Varying Your Content for Social Distribution: A #CMWorld Chat with Josh St. Aubin

Josh St AubinDistribution is a huge component of content marketing. Maybe you’re wondering how much of your budget and time you should allocate to this? Check out question 6 in this #CMWorld chat with Josh St. Aubin, as we received responses all over the board (we’d love your thoughts in the comments!). Also read more to see how others are using social to distribute content.

Get more resources related to content promotion and distribution at CMI or view our upcoming schedule of chats.

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.

Q1: What comes first: the content or the distribution plan? #CMWorld

I second that! #CleverPeep and so much to share. Thank you #CMWorld! https://twitter.com/AnOrchidInBloom/status/653964075370573824

@KDHungerford
A1. I’ve spent most of my career on the creative side so my 1st love is creating great content. But I truly respect a great plan. #CMWorld

@JoshStAubin
@lttlewys @SFerika So … by “the classic version,” you mean this? https://www.youtube.com/watch?v=FpRap-zHZHY #cmworld

@martinlieberman
Content might be king, but distribution runs the day to day. #cmworld

@CTrappe
Front-end vs. Back-end Marketers: A #CMWorld Chat with Jay Acunzo  http://bit.ly/1LIXd2y #CMWorld

@cmcphillips
Such a good friend. #CMWorld https://twitter.com/LUCYrk78/status/653964667954421760

@AnOrchidInBloom
A1 I’d say the distribution plan – since to get TO the content, you need to know what the people receiving it WANT…. #cmworld

@LUCYrk78
A1: The plan! The plan always comes first. It makes it easier to know what you need, when and why #CMWorld

@lttlewys
@CMIContent I work in B2B advertising – always look forward to the chats! Currently enjoying The Voice – guilty pleasure! #CMWorld

@amnda_vera
Without great content there’s nothing to distribute. #cmworld

@CTrappe
Planning is critical 4 success in anything. But u also have 2b flexible & willing to adjust based on reactions to the creative. #CMWorld

@JoshStAubin
Planning is great but don’t make a plan to make a plan to do something. #cmworld

@CTrappe
A1: Can’t have one without the other but it helps me to plan by setting content goals! #CMWorld

@aford21
A1. That’s a tough one. I feel like they’re so intertwined. But typically content. #CMWorld https://twitter.com/CMIContent/status/653964689827741696

@MelEdits
A1: Depends on the project and platform. Content sometimes determines distribution. (And vice versa.) #CMWorld

@IdeaBarMedia
@CMIContent A1 #content is always first #CMWorld

@varunkr842
A1: Trick question…the audience! #CMworld https://twitter.com/CMIContent/status/653964689827741696

@JeremyBednarski
.@CMIContent content idea, distr. plan, tailor your content for each channel within the plan #CMWorld

@amnda_vera
Totally there for ya. 🙂 #CMWorld https://twitter.com/anorchidinbloom/status/653964976122544128

@LUCYrk78
A1: Create the distribution plan first, content can change based on the platform. Know how often and where you’ll be posting #CMWorld

@WashingtonianCM
A1: The audience and story come first – then distribution plan, then content #cmworld

@ardath421
A1: A plan should always come first in order to produce great content! #cmworld

@netvantage
Bah! What a question to kick things off. #content #CMWorld https://twitter.com/CMIContent/status/653964689827741696

@amymersch
A1) Content comes before distribution plan. You have to know the What before the How and Where. #CMWorld

@martinjason
@CTrappe Don’t you need the plan to know how to do something.. move forward, reach goals? #CMWorld

@lttlewys
A1 Always good to have a distribution plan so you know what kind of content to create. Sometimes the content first, but not always. #CMWorld

@AnOrchidInBloom
Great point! #CMWorld https://twitter.com/WashingtonianCM/status/653965173976342528

@JoshStAubin
A1 We’re small & still learning, but we like to discuss topics, then create a sharing plan, & then fill it in w/ content. #cmworld

@brooklynnholtz
“I can’t wait to be part of your distribution channel.” – no one. Build community by delivering awesome content! #cmworld

@CTrappe
Trick question! Content briefing (not creation) comes first. Distribution plan may influence creation. #CMWorld https://twitter.com/CMIContent/status/653964689827741696

@PatrickHayslett
There has to be a plan #CMWorld

@SharonLyons1
A1. A distribution plan. You first need to know your audience, and how to reach them. #CMWorld https://twitter.com/CMIContent/status/653964689827741696

@jumfdesign
A1 Just discussing that this AM! Both. What’s the point of creating if there’s no plan for getting it seen/read? #cmworld

@martinlieberman
@amymersch gotta get us moving and shaking 🙂 #cmworld

@CMIContent
Excited for this week’s #CMWorld chat with @JoshStAubin on #content and #socialmedia http://t.co/lZhCgpCxzX

@tiffanyiswrite
A1. Sometimes the content can inspire the distribution #cmworld

@rachelb414
@Elite_VS Doing well. Really glad to make #CMWorld today after a long time away. Won’t be able to do Tuesdays after today. 🙁

@AnOrchidInBloom
@CMIContent @ardath421 What can I say? @JoePulizzi and the audience got me all revved up! 🙂 #cmworld

@ardath421
A1) Think about the content first. If it’s not great content then the distribution probably won’t make it any better! 😉 #CMWorld

@MSLJim
We are using the plan more efficiently now. Instead of keeping it tugged away in a binder, it’s now saved on a computer. 🙂 #cmworld

@CTrappe
A1: Distribution—and it needs to align to a strategy that’s backed up by thorough research and data. #CMworld

@moveo
@ardath421 Yes!! You have to identify who you’re talking to before you can actually provide any substance. #CMWorld

@JoshStAubin
I think I disagree- I think the what is fed by the where-since community drives your content…? #CMWorld https://twitter.com/martinjason/status/653965277969936384

@LUCYrk78
@JeremyBednarski @CMIContent haha know your audience! Very key #CMWorld

@aford21
I’m all for planning, but at some point we gotta be doing some doing! #cmworld

@CTrappe
@CMIContent A1 If you have stellar #content, distribution plan will have multiplier effect. #CMWorld

@varunkr842
A1: Position and audience come first. They answer what kind of content you need and where your target audience is. #cmworld @CMIContent

