Using SlideShare for Content Marketing: A #CMWorld Chat with Lorraine Lee

Lorraine LeeAccording to our annual content marketing research, 41% of B2B marketers and 20% of B2C marketers in North America are using SlideShare in their content marketing efforts. Lorraine Lee from SlideShare joined us for the most recent #CMWorld Twitter chat (see the full schedule) and shares ideas on how to get the most from this platform.

To learn more about SlideShare, check out these 11 killer tips from Neil Patel on the CMI blog.

 

Q1: Do most @SlideShare accounts use SlideShare for brand awareness, sales, lead generation, or another reason? #CMWorld

 

@CMIContent @SlideShare I’m so new that there’s no way I’m sharing a URL 🙂 #cmworld

@mikemyers614

 

I simply post presentations from conferences on SlideShare. #cmworld

@CTrappe

 

@CMIContent @SlideShare There’s a lot more we could be doing with ours, we will admit! http://www.slideshare.net/unionmetrics #CMWorld

@UnionMetrics

 

A1 @cmicontent All of the above! Companies like @TheStreet upload videos for brand awareness #cmworld

@SlideShare

 

A1 @hubspot leverages lead forms #CMWorld

@SlideShare

 

I’m new to SlideShare, and haven’t uploaded any content yet. I’m hoping today will help be get started! #cmworld

@shannonmerb

 

A1 @cmicontent Individuals like @guykawasaki upload to build their personal brand. #cmworld

@SlideShare

 

A1 @cmicontent Above all, people want to share their expertise and knowledge. #cmworld

@SlideShare

 

@CMIContent Definitely a @SlideShare beginner – two shows so far at http://www.slideshare.net/lindadessau #cmworld

@lindadessau

 

A1 Brand awareness and education. #CMWorld

@AnOrchidInBloom

 

@CMIContent Yes, but some of us suck at SlideShare (and it’s not you). #CMWorld

@mikemyers614

 

A1: Once I get started, I think I’ll create one account for our company, and one for personal use. #cmworld

@shannonmerb

 

We’ve seen most use @SlideShare for brand awareness, lead gen. Looks like a great tool for #contentmarketing when used right #cmworld

@tulipstrategies

 

A1 cmicontent All of the above! Companies like TheStreet upload videos for brand awareness #cmworld via SlideShare http://t.co/nKjQyyvM2p

@EricLMitchell

 

Oh come on @mikemyers614 I’ll show you mine if you show me yours http://www.slideshare.net/tracibrowne #cmworld

@tracibrowne

 

A1 hubspot leverages lead forms #CMWorld via SlideShare http://t.co/Tmlqu9llHW

@EricLMitchell

 

A1 cmicontent Individuals like guykawasaki upload to build their personal brand. #cmworld via SlideShare http://t.co/RlBRCa7z4q

@EricLMitchell

 

A1 cmicontent Above all, people want to share their expertise and knowledge. #cmworld via SlideShare http://t.co/38tvrGFwgp

@EricLMitchell

 

A1: And it will be a combination of brand awareness and lead generation. #cmworld

@shannonmerb

 

We love @SlideShare #CMWorld Here is our page: http://www.slideshare.net/marenhogan

@RedBranch

 

A1: Currently, we are using @SlideShare for very specific areas of our sales funnel. Plan to incorporate into brand awareness soon! #cmworld

@CrowdContent

 

@CMIContent A1 I’ve used SlideShare for LeadGen & brand awareness. Found link to my gated assets worked better than their lead form #CMworld

@SFerika

 

I’m in the same canoe as @mikemyers614. @CMIContent @SlideShare #cmworld

@bendgibbons

 

Smart for the @SlideShare team to participate in #cmworld since we are talking about them. HT

@CTrappe

 

A1: We use it for all – depending the presentation. Usually lead gen or brand awareness. #CMWorld

@cmcphillips

 

@CMIContent @shannonmerb What will you do with your personal account, Shannon? #cmworld

@lindadessau

 

@tracibrowne Ha! I don’t even know what mine is. Will have to go look. #CMWorld

@mikemyers614

 

@shannonmerb I should probably create a personal professional SlideShare as well eventually! Good thinking. #CMWorld

@SparkerWorks

 

@bendgibbons @CMIContent @SlideShare Grab a paddle. #CMWorld

@mikemyers614

 

@lindadessau @CMIContent Build a personal brand, I think. 🙂 #cmworld

@shannonmerb

 

@cmcphillips Same! What an engaged community. It’s great! #cmworld

@SlideShare

 

@SparkerWorks I use mine a lot to download presentations and engage with brands. #CMWorld

@cmcphillips

 

A1: I underutilized this platform, but plan to get moving on it for brand awareness, how-to guides, lead gen, etc. #cmworld

@LaToyaReports
A1 They’re all used equally – but I’d actually say its a great place to share ideas and build a micro community #cmworld

@lifeofaworkgirl

 

Getting inspired with CMI orange from some Goldfish & #CMWorld ! @CMIContent @SparkerWorks

@sammy_kiley

 

@tulipstrategies we knew what you meant? It’s that whole thinking faster than our fingers can type! #cmworld

@CMIContent

 

@lifeofaworkgirl I like this idea! #cmworld

@shannonmerb

 

@lifeofaworkgirl Agree. We don’t use ours much for sales – more for thought leadership and finding like-minded content marketers. #CMWorld

@cmcphillips

 

A1. We mostly use SlideShare for event decks (so far!), but I LOVE presos as a storytelling medium. Hope to do more of that. #CMWorld

@carmenhill

 

.@SlideShare is also a great source of curated content to embed via blog or social media – really rich, interactive experience #cmworld

@lindadessau

 

