Traditional Advertising and Content Marketing: A #CMWorld Twitter Chat with Jason Therrien

jasontherrienWhile content marketing and traditional advertising may have once seemed to be in opposition, when done well, they can work together quite nicely. This past week, Jason Therrien joined our #CMWorld Twitter chat to discuss the how to use traditional advertising as part of your content marketing program.

We will not have a #CMWorld twitter chat next week, as we will be live at Content Marketing World. Follow the #CMWorld hashtag from 9/8-9/11 in case you can’t join us in person. (But there is still time to register! Use CMWSOCIAL to save $100!)

 

Q1: What kinds of traditional advertising works well [or should you consider] to support your content marketing? #CMWorld

 

A1: Depends on where your prospect consumes their media. Digital ads help since you’re a click away but it’s all about CTA! #CMWorld

@JasonTherrien

 

A1: The rent-to-own strategy works very well to showcase content while building subscribers @CMIContent @JasonTherrien #CMWorld

@wilso411

 

A1- I don’t think you can beat @JasonTherrien’s answer here. Excellent input AND closing it off with a rhyme? #winning #cmworld

@NathanStrum

 

A1 Anything your audience already engages with. You’d be a fool to ignore anything your audience already responds to. #CMWorld

@webber_karen

 

@NathanStrum @JasonTherrien Ha! Agree! #CMWorld

@CMIContent

 

A1: If your comeptitors are online, it may make sense to fill in those gaps with your traditional/print marketing #cmworld

@PMIdigital

 

@CMIContent A1: I think the format matters less than the approach. #CMWorld

@atxcopywriter

 

Great topic #CMWorld – traditional and other advertising to support content marketing – I’m most interested in #B2B

@workboxsf

 

#CMWorld Link-sharing can be a traditional form of advertising in the growth stage of your business to appeal to large demos

@movystream

 

Good morning to @CMIContent and @JasonTherrien. #CMWorld

@KCWMSWriters

 

I wish that content marketing was more at the forefront during my agency days – could have worked so well with many of my clients. #CMWorld

@cmcphillips

 

@webber_karen Yes. +100. Why not take advantage of what they are giving you to work with? #cmworld

@NathanStrum

 

@CMIContent A1 (cont) If you can stand out, entertain – generally manage to keep attn and not annoy with traditional channels, do #CMWorld

@atxcopywriter

 

A1: Take the top 20% of what gave you real ROI last year, and spend the other 80% on where your audience is today…just an idea #CMWorld

@yesterdaymorrow

 

Q2: If you want to use traditional advertising to promote your content, how do you get started? #CMWorld

 

Does generic branding “get your name out there” match w/ content marketing well or do you have to go closer to direct mktg? #cmworld

@PatrickHayslett

 

@CMIContent We’re big into @linkedin promoted posts and sponsored content right now for CMI. #CMWorld

@cmcphillips

 

Hi all! I’m eager to learn from @CMIContent & @JasonTherrien’s chat today via

 

re: Q2, does the approach vary for B2B vs B2C? #cmworld

@SueBrady

 

A2: Lose the sales pitch, and be human. If you can make someone smile they will google you, and then they are in your domain #CMWorld

@yesterdaymorrow

 

A2: Test the waters across various media brands and formats through established KPIs. #IfOnlyWeHadUnlimitedBudgets @CMIContent #CMWorld

@wilso411

 

A2 Audience research. This is real money you’re spending, so you need a laser approach, not scattergun. #CMWorld

@webber_karen

 

A2: Start w/ the advertising you already have & create strong calls to action to your #contentmarketing. Be direct, then test! #CMWorld

@JasonTherrien

 

@yesterdaymorrow Do you think there would be that big of a difference from one year to the next? #CMWorld

@atxcopywriter

 

@CMIContent Research what similar companies are doing, where your audience is, then test and measure #CMWorld

@atxcopywriter

 

@SueBrady the outlets certainly differ, but it’s all about where your audience is and testing response. #CMWorld

@JasonTherrien

 

#CMWorld whether it’s B2B or B2C, the approach needs to have a core foundation of a human connection made. A personal touch goes a long way!

@movystream

 

Checking out the #CMWorld Twitter Chat with @jasontherrien! A little late, but catching up on the Tweets.

