Using Research in Your Content Marketing Strategy: A #CMWorld Chat with Lisa Murton-Beets

LMBWhen executed well, original research can be a cornerstone of your content marketing strategy (it is at CMI). Lisa Murton-Beets, CMI’s research director, joined our #CMWorld chat to share her insights on how to help you get results from original research.

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.

You can see all of CMI’s research, or, even better, join us at Content Marketing World from September 8 – 11 in Cleveland, Ohio where Joe Pulizzi will reveal our latest findings (the survey will go out this summer).

 

Q1: People love to share stats. What are some tips to make the stats you have get the most exposure? #CMWorld

 

A1. You could display them in the form of an image: infographic, graph, etc.  #cmworld

@TeriMKojetin

 

A1: View stats as valuable content. Focus on the ones that will be most helpful/relevant to the audience. #CMWorld

@LisaBeets

 

A1: Make them visual! Data is interesting, but charts and graphs truly tell a story. #cmworld

@mikemyers614

 

@CMIContent Show how they relate to specific use cases, and how other people can leverage with you’ve done. #CMWorld

@GRTaylor2

 

A1. Infographics can show magnitude of problem & impact through stats to help nonprofits highlight outcomes. #cmworld #npmc #startinggood

@MultiplyingGood

 

As a grad school survivor, the importance of research was seared into my bones. Great topic today, #CMWorld!

@SparkerWorks

 

A1. A picture is worth a thousand words, and a metaphor is worth a thousand pictures. #cmworld

@KipMeacham

 

A1: Share them in a variety of places: blog posts, Twitter, images on Instagram, etc. #CMWorld

@RepCapital

 

@mikemyers614 so true – visuals tell a story! #cmworld

@LisaBeets

 

A1 Always source your stats and frame them honestly…people who love stats are also quite skeptical of them #cmworld

@tracibrowne

 

A1: Take great care when you select and craft stats. Make them easy to understand. Be careful that they won’t be misinterpreted. #cmworld

@LisaBeets

 

Is video “louder” than photos or infographics? @LisaBeets   #cmworld

@thedavepepper

 

A1: Stats should be relatable and transparent. Sites can use the numbers as a way to build trust with prospective customers. #cmworld

@AJutah

 

A1. Tailor your stats to your audience. Make them easily digestible. Images always add value! #cmworld

@kmzimm

 

@tracibrowne Right on, Traci! #cmworld

@LisaBeets90

 

.@CMIContent You want it, I’ve got it.Industry stats?Links to reports?Want to participate in research?Check!http://bit.ly/cmsurveycushing #CMWorld

@eccushing

 

@CMIContent include MORE than numbers, include WHY the stats are where they are at. Visuals always help too! #CMWorld

@KylaK

 

Develop a strategy for how you will disseminate stats. Target the right stats to the right audience at the right time. #cmworld

@LisaBeets

 

@AJutah relatable visual = valuable  #cmworld

@thedavepepper

 

@CMIContent A1 Give stats a bold, colorful image treatment when you share them in social, link to greater context. #CMworld

@SFerika

 

Great idea! Makes them easy to see-analyze #CMWorld  https://twitter.com/terimkojetin/status/588009772831604737

@LUCYrk78

 

Seems like video is def gonna be big in content mktgRT @thedavepepper Is video “louder” than photos or infographics? @LisaBeets   #cmworld

@tulipstrategies

 

A1) Screenshots! This solidifies evidence and appeals to those who are drawn in by visuals (so almost everyone) #cmworld

@CrowdContent

 

@CMIContent A1: We get so much leverage out of infographics, an essential part of our summer reading promo strategy! #cmworld

@webmastergirl

 

@CMIContent Associate your stats/metrics with conversion goals resulting in revenue generation.  That will get people to listen. #CMWorld

@10KCreative

 

A1b: Also, add your unique perspective…they’re just numbers until you help us understand them. #cmworld

@mikemyers614

 

@KipMeacham @SFerika hope there’s enough to share!  #cmworld

@CMIContent

 

@KylaK @CMIContent Context is everything! #CMWorld

@SparkerWorks

 

A1) Infographics or image with a focus on 1 or 2 stats #cmworld

@stratrev

 

A1: Fun comparisons eg. We have 20,000 followers, that’s equivalent to the whole town of [insert town with 20,000 population]. #cmworld

@flic92

 

A1: Have your team members refer to the stats when they’re giving presentations, networking, selling, conversing via social, etc. #cmworld

@LisaBeets

 

A1: Stats can be used to tell amazing stories. Make them more than just numbers—bring the story to life with data. #cmworld

@hzdg

 

Infographics are great for stats, but a Slideshare can be great too! What do you guys think? #cmworld

@tulipstrategies

 

@hzdg well said!  #cmworld

@CMIContent

 

I agree!  there are costs outweighed by benefits – engagement conversion @tulipstrategies @LisaBeets  #cmworld

@thedavepepper

 

.@thedavepepper Do you have an example of people using video with research stats? would luv to see it #cmworld

@AmandaSubler

 

A1. Context is key. Tell audience why that stat is so vital that you had to share it. How does it affect them? #cmworld

@eccushing

 

@hzdg Yes! Love how you said this! #cmworld

@TeriMKojetin

 

Use stats to tell a story. #cmworld

@CTrappe

 

A1: Fun Comparisons eg. If our followers were dollars, we would be able to buy [insert something really impressive and expensive] #cmworld

@flic92

 

A1: Your stats are content, they’re a product. Include a call to action. #cmworld

@LisaBeets

 

A1 also make sure they’re useful and needed…not something we’ve all seen 100x, packaged a new way #CMWorld

@LUCYrk78

 

.@tracibrowne It’s always funny when infographics have 10 sources at the bottom. Appreciated though. #cmworld

@CrowdContent

 

Bring value MT @eccushing A1 Tell audience why that stat is so vital that you had to share it. How does it affect them? #cmworld

@CMIContent

 

I <3 @SlideShare, @tulipstrategies #cmworld

@KipMeacham

 

Dumping too much data doesn’t tell a consumable story. #cmworld

@CTrappe

 

i wish i did. that is one of things my firm is working. I’m calling it “living infographics” @AmandaSubler  #cmworld

@thedavepepper

 

A1: Provide helpful comments on articles about topics that you have stats on. #cmworld

@LisaBeets

 

Here’s a great book for the hardcore stat fan http://www.edwardtufte.com/tufte/books_vdqi #cmworld

@tracibrowne

 

Q2: How much of an impact can original research have in content marketing? Is it more effective than sharing research from others? #CMWorld

 

A1. Stats provide great support to your content and make it easy to link back to other content, extending it’s life! #cmworld

@kmzimm

 

@KipMeacham @tulipstrategies we love @SlideShare too! #cmworld

@CMIContent

 

A1: Infographics… People like visual stats better than plain numbers. #cmworld

@AgentPalmer

 