@marceldigital
I feel like this was a trick question. 😉 #cmworld

@MelEdits
The idea can come first. Then the plan. Then the actual content, tho. #CMWorld https://twitter.com/martinjason/status/653965277969936384

@AnOrchidInBloom
How can you create content when you have no idea of the distribution. Content needs to be tailored #CMWorld

@SharonLyons1
Planning distribution vs. content=a feedback loop. You learn over time what type of content resonates with audience in which places #CMWorld

@UnionMetrics
A1: I think creating the content comes first, you write what you believe, then pick the best way to deliver it to readers. #CMWorld

@Elite_VS
I can see it both ways – content is the oil and gas, but distribution is the roadmap. #cmworld https://twitter.com/jumfdesign/status/653965424745414656

@martinjason
@CMIContent A1: Goals first. Either can be lead. Chicken v egg! #CMWorld

@JS_insidepitch
All of my tweets right now were planned months ago. 59 people approved them. #cmworld

@CTrappe
A1 the distribution plan helps fine tune the content plan. #CMWorld

@jfouts
@CMIContent A1. I’d go with plan because if the content is published but it won’t reach to your audience then don’t make any sense! #Cmworld

@Ozaemotion
Mediocre content + great distribution plan > World class content w/ weak distribution plan #CMWorld

@PatrickHayslett
Yeah, no perfect rule of thumb on this. But I can see it your way too. #cmworld https://twitter.com/AnOrchidInBloom/status/653965702173323264

@martinjason
@JS_insidepitch can definitely see it being chicken vs egg #cmworld

@CMIContent
At least don’t tell me you are planning a viral campaign. #cmworld

@CTrappe
You’ve got to experiment & measure to learn what’s working & what isn’t to plan both going forward. Chicken & egg situation 🐣 #CMWorld

@UnionMetrics
Great content is critical to success – but you should know what you’re going to do w/ it before wasting time/money w/o direction. #CMWorld

@JoshStAubin
A1: Strategy – content – distribution. Not all content will be distributed the same. #contentmarketing @cmworld #cmworld

@creativechaosc
@PatrickHayslett gotta have the eyeballs to see it – so true #cmworld

@CMIContent
@Elite_VS love this, I firmly believe in planning but more often I know what I want to write before I have the distribution plan #CMWorld

@aford21

Q2: What are some ways content can be created smarter for social distribution? #CMWorld

#boom LOL #cmworld https://twitter.com/jfouts/status/653965704337580032

@CTrappe
@UnionMetrics Agreed – there really is not “correct” answer – you’ll learn what your audience prefers through experience. #CMWorld

@JoshStAubin
A1: distribution plan should come first deciding on what channel and which audience u r targeting will dictate the right content #cmworld

@husamerciyes
@aford21 thank you! #CMworld

@Elite_VS
A1) To better understand the how/what of the content your audience needs, planning the distribution is key. #CMWorld

@pamelamuldoon
yes many times it’s Chicken v egg problem #CMWorld https://twitter.com/JS_insidepitch/status/653965820146487296

@varunkr842
@lttlewys plans are good! #cmworld Some of them.

@CTrappe
@CTrappe ooooh the dreaded word…campaign! #cmworld

@CMIContent
@CTrappe wow talk about planning #CMWorld

@aford21
A1: Before the “what” and the “where”, you need to ask “who”. Who is your audience? Write content for them, for where they are. #CMWorld

@tiffanyiswrite
A2. Every platform has unique nuances – take advantage of each one’s strengths to connect with your audience. #CMWorld

@JoshStAubin
A1) I think the question of “content or distribution plan” first is a trick question. There’s no right answer. #cmworld

@martinjason
@jfouts Yes, content can always be altered to adapt to the distribution channel/ #CMWorld

@CrowdContent
A1: Probably best if they go hand-in-hand since they influence each other #cmworld

@kcwriter
A2: Pay attention to the conversation that are being had on relevant social channels – give them what they want! #CMWorld @CMIContent

@marceldigital
@aford21 LOL. #cmworld

@CTrappe
A1. NEITHER. Customers come first, their insights, what impacts their buy process or #custexp journey. .#CMWorld https://twitter.com/CMIContent/status/653964689827741696

@1DigitaLife
A2: Packaging content differently for each platform is necessary! #cmworld

@netvantage
A2: Create content that speaks to the person – what they need to hear, not what you want to say #cmworld

@ardath421
I like to create in excess, then slice out chunks. Easier than trying to come up w/ filler. #CMWorld https://twitter.com/CMIContent/status/653966177929027584

@PatrickHayslett
This!! #CMWorld https://twitter.com/marceldigital/status/653966408070623232

@JoshStAubin
#contentmarketing and authentic storytelling is a lifestyle. Not a campaign. #cmworld

@CTrappe
A2. Modify it for different channels–use images on Twitter, take advantage of text length on Facebook, etc. #CMWorld

@moveo
@martinjason Totally. I also think it depends on long-term/short-term, is it a one off piece, etc., etc. #CMWorld

@AnOrchidInBloom
A2: Packaging content differently for each platform is necessary! #cmworld

@netvantage
@JoshStAubin Absolutely! Different systems will work best for different brands. #CMWorld

@UnionMetrics
OK, I do agree with this. If the Who is not interested, the rest doesn’t matter. #cmworld https://twitter.com/tiffanyiswrite/status/653966349719502848

@martinjason
A2. Use SEO to optimize your content, add images, links, make it short and interesting. #CMWorld #twitterchats https://twitter.com/CMIContent/status/653966177929027584

@jumfdesign
You have my permission to make this tweet go viral. #cmworld (Part of my plan)

@CTrappe
.@CMIContent A2: addition of visuals, CTAs, data – something to encourage that interaction and engagement among audience #CMWorld

@amnda_vera
A1a..will help you align content and its distribution plan in my POV #CMWorld

@1DigitaLife
A2: Each channel has nuances, understand them first – then tailor content to match #cmworld

@ardath421
A2 We have certain members of our team specialize in different aspects of distribution. With consistency comes improvement. #cmworld

@brooklynnholtz
A2: Understand what your audience needs, the format they like and where they hang out. Make it easy. #CMWorld https://twitter.com/CMIContent/status/653966177929027584

@JeremyBednarski
@moveo absolutely. Understanding the platform can complement your content. #cmworld