A1: The platform is great for sharing and interacting with brand content @CMIContent #CMWorld

@TylerNarducci_

 

MT @carmenhill A1 mostly use SlideShare for event decks, but I LOVE presos as a storytelling medium. Hope to do more of that. #cmworld

@CMIContent

 

@AnOrchidInBloom @CMIContent @TeriMKojetin @shannonmerb @michelelinn @cmcphillips @tracibrowne @SlideShare Great thanks! #cmworld

@JedRecord

 

Q2: How can you engage and garner followers on @SlideShare? How can you find and build community? #CMWorld

 

 

@lindadessau @SlideShare Agree! We have created lots of presentations from these twitter chats, in fact! #CMWorld

@cmcphillips

 

A2 @cmicontent Be creative with your content, share useful information and be visual. #CMWorld

@SlideShare

 

@LaToyaReports I love the how-to guides idea! I’m definitely making a note of that one. #cmworld

@shannonmerb

 

A1. We use @SlideShare for all of the things! #CMworld

@RedBranch

 

A2 Here’s how to get featured on SS: http://www.slideshare.net/Slideshare/how-23431564 #cmworld

@SlideShare

 

Neat! Can you post those on the Twitter chat page? MT @cmcphillips: We have created presentations from these twitter chats #CMWorld #cmworld

@lindadessau

 

A2 @cmicontent Don’t forget to link your social media accounts & share with your networks. Engage with other people’s content, too! #cmworld

@SlideShare

 

@RedBranch: A1. We use @SlideShare for all of the things! | Nice plug! 🙂 #cmworld

@JedRecord

 

A1. We have been turning our content into presentations as well! It has proven to be beneficial!! #CMWorld

@RedBranch

 

@SlideShare The way to garner followers is to produce engaging and thoughtful content. Make people want to come back. #CMWorld

@cmcphillips

 

A1. One recent challenge for lead gen has been revamp of Pro accounts meant you couldn’t get it unless you already had it. #CMWorld

@carmenhill

 

PowerPoint’s do NOT need to be boring. It’s really not a requirement. Seriously. #CMWorld

@CTrappe

 

A2 @cmicontent Lastly, join our Upload Campaigns to join conversations around hot topics. #cmworld

@SlideShare

 

A2 @cmicontent Download the Upload Campaign calendar here: http://www.slideshare.net/Slideshare/slideshare-uploadcampaignscalendar2015 #cmworld

@SlideShare

 

@lindadessau Great idea! Whenever we’ve done that, we’ve posted within that guest’s blog post. #CMWorld

@cmcphillips

 

@shannonmerb @LaToyaReports Agreed! #contentmarketing is all about educating. How-to guides are a great idea. #cmworld

@CrowdContent

 

@SlideShare We love the 2015 editorial calendar! We’re building presentations specifically because of that calendar. #CMWorld

@cmcphillips

 

@SlideShare Not enough people take advantage of commenting on peoples content, I’m bad at it too #cmworld

@JedRecord

 

@cmcphillips @lindadessau Twitter chat insights would do great on SlideShare! #cmworld

@SlideShare

 

Creating a @SlideShare from #twitterchats is def. a great idea! Could also repurpose a podcast or hangout too #cmworld

@tulipstrategies

 

A2: As with most forms of content marketing, good, well crafted, humorous, original content is the best way to engage on SlideShare #cmworld

@cvanek

 

@SlideShare @lindadessau They may have been hot topics on twitter a time or two. 😉 #CMWorld

@cmcphillips

 

@CMIContent: A2: To engage, I would just add-be simple. Use as little text as possible with powerful images. @SlideShare #CMWorld

@webmastergirl

 

If you’re sharing awesome content that will produce a following & leads. @SlideShare is great for visuals e.g. infographics #cmworld

@lifeofaworkgirl

 

@cvanek Well-crafted is great! Curated works very well for us (in moderation). #CMWorld

@cmcphillips

 

A2. Find out what resonates with your followers. Don’t stop creating powerful content that people want to see. #CMworld

@RedBranch

 

A2: Be visually appealing, get to the point and include video if you can. Sometimes I skip sections because I get bored. #cmworld

@LaToyaReports

 

@JedRecord @SlideShare For blogs, too. I’m making an effort to comment where I’m reading the content and not just on Twitter. #CMWorld

@AnOrchidInBloom

 

.@SlideShare Upload Campaign = editorial calendar of topics – follow this & you may be featured! http://www.slideshare.net/Slideshare/slideshare-uploadcampaignscalendar2015 #cmworld

@lindadessau

 

@cmcphillips @cvanek Agreed! Although I’m a bit of a “grump” about too much curated content. I drive our marketing teams nuts. #cmworld

@cvanek

 

Not sure I’m understanding how SlideShare creates community…not saying it doesn’t, just not making the connection myself #cmworld

@tracibrowne

 

It’s also nice that you can embed your @SlideShare decks on your blog. #cmworld

@CTrappe

 

A2: It’s all about presenting the right content to the right target demo – #SlideShare makes that content fun and easy @CMIContent #CMWorld

@TylerNarducci_

 

@cvanek Even if you curate or repurpose your own content? #CMWorld

@cmcphillips

 

@AnOrchidInBloom @SlideShare Twitter is so easy to comment, it makes other sites feel cumbersome to comment #cmworld

@JedRecord

 

Q3: What are some innovative ways to use @SlideShare for #contentmarketing? #CMWorld

 

A2 Be a problem solver – if you provide valuable advice people will gravitate to you #cmworld

@lifeofaworkgirl

 

@carmenhill @bendgibbons @CMIContent @SlideShare You don’t know how accurate that statement is, Carmen. #CMWorld