@CTrappe More data isn’t necessarily better. You have to be selective, or else you bog down the story. #cmworld

@hzdg

 

Couldn’t have said it better! #cmworld  https://twitter.com/eccushing/status/588010741019574273

@CrowdContent

 

@CMIContent A1 Infographics & Illustrated videos work pretty well. And make sure u promote them #cmworld

@mcsaatchimena

 

A2: Mixing in curated #content is important, but showing you know your stuff is even better. Also adds credibility. #cmworld

@mikemyers614

 

.@thedavepepper interesting!  I’d love to see it when finished! #CMWorld

@AmandaSubler

 

A2: Original research offers another way to engage with existing customers, too.  #cmworld

@AnneJanzer

 

@TeriMKojetin Hi Teri! #cmworld

@AnOrchidInBloom

 

A1: Highlight important stats with colorful graphs and charts to show comparison  .. it’s about the presentation! #cmworld

@TylerNarducci_

 

MT @CMIContent: Q2: How much of an impact can original research have? Is it more effective than sharing research from others? #CMWorld

@RepCapital

 

A2. It probably depends on your source. If it’s well-known & reputable then use it. It lends authority. Mix it up with your own. #cmworld

@TeriMKojetin

 

@CMIContent A2 Original research has so many content possibilities; licensed research often doesn’t allow derivative content. #CMworld

@SFerika

 

A2: Speaking from our experience @cmicontent, the impact of our original research has been huge.  #cmworld

@LisaBeets

 

A2: Like content marketing, original research has its value, but you can easily curate research that’s already been published. #cmworld

@AJutah

 

It depends on what we mean by original research, doesn’t it? It isn’t always surveys. #cmworld

@JoppaThoughts

 

Late but I bring a gift: http://i.imgur.com/WpBwcyK.jpg #cmworld

@BrandedCartoons

 

A2: Only worth it if you can really prove its validity. Otherwise no-one will take notice. #cmworld

@flic92

 

@AmandaSubler share a good case study if you have one. #cmworld

@thedavepepper

 

@BrandedCartoons ha ha! Gotta love it  #cmworld

@CMIContent

 

@CrowdContent @tracibrowne Yes, then I can go and read the original study/source & know if it has any merit! #CMWorld

@SparkerWorks

 

A2: Both can be very powerful. Using a combination might be ideal. #cmworld

@LisaBeets

 

A2 anyone can curate content & most likely we all receive/read the same posts daily. If you bring new info forward, that’s key IMO  #CMWorld

@LUCYrk78

 

A2. Transparency in data and methods is critical to authenticity of #HomeGrownResearch, IMHO. #cmworld

@KipMeacham

 

A2. Original research can be very strong, but make sure to explain how you gathered it and give it credibility. #cmworld

@kmzimm

 

A2 As long as you have a valid sample size and right demographic, your own research is very credible #cmworld

@tracibrowne

 

MT @AJutah A2 Original research has its value, but you can easily curate research that’s already been published. #cmworld

@CMIContent

 

A2: If you can do original research that no one else in your space is doing, it can be a powerful way to establish expertise. #CMWorld

@RepCapital

 

@AnneJanzer Agreed. And it’s great to share customer stories that support the research findings in your content. #CMworld

@SFerika

 

A2: Original research helps create authoritative thought leadership. Sharing research from others makes you helpful. #cmworld

@LisaBeets

 

A2: ANYTHING original is better than sharing.. you should do both, but ALWAYS create original content #inboundmarketing #cmworld

@TylerNarducci_

 

A2 Good? In the end, most are curating from the same studies, so its more a matter of how engaging and unique you make that content #cmworld

@tulipstrategies

 

They call that ”spin.” #cmworld

@tulipstrategies

 

@CMIContent A2. If you’re in a niche market, its invaluable! #CMWorld

@UnionMetrics

 

A2 also, if you bring new (verifiable) info out, you’ll expose yourself to an even larger community of new members! #CMWorld

@LUCYrk78

 

A2. Doing your own research is huge. It sets you on the path of being unique. That’s key in 2015 #cmworld

@DavidProHQ

 

.@thedavepepper @AmandaSubler I can help! Here’s an @aberdeengroup report on research videos: http://bit.ly/1FLWssl #CMWorld

@eccushing

 

@CMIContent A2 We love curating content & always make sure we mention/tag the original source #cmworld

@mcsaatchimena

 

@AgentPalmer Well-executed, concise infographics. Bad infographics are painful. So painful. #CMWorld

@SparkerWorks

 

A2: Original work shows leadership and sets you apart from the crowd. Bring in different perspectives and start a new convo #cmworld

@TylerNarducci_

 

@eccushing @aberdeengroup this IS your wheelhouse 🙂  #cmworld

@CMIContent

 

Definitely agree with others that a mix of original and curated research is best.  #cmworld

@tulipstrategies

 

Awesome. thanks for sharing! @eccushing @AmandaSubler @aberdeengroup  #cmworld

@thedavepepper

 

A2: Isn’t being original what we’re all striving for? It may still have the same result, but you’re at least tryin’. #CMWorld

@MusicAdamT

 

A2 As a number geek, more is always better! But it needs to have focus and relevance. Orig is great to prove or support an idea. #CMWorld

@AnOrchidInBloom

 

@AnneJanzer @LisaBeets no thank YOU!  #cmworld

@CMIContent

 

A2: Every audience is different. To create truly unique and valuable #contentmarketing experiences, you need your own research. #cmworld

@hzdg

 

@DavidProHQ @TylerNarducci_ yes, love it! #cmworld

@LisaBeets

 

Not to be the curmudgeon in this conversation, but I don’t think we should *all* be doing original research.  #cmworld

@JoppaThoughts

 

@JoppaThoughts Interesting…why not? #cmworld

@mikemyers614

 

Agree 100%! 😛 #cmworld  https://twitter.com/DavidProHQ/status/588012011243626496

@TylerNarducci_

 

A2) Original research, if presented right, allows your brand to showcase thought leadership. #cmworld

@CrowdContent

 

@SFerika That sounds like a ninja marketing research/customer nurturing move! #cmworld

@AnneJanzer

 

@tulipstrategies But you can conduct your own study, analyze your data, to see if the figures match  to what’s already out there. #CMWorld

@AnOrchidInBloom

 

@KipMeacham It’s pretty much non-negotiable if you want your research to be taken seriously.  #CMWorld

@SparkerWorks

 

Original research is expensive. And an informal poll of 20 people is NOT research.  #cmworld

@BrandedCartoons

 

@mikemyers614 Certain organizations are better suited to it and have the reach and means to do it and do it well.  #cmworld

@JoppaThoughts

 

Q3: What suggestions do you have for a marketer who wants to delve into original research? What is the best way to get started? #CMWorld

 

A2: I see a lot of thought leadership talk, I totally agree and want to add that its GREAT for personal branding. #cmworld