@CMIContent
@PatrickHayslett Totally agree Patrick. Create lots of great stuff and see what sticks. Then create more of it! #CMWorld

@JoshStAubin
A2: We plan an editorial calendar with several tweet headlines, WordPress tags and SEO buzzwords assigned to each topic #CMWorld

@WashingtonianCM
A2 Smart content realizes it isn’t one platform fits all. Create platform/audience specific content to maximize each sites benefits #cmworld

@LUCYrk78
A2 Use visuals. Provide links to people and other ideas. Have quotables (yay for Canva!). #CMWorld

@AnOrchidInBloom
A1a..will help to align content and its distribution plan in my POV #CMWorld

@1DigitaLife
A2: compelling headlines, social share buttons, click to tweets, asking questions all make content shareable #CMWorld

@aford21
A2: Ask yourself, “Would I share this with my followers?” You’d be surprised what issues that surfaces #cmworld

@EvanLePage
@brooklynnholtz so does that mean you have team members for each specific platform? Or for different tactics? #cmworld

@CMIContent
A2: Adapt your content to each social media platform, use various visuals with the same content but change it for the platform. #cmworld

@Elite_VS
@AnOrchidInBloom @martinjason Great point – objectives determine the path… #CMWorld

@JoshStAubin
A2: Create content that gives free advice with no expectations. People appreciate sincere insight. #CMWorld @RymaxInc

@SCaulfield_PR
A2: Play to each platform’s strengths — images on IG and Pinterest, brevity on Twitter, shareability on Facebook. #CMWorld

@IdeaBarMedia
A1: Content has to come first, distribution after (although knowing who audience is and where they hang out might drive choices) #CMWorld

@renepower
@CMIContent A2 Create #content a/c to distribution platform to take advantage of that platform #CMWorld

@varunkr842
Hi #CMWorld! Sorry I’m late! What’d I miss?

@LydiaNicoll
@CTrappe On that we agree! #CMWorld

@lttlewys
Christoph Trappe : @CTrappe: #contentmarketing and authentic storytelling is a lifestyle. Not a campaign. #cmworld http://bit.ly/1NEFn7E

@Content_View
The #CMWorld chat is already fast & furious, but I think I saw @ardath421 @KDHungerford & @SFerika! Hello all!

@pamelamuldoon
This! #CMWorld https://twitter.com/jeremybednarski/status/653966752964026372

@JennyAFriend
@JoshStAubin But don’t just throw everything at the wall and see what sticks—research your audience & tailor content to them first. #CMWorld

@moveo
@cmicontent #CMWorld A-1 Content 1st plan after

@Mphete_Kwetli
@CrowdContent Yes, customized content is better received #CMWorld

@jfouts
@lttlewys let’s agree to agree, my friend! #cmworld

@CTrappe
A2: Including your unique perspective on content you share. #contentmarketing @cmworld #cmworld

@creativechaosc
Understand that what resonates with your audience will change over time too; what’s working on Instagram today=different in a year #CMWorld

@UnionMetrics
@LydiaNicoll we’re on Q2 now – but be warned…things are moving fast! Jump on in! #cmworld

@CMIContent
@jfouts @CrowdContent It’s so important to know how you audience likes to be approached. #CMWorld

@AnOrchidInBloom
@LUCYrk78 Exactly! Play to the strengths! #CMWorld

@JoshStAubin
Absolutely. I never stop creating. I’m in it for the experience and to make an impact. #cmworld https://twitter.com/aford21/status/653967180724371456

@CTrappe
@CMIContent Eventually! But for now that means I have someone entirely focused on sharing our blog in a unique way for ea. channel #CMWorld

@brooklynnholtz
Smart! MT @PatrickHayslett: I like to create in excess, then slice out chunks. #CMWorld

@lindadessau
A2: Also think about what’s next – how do you help people move across channels with your content? #cmworld

@ardath421
A2: Pair strong content with equally powerful imagery for distribution. That’s what really grabs attention. #CMWorld

@CoyoteLogistics
@UnionMetrics at CMI, we’re constantly reevaluating our social media channel plan. So true – audience and platforms change quickly! #cmworld

@CMIContent
A2) One way we’ve found efficient is to create an eBook, then broken it up from there depending on the channel/packaging. #CMWorld

@CrowdContent
A2: Adjust content for platform and audience, know they aren’t all the same or created equal. Build relationships on ea #CMWorld

@lttlewys
A2: Catchy headlines. Great visuals, embedding videos. Useful & relevant info. #socialmedia #contentmarketing @cmworld #cmworld

@creativechaosc
A2, Is there even a whiff of it being “salesy?” If yes, better to take out an ad/promoted tweet, etc. #justsayin #cmworld

@jgombita
This great story doesn’t align with the plan! Big deal! Still share it! It’s a GREAT story. #cmworld

@CTrappe
(we have puppies in the office so I completely got sidetracked). Apologies! #cmworld

@SFerika
@CTrappe Well, now, how can I argue with that!! #CMWorld

@lttlewys
@CrowdContent you know we’re big advocates for repurposing. So smart! #cmworld

@CMIContent
A1) the PLAN! Ideally But as a creator – sometimes one piece will *inspire* the plan. #CMWorld

@Serious_Vanity
@moveo Of course – you have to identify the who before you create the what. Then you can see what resonates best… #CMWorld

@JoshStAubin
@CTrappe that’s exactly what’s missing from some strategies. I’m in it because I love inspiring others and making a difference #cmworld

@aford21
@SFerika Puppies, yay! #cmworld

@lindadessau

Q3: You often hear to measure and evolve. After distribution, what should you look for to help future content projects? #CMWorld

Don’t be afraid to experiment: Create long-form & take slices like @PatrickHayslett, see how they perform in different places. #CMWorld

@SparkerWorks
@SFerika we saw puppies in your tweet and *that* sidetracks us lol #cmworld

@CMIContent
A2: Keep visual social media in mind… identify content that will deliver on strategy on Pinterest, SlideShare, Instagram. #CMWorld

@webmastergirl
A2) Just a thought: Create long form content for the web (with visuals) and adapt/reduce to each social channel appropriately. #CMWorld

@MSLJim
A2: Posting/creating content that genuinely excites you is most likely to genuinely excite your followers! #CMWorld https://twitter.com/CMIContent/status/653966177929027584