@JeremyBednarski

 

@JasonTherrien Great point – we’ve gone back on old blog posts, @slideshares and updated CTAs w/updated/relevant messages. #CMWorld

@CMIContent

 

A2: Determine your business objectives & think about how traditional integrates with current digital marketing. #cmworld

@PMIdigital

 

@atxcopywriter @CMIContent Imitation is the sincerest form of flattery, as well as an excellent resource for testing the waters! #cmworld

@NathanStrum

 

@CMIContent smart to reuse content! TEST TEST TEST your #contentmarketing, then update as time & audience evolves. #CMWorld

@JasonTherrien

 

@atxcopywriter But i’m not saying it has to change, just that marketers should focus on it being a real possibility. #CMWorld

@yesterdaymorrow

 

A2: It seems logical to advertise where you are promoting your content. Oversimplifying? #CMWorld

@SueBrady

 

@JeremyBednarski good to see you Jeremy! Thanks for joining. #CMWorld

@JasonTherrien

 

Why do so many ppl like to admonish against trying to sell when CTAs are so obviously important and have their place? #cmworld

@PatrickHayslett

 

A2: Or just dump ice water on your head and post the video. @CMIContent #CMWorld

@wilso411

 

Q3: How do advertising campaigns fit into ongoing content marketing efforts? #CMWorld

 

@SueBrady Why make complicated if you have logical opportunities? Just analyze and make sure it’s working. #CMWorld

@CMIContent

 

#CMworld Every aspect of your approach must be measured, scaled and mastered so you can move on to the next test case/method!

@movystream

 

Re-use old content for current promos – @CMIContent says they go back to blog posts, @slideshares and update CTAs #cmworld

@lindadessau

 

@Vruno Definitely, but perhaps not too far ahead – who knows where the next trend will sit…but as long as we a ready for it 🙂 #CMWorld

@yesterdaymorrow

 

@movystream always! Your content has to feel authentic. Your audience doesn’t have the time to put up with less.#CMWorld

@JasonTherrien

 

@lindadessau @slideshare Thanks, Linda! For our still-relevant and evergreen content for sure. #CMWorld

@CMIContent

 

A3 advertising should be seen as content (which it is) and approached in the same strategic, integrated way. #CMWorld

@webber_karen

 

@NathanStrum @CMIContent Imitation with a little twist to make it something unique #CMWorld

@atxcopywriter

 

A3 You can see what message resonated the most in your content and create ads based on that #cmworld

@tracibrowne

 

Make sure you are using traditional advertising in a way that supports the plan. Local ads for a local biz, may not work nationally #CMWorld

@Erin_E_Palmer

 

A3: Campaigns are a great opportunity for driving traffic to digital properties & creating one-to-one interaction #cmworld

@PMIdigital

 

A3- They should support your target message and be aimed at your target market. Should integrate with your content and draw to it #cmworld

@NathanStrum

 

A3: Isn’t content to run parallel with ads? Why advertise content? Content IS the ad or distributed through #SMM #CMWorld #tailwaggingdog ?

@workboxsf

 

Love recycling evergreen content! “@CMIContent: @JasonTherrien We’ve gone back on old blog posts, @slideshares & updated CTAs…

@GraceMoenich

 

@JasonTherrien And the personal touch shows that you did your research and there’s a reason you want THEM on your platform! #CMWorld

@movystream

 

@atxcopywriter @CMIContent Precisely #cmworld

@NathanStrum

 

A3: Seems to me the ad campaigns get the word out…..about that great content you have. #CMWorld

@billcush

 

A3: Remarketing based on content viewed is of course huge and effective. #CMWorld

@SueBrady

 

A3: It should provide a drip method of awareness around your content & familiar CTA over time thus increasing views/leads #CMWorld

@JasonTherrien

 

A3: Campaigns should either introduce a new idea, add another chapter to the narrative or retell a previous one. Holistic approach. #CMWorld

@Vruno

 

@PatrickHayslett People dislike a sales pitch in the wrong context-CTA’s are 1 thing, making it all about you & the sale is another #CMWorld

@atxcopywriter

 

A3: #CMWorld Goal should be to drive traffic thru relevant content with the targeted segment in mind

@Ramon_DeLeon

 

A3: depends on the brand & budget. I think the younger the company, the more the ad campaign fits into Content Mktg. @CMIContent #CMWorld

@wilso411

 

@Ramon_DeLeon Hi Ramon! Great to see you! #CMWorld

@CMIContent

 

#CMWorld The best use of ongoing content in ad campaigns is showcasing how your users are utilizing the product/service. Win-win situation!