@TylerNarducci_

 

@JoppaThoughts True! You have to have solid goals/reasons for doing so in the first place. #cmworld

@LisaBeets

 

@CMIContent @aberdeengroup We’ve got stats for dayz #CMWorld #contentgangsters http://t.co/6HoeVFVota

@eccushing

 

@CMIContent @AnneJanzer And it demonstrates to your own clientele where you’re at, what kind of figures you’re showing. #CMWorld

@AnOrchidInBloom

 

Lisa Beets

 

@SparkerWorks @tracibrowne Yeah, and it’s a great way to find other reputable sources to add to your daily reading. #cmworld

@CrowdContent

 

A2. Story of results achieved= nonprofit cake. Additional outside research=icing. Own supplemental research=candles. #cmworld #startinggood

@MultiplyingGood

 

@JoppaThoughts Just wondering your perspective there. Thanks. #cmworld

@mikemyers614

 

A3: Approach the topic without a bias. Must look at all angles of the topic objectively, and let the numbers speak for themselves. #cmworld

@AJutah

 

Preaching to the choir, @SparkerWorks! #cmworld

@AgentPalmer

 

What type of research will you undertake? Do you have internal bandwidth or will you look outside for help? How will you execute? #cmworld

@LisaBeets

 

A3 what is your community asking for/to know/learn that they currently are not? Start there! #CMWorld  https://twitter.com/cmicontent/status/588012595535159296

@LUCYrk78

 

Great point, Alissa! #cmworld  https://twitter.com/AnOrchidInBloom/status/588012439196807171

@tulipstrategies

 

@LisaBeets Exactly. A lot of people get into because it looks good. Same reason a lot of folks got into infographics. #cmworld

@JoppaThoughts

 

MT @CMIContent: Q3: What suggestions do you have for a marketer who wants to delve into original research? Best way to get started? #CMWorld

@RepCapital

 

@tulipstrategies Unless you’re in truly new territory everything is built on the work done before it! #CMWorld

@SparkerWorks

 

A3. Have a single focus and goal of what you want to get out of your research. It will guide you on your path of research. #cmworld

@DavidProHQ

 

A3: We do 6 types of user research to inform our marketing strategies: http://blog.hzdg.com/stories/6-ways-to-learn-what-your-customers-really-want #cmworld

@hzdg

 

A2. I am EXTREMELY biased, but 3rd party research helps build trust w/cust-shows you’re sharing info w/them to improve their lives #cmworld

@eccushing

 

A3. Gadabe conversant with #Statistics fundamentals, focus on segmentation and cross tabs. #cmworld

@KipMeacham

 

A3: Find great RSS feeds and content collectors.. My favorite is @feedly !! What would I do without it!? #cmworld

@TylerNarducci_

 

A3: Best way to get started is to make sure you know who you’re targeting. Great questions to the wrong audience won’t help you. #cmworld

@mikemyers614

 

A3: Dig deep into the metrics and come at it from a different angle. Try something new, learn something new. #CMWorld

@MusicAdamT

 

A3 Head back to science class: Know what you’re looking for. What is your hypothesis? What result are you seeking (right or wrong)? #CMWorld

@AnOrchidInBloom

 

@MusicAdamT Established industries need the work of others to give theirs context, though. #CMWorld

@SparkerWorks

 

@mikemyers614 @JoppaThoughts I agree…excellent research takes time, expertise and money #cmworld

@tracibrowne

 

A3: Ask tons of questions about your audience’s informational needs. Consult with your frontline salespeople. #cmworld

@LisaBeets

 

Q3: Get organized and map out the steps you need to take to do it right. Process is essential. #CMWorld

@RepCapital

 

Agreed. MT @eccushing 3rd party research helps build trust w/cust-shows you’re sharing info w/them to improve their lives #cmworld

@JoppaThoughts

 

A2: Every audience is different. To create truly unique and valuable #contentmarketing experiences, you need your own research. #cmworld ww…

@whissocialmedia

 

A3: How will the insights you gather help your audience? How will they support your product or service? #cmworld

@LisaBeets

 

@AnOrchidInBloom whoa! Elementary school flashbacks right there! 🙂  #cmworld

@CMIContent

 

So true, Sarah. So true. @SparkerWorks #cmworld

@KipMeacham

 

A3: You NEED to know your audience. Here’s a great write-up from one of our #UX designers: http://blog.hzdg.com/stories/6-ways-to-learn-what-your-customers-really-want #cmworld

@hzdg

 

If you’re going to do original research, make sure you do it damn well. This costs time and money. There’s a lot of junk out there. #cmworld

@JoppaThoughts

 

@CrowdContent @tracibrowne Absolutely! #CMWorld

@SparkerWorks

 

@SparkerWorks I think it’s the results that should need the context. The research occasionally has to find new territory. #CMWorld

@MusicAdamT

 

A3) What topics & data do you have the most access and knowledge to? How can you use it to educate your audience and tell a story? #cmworld

@CrowdContent

 

Always show your sources (in 2pt. type, saved as the lowest quality jpg setting) #cmworld

@BrandedCartoons

 

A3 1of2. Identify who/where your answers should come from. If you need to collect data, you want it to come from the right places #cmworld

@eccushing

 

A3. At @Clarabridge we are able to use our own software to create original research for a weekly piece on our blog! #cmworld

@kmzimm

 

A3: Start small before you delve into larger projects. Learn as you build experience. #cmworld

@LisaBeets

 

@AgentPalmer I just so many of them every day and I get sad #CMWorld

@SparkerWorks

 

A3. Don’t taint the sample with #biasedquestions. Get a second, objective  set of eyes on your questions. #cmworld

@KipMeacham

 

This also depends on the context of original research. Don’t we all do original research for our client and/or company?  #cmworld

@JoppaThoughts

 

But if you want to make that research something you share with the industry, it’s a whole different animal. #cmworld

@JoppaThoughts

 

A3: We’ve just completed our own study and a crucial function was involving the whole org in designing your questions @CMIContent #CMWorld

@gregarious

 

A3 2of2.Which is why Im asking you talented #contentmarketers to help shape new industry research! #sneaky http://qub.me/djGNf3 #CMWorld

@eccushing

 

@KipMeacham We did this with our big survey for @ChicagoLawyer this year and rebuilt it. #CMWorld

@MusicAdamT

 

Personally, I want the numbers. I always thing infographics are hiding something… @SparkerWorks #cmworld

@AgentPalmer

 

A3. Decide on your goals, read everything that exists in that area, identify where you can add value & design a credible study #CMWorld

@SparkerWorks

 

@AgentPalmer @SparkerWorks True. I love a good spreadsheet. #cmworld

@AJutah

 

@JoppaThoughts Not all of your research/content needs to be vendor-agnostic, but having a healthy mix definitely helps #CMworld

@eccushing

 

Sicko @AJutah @AgentPalmer @SparkerWorks True. I love a good spreadsheet. #cmworld