@WizardMediaCO
.@CMIContent also important to engage rather than just throw content out there into an abyss #CMWorld

@amnda_vera
A2. Spell out business goals, determine optimised content: white paper/ hangouts aligned with biz segments #CMWorld https://twitter.com/CMIContent/status/653966177929027584

@1DigitaLife
@CMIContent A2 make sure you have a visual component that will look good for social sharing. And consider click-to-share links. #cmworld

@SFerika
A3: Did the metrics we set out to measure give us the information we need? If not, then back to the drawing board. #cmworld @CMIContent

@marceldigital
Often the hardest part is taking the time to really review performance & put changes into action. #CMWorld

@SparkerWorks
@amnda_vera connecting with your audience is so important! #cmworld

@CMIContent
A3. See what resonates best w/ your audience. Be mindful of what gets more likes, shares, comments, etc. & do more of that. #CMWorld

@JoshStAubin
A1: The plan, because after that you can create content if is necessary. #CMWorld

@Tephi729
@AnOrchidInBloom @jfouts Absolutely. If they’re divided/different, create different distribution schedules. #CMWorld

@CrowdContent
@marceldigital yes! Set benchmarks and KPI’s. #cmworld

@CMIContent
hiya Dana! Yes, the content can inspire the plan, which inspires more content. Happy circle! #CMWorld https://twitter.com/Serious_Vanity/status/653967631221829632

@jfouts
A2) Have a good sizing chart for visual content for each channel, think ‘less is more’ in most cases, keep keywords top of mind #CMWorld

@Serious_Vanity
@pamelamuldoon @ardath421 @KDHungerford /wave hi there! #cmworld

@SFerika
A3 What kind of engagement did you get? Across which platforms? What key points did people latch on to? #CMWorld

@AnOrchidInBloom
A great excuse to get sidetracked. I love puppies! And pictures with puppies always gives us a lot clicks! #CMWorld https://twitter.com/SFerika/status/653967609231220737

@jumfdesign
A3 Your community! Their needs, questions, how they responded (or not) to previous posts. What resonated, what’s missing #CMWorld

@LUCYrk78
A3: The engagement you receive, whether it’s the shares or the comments, try and see what you can change to increase engagement. #cmworld

@Elite_VS
A2) Tell a story. People relate to stories that resonate with their lives or business challenges. Accompany story with imagery #cmworld

@martinjason
A3: (Answer 2) Did our content help our audience? Did our goals align with the audience? Equal balance of value! #CMWorld @CMIContent

@marceldigital
@CMIContent Yes; there’s no magic answer that is good for all of time! #CMWorld

@UnionMetrics
A3: Analyze & Re-Purpose What Worked. Where Did You See The Most Engagement? Highest Conversions? #CMWorld

@sgoldberger12
@jgombita yes! I’m looking for valuable content not a sales pitch #CMWorld

@aford21
@SFerika Love a great pic! Not so much video, but a great pic is attractive! #CMWorld

@lttlewys
A3: Look to your audience. What did they like and dislike? What will keep them coming back? What do they REALLY want? #cmworld

@netvantage
A3 I look at clicks and shares. I’m happy if I get a lot of ‘likes’ but if there are less clicks, there’s work to be done #CMWorld

@LydiaNicoll
A2: Creating smart content for social distribution: Start long form. Have a plan to break down to teasers/trailers across formats #CMWorld

@renepower
A3. U can set objectives, but u have 2b willing to adjust if it doesn’t work out the way u planned. Some best results r unexpected. #CMWorld

@JoshStAubin
.@brooklynnholtz It’s about building pathways with content – once engaged, keep them in the story #cmworld

@ardath421
A3: How did distribution go across the platforms? Where did you get the most engagement? #CMWorld

@WashingtonianCM
Exactly, @jfouts! And hello to you. 🙂 #CMWorld

@Serious_Vanity
Never apologize for puppies. #CMWorld https://twitter.com/SFerika/status/653967609231220737

@SparkerWorks
@CMIContent posting great #Q+A today. Follow for great discussions, look for our answers. #CMWorld #contentmarketing #Create #Inspire

@WizardMediaCO
.@CMIContent engagement, any insights that came from that engagement (hot topics can be gleaned), timing #CMWorld

@amnda_vera
@CMIContent A3 Engagement rate, amplification rate and conversion rate due to content #CMWorld

@varunkr842
A3: take a look at analytics, see which posts were the most share and why #CMWorld

@aford21
Monitor what resonates with your audience — what they like, share, comment on. Rinse. Repeat. #CMWorld

@IdeaBarMedia
@JoshStAubin staying nimble and fluid. Good advice! #cmworld

@CMIContent
A2: USEFUL, short, easy to understand, visual and some sort of funny. ♥ #CMWorld

@Tephi729
A3: Track what your audience is responding to and do more of that. #CMWorld https://twitter.com/CMIContent/status/653967698536214528

@JeremyBednarski
@SFerika @CMIContent valid point that visuals score higher on engagement any day #CMWorld

@1DigitaLife
@JoshStAubin If at first you don’t succeed, try again. #cmworld

@netvantage
Solid advice about what works in #socialmedia. #CMWorld https://twitter.com/joshstaubin/status/653967883115098116

@JennyAFriend
Monitor audience reaction #CMWorld https://twitter.com/JoshStAubin/status/653967883115098116

@SharonLyons1
@jumfdesign I agree. We’ve become a generation of skimmers. Keep it short, visually stimulating and relevant #CMWorld #twitterchats

@kathysterman
I’ve never run across a project that couldn’t have used more time. There’s always something else you can do. #cmworld

@CTrappe
Agreed. A solid pic = key to social sharing. #CMworld https://twitter.com/lttlewys/status/653968112270843904

@SFerika
@SparkerWorks @SFerika words of wisdom for today’s chat! #cmworld

@CMIContent
A3) Rate of interaction, and what the interaction is about. Look for what is resonating with the audience. #CMWorld

@Serious_Vanity
Look at what your market wants, as opposed to what you want them to want. #CMWorld

@jfouts
@SparkerWorks @CMIContent It helps to track over time. Don’t just wait until your campaign is over to look at metrics. #CMWorld

@AnOrchidInBloom
A3. Gather that data and do a debrief with your team. What could we do better? What could we do best? How to build & grow? #cmworld