@mikemyers614

 

@CTrappe Definitely — embed views can drive a lot of traffic. #cmworld

@SlideShare

 

@cmicontent A3 Visual content is powerful. Our 60M monthly visitors come to engage with visual, professional knowledge. #cmworld

@SlideShare

 

@lindadessau @CTrappe @SlideShare Agree! We do that a lot, and those embeds drive the majority of our views. #CMWorld

@cmcphillips

 

@cmicontent A3 A few ideas: Click-to-tweet (http://t.co/kDCYJjUTxJ) #cmworld

@SlideShare

 

@JedRecord @SlideShare Part of it is taking that extra 20 seconds to leave a comment and not just sharing the site link. #CMWorld

@AnOrchidInBloom

 

SlideShare_tweet

 

@cmicontent A3 Or create an unconventional deck like @Salesforce (http://t.co/jSNhpWPcPb) #cmworld

@SlideShare

 

A3 Make sure you get your infographics and white papers on there, too – not just presentations! #CMWorld

@webber_karen

 

Short and sweet seems to work best #CMWorld @LaToyaReports

@TylerNarducci_

 

A3 I would think it’s good at giving people a taste of something…like to promote more in depth research #cmworld

@tracibrowne

 

@cmicontent A3 Check out more Content Marketing decks for ideas: http://www.slideshare.net/tag/contentstrategy #cmworld

@SlideShare

 

@cmcphillips @cvanek That’s interesting! We do re-purpose our own content. I need to broaden my definition of curated content. 🙂 #cmworld

@cvanek

 

If your content isn’t shareable you aren’t doing it right. #cmworld

@CTrappe

 

@tracibrowne It’s not as easy as other platforms, but remaining engaged with comments is important. #CMWorld

@cmcphillips

 

@webber_karen Agree! Infographics do great on our site because they are so visual. #cmworld

@SlideShare

 

@SlideShare @cmicontent It’s also a great academic tool! Both as a learner and practitioner #cmworld

@vegecomgirl

 

A3 I’ve actually seen some designers use @SlideShare for resumes/portfolios! Really innovative #cmworld

@lifeofaworkgirl

 

A3. Turn your popular blog posts into a @SlideShare! #CMworld

@RedBranch

 

@vegecomgirl @CMIContent Have you seen our Education channel? Might be useful for you: http://www.slideshare.net/category/feature?category=education #cmworld

@SlideShare

 

A3 Curated visual quotes along themes like #startups or #entrepreneurs or #VCFunding, etc. etc. #cmworld

@tulipstrategies

 

Cool! I haven’t seen that. I’ll check it out. @lifeofaworkgirl @SlideShare #cmworld

@LaToyaReports

 

@cmcphillips Why are comments not as easy on @SlideShare? No notifications? #cmworld

@lindadessau

 

@SlideShare @CMIContent I have 🙂 Thank you! #cmworld

@vegecomgirl

 

Like this http://www.slideshare.net/marenhogan/5-ways-to-ruing-twitter-for-everyone #CMWorld

@RedBranch

 

@TylerNarducci_ @LaToyaReports We do mix. Sometimes short and sweet, but other times longer research and meatier content are best. #CMWorld

@cmcphillips

 

@SlideShare love your site and what you do for media! #CMWorld

@bukowski33

 

A3: One customers created a SlideShare for our product to train staff how to use our product. Our documentation team went gaga. #cmworld

@cvanek

 

@CMIContent All is well! Looking forward to hearing great things from Sydney next week. #CMWorld

@CarlaJohnson

 

@cmcphillips @TylerNarducci_ @LaToyaReports Have you seen a difference in performance with those? #CMWorld

@mikemyers614

 

A3: Staying in contact with those who engage is important – comments are good initial engagement drivers @CMIContent #CMWorld

@TylerNarducci_

 

@lindadessau @SlideShare There are email notifications, maybe it’s just me. I just don’t park it in SS as much as I do elsewhere. #CMWorld

@cmcphillips

 

@CMIContent @SlideShare A3 It’s great to use @SlideShare to tell a part of a larger story (and link out to it). #cmworld

@SFerika

 

@cmcphillips @lindadessau We’re working to improve the comment experience so hopefully this will be easier in the future. #cmworld

@SlideShare

 

@mikemyers614 @TylerNarducci_ @LaToyaReports We have different goals for our various @SlideShares, but yes, notable differences. #CMWorld

@cmcphillips

 

@cmcphillips @LaToyaReports It totally depends on your target audience #CMWorld

@TylerNarducci_

 

Great news MT @SlideShare We’re working to improve the comment experience so hopefully this will be easier in the future. #cmworld

@CMIContent

 

A3: We run regular webinar series. We upload decks to @SlideShare after, embed the YouTube recording & send to all registrants. #CMWorld

@CrysWiltshire

 

@CMIContent @webber_karen Little known secret: Videos work great on SlideShare too! #cmworld

@JedRecord

 

@ChristinKardos Tsk tsk tsk! #cmworld

@vegecomgirl

 

@JedRecord @CMIContent @webber_karen Oh that’s good to know. I haven’t tried video on it yet! #cmworld

@vegecomgirl

 

Q4: How can you use SlideShare to find out more about your followers and prospects? #CMWorld

 

A3: Using @SlideShare has been a great way to extend the reach of our webinar series & has great interaction rates. #CMWorld

@CrysWiltshire

 

A3 Awesome place for infographic examples & advice. They’re becoming incredibly popular #cmworld

@lifeofaworkgirl

 

@JedRecord Videos are still not available to everyone, but check out http://blog.slideshare.net for the latest updates. 🙂 #cmworld

@SlideShare

 