@BrandedCartoons

 

@JoppaThoughts @BrandedCartoons A poll on your site is never research, but it can be enlightening. #CMWorld

@MusicAdamT

 

Hey Alissa! @AnOrchidInBloom #CMWorld

@LUCYrk78

 

Random rant: Most infographics are neither information nor (good) graphics. Discuss. #cmworld

@mikemyers614

 

@MusicAdamT And you find that new territory by surveying what already exists & finding where you can then add value #CMWorld

@SparkerWorks

 

A3: Custom research is expensive and single-use, so want to cover as many relevant POVs as possible @CMIContent #CMWorld

@gregarious

 

Q4: What tools / companies work well for original research? #CMWorld

 

A3: Who will you survey? Your own customers? Do you need someone else’s list? Will you get enough responses?  #cmworld

@LisaBeets

 

@SparkerWorks @AgentPalmer Ha ha ha! It seems like some are put together just for the sake of it. No REAL value. #cmworld

@CrowdContent

 

They’re great for Crowdsourcing #cmworld  https://twitter.com/musicadamt/status/588013990430773248

@LUCYrk78

 

A4. Your mind for starters. Seriously.  #cmworld

@KipMeacham

 

A2: A fresh perspective on an old take is priceless. You can always mention the old research as support. #cmworld

@bukowski33

 

@SparkerWorks And then you go back and apply it across the niche universe, lather, rinse, repeat. #CMWorld

@MusicAdamT

 

@CMIContent @LisaBeets Having outside & original research is fantastic – establish credibility & trust, differentiate your offering #CMWorld

@eccushing

 

@mikemyers614 but I still click on them #justsayin #CMWorld

@MoninaW

 

Will have to catch up with #CMworld chat later. #mktgnation has my attn. Happy to livestream free, Thx @marketo !

@UXcelsior

 

A4: I think @Webby2001 and @Edisonresearch is/are the bomb. #cmworld

@mikemyers614

 

Not so random. True.  @mikemyers614 Random rant: Most infographics are neither information nor (good) graphics. Discuss. #cmworld

@BrandedCartoons

 

@KipMeacham Yes – so true! #cmworld

@LisaBeets

 

@AgentPalmer That’s why I do appreciate the ones that clearly point/link you to their sources #CMWorld #skepticsunite

@SparkerWorks

 

@AJutah @AgentPalmer @SparkerWorks We thought about getting matching license pages in my house: VLOOKUP and HLOOKUP. #cmworld

@AnOrchidInBloom

 

@UXcelsior we’ll have a recap up soon! Thanks for stopping in!  #cmworld

@CMIContent

 

This is where associations have a definite leg up. They have the reach to get a statistically significant response. #cmworld

@JoppaThoughts

 

A3: read everything that is already out there. If you don’t it won’t be a new perspective. Know your thesis. #CMWorld

@bukowski33

 

@LUCYrk78 @JoppaThoughts @BrandedCartoons I sold ads once with a poll on putting ketchup on hot dogs (9 to 1 against, 1k votes). #CMWorld

@MusicAdamT

 

@AJutah @AgentPalmer @SparkerWorks We thought about getting matching license plates in my house: VLOOKUP and HLOOKUP. #cmworld

@AnOrchidInBloom

 

I love that hashtag! #cmworld  https://twitter.com/sparkerworks/status/588014423614365698

@LUCYrk78

 

@tracibrowne Of course not. Bastards. #cmworld

@mikemyers614

 

@MusicAdamT Yep #CMWorld

@SparkerWorks

 

A4: @CMIContent has a pretty stellar section for Content Marketing trends >> http://qub.me/rSu9aQ #cmworld

@AJutah

 

@mikemyers614 At their strongest, infographics should be quality graphics with strong data! Not an SEO or lead gen crutch. #cmworld

@kmzimm

 

@SparkerWorks @AgentPalmer Just like in school, you should always have to show your work. #goodhabits #CMworld

@eccushing

 

@CMIContent are we talking about a specific type of research? Internal use versus publication? #researchnerdswanttoknow #cmworld

@JoppaThoughts

 

So much better to do that before rather than after sending out the survey, eh, @MusicAdamT? @ChicagoLawyer B^D #cmworld

@KipMeacham

 

.@mikemyers614 If you stop rapid scrolling, it means it’s a good/informative infographics… otherwise..keep on scrolling. #cmworld

@CrowdContent

 

@AJutah awwww shucks #cmworld

@CMIContent

 

A4: DIY tools have their place, but for more in-depth studies, I prefer a third-party vendor. #cmworld

@LisaBeets

 

@MusicAdamT @JoppaThoughts @BrandedCartoons I know it’s anti-Chicago, but I can’t eat a hot dog without ketchup! (I don’t eat them) #cmworld

@LUCYrk78

 

A4: Great companies from analysts to publications – depends on depth & scope.  <3 @digiday @L2_Digital @altimetergroup @CMIContent #cmworld

@gregarious

 

A4: the library! Google. Interviews and focus groups.  #cmworld,

@bukowski33

 

A4. Jumping in late. For us is @eMarketer and @WarcEditors #cmworld

@stjoseph

 

Don’t cobble research so you can have an infographic. Have an infographic because you’ve discovered some interesting data.  #cmworld

@BrandedCartoons

 

@kmzimm Yes! They were supposed to use data and graphics together to tell a story (I was at the first meeting). 🙂  #cmworld

@mikemyers614

 

@JoppaThoughts on the other hand…association research can be very self-serving #cmworld

@tracibrowne

 

A4: If you have a limited budget, you might think you’re limited to DIY, but that’s not always true. #cmworld

@LisaBeets

 

A4. @Qualtrics if you have the budget (outsource). @SurveyMonkey if you don’t (DIY). #cmworld

@KipMeacham

 

@tracibrowne True. It really depends on the association (and I use that term broadly). #cmworld

@JoppaThoughts

 

A3: You NEED to know your audience. Here’s a great write-up from one of our #UX designers: http://blog.hzdg.com/stories/6-ways-to-learn-what-your-customers-really-want #cmworld

@UxDInsights

 

A4: Don’t underestimate the importance of survey design. It’s both an art and a science. You might need help with this piece. #cmworld

@LisaBeets

 

A4: the library! Google. Interviews and focus groups.  #cmworld,

@bukowski33

 

@KipMeacham Yes, but it’s funny how people you survey regularly notice the changes in how they’re studied. #CMWorld

@MusicAdamT

 

A4. Google trends, @semrush – there is always something SEMRush can tell you, focus groups, surveys #cmworld

@DavidProHQ

 

@cmcphillips thanks for the list add! #CMWorld

@bukowski33

 

A4. ME!US! #shamelessplug @aberdeengroup LOVES working w/marketers to show them what the industry looks like http://www.aberdeenservices.com #CMWorld

@eccushing

 