@vegecomgirl
@netvantage There’s no recipe for success – keep trying until you find the one that works best – then keep on tweaking… #CMWorld

@JoshStAubin
A3: It depends on what your goals are. But generally, audience engagement and conversions. @cmworld #contentmarketing #cmworld

@creativechaosc
A3: Look for patterns of engagement that indicate movement or intent – not random engagement #cmworld

@ardath421
A3. Engagement rate, and bounce rate. #CMWorld #cmworld chat #SocialMediaMarketing https://twitter.com/CMIContent/status/653967698536214528

@jumfdesign
Stock art does not equal a great and authentic photo. #cmworld

@CTrappe
@AnOrchidInBloom @CMIContent Absolutely! Possible at any budget too with free tools; just takes more planning. #CMWorld

@SparkerWorks
A2. SHORT headlines (esp. For tweeting–looking at you @bulldogreporter!). + have author’s “accounts” easily available. Same with co. #cmworld

@jgombita
A3: Find those people that talked about your content, asked questions… look to them for next time #CMWorld

@lttlewys
Exactly! #CMWorld https://twitter.com/JoshStAubin/status/653968585048596480

@netvantage
A3: It depends of the response of the audience, that’s why is important the evaluation process. #CMWorld

@Tephi729
@SparkerWorks @CMIContent Sometimes there’s still nothing better than a nicely coded Excel spreadsheet! #CMWorld

@AnOrchidInBloom
@JoshStAubin Exactly, good content comes from adapting. #CMWorld

@sgoldberger12
A3 for Twitter I makes notes on what tweets got people to interact or visit our profile. Hashtags, content source, topics, mentions #CMWorld

@LydiaNicoll
@lttlewys employing your influencers and gauging their opinions – yes! #cmworld

@CMIContent
I bought a stock art image for my Twitter photo. LOL. JK. #cmworld

@CTrappe
@LydiaNicoll good call it’s important to look past the fluff “likes” to see what’s important a “clicks” did they actually read it? #cmworld

@aford21
@SharonLyons1 I’ve seen some horrible things be successful – it’s not up to marketers to 100% determine what ppl want to consume. #CMWorld

@JoshStAubin
@netvantage If at first you don’t succeed, figure out why and optimize your next try for success! #CMworld

@moveo
A3. Enablement of content: map relevant content basis evaluate-compare-retain cycle to optimise strategies #CMWorld https://twitter.com/CMIContent/status/653967698536214528

@1DigitaLife
A3 look at the social sharing around your content and see who/what slant drove the most engagement. #cmworld

@SFerika
@AnOrchidInBloom @CMIContent Those are probably horror words for many people 😉 #CMWorld

@SparkerWorks
A3: Consistently check to see how you are measuring up to your goals, review, adjust and continue #CMWorld https://twitter.com/creativechaosc/status/653968584520167424

@WashingtonianCM
I loathe Excel and yet that’s my go-to. Wish there was a better way. #Cmworld https://twitter.com/AnOrchidInBloom/status/653968815299035136

@jfouts
@CMIContent It just makes sense! Start big, robust, comprehensive, then borrow from it as needed. #CMWorld

@CrowdContent
@aford21 @LydiaNicoll “Likes” only tells part of the story. Engagement is the metric we’re all after… #CMWorld

@JoshStAubin
A3: It’s important to discern if the info is adding to the conversation. Towing the line of just enough info/evergreen creation #CMWorld

@SCaulfield_PR
But change them up for the appropriate channel of course (no copy and pasting) #CMWorld https://twitter.com/SparkerWorks/status/653967706568286209

@atxcopywriter
@SparkerWorks @CMIContent Hehe. My hubs and I have considered matching license plates: VLOOKUP & HLOOKUP. 😉 #CMWorld

@AnOrchidInBloom
@aford21 same thing when you go to a conference/event, and the “sponsor(s)” allowed speaking time…totally salesy. MEH. #cmworld

@jgombita

Q4: With the changing algorithms, image sizes, etc – how do you keep up with good social distribution? #CMWorld

Exactly @aford21 I could get 1000 likes but if only 4 people actually clicked through, that’s a failure #CMWorld https://twitter.com/aford21/status/653968891408973824

@LydiaNicoll
@AnOrchidInBloom @CMIContent That is amazing #CMWorld

@SparkerWorks
@CMIContent My community is a lot of the people that I respect and value in the industry, not my customers… #CMWorld

@lttlewys
We’re moving fast and furious already on this chat! #cmworld

@CMIContent
@atxcopywriter Oh yes! The horror! #CMWorld

@SparkerWorks
A2 Design you content as per Geography & Demography. Ensure You Content is Simple #CMWORLD

@pipalwa
@WizardMediaCO Sometimes – but don’t assume. Often what interests us most isn’t what our audience will respond to #CMWorld

@atxcopywriter
@vegecomgirl @CMIContent always great to take things back to the team and not let the data just sit! Definitely agree. #CMWorld

@amnda_vera
A4. I’d love to say it’s easy to stay up to speed, but change in social is constant. Follow ppl that are on the edge & read a lot. #CMWorld

@JoshStAubin
@CMIContent A3: Are there any common threads btwn content that’s performing well? If you can connect the dots, you can create more. #CMWorld

@_goldengrams
@SFerika I don’t know… sharing is so rote & automatic, I’m not sure all those shares were read #CMWorld

@lttlewys
A4 Stay up to date! Change with the changes. ALWAYS make sure your content is optimized! #CMWorld

@AnOrchidInBloom
A4: By being true to your positioning, your value, and your audience. If you do that, algorithms come and go. #CMWorld @CMIContent

@marceldigital
A4 Trick question! Don’t write/create for algorithms….share quality relevant content for your audience. #cmworld

@LUCYrk78
A4: Follow @CMIContent! 🙂 #CMWorld

@IdeaBarMedia
A4. Nothing beats ongoing measurement of social performance & adjusting for trends that emerge with your content/audience #CMWorld

@UnionMetrics
A3 Look at the data and then ask questions to clarify. Survey your audience and team. #CMWorld https://twitter.com/CMIContent/status/653967698536214528

@jfouts
Well, Lucy wins this question! #CMWorld https://twitter.com/LUCYrk78/status/653969529861615617