@CrysWiltshire Brilliant! We haven’t done too much with the youtube embeds, but we need to! #CMWorld

@cmcphillips

 

Hoping we don’t capsize on the Scioto! @mikemyers614 @carmenhill @CMIContent @SlideShare #CMWorld

@bendgibbons

 

I’m not contributing, but I want to learn about SlideShare. Would like to try it. 🙂 #cmworld

@TeriMKojetin

 

CTrappe Excited to be here. 🙂 #cmworld via SlideShare http://t.co/UAE3S3VT28

@EricLMitchell

 

cmcphillips Same! What an engaged community. It’s great! #cmworld via SlideShare http://t.co/h0QDhoga4M

@EricLMitchell

 

A2 cmicontent Be creative with your content, share useful information and be visual. #CMWorld via SlideShare http://t.co/ZGlkcIQZLp

@EricLMitchell

 

A2 Here’s how to get featured on SS: http://www.slideshare.net/Slideshare/how-23431564 #cmworld via SlideShare http://t.co/3WSTMHkAGa

@EricLMitchell

 

A2 cmicontent Lastly, join our Upload Campaigns to join conversations around hot topics. #cmworld via SlideShare http://t.co/tmxXx8Eb4e

@EricLMitchell

 

A2 cmicontent Download the Upload Campaign calendar here: http://www.slideshare.net/Slideshare/slideshare-@EricLMitchell

uploadcampaignscalendar2015 #cmworld via SlideShare http://t.co/pSaisif8tE

@EricLMitchell

 

cmcphillips lindadessau Twitter chat insights would do great on SlideShare! #cmworld via SlideShare http://t.co/dU8Z3Ih9cX

@EricLMitchell

 

CTrappe Definitely — embed views can drive a lot of traffic. #cmworld via SlideShare http://t.co/TNojTJzVEr

@EricLMitchell

 

A4: It only makes sense to use it when you know your target spends time there, right? #CMWorld

@mikemyers614

 

I’ve been talking to my clients about using SlideShare to publish collections of the branded cartoons we’ve created. An anthology. #cmworld

@BrandedCartoons

 

@TeriMKojetin It’s great, Teri. It was new to me a couple years ago and now an integral part of our content marketing plan. #CMWorld

@cmcphillips

 

A4: You can use creative content that doesn’t just inform – you can ask questions, driving engagement and feedback @CMIContent #CMWorld

@TylerNarducci_

 

@TeriMKojetin this chat has been so insightful already! Hope you’re learning lots…then you can share with us your @SlideShare! #cmworld

@CMIContent

 

@lifeofaworkgirl @SlideShare Love that creative use of a platform people tend to assume is just for PowerPoints! #CMWorld

@UnionMetrics

 

@bendgibbons @carmenhill @CMIContent @SlideShare Better than the Olentangy #itsbrown #localriverjoke #CMWorld

@mikemyers614

 

does it show up in Google search? MT @mikemyers614: A4: It only makes sense to use it when you know your target spends time there, #cmworld

@tracibrowne

 

@CMIContent A4: We use it a lot for lead gen, and ask different questions each time. Helps get holistic view of followers. #CMWorld

@cmcphillips

 

I do all my parenting through SlideShare. The kids love it. #cmworld

@BrandedCartoons

 

@cmcphillips I definitely want to use it. It’s one of my to-do things for this year. #cmworld

@TeriMKojetin

 

It’s a fantastic feature. Users can choose view the deck or watch the full presentation right from within @SlideShare. #CMWorld

@CrysWiltshire

 

@cmcphillips @CMIContent Oh I’d love to learn more about that, because it could possibly of use for retail distributors/dealers #cmworld

@vegecomgirl

 

MT @TylerNarducci_ A4 You can use creative content – you can ask questions, driving engagement and feedback @CMIContent #cmworld

@CMIContent

 

@CMIContent Subject matter of which SlideShares are popular can tell you a lot about what people are eager to learn more about! #CMWorld

@SparkerWorks

 

@tracibrowne @mikemyers614 Here’s mine… I don’t post as often as I’d like, but aspire to do better 🙂 http://slideshare.net/carmenhill #CMWorld

@carmenhill

 

@tracibrowne I doubt my target audience is searching for me…I should find them, make it easy. #CMWorld

@mikemyers614

 

A4 You can see what people really need help with on terms of design. Great opportunity to give help/advice #cmworld

@lifeofaworkgirl

 

@TeriMKojetin [plug] We have a ton of content on http://www.contentmarketinginstitute.com on @SlideShare. DM me if you need some direction! #CMWorld

@cmcphillips

 

@cmicontent A4 Analytics are free to all (https://t.co/rZsEoWzlLM); learn about your audience by country, traffic sources, etc. #CMWorld

@SlideShare

 

@CMIContent Oh great Q. We’re going to be taking notes for this one! #cmworld

@CrowdContent

 

@carmenhill @tracibrowne Still can’t log in #biggerproblems #CMWorld

@mikemyers614

 

A4 Make it interactive – include hashtag, ask questions… open the door to engagement with how you present content #CMWorld

@webber_karen

 

@mikemyers614 I was thinking more for those searching for content. People who may not know you exist were not for seeing SlideShare #cmworld

@tracibrowne

 

@cmcphillips @SlideShare That’s great, Cathy! I will! #cmworld

@TeriMKojetin

 

@CrysWiltshire @SlideShare Does it go toward @youtube views? #CMWorld

@cmcphillips

 

@CrowdContent we are too 🙂 #cmworld

@CMIContent

 

Thanks for the link @SlideShare: http://www.slideshare.net/tag/contentstrategy #contentstrategy #cmworld

@LaToyaReports

 