MT @LisaBeets Don’t underestimate the importance of survey design. It’s both an art + a science. You might need help with this. #cmworld

@JoppaThoughts

 

@LUCYrk78 I come from a land called Pittsburgh, where ketchup flows and we’re all Yinzers. #CMWorld @JoppaThoughts @BrandedCartoons

@MusicAdamT

 

A4: Reach out for help where you need it. Work with consultants and specialists. Do your due diligence to find the right match. #cmworld

@LisaBeets

 

@mikemyers614 @edisonresearch Thank you! I hope you’ll come see me bomb at #cmworld 🙂

@webby2001

 

@DavidProHQ I’ve always been impressed with @semrush #GoodEggs #cmworld

@eccushing

 

Great nugget of advice! #cmworld https://twitter.com/LisaBeets/status/588015166765322240

@meganaud27

 

@JoppaThoughts Like a trade show associations researching value of trade shows amongst members…skewed much? #cmworld

@tracibrowne

 

A4) @neilpatel’s Quicksprout blog does a killer job at presenting original research. For real. http://www.quicksprout.com/blog/ #cmworld

@CrowdContent

 

@webby2001 @edisonresearch I’ll come see, but I don’t expect you’ll bomb.  🙂  #cmworld

@mikemyers614

 

Q5: Research has a huge potential to be repurposed. What are some of the best ways to do this?  #CMWorld

 

@CMIContent @KipMeacham #TeamWhatsABudget #CMWorld @Qualtrics @SurveyMonkey

@MusicAdamT

 

A4. And a consult with a Stats professor at a local college or university is money well spent, too. #cmworld

@KipMeacham

 

@CrowdContent we’re big @neilpatel fans! #cmworld

@CMIContent

 

A5: Please don’t say #infographics. #cmworld

@mikemyers614

 

@tracibrown but then there’s the AMA and organizations like CMI. They’re well positioned to do this type of research. #cmworld

@JoppaThoughts

 

A5: We start w/main reports, then create e-books/other content pieces around specific findings  #CMWorld

@LisaBeets

 

A5. The stories are in the cross-tabs, IMHO. #cmworld

@KipMeacham

 

A5 Share the results with your sales team…might give them valuable insights into their customers #cmworld

@tracibrowne

 

A5: We use one survey to create content for five magazine issues. #CMWorld

@MusicAdamT

 

A5: We have successfully used webinars, chats, and live roundtables to gather thought leaders to discuss the findings. #CMWorld

@LisaBeets

 

@CMIContent A5 I love repurposing research into SlideShares, social stats, and infographics. #CMworld

@SFerika

 

@LisaBeets You have an audience just ready to crowdsource your help. #CMWorld

@MusicAdamT

 

A5: Create articles that address specific findings that the research generated. #cmworld

@LisaBeets

 

@SFerika And you’re good at it! #cmworld

@lindadessau

 

A5 i still always go back to asking “Is it needed?” “Is it helpful?” #CMWorld

@LUCYrk78

 

A5. Research is GREAT for supporting use cases/case studies.Examine a case, see what worked, use a data point to support why it did #CMWorld

@eccushing

 

A5: all information is a potential future blog post or article. Infographics, great Tweets.  #cmworld

@bukowski33

 

@MusicAdamT 🙂 #cmworld

@LisaBeets

 

A5. SlideShare, case study, or anything to change up the original presentation. #cmworld

@TeriMKojetin

 

Infographics can fall into this category: http://i.imgur.com/pPWSkMm.jpg #cmworld

@BrandedCartoons

 

A5. Create landing pages for your research and link back often! Allows you to repurpose content, all of our dreams! #cmworld

@kmzimm

 

Not to put you on the spot, but what about @CMIContent…how do you guys repurpose your research? #cmworld

@mikemyers614

 

A5. @CMIContent You can use them in your marketing messages. #CMWorld

@KylaK

 

A5 Present key findings in webinars and press releases, uncover issues and create content around them #cmworld

@tracibrowne

 

@CMIContent A white paper can be turned into an infographic, a blog post, a vlog series, podcast. The possibilities are endless #cmworld

@stjoseph

 

A5 Figure out how research in one area might be applicable in another – write a piece projecting similar or dissimilar trends. #cmworld

@AnOrchidInBloom

 

A5: Create a training program to address an area of challenge that the research uncovered. #cmworld

@LisaBeets

 

.@CMIContent Same! The majority of the blog is original research or infographics using data from reputable sources. Refreshing. #cmworld

@CrowdContent

 

A5: Turn your research into #content. Give it context as a blog post, white paper, webinar, infographic—whatever delivers impact. #cmworld

@hzdg

 

@BetterAuds Miranda, thanks for the list ad! How’s your day going? #cmworld

@bukowski33

 

#AustereMarketingSucks, @MusicAdamT @CMIContent @Qualtrics @SurveyMonkey #cmworld

@KipMeacham

 

A5. We always say that the right data tells a story. You can articulate that story so many ways – blog post, use cases, graphics #CMWorld

@eccushing

 

A5: Create a plan for using the data and including it in infographics, blog posts, press releases, white papers & more. #CMWorld

@RepCapital

 

MT @LisaBeets A5: We have used webinars, chats, and live roundtables to gather thought leaders to discuss the findings. #CMWorld

@kmzimm

 

@tsledzik No doubt. #cmworld

@mikemyers614

 

A5: Some ideas >>•Link to stats in blog content and guest posts.•Slideshare•Google+ microposts•Webinars #cmworld

@AJutah

 

@mikemyers614 In many ways! Ebooks, starter kits, templates, video roundtable series, webinars. #cmworld

@LisaBeets

 

@LisaBeets Love this idea! Empower other depts in your org w/data!  #cmworld

@eccushing

 

A5 I also make sure we internally curate our own survey findings into our info repository’s stats tab, for easy reuse. #CMworld

@SFerika

 

@lindadessau Thanks! #cmworld

@LisaBeets

 

A5 Share with product development team (works with other’s research too) you just might discover your next most loved feature #cmworld

@tracibrowne

 

A5 Have a SME author a whitepaper on best practices around some of the key findings. #cmworld

@LisaBeets

 

@LisaBeets So much smarter than always pushing out products and services you THINK people need/want #cmworld

@lindadessau

 

@mikemyers614 @CMIContent #hotseat #cmworld

@eccushing

 

A5: Create case studies that show how your best customers addressed something challenging that was uncovered in the research. #cmworld

@LisaBeets386

 

A5. Focus derivative content on sharing the #epiphanies. (Not too much preamble/backstory on the obvious). #cmworld

@KipMeacham

 

A5 – Utilize in Content, Make Infographics, Compile in PDFs and Don’t forget to Share #CMWorld

@hassaankhan

 

MT @eccushing: A5. Research is GREAT for supporting use cases/case studies. #CMWorld

@RepCapital

 

A5: Also, head over to Quora and Reddit to answer people’s questions with your findings! #cmworld