@AnOrchidInBloom
@JoshStAubin that’s why chats like these are so great – keep a pulse on changes by talking to those most involved! #cmworld

@CMIContent
A4: I wonder the same thing every day… ♥ ‘Cause I love my job, I guess. #CMWorld

@Tephi729
A3:Engagement is great but reach farther for signs of commitment – multiple interactions on same topic, time spent etc. #cmworld

@ardath421
.@CMIContent we have a team that’s always on the lookout for these changes and updates our best practices and guidelines #CMWorld

@amnda_vera
Absolutely @kathysterman! If we don’t caught their attention on the first line, they are gone. #CMWorld #twitterchat https://twitter.com/kathysterman/status/653968466249015296

@jumfdesign
@LUCYrk78 we’re seeing “trick question” a lot today lol #cmworld

@CMIContent
A4: (part 2) And by paying attention to changing best practices and guidelines on relevant platforms #cmworld @CMIContent

@marceldigital
@JoshStAubin @aford21 right. Likes tells me perhaps my copy was eye catching, but what really motivates people to do more than that #CMWorld

@LydiaNicoll
@SparkerWorks Very October-appropriate response 🙂 #CMWorld

@atxcopywriter
A4: Read, read, and read. With numerous good social media blogs there is no excuse for not staying on top of things. #cmworld

@netvantage
@jgombita yes! How does that help you? Always put yourself in your audiences’ shoes! #CMWorld

@aford21
@CMIContent Can you read my screen? I was just typing that now… 😉 #CMWorld

@JoshStAubin
A4: @AdamBakerTweets is my secret weapon. And no, you can’t have him. Seriously, Never. Stop. Learning. #CMWorld

@webmastergirl
Your focus on community will trump algorithms. if you’re truly involved w/them, they’ll see the content for THEM #CMWorld

@LUCYrk78
@netvantage always be learning, right? #cmworld

@CMIContent
@amnda_vera @CMIContent Data is meant to be a conversation piece, IMO #cmworld

@vegecomgirl
@lttlewys I look for the ones w/comments in the shares (which makes it more likely someone read the piece) #cmworld

@SFerika
A4. Practicing what I preach re: consistent measurement is my biggest challenge! But it’s always incredibly worth it. #CMWorld

@SparkerWorks
A3: Conversions metrics are key on content. Not just the physical data but the sentiment, opinions, conversation it sparked too #CMWorld

@renepower
@webmastergirl @AdamBakerTweets well not so secret now lol #cmworld

@CMIContent
True, there is a lot of mindless clicking going on. Like Fbook likes, do they really “like” it? #CMWorld https://twitter.com/lttlewys/status/653969446608982016

@jfouts
@JoshStAubin, do you have book and/or people recommendations? #CMWorld

@brooklynnholtz
A4: I actually use the @canva resize feature to make sure my images are appropriate for different platforms. It saves so much time! #CMWorld

@aford21
@CMIContent lol that’s why I used it! 😊 #CMworld

@LUCYrk78
A4) Don’t get too comfortable. Know your channels inside and out, and adapt to change early. #CMWorld

@Serious_Vanity
@LydiaNicoll @aford21 Likes are easy – if they go the extra mile you know you’ve got something special. #CMWorld

@JoshStAubin
@SparkerWorks Interpreting metrics can also be tricky – knowing what people responded to ≠ always knowing why #CMWorld

@atxcopywriter
Depending on the channel, we look at does our community engage with it? what is the CTR/bounce/conversion rate. Channel dependent. #CMWorld

@CrowdContent
A4: Industry Change Is A Constant. Keep Up With It By Following Influencers, Knowing Your Consumer Base, & Executing. #CMWorld

@sgoldberger12
Trick question implies that there’s a right answer. There are many answers! Mine is right, though. #cmworld

@CTrappe
@CMIContent @netvantage If you’re in this industry, you don’t have a choice! #cmworld

@netvantage
@CMIContent A4 Content is important rest can be managed with the help of various blogs and softwares. #CMWorld

@varunkr842
@aford21 Love @canva! It certainly helps! #cmworld

@vegecomgirl
A4: Read up on the changes, pay attention to the trends and take some risks. Sometimes you have to try a few times to make it work #CMWorld

@SCaulfield_PR
A3 For Future Content- Check the Latest #tech trends and Post your Content accordingly. Tech & Content Change Faster #cmworld

@pipalwa
@martinjason Thanks! For me, great content always comes back to the audience. #CMWorld

@tiffanyiswrite
A4) Keep your originals! Look at how the film industry can (mostly) adapt to technical innovations (HD, 4K, 8K etc.): Repurposing++ #CMWorld

@MSLJim
@SCaulfield_PR absolutely! Don’t be afraid to fail! #cmworld

@CMIContent
@netvantage you can say that again! Great advice #CMWorld

@aford21
@brooklynnholtz @iSocialFanz is always someone that’s on that edge. @garyvee is another one. #CMWorld

@JoshStAubin
A4. Constantly improving my skills, and learning new techniques. #CMWorld #twitterchats #SocialMediaMarketing https://twitter.com/CMIContent/status/653969215989256197

@jumfdesign
A4: Be a social media user first. If you’re exposed to it in your own feeds, you’ll know how to treat the content you share. #cmworld

@EvanLePage
@aford21 I didn’t even know they had that! #CMworld

@Elite_VS
A4: Relevance will trump algorithms every time – just saying 🙂 #cmworld

@ardath421
A2: Add a relevant picture as well as an attractive header (something striking, surprising, funny, or a question) #CMWorld @CMIContent

@Mediateo
@atxcopywriter Very true! It can be a frustrating process, but it’s also a very fascinating one #CMWorld

@SparkerWorks
@aford21 My idea was a mash up of all my favourite shows…! #CMWorld

@renepower
@EvanLePage have to use it in order to truly understand it! Yes! #cmworld

@CMIContent
@SFerika lolz! of course you do 😉 #CMWorld

@lttlewys
@atxcopywriter So great to see you, Kristen! #cmworld

@lindadessau
Esp. @jfoutes when it’s one of the quid pro quo “sharing sites” (Certain T one comes to mind.) Useless reco #cmworld https://twitter.com/jfouts/status/653969881298173952

@jgombita
Thanks! I’m following all of you now 🙂 @JoshStAubin @iSocialFanz @garyvee I have soooo much to learn. #cmworld