Thanks for the link @SlideShare: http://ln.is/www.slideshare.net/t/wYlG4 #contentstrategy #cmworld

@LaToyaReports

 

A3. I really like @hubspot’s #culturecode decks. #CMWorld

@carmenhill

 

@vegecomgirl @CMIContent Sure thing! We’re playing around with it now – there are so many cool things we’ve been trying. #CMWorld

@cmcphillips

 

@tracibrowne Ah, makes sense…especially for #CMWorld

@mikemyers614

 

I love the hashtag idea.. anything that gets people involved is always a plus. “tweet responses with #… “@webber_karen #CMWorld

@TylerNarducci_

 

@carmenhill I really like @DougKessler’s. Aside from being brilliant, his design is so appealing, grabs your attention. #CMWorld

@cmcphillips

 

@cmcphillips @SlideShare @YouTube It’s a straight embed of the video, so I believe it does. #CMWorld

@CrysWiltshire

 

I. Like. This. MT @lifeofaworkgirl A4 You can see what people really need help with. Great opportunity to give help/advice. #cmworld

@shannonmerb

 

@CrysWiltshire @SlideShare @YouTube Got it, thanks! There’s no time like the present, right? Think we’ll try this in our next SS. #CMWorld

@cmcphillips

 

@webber_karen Great idea- encourage interaction and promote CTA’s within the @SlideShare #cmworld

@CrowdContent

 

Just from my personal experience, If I like what I saw on a particular SlideShare I usually head to their website to find out more #cmworld

@tracibrowne

 

Q5: What are the benefits of private vs. public, gated vs. ungated @SlideShare presentations? #CMWorld

 

@cmcphillips OMG, yes!! A @DougKessler SlideShare makes me swoon! #cmworld

@carmenhill

 

@cmicontent A5 You can share SlideShares publicly or privately, w/ select people. #CMWorld

@SlideShare

 

@cmicontent A5 For gated content, you can select specific domains to embed on. #cmworld

@SlideShare

 

@AnOrchidInBloom @vegecomgirl Thank you, Alissa! 🙂 #cmworld

@TeriMKojetin

 

A5 People gate their SlideShares? This I do not understand… #cmworld

@tracibrowne

 

If you make your readers jump through hoops you better make the prize worth their effort. #cmworld

@BrandedCartoons

 

@cmicontent A5 Us editors (and the SlideShare community!) like public content. View best SlideShares here: http://www.slideshare.net/ssod #CMWorld

@SlideShare

 

@CMIContent @SlideShare Private decks can be used for internal training etc, while public can show potential customers expertise #CMWorld

@SparkerWorks

 

A5: Most of ours are public and ungated. We want to be a thought leader and provide help. Sometimes we gate @ download. #CMWorld

@cmcphillips

 

A5 There are def benefits to making @SlideShare presentations for internal use only. Easy to make and share. #cmworld

@AnOrchidInBloom

 

@tracibrowne You can make your SlideShares private or make them viewable only when embedded on certain sites. #cmworld

@SlideShare

 

@cmcphillips @CMIContent Cathy, when you can share, let me know! #cmworld

@vegecomgirl

 

that makes sense MT @cmcphillips: A5: Most of ours are public and ungated. …Sometimes we gate @ download. #CMWorld

@tracibrowne

 

@SlideShare What’s the status of the new lead gen/gating options? #CMWorld

@carmenhill

 

A5 : This one I am new to – I would almost always want my content ungated – #engagement @CMIContent #CMWorld

@TylerNarducci_

 

@tracibrowne I can see for specific groups like employees or regional stuff? #CMWorld

@mikemyers614

 

A5: We use private @SlideShares for our event presentations where people have paid for event. #CMWorld

@cmcphillips

 

A5 Public = more engagement, private = catered to individuals. Gated you can share spec. User domains #cmworld

@lifeofaworkgirl

 

@carmenhill Lead gen updates will be on our blog. Gating options still the same; can share with select people or no one. #cmworld

@SlideShare

 

A5 If you are sharing with specific people, why not just email the deck? Doesn’t gating create an unnecessary step #cmworld

@tracibrowne

 

A5: Boils down to intent. Gated decks work well for training, internal comm, etc. Ungated opens your content up to larger audience. #CMWorld

@CrysWiltshire

 

. @carmenhill I really like @dougkessler’s. Aside from being brilliant, his design is so appealing, grabs your attention. #CMWorld

@AlaureMktg

 

That makes sense – good for internal presentations #cmworld @CMIContent @cmcphillips @SlideShares

@TylerNarducci_

 

If you gate to just collect a name and email you are about 8 years behind. #cmworld

@BrandedCartoons

 

Some fascinating ideas and insights being shared in #CMWorld chat today, glad I have some time to learn and observe.

@jacobhenenberg

 

@tracibrowne For us, at some point we make private presos public (i.e. 2014 #CMWorld) so it’s good to already have on @SlideShare. #CMWorld

@cmcphillips

 

A5 Private can be catered to a specific group – give them an individualized experience #cmworld

@lifeofaworkgirl

 

@cmcphillips oh, I see…that makes sense then too #cmworld

@tracibrowne

 

Q6: Presentations take time to create. What tools are available for help in @SlideShare creation? #CMWorld

 

Smart! MT @cmcphillips: At some point we make private presos public, so it’s good to already have on @SlideShare #cmworld

@lindadessau

 

I wish there was a way to just block cats from reading my Slideshares. #cmworld

@BrandedCartoons

 

@AlaureMktg Definitely! We have a strategy for each @SlideShare, so gated/ungated, short/long, public/private vary. #CMWorld

@cmcphillips

 