@AJutah

 

Q6: Research can be ideal content to pitch to the media and influencers. How can you do this effectively? #CMWorld

 

My big pet peeve is sharing findings of survey, but charging big money for the actual data…how do I know what you say is valid? #cmworld

@tracibrowne

 

@AJutah love that you brought this up!  #cmworld

@CMIContent

 

MT @LisaBeets: A5: Create case studies that show how your best customers addressed something challenging uncovered in the research. #cmworld

@RepCapital

 

@MusicAdamT @mikemyers614 I just snorted at my desk #CMWorld

@eccushing

 

A6: Have an angle, a point of view. The media loves to tell a story, use research to help you tell yours…it adds authenticity! #cmworld

@mikemyers614

 

A5: Break you data into tiny morsels (atomize) and dole them out as tasty snacks over time.  #cmworld

@BrandedCartoons

 

A5. Find the #StatisticalPosterChild in each segment, and pull their relevant story out of the data and share. #cmworld

@KipMeacham

 

A6: Make a list of influencers in advance. Contact them with a hook. Give them a secret link to an embargo copy of your findings. #cmworld

@LisaBeets

 

A6 Give them access to the research! I’m not going to trust you…I want to see it for myself #cmworld

@tracibrowne

 

A5. Actually we call that a liquid content strategy http://bit.ly/1Df5x9i #cmworld

@stjoseph

 

A6: Give journos a few possible angles to explore. Tee up the story for them. #cmworld

@AJutah

 

@KipMeacham oh that hashtag lol  #cmworld

@CMIContent

 

@tracibrowne There seems to be a theme here…#cmworld

@mikemyers614

 

#WickedGenius, @LisaBeets #cmworld

@KipMeacham

 

A6 if you’ve developed relps with key media, you’ll know what long/short leads they’re working on to share #cmworld  https://twitter.com/cmicontent/status/588017170845536256

@LUCYrk78

 

A6: Give media contacts a link to a Dropbox that contains a fact sheet, charts, etc. #cmworld

@LisaBeets

 

MT @LisaBeets A6: Make a list of influencers in advance. Give them a secret link to an embargo copy of your findings. #cmworld

@CMIContent

 

@LisaBeets Oh that’s nice for measurement, too! #cmworld

@mikemyers614

 

A6. Relevancy is the key here. Connect the dots for them. How does this research apply to them-or their audience  #cmworld

@eccushing

 

It’s not too late to jump into the #cmworld chat. Here’s Q6 https://twitter.com/CMIContent/status/588017170845536256

@CrowdContent

 

@BrandedCartoons Mmm. . .data snacks #CMWorld http://t.co/SpRtuBq9F4

@SparkerWorks

 

A6: Develop quick, custom pitches. How will this information be helpful to their particular audience? #cmworld

@LisaBeets

 

A6: At the very basic, it tells them about your audience – and by association, who you are seen as by your audience. @CMIContent  #CMWorld

@MusicAdamT

 

MT @LisaBeets: A6: Make a list of influencers in advance. Contact them with a hook. Give them a secret link to an embargoed copy #cmworld

@RepCapital

 

Yes! #cmworld  https://twitter.com/eccushing/status/588017792030547968

@LUCYrk78

 

A6. A hook, an infographic, a contact, and thee, #MyJournalisticLove! #cmworld

@KipMeacham

 

A6: Don’t wait until you have the research in hand to start building relationships with influencers & media members. #CMWorld

@RepCapital

 

A6: Offer to connect them with SMEs in your company who are available for interviews. #cmworld

@LisaBeets

 

.@LisaBeets That’s a great idea! Do they get ongoing access? #cmworld

@CrowdContent

 

@RepCapital Great point! #cmworld

@LisaBeets

 

A6 I have had people pitch me their research findings but would not release their actual research or wanted me to pay…uhm nope,  #cmworld

@tracibrowne

 

A6: As is always the case: context, context, context.  Make your data a story & the story relevant to pub’s audience @CMIContent #cmworld

@gregarious

 

@KipMeacham Data, Data, burning bright, forgot to dim my phone last night #MarketingPoetry #CMWorld

@eccushing

 

A6: I’d prefer to do a full-fledged research based blog post (like a case study)..#CMWorld

@hassaankhan

 

@hassaankhan nothing wrong with that! #CMWorld

@CMIContent

 

A6: Create visuals to accompany your findings & let others use them in articles, blog posts, etc. #CMWorld

@RepCapital

 

@CrowdContent Let’s ask @AmandaSubler – she’s manages our outreach. She’s great! #cmworld

@LisaBeets

 

Q7: What are some great examples of research — and what can others learn?  #CMWorld

 

Make data human.  #cmworld

@BrandedCartoons

 

#HowDoIParseThee? #LetMeCountTheDatasets! @eccushing #CMWorld

@KipMeacham

 

Custom pitches for custom audiences. Using research as a PR toolkit. Great idea! #cmworld https://twitter.com/LisaBeets/status/588017830093815808

@CrowdContent

 

@LisaBeets @CrowdContent Yes they do! #cmworld

@AmandaSubler

 

@JoppaThoughts @CMIContent @RepCapital So huge. Also, ask your community/research sources to share research as well (share w/them!) #cmworld

@eccushing

 

Can we do research on whether Marketing Machines is a drunken, rogue AI?  #CMWorld

@MusicAdamT

 

@eccushing we hope you saw @LisaBeets’ response. We’re not trying to avoid the hot seat lol #CMWorld

@CMIContent

 

A6: Research pain points and use research w/ contradictory research #cmworld

@connieurway

 

A7: @CMIContent and @Marketingprofs annual study is a great #benchmark. Edison’s recent work on #podcasts also awesome. #CMWorld

@mikemyers614

 

When I worked at @Bazaarvoice many moons ago, I kept the industry stats site page updated. Great context for prospective customers! #CMWorld

@SparkerWorks

 

@mikemyers614 @Marketingprofs appreciate the shoutout! #cmworld

@CMIContent

 

@CopywriterTO @CMIContent I’m still using (and loving) the orange purse I bought before last year’s conference 🙂 #cmworld

@lindadessau

 

@CMIContent @Marketingprofs It’s everywhere you look, which = good stuff. #CMWorld

@mikemyers614

 

Shall I compare thee to a Sponsored Content? Thou art … @KipMeacham @eccushing  #CMWorld

@MusicAdamT

 

@AmandaSubler @LisaBeets Thanks for the quick reply! #cmworld

@CrowdContent

 

A7 IBM has done some great research on marketing that I’ve often turned to for backup on articles I’m writing.  #cmworld

@tracibrowne

 

@lindadessau @CopywriterTO it’s quite the “in” color 🙂  #cmworld

@CMIContent

 

@CMIContent @LisaBeets I would never dream that you would! #ContentPeepsFoLife #CMWorld http://t.co/xXHySwiJPs