@brooklynnholtz
@jumfdesign it’s the best way to keep up-to-date! #cmworld

@CMIContent
@EvanLePage So important to put yourself in the audience’s place. If you’re bored creating it, why would they like it? #CMWorld

@SparkerWorks
@jgombita Hey there, Judy. How goes it today? #CMWorld

@AnOrchidInBloom
@MSLJim We’re In Entertainment But Never Thought Of This Film Comparison For Adapting To Change. Love It! #CMWorld

@sgoldberger12
A4: Keep up with the people that watch those changes… @SMExaminer & @IanCleary are awesome with sharing wisdom #CMWorld

@lttlewys
A4: A social act is a relationship building exercise. No technical algorithm will stop a real connection–and that’s the point. #CMWorld

@Mr_McFly
Yes! Find myself describing something in generalities? Try to rework it into a scenario reader can relate to #CMworld https://twitter.com/martinjason/status/653968078238273536

@atxcopywriter
A4: I’m trialling Canva for Work + images from Pixabay. Lots of great templates & ways to play with images/ create impact content #CMWorld

@renepower
@Elite_VS yes it’s new! Love that feature #cmworld

@aford21
@brooklynnholtz Websites like @CMIContent or @SMExaminer are great resources… #CMWorld

@JoshStAubin

Q5: Are you a proponent of distributing new content on each platform once it is released or do you have a staggered plan? #CMWorld

@Mr_McFly have to always keep that relationship at the heart of what we do – so true! (PS hello! Good to see you!) #cmworld

@CMIContent
A4. Critical to analyse which content aids traction and create fool proof distribution plans going forward #CMWorld https://twitter.com/CMIContent/status/653969215989256197

@1DigitaLife
Boom! #CMWorld https://twitter.com/mr_mcfly/status/653970593231077376

@LUCYrk78
@jgombita True! Automated sharing can throw off results dramatically. #CMWorld

@jfouts
A4) For image sizing we trust @SMExaminer for updated guides. The rest comes from continually learning from industry leading blogs. #CMWorld

@CrowdContent
Great advice. #CMWorld https://twitter.com/evanlepage/status/653970225273151488

@JennyAFriend
@brooklynnholtz @iSocialFanz @garyvee Ask lot’s of questions! Everyone is always here to help!! #CMWorld

@JoshStAubin
Love seeing all of the resource suggestions for Q4! What a terrific community we have! #cmworld

@CMIContent
A4: ABL: Always be learning! Always be listening! #CMworld

@JeremyBednarski
You came to the right place @brooklynnholtz! #CMWorld https://twitter.com/brooklynnholtz/status/653970459197878272

@jumfdesign
A4: Forget about algorithms. Create good stuff that people like. It’s easy enough to resize some images. Stop chasing, just create. #CMWorld

@tiffanyiswrite
@JeremyBednarski always be listening – we like that L! #cmworld

@CMIContent
A5: Only if it seems relevant and your audience is there. Don’t do traditional “Throw it out, hope it sticks” #CMworld @CMIContent

@marceldigital
A5 I think about where the content is relevant. It may not be a good plan to post everywhere. Consider this piece-by-piece. #CMWorld

@AnOrchidInBloom
@CMIContent the relationship is the key to customer acquisition AND retention when it comes down to it. #CMWorld

@Mr_McFly
Sorry I’m late #CMWorld Just got back to my desk.

@suddenlyfrugal
A4 Content will change as per Change in Technology & Internet Reach. But the objective Remain Same #cmworld

@pipalwa
Very true!! #CMWorld https://twitter.com/Mr_McFly/status/653970593231077376

@varunkr842
But sometimes perfectionism gets in the way of getting things done. Should have a calendar to stay on track #CMWorld https://twitter.com/CTrappe/status/653968487262593024

@atxcopywriter
Have to run! #cmworld

@Elite_VS
So true! If you can’t imagine reading any further, change how the message is delivered. #CMWorld https://twitter.com/SparkerWorks/status/653970537455030273

@SCaulfield_PR
Best. Advice. Ever!! #CMWorld https://twitter.com/JeremyBednarski/status/653970882713489409

@JoshStAubin
@suddenlyfrugal just starting Q5! Jump on in! #cmworld

@CMIContent
@Elite_VS catch you soon Lisa #CMWorld

@Fitehal
@Elite_VS thanks for stopping by! #cmworld

@CMIContent
A5. I do a little of both. I pull key points & release one across all my channels & then stagger the rest content/channels. #CMWorld

@JoshStAubin
A5: Slightly staggered on each platform — rolling out content rather than releasing an avalanche of it all at once. #CMWorld

@IdeaBarMedia
within B2B, I find a staggered plan works best #CMWorld https://twitter.com/CMIContent/status/653970730120380416

@SharonLyons1
So vital in the #contentmarketing industry. #CMWorld https://twitter.com/JeremyBednarski/status/653970882713489409

@CrowdContent
A5: I would think that content + platform = demographic you’re trying to reach. #cmworld https://twitter.com/CMIContent/status/653970730120380416

@suddenlyfrugal
A5: I do both actually and have seen higher engagement because of the all at once and staggered approach #CMWorld

@aford21
@JennyAFriend @garyvee Definitely amazingly wise! #CMWorld

@JoshStAubin
Bonus points if you can find them on social media and interact with them there #CMWorld https://twitter.com/lttlewys/status/653968735271800832

@atxcopywriter
A5: I’m trying to implement @TPLDrew’s “Social Momentum” staggered plan from his #CMWorld presentation. https://twitter.com/CMIContent/status/653970730120380416

@JeremyBednarski
@CMIContent A5 Distribute only on those platform, where your target market is. #CMWorld

@varunkr842
MT @CMIContent: Q5: Are you a proponent of distributing new content on each platform once released or …through a staggered plan? #CMWorld

@renepower
A5: Is the content timely or evergreen? If it needs to be read now, blast it. If it’s doesn’t, stagger so you’ll catch everyone. #CMWorld

@tiffanyiswrite
A5: I may not like the use of this word, but relevancy is huge. On top of that, consumer permission in the space is necessary too. #CMWorld

@Mr_McFly
A5. I do both. #CMWorld #cmworld chat https://twitter.com/CMIContent/status/653970730120380416