Personalization MT @lifeofaworkgirl: Private [SlideShares] can be catered to a specific group; give an individualized experience #cmworld

@UnionMetrics

 

@cmicontent A6 You can create a visual deck here http://www.slideshare.net/create or try web apps like @Canva. #cmworld

@SlideShare

@CMIContent: A6: I’m in love with @HaikuDeck. @SlideShare #CMWorld

@webmastergirl

 

A6: @canva is my go to to creating all sorts of graphics and visuals! #cmworld

@shannonmerb

 

@cmicontent A6 As many of you probably know, visual content tends to be more viral. #cmworld

@SlideShare

 

@shannonmerb @canva That’s great! It’s a very easy-to-use site that creates great-looking presos. #cmworld

@SlideShare

 

@SlideShare Some of the ones that catch my eye have the most beautiful imagery! #CMWorld

@cmcphillips

 

Ooh, has anyone sold advertising on their SlideShares, particularly ones with high views? #cmworld

@tracibrowne

 

@shannonmerb @canva that seems to be a lot of people’s go-to these days! #cmworld

@CMIContent

 

Good question on gated vs. ungated. I’m enjoying reading and learning how you all are using @SlideShare for #contentmarketing #cmworld

@LaToyaReports

 

@webmastergirl @CMIContent Have you checked out our partnership with @HaikuDeck on our site? http://slideshare.net/create #cmworld

@SlideShare

 

@tracibrowne I wonder if there’s anything in @SlideShare’s TOS on this. #CMWorld

@cmcphillips

 

I admit, even @canva intimidates me – I don’t want to stray from the visual branding others have created for me #cmworld

@lindadessau

 

A6 I’m all over @canva at the moment, fantastic visual tool. Others I love here: https://www.axonn.co.uk/blog/simple-tips-for-better-visual-content #CMWorld

@webber_karen

 

@tracibrowne We have had @SlideShare presentations sponsored. #CMWorld

@cmcphillips

 

A6 Canva! Great for images & presentations. Love Venngage for infographics! #cmworld

@lifeofaworkgirl

 

@lindadessau and with that, creative directors everywhere now want to hug you lol #cmworld

@CMIContent

 

@carmenhill @tracibrowne Holy smoke. I found it. Good thing it wasn’t on fire. I’m at http://www.slideshare.net/MikeMyers7 #CMWorld

@mikemyers614

 

A6: Could not resist https://blog.slideshare.net/2013/09/02/8-handy-tools-for-creating-standout-decks/ …#cmworld

@connieurway

 

@LMCBSocial Excited to have you on the site! Check out http://www.slideshare.net/slideshare and http://www.blog.slideshare.net for guides and resources #cmworld

@SlideShare

 

@lindadessau @canva Knowing that you need to lean on others for design gives you time to do what you do well! #CMWorld

@cmcphillips

 

@webber_karen @canva Awesome! Thanks for sharing. #cmworld

@SlideShare

 

Just now looking into @canva ! Looks like an awesome tool – Thanks for the tip! #CMWorld

@TylerNarducci_

 

Clients vs My private ideas I shareQ5: What are the benefits of private vs. public, gated vs. ungated @SlideShare presentations? #CMWorld”

@SheldonAYS

 

I wonder what @dwheeler11 thinks of SlideShare, it’s like video but with words/images #CMWorld #videohater

@tracibrowne

 

@TylerNarducci_ @canva this community is a fountain of knowledge! #cmworld

@CMIContent

 

Totally agree @shannonmerb, @Canva makes it so easy to add a little more pizzaz to your presentations, posts, etc #CMWorld

@sammy_kiley

 

@SlideShare Any word when mobile support is coming for that visual deck creation link you shared? Thanks! #cmworld

@markalves

 

Mindmaps Or Sticky notesQ6: Presentations take time to create. What tools are available for help in @SlideShare creation? #CMWorld

@SheldonAYS

 

@lindadessau Try the tutorials- they’re some of the best around! We actually open emails from @canva. #cmworld

@CrowdContent

 

@lindadessau @CMIContent LOL, Mo! #CMWorld

@cmcphillips

 

Q7: What are ways @SlideShare presentations can be repurposed? What content can be repurposed to create SlideShares? #CMWorld

 

@connieurway Thanks for sharing! Our blog has a ton of great resources and guest posts on design. #cmworld

@SlideShare

 

When in doubt, under design. Drop the AddImage tool and walk away. #cmworld

@BrandedCartoons

 

This is like the “squirrel” chat…keep opening up new windows to see all the wonderful things people on here are referring to #cmworld

@tracibrowne

 

@cmicontent A7 SlideShares can be embedded — in blog posts, @LinkedIn articles, on @Twitter… #cmworld

@SlideShare

 

A7: I always start in PPT and copy/paste it over #olddog #CMWorld

@mikemyers614

 

@cmicontent A7 Have your SlideShare supplement other forms of content. Repurpose blog posts, white papers, speeches, videos & more. #cmworld

@SlideShare

 

@CrowdContent @canva I’m afraid of disappearing down a rabbit hole I have no business being in – better for me to focus on words 😉 #cmworld

@lindadessau

 

A7: Turn infographics, webinars, twitter chats, presos, blog posts into @SlideShare. Embed @SlideShare blog posts, @linkedin. #CMWorld

@cmcphillips

 

@cmicontent A7 Focus on these 3 tips for repurposing content into SlideShares: http://blog.slideshare.net/2013/07/31/3-keys-to-repurposing-content-on-slideshare/ #cmworld

@SlideShare

 

Keep planning simple!Q6: Presentations take time to create. What tools are available for help in @SlideShare creation? #CMWorld

@SheldonAYS

 