@eccushing

 

A7: “Information Economy Report”by @boxhq > Industry insight through usage patterns https://cloud.app.box.com/info-economy-report #cmworld

@AnneJanzer

 

A7: I love what we’ve done with our original research. It’s a team effort!  Always looking to continuously improve! #cmworld

@LisaBeets

 

@eccushing @LisaBeets #researchnerdsunite #cmworld

@CMIContent

 

A6 as far as pitching to media, if your research is solid they’ll beg you for it and use it often #cmworld

@tracibrowne

 

A7. You gotta love just about everything about the @pewresearch folks. Subject matter, method, content, access all! #cmworld

@KipMeacham

 

@MusicAdamT @KipMeacham Guys, this might be one of my favorite Twitter threads ever #CMWorld

@eccushing

 

@CMIContent @LisaBeets Love it! #CMWorld http://t.co/8alTb5Fecg

@eccushing

 

A7: Check @neilpatel and @james_clear’s work for great examples of research work. #cmworld

@hassaankhan

 

@eccushing @MusicAdamT Hear, hear, Erin! #cmworld

@KipMeacham

 

@eccushing @KipMeacham #YouSpam #YouMoreThanSenselessThings #CMWorld

@MusicAdamT

 

@eccushing @CMIContent @LisaBeets (For the record, this is not me). #CMWorld

@mikemyers614

 

A7: I like example of @roberthalf professional staffing – does authoritative research on salaries, workplace and hiring trends. #cmworld

@LisaBeets

 

@eccushing Yeah baby! 🙂 #cmworld

@LisaBeets

 

Q8: Looking forward, how do you think research will evolve?  #CMWorld

 

A7 and research from @CMIContent research — that goes without saying!  #cmworld

@AnneJanzer

 

A7) Going to loop back to @neilpatel Quicksprout. It’s valuable data presented in a way that informs readers why it is important. #cmworld

@CrowdContent

 

A7: @YahooAdsCA did some brilliant research on digital acculturation for the Canadian market http://bit.ly/1EAboIt #cmworld

@stjoseph

 

A8: With new tech like video streaming apps, in-depth ethnographic research will be easier than ever…all you need is your phone! #CMWorld

@mikemyers614

 

A8. Better tools to ask better questions of bigger and biggerer datasets.  #cmworld

@KipMeacham

 

@mikemyers614 are you Pericoping yet? #cmworld

@CMIContent

 

A7: Pew Research Center has solid research in tech, and there’s plenty of stats and trends available through state/city gov’ts #cmworld

@AJutah

 

A8: Research will evolve more from “here are the findings” to “here is how we can use those findings.” #CMWorld

@LisaBeets

 

A8. More specific segments of research. So instead of the financial planning industry, look at the big, the medium and the small. #cmworld

@JoppaThoughts

 

A8. #RawBigDataWantsToBeFree #cmworld

@KipMeacham

 

A8: Predictive research will rise.  #CMWorld

@MusicAdamT

 

A8 I worry that standards will erode. This is based on what I’m seeing shared like crazy and yes, crappy infographics #cmworld

@tracibrowne

 

@CMIContent No but I just got spammed twice for saying ‘phone’. Funny. #CMWorld

@mikemyers614

 

@KipMeacham @pewresearch They are one of my favorite resources ever! #CMWorld

@SparkerWorks

 

@KipMeacham @eccushing “I wandered lonely as a #CloudChat” #CMWorld

@MusicAdamT

 

A8: It seems likely tools will evolve to make research easier for almost anyone to do. #CMWorld

@RepCapital

 

@tracibrowne Agree. They are already eroding. #CMWorld

@mikemyers614

 

@tracibrowne It’s up to us as marketers & consumers to demand that standards stay high. Call out sloppy research!  #cmworld

@eccushing

 

@tracibrowne completely valid fear, we think #cmworld

@CMIContent

 

Anyone else engaged with #CMWorld chat right now? Some really good stuff about how businesses can use their own research to their advantage

@TheDigitalScot

 

@JoppaThoughts And maybe more research on specific phases of the buyer’s journey. #cmworld

@LisaBeets

 

A8. #bigdata will make it even easier, and in higher demand, to create more original research! #CMWorld

@kmzimm

 

@TheDigitalScot we agree! The discussion on research has been great!  #cmworld

@CMIContent

 

@LisaBeets Yes! That’s where even the little guys can do some internal research that has an immediate impact. #cmworld

@JoppaThoughts

 

A8) Hopefully less infographics and more ways to interact with research. #cmworld

@CrowdContent

 

@JoppaThoughts Fair enough. Everything is a refection of the brand, so bad research will have its penalties. #CMWorld

@mikemyers614

 

@CopywriterTO @custom_publish TY for the share #cmworld

@connieurway

 

A8: With new tools to keep arsenal ready: @Slidely, @SlideShare, @Quora, @buffer, @SlideRocket and few more will work! #cmworld

 

@mikemyers614 True. But I think there’s a lot of bad research out there that comes across as if it’s good research. #pickypicky #cmworld

@JoppaThoughts

 

@tracibrowne Heck, I blame the Internet. #CMWorld

@mikemyers614

 

@tracibrowne I think that’s tied to low science literacy/critical thinking skills in general/kids never taught how to vet sources #CMWorld

@SparkerWorks

 

@mikemyers614 @tracibrowne but if it’s on the internet, it must be true, right? 🙂  #cmworld

@CMIContent

 

A8: Like #contentmarketing, research needs to provide value/education. PoMust be credible! #CMWorld

@LisaBeets

 

@JoppaThoughts Sad but true commentary on people’s ability to tell the difference, right? #CMWorld

@mikemyers614

 

What’s everyone’s take on HARO? Is it worth using? #cmworld

@AJutah

 

A8 I think we have to hold the media more accountable…using research for clickbait…remember farts cure cancer #cmworld

@tracibrowne

 

We’ll spend the last 10 minutes asking @lisabeets questions. Ask now! #CMWorld

@CMIContent

 

A8: I think there’s 2 trends: realtime research (ad-hoc, on the fly) and research networks (audiences to engage) @CMIContent #cmworld

@gregarious

 

@tracibrowne Reealllyy? #CMWorld

@mikemyers614

 

@CMIContent @mikemyers614 @tracibrowne Believe everything you read. Especially on Facebook.     …. not! #cmworld

@CrowdContent

 

It’s been great for me both personally and with clients! #CMWorld  https://twitter.com/ajutah/status/588021368584859648

@LUCYrk78

 

@tracibrowne Yes, but we also have to hold our own industry to a higher standard. #cmworld

@JoppaThoughts

 

A8.Looking forward to see what kind of insights we will get from wearables #cmworld

@stjoseph

 

I renamed my cat #bigdata but he still poops in a box.  #cmworld

@BrandedCartoons

 

A8:  Research is already evolving, separates copy and past from authentic sharing  #CMWorld

