjamie @eccushing “Abbreviated Eloquence” would be a great blog name! #CMWorld

@CMIContent

 

@cate @eccushing Oooh … I love that. Rolls right off the tongue. #cmworld

@suddenlyjamie

 

@mikemyers614 Thanks, Mike! Great to meet you! #CMWorld

@PMItv

 

A10: As always, the key is knowing your audience — and localizing for their markets. #cmworld

@annhandley

 

Thanks to @annhandley for joining us on our #CMWorld chat today! I think we’ll all be doing some better writing this week!

@CMIContent

 

@gabbklein @heyheyman Just the reminder that there are still webpages doing that made me groan #CMWorld

@atxcopywriter

 

What an AWESOME chat today. Thanks everyone, new friends and old. Shameless plug http://t.co/cTCWNOAVpo. #CMworld

@heyheyman

 

I love it! @cate @suddenlyjamie Definitely needs one of those fancy WordPress themes with the curlicue fonts #CMWorld

@eccushing

 

@cmicontent thanks so much for hosting one of my fave folks @annhandley for today’s #cmworld — great way to start my day!

@SFerika

 

@CMIContent That was the fastest 60 minutes on the web! Even for Twitter it was whiplash fast! #cmworld

@suddenlyjamie

 

@heyheyman Thank you, Ben! #cmworld

@CMIContent

 

@eccushing @cate Yes – something Victorian. #cmworld

@suddenlyjamie

 

“Abbreviate Eloquence” is the perfect definition of itself and probably the highest #contentmarketing skill #cmworld

@PatrickHayslett

 

@suddenlyjamie I’ve seen parts of a few episodes. It is entertaining. I’m working my way through Parks and Recreation right now. #CMWorld

@KyleAkerman

 

Thanks for having me! Looking forward to seeing all of you in the fall at #cmworld!

@annhandley

 

I feel like I just ran a relay race keeping up with this chat today! Thanks so much everyone- it was awesome! #CMWorld

@eccushing

 

@CMIContent @annhandley Thank you! #CMWorld

@mikemyers614

 

See our complete #CMWorld twitter chat schedule here. Next wk: Lead nurturing with @Ardath421: http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

@annhandley TKS, Bye! 🙂 #cmworld

@suddenlyjamie

 

A10, Lean on your global sales reps or whomever is on the ground in your regions for support/an extra eye @CMIContent #CMWorld

@tsledzik

 

@SFerika This was a fun one. A huge thanks to @annhandley! #cmworld

@CMIContent

 

Yes! It could be all about web etiquette (webtiquette?) @eccushing @suddenlyjamie #CMworld

@cate

 

@eccushing I think I’m actually winded! #cmworld

@suddenlyjamie

 

Love talking writing with @annhandley! Her new book, Everybody Writes, will blow you away! #cmworld

@ardath421

 

@suddenlyjamie: Seriously . . . that was ridiculously fast. thanks for joining! (I’m excited to check out morning pages) #cmworld

@CMIContent

 

Thank you @CMIContent and @annhandley #cmworld

@tracibrowne

 

Find more info on @annhandley, visit her website at http://www.annhandley.com #CMWorld

@CMIContent

 

@annhandley Thank you so much for today’s #CMWorld chat. If I ever write “Toning Down Weirdness,” I promise to send you a copy. 🙂

@Erin_E_Palmer

 

@Copywritervince @suddenlyjamie I see this becoming a blog post! #CMWorld

@KyleAkerman

 

#CMworld Great chat today with @annhandley and @CMIContent! Thanks!