@lindadessau don’t be afraid! It’s great for adding text to an image you use in a post so it can stand alone if shared #cmworld

@tracibrowne

 

A7: Break down key points of presentation into @SlideShare – then embed video at end. Include CTA back to website! #CMWorld

@cmcphillips

 

@lindadessau so l.e.g.i.t! haha #cmworld

@CrowdContent

 

@tracibrowne Me too – this is awesome! #cmworld

@lindadessau

 

cmicontent A5 For gated content, you can select specific domains to embed on. #cmworld via SlideShare http://t.co/BK60OXODBU

@EricLMitchell

 

cmicontent A5 You can share SlideShares publicly or privately, w/ select people. #CMWorld via SlideShare http://t.co/ZxenuBbVEK

@EricLMitchell

 

@mikemyers614 we think many people probably do the same #cmworld

@CMIContent

 

@lindadessau also then use that image when sharing the post on SM…more clicks when you have a pic #cmworld

@tracibrowne

 

@tracibrowne My graphics person does that 🙂 I’m so lucky. #cmworld

@lindadessau

 

cmicontent A6 You can create a visual deck here http://www.slideshare.net/create or try web apps like Canva. #cmworld via S…http://t.co/lrGHLONhdV

@EricLMitchell

 

cmicontent A6 As many of you probably know, visual content tends to be more viral. #cmworld via SlideShare http://t.co/xeHbW46ObV

@EricLMitchell

 

shannonmerb canva That’s great! It’s a very easy-to-use site that creates great-looking presos. #cmworld via SlideS…http://t.co/G4WE06U77n

@EricLMitchell

 

@mikemyers614 You should talk to @ringo66 on his technique. He has it down to a science. #CMWorld

@cmcphillips

 

webber_karen canva Awesome! Thanks for sharing. #cmworld via SlideShare http://t.co/rqc2gFnyL5

@EricLMitchell

 

connieurway Thanks for sharing! Our blog has a ton of great resources and guest posts on design. #cmworld via Slide…http://t.co/KZHsnW8k9R

@EricLMitchell

 

cmicontent A7 SlideShares can be embedded — in blog posts, LinkedIn articles, on Twitter… #cmworld via SlideShare http://t.co/7l2aNtbWQz

@EricLMitchell

 

A7 Great for blog posts – the visuals really improve engagement #cmworld

@lifeofaworkgirl

 

Education!!!Q7: What are ways @SlideShare presentations can be repurposed? What content can be repurposed to create SlideShares? #CMWorld”

@SheldonAYS

 

A7 Infographics, white papers, research (in manageable chunks) – as long as it has value for audience, it’s a go! #CMworld

@webber_karen

 

@tracibrowne Yes, I’ve really been noticing that tweets (in particular) with photos are getting more clicks #cmworld

@lindadessau

 

A7: @cmicontent We embed @SlideShare presentations into blog posts & eblasts, as well as use them for social media content. #CMWorld

@CrysWiltshire

 

I read about a company that recycles old Slideshares into parking curbs. Or something like that. #cmworld

@BrandedCartoons

 

Imbedded SS on SS blog. Mind blown MT @SlideShare: @cmicontent A: 3 tips for repurposing content: http://blog.slideshare.net/2013/07/31/3-keys-to-repurposing-content-on-slideshare/ #cmworld

@mikemyers614

 

Love that! Good to know I can use @SlideShare in @LinkedIn articles! #learning #CMWorld

@TylerNarducci_

 

@cmcphillips @ringo66 Of that I’m sure. Good idea. #CMWorld

@mikemyers614

 

A7. Almost anything! Just pull out quotes, stats, charts, images… Then share 1 idea/slide. @CMIContent @SlideShare #CMWorld

@carmenhill

 

@cmcphillips Once video is available, we recommend uploading them. We’ve seen some get 10x views than when on @YouTube #cmworld

@SlideShare

 

A7: If you create a @SlideShare after a blog post publishes, always go back and embed it in the post. #CMWorld

@cmcphillips

 

LOL! @BrandedCartoons “I read about a company that recycles old Slideshares into parking curbs. Or something like that.” #cmworld

@TylerNarducci_

 

@cmcphillips Great tip! #cmworld

@SlideShare

 

@mikemyers614 We tried that but so many of the shadowing/effects got lost and turned into blur 🙁 #cmworld

@CrowdContent

 

@CrowdContent There are shadows and effects? 🙂 #CMWorld

@mikemyers614

 

@SlideShare are there any tricks or tips for repurposed work? #cmworld

@SheldonAYS

 

@SFErika Did you get busy? You have so much great @SlideShare experience! #CMWorld

@cmcphillips

 

Q8: Who are some brands that are killing it on @SlideShare with content marketing and/or lead gen? #CMWorld

 

I’m curious…what do agencies/freelancers charge to create say a slide share from existing content? #cmworld

@tracibrowne

 

@SheldonAYS Sure! Try these tips: http://blog.slideshare.net/2013/07/31/3-keys-to-repurposing-content-on-slideshare/ #cmworld

@SlideShare

 

Design tip: Outer Glow effect is evil #cmworld

@BrandedCartoons

 

@cmcphillips Yes! I had a drive-by…also, twitter is not loading all of the chat feed for me so I need to hop into @Nurph 🙂 #CMworld

@SFerika

 

@tracibrowne Great question! It’s still a new product regardless of what form the raw information is in #cmworld

@lindadessau

 

@BrandedCartoons That’s the purple light that comes out from beneath some cars, right? #CMWorld

@mikemyers614

 

@TylerNarducci_ @LinkedIn Yes, both post and deck usually get more views when combined. #cmworld

@SlideShare

 