@movystream

 

@CMIContent A3: Making sure the two efforts are integrated and support each other should lead to better results all around #CMWorld

@atxcopywriter

 

A3: Remember your core competencies and the value your audience expects from you. Incorporate it in your campaign daily. #CMWorld

@GraceMoenich

 

@wilso411 @CMIContent Interesting! What makes you say so? #cmworld

@NathanStrum

 

@workboxsf Why advertise content? To help people find it. If they’re not already there, parallel ads/content won’t have audience. #CMWorld

@carmenhill

 

A3: Your campaign’s message should align with your content #CMWorld

@SimpleReach

 

@Ramon_DeLeon It’s all about the targeted segment – completely agree. #CMWorld

@JasonTherrien

 

A3: Do campaigns for content marketing. It keeps the message consistent & allows for easier integration of traditional advertising #CMWorld

@Erin_E_Palmer

 

@Ramon_DeLeon Yes! You’ll be at #CMWorld?

@CMIContent

 

#CMworld Advertising should make use of your best resources: your customers! Shows potential users what they can expect from you as a brand

@movystream

 

Q4: What traditional advertising vehicles work best for promoting your content? #CMWorld

@CMIContent

 

@NathanStrum @CMIContent (opinion) more difficult for established companies to transition away traditional advertising campaigns #CMWorld

@wilso411

 

. @CMIContent – Do phone calls count? #CMWorld

@ThatsNickQ

 

A3: like in #epicspli . produce “glossy” ad content for higher reach and funnel to lift up engagment on your other content. #CMWorld

@__ok_

 

A#: Good #insights ! @carmenhill @Vruno @JasonTherrien #CMWorld

@workboxsf

 

A4: Use ad outlets where your clients spend time. If they study trade pubs, then stick w/ it. Adjust the CTA around the outlet #CMWorld

@JasonTherrien

 

@BobWest2 @wrightsmedia I hear you, but it’s a new dawn and a new day! #adaptordie #CMWorld

@webber_karen

 

A4 I’m not sure I’m buying into the idea of using traditional advertising to promote content…not sure their is enough return #cmworld

@tracibrowne

 

A4: When Email is considered traditional, that could be a good choice to promote content. #CMWorld

@__ok_

 

Countdown to #CMWorld Looking forward to being home in #Cleveland. #contentmarketing

@NoelleSchuck

 

@tracibrowne Depends what goal is. We promote content around event, for event registrations. We don’t advertise/promote all. #CMWorld

@CMIContent

 

@workboxsf Content must be promoted (through ads, or other methods) – there’s so much out there that getting eyes on yours is hard #CMWorld

@atxcopywriter

 

A4 #CMworld The best advertising vehicle is your own product/service; use that to promote the benefits it’s providing for users/customers!

@movystream

 

@CMIContent @carmenhill Yes! Especially important for brands that are newer on the scene and don’t have a natural following yet. #CMWorld

@Erin_E_Palmer

 

@wilso411 @CMIContent Your opinion does make sense! Certainly valid point. Was curious for the reasoning behind it #cmworld

@NathanStrum

 

@CMIContent I an definitely see it if “content” is an event…but blog, video, whitepaper, just can’t see a print ad for that #cmworld

@tracibrowne

 

A4: When I had @dominos stores Printed Menus placed on top of Pizza Boxes were my “Golden Ticket”. #CMWorld

@Ramon_DeLeon

 

@__ok_ Agree – we promote much of our content via email. #CMWorld

@CMIContent

 

Lessons on Marketing Strategy and Content Marketing ROI – #CMWorld Interview with @BrennerMichael http://cmhig.in/1vgNb5w

@chrismhiggins

 

A4: Obviously it depends on target market but legacy media (tv/radio/newspapers) still hold clout & prices have dropped. #CMWorld

@Vruno

 

@Vruno Have you had luck promoting content via tv/radio, Kris? If so, how? #CMWorld

@CMIContent

 

Q5: When you use advertising for content marketing, do you always use a piece of content as the CTA or can you use something else? #CMWorld

 

@Content_Boost Absolutely – and we have seen a print resurgence. #CMWorld

@CMIContent

 

@CMIContent @tracibrowne “Promote” = create awareness of event content/speakers via ads (online & off), email, social? #CMWorld

@workboxsf

 

@BobWest2 @lindadessau Agree – we have much success in that area as well. Relevance is key. #CMWorld

@CMIContent1

 