@JeremyBednarski

 

Many thanks for the chat everyone, greatly enjoyed. Have a good, caffeinated afternoon 😉 #cmworld

@PatrickHayslett

 

See @annhandley + 100 other speakers at #CMWorld in Sept! Join us in #CLE: http://t.co/g3NJdAbCQ6. #contentmarketing

@CMIContent

 

@eccushing Thanks, Erin! #cmworld

@CMIContent

 

Don’t ever tone down your weirdness @Erin_E_Palmer @annhandley #CMWorld

@eccushing

 

MT @suddenlyjamie: @SJAbbott Bland brands slip through the cracks, never to be heard from again. #cmworld #branding

@morgancarrie

 

@PatrickHayslett Really enjoyed your insights, Patrick — thanks! #cmworld

@CMIContent

 

@KyleAkerman @suddenlyjamie Please do! I would definitely love to share it. #CMWorld

@Copywritervince

 

@JeremyBednarski Thank you, Jeremy. Enjoy your Tuesday! #cmworld

@CMIContent

 

If you’ve enjoyed today’s chat on content personality, voice & writing, see more in my new book, out 9/14 > http://bit.ly/EverybodyWrites #cmworld

@annhandley

 

@Copywritervince @suddenlyjamie Historical Hannibal or cannibal Hannibal? #CMWorld

@atxcopywriter

 

.@suddenlyjamie Thought your comments were spot all the way. Just the right TONE, you might say. #cmworld

@tsledzik

 

Phew, thanks for suggesting #CMWorld chat @KyleAkerman. Like a sprint full of creativity & marketing ideas. I’m creatively exhausted. 🙂

@cate

 

Sad I missed today’s #cmworld, @annhandley. Still digging out from a week-long business trip! See all y’all next Tuesday!

@kiporama

 

Same here >> @Copywritervince @KyleAkerman @suddenlyjamie Please do! I would definitely love to share it. #CMWorld

@CMIContent

 

@ardath421 You are wonderful. Big thank you! #cmworld

@annhandley

 

.@SFerika Too few companies have style guides. They are must and they along with your content plan keep you on point. #cmworld

@SusynEliseDuris

 

You know you want to… MT @CMISee @annhandley + 100 other speakers at #CMWorld in Sept in #CLE ! http://t.co/EeRwbkzqxf. #contentmarketing

@mikemyers614

 

@tracibrowne Thanks, Traci! Enjoy your Tuesday! #cmworld

@CMIContent

 

@annhandley Thanks for spending time with the #cmworld chat today! Great insights as always. See you in Cleveland 🙂

@KyleAkerman

 

@eccushing Me too! I think it was the hardest yet to keep up with. I’d say the chat should stop growing, but too many good insights #CMWorld

@atxcopywriter

 

@kiporama Good luck digging out — and see you next week! #cmworld

@CMIContent

 

@kiporama ah well… next time!! #cmworld

@annhandley

 

@CMIContent TY! #cmworld

@kiporama

 

@atxcopywriter @suddenlyjamie George Peppard as Hannibal. #CMWorld

@Copywritervince

 

A9: automation is useful: Favorite a tweet, queue it up for auto-share. But keep an eye out and be sure to interact. #cmworld

@Christal_Guziec

 

@SusynEliseDuris Drafting a style guide is always one of my first #contentmarketing to do list items. So helpful! #cmworld

@SFerika

 

A5 @CMIContent Create voice, tone and word choice guidelines for your CM team. No matter who is writing it should sound consistent #CMWorld

@canninmw

 

A9: automation, used correctly, greatly useful for SMBs w/ no dedicated social staff or people pressed for time. #CMWorld

@Christal_Guziec

 

@cate You are welcome! It’s every Tues 11-Noon CDT. Great way to connect w/ content marketing folks. And many of them will be at #cmworld 🙂

@KyleAkerman

 

@ScottLum Big thank you Scott! #cmworld

@annhandley

 

What @SFerika says is spot on. If u want to write, read. Read diff genres, diff types of things. You will end up learning a lot. #cmworld

@SusynEliseDuris

 

@SFerika Or just to become a more interesting person 🙂 #CMWorld

@KyleAkerman

 

@SFerika you’re in minority. Many don’t want to do. It’s a time investment – not a quick process. But it helps build a good brand. #CMWorld

@SusynEliseDuris

 

@AlexRobMont I think we agree. My push: no individual should stray so far from core brand tone / voice that it is unrecognizable. #CMWorld

@TriciaWags

 

I got here late, but today’s #CMWorld chat was awesome. Thanks, @CMIContent !

@Christal_Guziec