@Ringo66 How long does an average @SlideShare take to create – assuming you have final/approved copy in Word? #CMWorld

@cmcphillips

 

@CMIContent @SlideShare We used SlideShare very effectively at Achievers. http://www.slideshare.net/Achievers #cmworld

@SFerika

 

A8 I see a lot of freelancers killing it! I love big brand but its great to see individuals w. super creative talent! #cmworld

@lifeofaworkgirl

 

@cmcphillips @Ringo66 @SlideShare And what is the average length when you’re done, if you don’t mind? #CMWorld

@mikemyers614

 

@SFerika @CMIContent Achievers has a great channel! #cmworld

@SlideShare

 

@lifeofaworkgirl I was wondering about that…I’ve seen lots of SS by small cos but not so much the big B2B players #cmworld

@tracibrowne

 

A7 I love to take snippets of blog posts and webinars and turn them into SlideShares. Love to repurpose/reuse my content. #cmworld

@SFerika

 

A8: I have seen it used by consultants and people personally branding – #CMWorld

@TylerNarducci_

 

@mikemyers614 @Ringo66 @SlideShare I think our average is 10-20 pages, unless huge research? #CMWorld

@cmcphillips

 

@SFerika This is a great way to share knowledge — and decks like these tend to do well on our site! #cmworld

@SlideShare

 

A8: @CMIContent @SlideShare – @I_COM helped @KingofServers make this cool pres: http://bit.ly/1bV9aRR << Why IT Guys Are Awesome #CMWorld

@jambon_jovi

 

@SFerika I’m pretty sure you were the one to talk me into trying SS in the first place #cmworld

@tracibrowne

 

We’ll spend the last 10 minutes asking Lorraine and @SlideShare questions. Ask now! #CMWorld

@CMIContent

 

MT @cmcphillips: I think our average @SlideShare is 10-20 pages, unless huge research #CMWorld

@lindadessau

 

@tracibrowne I remember that convo, here in the chat! 🙂 #cmworld

@SFerika

 

Smarts > MT @SFerika: A7 I love to take snippets of posts and turn them into SlideShares. Love to repurpose/reuse my content. #cmworld

@mikemyers614

 

A8 We’ve also seen @DougKessler and @hubspot @slideshare’s mentioned already in this chat #cmworld

@CMIContent

 

@SlideShare Does Google recognize SlideShares? #cmworld

@tracibrowne

 

@jambon_jovi @CMIContent @I_COM @KingofServers Fun deck! I’ve categorized it. #cmworld

@SlideShare

 

A7 I even took a CEO byliner and turned it into a really cute story http://www.slideshare.net/Redbooth/5-secrets-to-an-empty-email-inbox #cmworld

@SFerika

 

@SlideShare Have you done any studies on what CTAs get the most play? #cmworld

@tracibrowne

 

@tracibrowne Our traffic is largely driven by search; in fact, 70% is from long-tail traffic. #cmworld

@SlideShare

 

@cmcphillips @mikemyers614 @ringo66 That’s refreshing to hear! There’s a lot of 50+ @slideshare’s out there. Makes us turn away. #cmworld

@CrowdContent

 

If you create a private @SlideShare, can you go back & make it public? #CMworld

@LMCBSocial

 

@tracibrowne No studies by us, but a lot of helpful resources on our Marketing channel: http://www.slideshare.net/category/feature?category=marketing #cmworld

@SlideShare

 

@shannonmerb @CMIContent Looking forward to having you on our site! #cmworld

@SlideShare

 

@SlideShare Do you mean search within SlideShare or Google searches? #cmworld

@tracibrowne

 

@webmastergirl @CMIContent @SlideShare Thanks, Angela! <3 #cmworld

@HaikuDeck

 

@CrowdContent @cmcphillips @mikemyers614 @ringo66 @SlideShare Longer stories can work if you have a good flow/short copy #cmworld

@SFerika

 

@LMCBSocial Yes, you can switch between public/private. You can also set a date/time for your deck to go from private to public. #cmworld

@SlideShare

 

@tracibrowne I think of SlideShare as a way to easily share and view PowerPoint presentations – no? I like the ones with words. #CMWorld

@dwheeler11

 

@SFerika @CrowdContent @cmcphillips @ringo66 @SlideShare Yes, some of @dougkessler’s (as mentioned) are long, but you don’t know. #CMWorld

@mikemyers614

 

@dwheeler11 I’m with you…I love the well designed word ones myself #cmworld

@tracibrowne

 

@CrysWiltshire @SlideShare @tracibrowne I love that you know that. #CMWorld

@mikemyers614

 

Very cool! MT @SlideShare: You can set a date/time for your deck to go from private to public. #cmworld

@lindadessau

 

@tracibrowne Google searches. Our site has a lot of SEO power due to our optical readers which extract text and index content. #cmworld

@SlideShare

 

@SlideShare @LMCBSocial love that feature! #CMWorld

@lifeofaworkgirl

 

@cmcphillips @SlideShare Depends on theme & imagery. Sometimes we can knock them out quickly, esp. if we are following a template. #CMWorld

@ringo66

 

@SlideShare: @LMCBSocial Yes, switch between public/private. You can also set date/time for deck to go from private to public. #cmworld

@LMCBSocial

 

As we wind down the chat, I should mention we’re hiring a content marketing writer here in SF: http://hire.jobvite.com/m?3L3m7hw3 #cmworld

@SFerika

 

@cmcphillips @mikemyers614 @SlideShare We try to keep our average to around 20 no more than 30-35 pages max. #CMWorld

@ringo66

 

@SFerika I’ve added this deck to our Productivity Hacks page: http://slideshare.net/tag/hacks #cmworld

@SlideShare



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