#CMworld If you are a newer brand you need to move away from traditional advertising and create your own method unique to you

@movystream

 

@tracibrowne Does anyone have examples of getting a return on it? Always nice to hear specifics #CMWorld

@atxcopywriter

 

A4: Content is there to support trad’l adv. If someone wants more info after seeing an ad, they should know where to find it. #CMWorld

@SueBrady

 

@Vruno Definitely do. I almost pay more attention to them now because of how many online ads I am swamped by. #cmworld

@NathanStrum

 

A5: Depending on the stage of the buyer’s journey….the CTA could be the content or free trial of a product or a buy now #CMWorld

@billcush

 

A5: Use a body of #content if it’s stronger than a single piece. Audience are fickle, test what resonates. #CMWorld

@JasonTherrien

 

@movystream I disagree. If you are new, strategically placed radio spots can be very effective to intro you to market place. #CMWorld

@Vruno

 

When radio stations tell personal stories about partner products (not just ads, but working them into the program content)… #CMWorld

@Erin_E_Palmer

 

@CMIContent @movystream Totally don’t agree!! Need to have both traditional and digital marketing in your budget! New or old #CMWorld

@lttlewys

 

@workboxsf @carmenhill @Vruno thanks Eric. #CMWorld

@JasonTherrien

 

@atxcopywriter I see traditional ads as a drive for people farther along in the sales process…ready to buy…or branding #cmworld

@tracibrowne

 

Word @CMIContent @lindadessau A4 Our clients see highest CTR via email blasts, content-heavy ads alongside our relevant content #CMWorld

@workboxsf

 

A5: CTA should intrigue & excite the audience. No tricks.. take them to what’s being advertised. #NoAdvertorialsPlease @CMIContent #CMWorld

@wilso411

 

@CMIContent @movystream I say, go with what works. Don’t make it traditional vs. new age but rather what works and is tested #cmworld

@NathanStrum

 

@Vruno @movystream Perhaps heavily dependent on product and audience? #CMWorld

@yesterdaymorrow

 

… like a local radio DJ who tells stories about her time in college (and the college is an advertiser), it’s original content… #CMWorld

@Erin_E_Palmer

 

@movystream I disagree, new brands can definitely benefit from traditional…need a mix #cmworld

@tracibrowne

 

@CMIContent @movystream Definitely can work in tech #startup world. I’ve seen delivery of content w/ apps after customer validation)#CMWorld

@GraceMoenich

 

@movystream Not sure we agree on this – smart targeting, testing and retesting current and new vehicles should be done. #CMWorld

@CMIContent

 

@Vruno I agree! But creating your own advertising method can really boost confidence in your brand from the start. It’s creative! #CMworld

@movystream

 

Example of effective content-based advertising: MT @Erin_E_Palmer: When radio stations tell personal stories about partner products #cmworld

@lindadessau

 

Q6: What are some new developments / trends in traditional advertising? #CMWorld

 

@movystream @Vruno What’s an example of “your own advertising method?” #CMWorld

@CMIContent

 

@GraceMoenich @CMIContent That’s exactly where I’m coming from, Grace! #Cmworld

@movystream

 

…that ends up having CTAs (check out the social sites, etc.) It makes sense for the audience and stays entertaining/informative. #CMWorld

@Erin_E_Palmer

 

A6: Tradt’l advertising is tying better into digital CTAs so there’s more campaign metrics & thus better targeting #CMWorld

@JasonTherrien

 

@lttlewys @CMIContent @movystream Even for businesses all online? #CMWorld

@atxcopywriter

 

Could be my military background, but I recoil in horror whenever email “blast” is said. No one wants to be blasted w/ anything. #CMWorld

@Vruno

 

For advertising, @NathanStrum says go with what works. Not traditional vs. new age but rather what works and is tested #cmworld

@lindadessau

 

A6 con’t: better targeting is allowing more efficient spend and tracking of true lead gen paths #CMWorld

@JasonTherrien

 

A6 Definitely a trend toward more visually appealing ads in B2B…not everyone is there yet…but working on it. #cmworld

@tracibrowne

 

@Vruno Agree! Language is so important. I feel the same way when someone says they’ll “shoot me” an email… #cmworld

@lindadessau

 

@billcush Sometimes general engagement is all that’s need at the beginning of the journey to build trust. #CMWorld

@PMIdigital

 

@CMIContent A6: People have started using offline marketing campaigns more smartly and efficiently. #CMWorld

@MUmar_Khan

 

Hey #CMWorld! A5 – The content itself or an option to ‘Learn More’ are both good CTA bets. It’s all about piquing interest in your brand.