@connieurway

 

@KipMeacham @MusicAdamT We should make a marketing poetry jamboree. Maybe a coffee table book. #milliondollaridea #CMWorld

@eccushing

 

@BrandedCartoons Gah! #thisiswhyIloveyou #cmworld

@JoppaThoughts

 

@BrandedCartoons just when you thought you could trust big data lol  #cmworld

@CMIContent

 

@BrandedCartoons How do you back that up? Wait, I don’t want to know. #CMWorld

@mikemyers614

 

I love this #CMWorld https://twitter.com/CMIContent/status/564775234914758656

@connieurway

 

I think it has legs, Erin! @eccushing @MusicAdamT #MillionDollarIdea #MillionLiraIdea #cmworld

@KipMeacham

 

@connieurway yea, we kinda love it too <3  #cmworld

@CMIContent

 

A8: IMO research will go even further – into recommendations. “What *should* I do with these findings” #CMWorld  https://twitter.com/lisabeets/status/588020641875554304

@ChrisKimSW

 

@KipMeacham @eccushing #Follow thy fair sun, happy shadow, and I shalt followest thou back. #FF #CMWorld http://t.co/ytXNiVw0vZ

@MusicAdamT

 

@tracibrowne Science journalism also often terrible. Recently read great article about it though: http://www.vox.com/2015/3/23/8264355/research-study-hype #CMWorld

@SparkerWorks

 

@KipMeacham @MusicAdamT Should be worth a gazillion Internets dollars #CMWorld http://t.co/Sm4cPERuOm

@eccushing

 

Fictionalized research is the future of effective marketing, especially as we move towards the election.  #cmworld

@BrandedCartoons

 

@LisaBeets Where should small charities interested in increasing visibility focus their research efforts?  #cmworld

@MultiplyingGood

 

@CMIContent @connieurway So exciting! #cmworld.

@CrowdContent

 

@eccushing @MusicAdamT #ChannelingShakespeare #CoOptingCMWorld #AlasPoorUlrich #cmworld

@KipMeacham

 

Hi @lisabeets, Do you think written-content can go fade with the diversification of content-types and new forms (of content)? #cmworld

@hassaankhan

 

@MultiplyingGood Will send you some resources for nonprofits 🙂 #cmworld

@LisaBeets

 

@SparkerWorks that was an excellent article. Science has definitely been suffering, bad reporting and disreputable journals #cmworld

@tracibrowne

 

I think #SubjectMatterExperts can make for horrible journalists or storytellers, @SparkerWorks @tracibrowne #cmworld

@KipMeacham

 

@hassaankhan I hope we never see an end to written content. #cmworld

@LisaBeets

 

@KipMeacham why is that? Not disagreeing….just interested in your take @SparkerWorks  #cmworld

@tracibrowne

 

@LisaBeets @hassaankhan AMEN #CMWorld

@connieurway

 

Got lots of insight & ideas today for #nonprofits to increase awareness w/ better research.TY @LisaBeets @CMIContent and all. #cmworld #npmc

@MultiplyingGood

 

@KipMeacham I agree. Not all, but many have to be paired with the right person to bring it out of them.  #cmworld

@LisaBeets

 

Yowza. So much good stuff to dig into with regard to this chat! #puttingitonthecalendarfornextweek #cmworld

@JoppaThoughts

 

@tracibrowne @KipMeacham @SparkerWorks I’ve seen several examples where #SMEs lose the forest for the trees. Can’t answer “SO What?” #CMWorld

@eccushin

 

THIS #CMWorld  https://twitter.com/eccushing/status/588023619797831680

@connieurway

 

SME doesn’t always make 4 content delivery expertise (see #WorstLecturesFromSmartCollegeProfessors). @tracibrowne @SparkerWorks #cmworld

@KipMeacham

 

@eccushing @tracibrowne @KipMeacham @SparkerWorks Yes, to @LisaBeets point, SMEs often need a guide from Marketing along too. #CMWorld

@mikemyers614

 

@tracibrowne Just makes it that much more essentials for marketers to work w/#SMEs to craft the compelling story #teamwork #CMWorld

@eccushing

 

@MultiplyingGood this is awesome to hear! Hope you’ll join us next week!  #cmworld

@CMIContent

 

Thanks so much for your kind words and insight, everyone! Thanks for joining us today. Love what we do! #cmworld

@LisaBeets

 

@tracibrowne your thoughts always help our chats be even better! We’re grateful you make time for us!  #cmworld

@CMIContent

 

Thank you everyone, esp. @CMIContent & LisaBets for letting me play & not getting annoyed w/my #shamelessplugs  #cmworld

@eccushing

 

@LisaBeets How to make content which add value But it ‘s short i the same time  #CMWorld

@HatemBadwey

 

@eccushing I’m practicing now the “why” to extract useless information #CMWorld Really saves time!

@connieurway

 

Data can be seductive, @mikemyers614 @LisaBeets @CMIContent #cmworld

@KipMeacham

 

For more info on @lisabeets’work, check out our research page: http://contentmarketinginstitute.com/research/ #CMWorld

@CMIContent

 

@CMIContent I just realized I used 2 seperate “making it rain” gifs in this chat. Not quite sure what that says about me #cmworld

@eccushing

 

Let’s chat IRL! Meet the CMI team at Content Marketing World 2015! Code CMWSOCIAL saves $100! http://cmi.media/cmw #CMWorld

@CMIContent

 

@KipMeacham @LisaBeets @CMIContent IKR! #CMWorld

@mikemyers614

 

@LisaBeets We will def have an @aberdeengroup presence there – hoping I can finagle/snatch up a ticket too! #CMWorld http://t.co/K7CDTwbyo0

@eccushing

 

If anyone is looking for data points on research in #contenttmarketing,feel free to reach out or to search http://www.aberdeen.com  #cmworld

@eccushing

 

@eccushing @tracibrowne @KipMeacham Yep, sometimes I get longwinded (thanks grad school)/I’ve had to learn to edit myself #CMWorld

@SparkerWorks

 

@SparkerWorks  @tracibrowne @KipMeacham learning how to edit yourself is tough but crucial. Nice work! #cmworld

@eccushing

 

@KipMeacham @tracibrowne Agreed, sometimes you need a storyteller (or an editor) to take your expertise & make it digestible #CMWorld

@SparkerWorks

Can’t wait > MT @CMIContent: Next week, we’re talking headline tips with @dougkessler http://cmi.media/twitterchats #CMWorld http://t.co/WKjHSQsbTC

@mikemyers614

 

@tracibrowne @KipMeacham @eccushing @SparkerWorks Really? That’s interesting. You have a such a distinct voice. Seriously. #CMWorld

@mikemyers614

 

@CMIContent @tracibrowne @dougkessler Oh, it’s on. #CMWorld  http://giphy.com/gifs/rcRwO8GMSfNV6?tc=1

@mikemyers614