@WhatRunsWhere

 

Thanks for the mention, @lindadessau! #cmworld

@NathanStrum

 

@movystream @CMIContent When done right, it can be effective delivery of content & keeps the app on top of the customer’s mind! #CMWorld

@GraceMoenich

 

#Cmworld Here is a quick example of what I mean by using your own product/service for advertising, your own method http://movy.co/v/a2a16dee7b8ceead330c91be97166ff86a03b2aa/lorrieg@joyceco.com/414db1699fbd0be2edb0d90f8bbddddf71fe20ac

@movystream

 

@CMIContent Including hashtags or other attempts to drive people to online channels (I wonder how effective it is) #CMWorld

@atxcopywriter

 

@CMIContent Digital tie-ins to print collateral replacing dimensional mailers (ie QR codes leading to special landing pages) #CMWorld

@IncendiaryDsgn

 

@CMIContent @movystream I am not sure that would get you far #cmworld

@palkoviz

 

@atxcopywriter Yes! It’s not an all online world, no matter your industry @CMIContent @movystream #CMWorld

@lttlewys

 

A6: Advertising high-value media (eBooks) versus smaller content. More visual, less text on ad. @CMIContent #CMWorld

@wilso411

 

@IncendiaryDsgn @CMIContent Are you finding QR codes are still effective? I’ve heard otherwise. #CMWorld

@SueBrady

 

@lttlewys @CMIContent @movystream I think there is a limit to what you can achieve for free #cmworld

@palkoviz

 

A6: @JasonTherrien Because publishers know their audiences better? #cmworld

@workboxsf

 

@movystream Can’t watch on computer, will check out later. But you’re saying use your own product as your vehicle? #CMWorld

@CMIContent

 

Re: digital AND traditional advertising, @lttlewys says to remember it’s not an all online world, no matter your industry #cmworld

@lindadessau

 

@IncendiaryDsgn @CMIContent Agree w/ collateral tie-ins. Also, QR codes aren’t dead, they’re just unfortunately, typically misused #cmworld

@JasonTherrien

 

A CTA like “Like us on Facebook” is so weak. Have to incentify #CMWorld

@Vruno

 

A6: Also, watch out for new interactive digital media like Ceros. Tons of great things you can do w/ advertising @CMIContent #CMWorld

@wilso411

 

@CMIContent A6 Biggest change in B2B is changing mindset looking for a more focused buy regardless of media … (1/2) #CMWorld

@BobWest2

 

@Vruno Shudder at the sight of that as a “CTA”! Such little effort (or creativity) put into it! #cmworld

@NathanStrum

 

@CMIContent Yes! It doesn’t have to be the only method, trad adv will work but as a newer brand its important to try something diff #CMworld

@movystream

 

Q7: Where/from whom can you learn about the best way to use traditional advertising with content marketing? #CMWorld

 

@movystream I get it. But not everyone has their own vehicle. But I get your concept. And everyone should differentiate. #CMWorld

@CMIContent

 

A7: @CMIContent is my go to, of course! Study (stalk) other brands for ideas. Get out of your industry (& comfort zone)! #CMWorld

@JasonTherrien

 

Brilliant! “@movystream: #Cmworld Here is a quick example of … using your own product/service for advertising…

@GraceMoenich

 

@JasonTherrien We always hate to ask that question bc we really aren’t trying for people to answer that way – but thank you! #CMWorld

@CMIContent

 

@Vruno As a video message app we promote our users on Movy as content like this http://movy.co/v/c4b911b194634154a2d90b45417a345976444168 It’s a creative opportunity #CMWorld

@movystream

 

@JasonTherrien @IncendiaryDsgn @CMIContent QR code fails are hilarious. Saw one in sky on banner being pulled behind an airplane. #CMWorld

@Vruno

 

A7 The old fashioned way…flip thru print pubs, watch TV (and don’t skip commercials) listen to radio and see what resonates #cmworld

@tracibrowne

 

@JasonTherrien And we agree – we follow our competitors/friends, but also leaders in other industries. #CMWorld

@CMIContent

 

@CMIContent A7:Explore the brands that are running successful traditional advertising campaigns and brainstorm some ideas for yours #CMWorld

@MUmar_Khan

 

A7: @CMIContent Your hashtag answered that #CMWorld

@wilso411

 

A7 (con’t): Seriously, stop just watching your competitors. Every brand talks to humans, so they’re all fair game to study #CMWorld

@JasonTherrien

 

@CMIContent Thank you! Appreciate that! #Cmworld

@movystream

 

@tracibrowne Yes – my family loves that I won’t skip commercials. #CMWorld

@cmcphillips

 

@JasonTherrien LOL I like your idea of “stalking” – it’s a great way to learn stuff #CMWorld

@palkoviz

 

@Vruno A Facebook like is also pretty meaningless on its own #CMWorld

@atxcopywriter

 

Content Marketing ROI eBook #CMWorld by @toprank #cmworld #conferenceebook http://www.slideshare.net/toprank/content-marketing-roi-ebook-cmworld?ref=http://www.slideshare.net/?ss via @SlideShare

@UNOSML

 

@palkoviz @JasonTherrien Social media has certainly created an entirely different precedence for the usage of that term #cmworld

@NathanStrum

 

@JasonTherrien @CMIContent Agreed! Would be helpful in thinking outside the box & doing something new in your own industry. #cmworld

@GraceMoenich

 

@JasonTherrien And talk to your competitors. It’s amazing the knowledge and experiences we all share with each other. #CMWorld

@cmcphillips

 

@GraceMoenich Thank you, Grace! It’s a creative opportunity, not the ONLY method. Capitalize off something different when you can! #Cmworld

@movystream

 

@CMIContent @JasonTherrien Well, that’s just what you get for producing the content you do #CMWorld

@atxcopywriter

 

@cmcphillips I have already made my husband “rewind” to watch ad again! Is rewind one of those words that have no meaning anymore? #cmworld

@tracibrowne

 

A7: Take a look at your audience and see what they’re talking about, what they’re into. #cmworld

@PMIdigital

 

@Vruno @JasonTherrien @IncendiaryDsgn @CMIContent Getting that to work could be like a game #CMWorld

@atxcopywriter

 

@palkoviz stalk them in a good way! It’s all out their in the public, so why not?!#CMWorld

@JasonTherrien

 

@Vruno my favorite QR codes are the ones on billboards as you’re speeding down the highway #cmworld

@tracibrowne

 

@CMIContent @JasonTherrien Favorite examples? (Particularly of other industry ones that may not have been mentioned in past chats) #CMWorld

@atxcopywriter

 

@tracibrowne @Vruno Or in airline in-flight magazines! #CMWorld

@cmcphillips

 

@NathanStrum @JasonTherrien To be fair one of the reasons I follow @Maersk is because I like their content marketing 🙂 #CMWorld

@palkoviz

 

Q8: What are some examples of brands successfully using advertising in conjunction with content marketing? #CMWorld

 

@JasonTherrien We all naturally pay attention to the ads that work on us – as marketers when you see an ad you like, it sticks #CMWorld

@atxcopywriter

 

A7 I don’t put mental energy into worry about competitors. Just have 2B able 2 answer c-suiters when they ask, have you seen… #CMWorld

@Vruno

 

@JasonTherrien Get out of your industry is GREAT advice. So many people just study their competitors & miss out on great creative. #CMWorld

@Erin_E_Palmer

 

@JasonTherrien @palkoviz And don’t “steal” their #marketing ideas: “leverage” them! #CMWorld

@workboxsf

 

@Vruno Great stuff! Are you able to join us at #CMWorld this year?

@CMIContent

 

Q8: There’s a ton, search out the small ones, but here’s 2 of my favorite big guys: @AmericanExpress & @redbull. #CMWorld

@JasonTherrien

 

#cmworld http://t.co/V1BcpKgNJ7

@SueBrady

 

@CMIContent @movystream We’re doing that @getlittlebird. Data & influence analysis = valuable content. We just package & promote. #CMWorld

@carmenhill

 

@JasonTherrien Wondering if a #CMWorld chat ever goes by without a @redbull mention… 🙂 #CMWorld

@CMIContent

 

@workboxsf @JasonTherrien I thought it’s following best practices and success stories 🙂 #CMWorld

@palkoviz

 

@SueBrady Ha! #CMWorld

@CMIContent

 

@JasonTherrien I’ve never seen a red-bull ad (traditional) that promotes their content…only their product #cmworld

@tracibrowne

 

@cmcphillips @JasonTherrien “Competition” doesn’t mean what it used to #CMWorld

@atxcopywriter

 

@CMIContent @workboxsf @palkoviz leverage, learn and innovate off of what you see. Connect the dots for your brand. #CMWorld

@JasonTherrien

 

@workboxsf @JasonTherrien But seriously, talking to/following others is a great way to learn. #CMWorld

@palkoviz

 

@tracibrowne @cmcphillips You can still rewind on streaming sites, so I think the term has some life yet #CMWorld

@atxcopywriter

 

@tracibrowne @Vruno You’re supposed to pull over, Traci 😉 #CMWorld

@carmenhill

Thinking up a fitting reply to Q8 is hard! I keep thinking of examples, but solely for their advertising efforts and not content #cmworld

@NathanStrum

 

We’ll spend the last 10 minutes asking @jasontherrien questions on content marketing & traditional advertising. Ask questions now! #CMWorld

@CMIContent

 

@tracibrowne @JasonTherrien – @RedBull’s http://www.redbulletin.com is high-quality print mag – awesome #contentmarketing #CMWorld

@workboxsf

 

@atxcopywriter Right! In many ways, competitors have become partners, sponsors, influencers and friends. #CMWorld

@cmcphillips

 

@tracibrowne LOL! #cmworld

@lindadessau

 

@CMIContent they were on top of it before it was cool. @redbull doesn’t publish their product, but the lifestyle it’s used in #CMWorld

@JasonTherrien

 

@tracibrowne @JasonTherrien They promote a type of lifestyle more than the product itself though. #CMWorld

@atxcopywriter

 

A8 – Bravo TV does marvelous job of advertising their shows & bringing people to their website for lots of juicy content & games. #CMWorld

@Vruno

 

@JasonTherrien @CMIContent How should new companies split budget btwn traditional, traditional for CM, and CM? #CMWorld

@wilso411

 

@atxcopywriter But their print ads and television commercials promote the product itself…very different from their “content” #cmworld

@tracibrowne

 

@Vruno Yes, Bravo is amazing at that. They have created a solid community #CMWorld

@movystream

 

@jasontherrien In my former life as a media planner – how does content marketing fit into media mixes during planning season? #CMWorld

@cmcphillips

 

A7 We are fans of the white papers and case studies that @HubSpot publishes on their blogs: http://blog.hubspot.com/marketing #CMworld

@vivastream

 

@NathanStrum There’s some fantastic examples of #contentmarketing out there, but they fall flat not tying into their advertising #CMWorld

@JasonTherrien

 

@vivastream @HubSpot Thanks for sharing! #CMWorld

@CMIContent

 

A8: I really liked @ThreeUK fake spam apology ads – always made me laugh #CMWorld

@palkoviz

 

@JasonTherrien A double edged sword- Some have the content, but we wouldn’t know of it bec they don’t advertise. And some = all ad #cmworld

@NathanStrum

 

@cmcphillips what’s the end goal – then how do you use advertising to target & #contentmarketing to pull in the audience in further #cmworld

@JasonTherrien

 

@vivastream @HubSpot They are seriously good – but then they should know they content marketing 🙂 #CMWorld

@palkoviz

 

@movystream @Vruno Agree – thanks for sharing! #CMWorld

@CMIContent

 

Please remember – advertising is not the only way to amplify content. Don’t forget PUBLIC RELATIONS & MEDIA RELATIONS! 😉 #CMWorld

@Vruno

 

@JasonTherrien Agree. With @redbull you’re buying into a lifestyle more than you’re buying a drink. #CMWorld

@BrontoJim

 

@Vruno Agree – influencer programs and so many other ways as well. Depends on what works best for you and your customers. #CMWorld

@CMIContent

 

Also don’t forget about the importance of brand advocates inside & outside of the brand to help you amplify content. #CMWorld

@Vruno

 

@IncendiaryDsgn @REI Yes! We have someone from @REI speaking at #CMWorld this year, talking about their great work.

@CMIContent

 

@wilso411 @JasonTherrien Yep, I remember that one. Budweiser has done a good job of creating ads that stick around in memory #CMWorld

@NathanStrum

 

@wilso411 @NathanStrum agreed, tactics like that can work. Just wish more advertising didn’t see it as a one-off campaign trick. #cmworld

@JasonTherrien

 

.@JasonTherrien: Ask what’s the end goal, & how will you use ads to target & #contentmarketing to pull the audience in further? #cmworld

@lindadessau

 

Ignite your content online & offline by creating highly visual content, strong calls to action & unique visuals. @markwschaefer #CMWorld

@coshoctonwed

 

@Vruno I keep expecting people who do PR to start making content promotion a big part of how they market themselves. #CMWorld

@atxcopywriter

 

Advertising is the expensive way to amplify content. #CMWorld

@Vruno

 

@JasonTherrien @wilso411 +1 to that, Jason. #CMWorld

@NathanStrum

 

@Vruno Brand advocates and ‘influencers’ can be the best “pushers of content” to audiences you may not reach otherwise! #CMWorld

@movystream

 

@Vruno YES! We’d love to talk those areas and others (trade shows, speaking, etc.) at another twitter chat. Wink, wink @cmicontent #CMWorld

@JasonTherrien

 

Thanks to @jasontherrien for joining us on our #CMWorld chat today! Great learnings on how content marketing works with advertising!

@CMIContent

 

@atxcopywriter @Vruno In ideal world yes, some companies have more integrated approach than others #CMWorld

@palkoviz

 

@NathanStrum @wilso411 @JasonTherrien and now we are all picturing that frog! I can hear it now! #CMworld

@movystream

 

@Vruno It can be, but it’s sometimes the easiest place to start since the ad budgets might be baked into the culture. #CMWorld

@JasonTherrien

 

On next wk’s #CMWorld twitter chat the CMI team will be together talking about making the most of in-person events: http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

@lindadessau @jasontherrien Yes! Can’t wait! #CMWorld

@CMIContent

 

As a public relations practitioner & content creator my amplification hat is affix when pen first hits paper. That’s how I create. #CMWorld

@Vruno

 

Great chat today- hour flew by. Enjoy the rest of your day everyone #cmworld

@NathanStrum

 

Wow, that was a ton of fun @CMIContent! Thanks for having me in on the #CMWorld twitter chat.

@JasonTherrien

 

@CMIContent Awesome chat today, it was nice to connect, agree, disagree and share with everyone..learned A LOT! Thank you! #CMWorld

@movystream

 

Find more info on @jasontherrien & @thundertech, visit http://www.thundertech.com #CMWorld

@CMIContent

 

#CMWorld twitter chat friends coming to CLE for the event: Tuesday morning breakfast meetup for our group! http://contentmarketingworld.com/news/new-cmworld-2014-meetups/

@CMIContent

 

ContentWRX is sponsoring Content Marketing World in Cleveland Sept. 8-11. Join us! #cmworld http://ow.ly/AuTeu

@ContentWRX

 

Visit @UBMCreate at #cmworld September 8-11 in Cleveland for all things #tech #contentmarketing

@CYNC_marketing

 

Visit us at #cmworld September 8-11 in Cleveland for all things #tech #contentmarketing

@UBMCreate

 

See over 100 speakers at #CMWorld in Sept! Join us in #CLE: http://t.co/kTUiR0ViWA. CMWSOCIAL saves $100!

@CMIContent

 

@UBMCreate Can’t wait to see you all – thank you! #CMWorld

@CMIContent

 

@CYNC_marketing Thank you! See you soon! #CMWorld

@CMIContent

 

#CMWorld Thanks @JasonTherrien and @CMIContent for great chat. Kept getting pulled away, played catch up most of the hour, but great info!

@JeremyBednarski

 

@ContentWRX Thank you! 1 week and 6 days! Exciting! #CMWorld

@CMIContent

 

@Vruno Good to know! Will you be at #CMWorld?

@atxcopywriter

 

@CMIContent @JasonTherrien thanks for this week’s chat – very interesting as always #CMWorld

@palkoviz

 

@palkoviz Thanks for joining in, Zlata! Always great to see you! #CMWorld

@CMIContent

 

Proud of my @VerticalMeasure co-workers for winning gold and silver from @CMAward! Our team rocks. http://www.contentmarketingawards.com/media/misc/2014_Winners_list.pdf #CMWorld

@AndreWillis

 

Social Media marketers unite! Will you be at #CMWorld? Hope so! Check out my latest poster. http://contentmarketingworld.com http://t.co/eH32QAf0iJ

@ringo66

 

Join @scottmonty @markwschaefer @jonloomer @ToddWheatland at #CMWorld http://contentmarketingworld.com http://t.co/dLw3tsImnm #SMM

@CMIContent

 

Storytellers loooove #CMWorld: 7 Great Reasons Why You Should Visit #ContentMarketing World http://bit.ly/1paSznQ

@Storytelle_rs