@jumfdesign
A5 All people don’t all hang out in the same places. Where’s the content fit? Post there 🙂 Don’t post same info all over. #cmworld

@LUCYrk78
A5: Varies based on the type of content and how the audience is currently engaging on each platform. #cmworld

@netvantage
.@CMIContent depends on the plan! Often release more than once too due to fast pace of channels #CMWorld

@amnda_vera
A5: I think it depends on the urgency of the messaging. Earned media? Post it everywhere. Created content? Break it up #CMWorld

@SCaulfield_PR
It’s really hard to choose OR as a tactic. It’s ok to think AND to get the best results… #CMWorld

@JoshStAubin
Don’t fall in the perfectionism trap. #cmworld @atxcopywriter

@CTrappe
Why should people follow you in multiple places if its just the same info in all? #cmworld

@LUCYrk78
@JoshStAubin @SharonLyons1 Hard to know what will resonate (and sometimes the answer is baffling). #CMWorld

@atxcopywriter
A5: We post to each platform when it comes out, then stagger post updates to boost engagement and refresh the content #CMWorld

@WashingtonianCM
A5 evaluate if that content fulfills the guidelines for specific social media platforms. Each has purpose and not all content fits #CMWorld

@LydiaNicoll
@jfouts more than anything it gives false sense of worthiness. Esp. when you see the same people ONLY sharing one another’s stuff. #cmworld

@jgombita
@JeremyBednarski @TPLDrew Is there a resource for learning more about this “Social Momentum”? #cmworld

@brooklynnholtz
@atxcopywriter yes I use @SproutSocial to track my keywords #CMWorld

@aford21
A5: Drip vs Shock & Awe – a staggered plan is key in places like LinkedIn. Who wants x30 of the same discussion in their feed? #CMWorld

@renepower
A5b: Your content distribution in terms of frequency, type, voice, etc. depends on platform & you need to understand its ecosystem #CMWorld

@Mr_McFly
@WashingtonianCM do you have a calendar/plan for how you stagger? #cmworld

@CMIContent
Great suggestion on publishing timely vs evergreen content! #CMWorld #contentmarketing https://twitter.com/tiffanyiswrite/status/653971448621608960

@locallinkllc
@atxcopywriter @SharonLyons1 Sometimes the answer is very apparent at all. #CMWorld

@JoshStAubin
Isn’t this a song from Into the Woods?? #CMWorld https://twitter.com/joshstaubin/status/653971613453565953

@LUCYrk78
@LUCYrk78 I have a theme song AND a hashtag??? #myluckyday #CMWorld

@JoshStAubin
@CMIContent A5: I wait a bit to share brand-new content that’s in our e-newsletters because I want subscribers to get it first. #CMWorld

@_goldengrams
@LUCYrk78 we agree. In our infancy, we would post across the board but we try to be more methodical now in our social sharing. #cmworld

@CMIContent
@CMIContent A4: Hire someone? LOL. Hard to when you’re trying to balance with other things #CMWorld

@atxcopywriter
@_goldengrams a solid plan! #cmworld

@CMIContent
#yayJosh #CMWorld https://twitter.com/joshstaubin/status/653971974620848128

@LUCYrk78
@brooklynnholtz @TPLDrew That’s a question for Andrew, but I’d love to see it too! #CMWorld

@JeremyBednarski
On point @LUCYrk78 #CMWorld https://twitter.com/lucyrk78/status/653971666754637824

@LydiaNicoll
@jgombita yes, definitely true, there needs to be much more than automation. #CMWorld

@jfouts
Same! #CMWorld https://twitter.com/cmicontent/status/653971979222024193

@LUCYrk78
A5: Timing useful too. Could seed new blog posts, guides, video on social media with just the images, headlines, asking Q’s too? #CMWorld

@renepower
A5: In my case, our content is distribution depends of the audience in each platform. #CMWorld

@Tephi729
A4: Remember that all content doesn’t belong on all platforms. Your audiences on different social networks may be different. #CMWorld

@tiffanyiswrite
A5: It depends. But definitely finding new & creative ways to share the same message for each platform. #contentmarketing @cmworld #cmworld

@creativechaosc
@LydiaNicoll thanks lady! Long time no chat 🙂 #CMWorld

@LUCYrk78

Q6: If you were planning a content marketing team, what percentage would you devote to content creation vs distribution? #CMWorld

@renepower Truth. We also stagger for employee distribution so we’re not all saying the same thing at once. #CMWorld

@CrowdContent
@CMIContent We have a plan per platform. Post to Twitter often because it gets buried, but LinkedIn updates happen once #CMWorld

@WashingtonianCM
@SCaulfield_PR That’s an intriguing strategy. #CMWorld

@MarciaRJohnston
A6 Once the distribution plan is set, you can create as much content as you need to fill it. That might be 3 posts or 100. #CMWorld

@AnOrchidInBloom
@tiffanyiswrite You have to be in tune w/ your audience – know where they are, know what they want. #CMWorld

@JoshStAubin
True, that’s the real point overlooked by many marketer #CMWorld https://twitter.com/LUCYrk78/status/653971666754637824

@varunkr842
@LUCYrk78 I know I’ve been so bad lately 🙈 I’m back!! How are you? #CMWorld

@LydiaNicoll
A6. Creation is the sexy part, but distribution is where the rubber meets the road. I’d say 65% for distribution. #CMWorld

@JoshStAubin
@CrowdContent That’s a great shout #MessageCascade #CMWorld

@renepower
Of course, we start with a plan (which includes a calendar) #CMWorld https://twitter.com/CMIContent/status/653971823722397696

@SharonLyons1
A6. At the end of the day, if no one sees your content, there’s not much point in creating more of it. #CMWorld

@JoshStAubin
A6: I’d try to keep it as close to 50/50. Those who can write, write. Those who distribute analyze, test and compare. #CMWorld

@Mr_McFly
A6: Definitely need to have more creators than distributors, but it’s best if creators are skilled distributors, too. #CMWorld

@IdeaBarMedia
A6: TBH this is beyond my expertise since I work in content creation only. I’ll leave that to the experts. #CMWorld https://twitter.com/CMIContent/status/653972238559920128

@suddenlyfrugal
Some streams move so fast- like Twitter- a staggered plan is best! Still vary messaging, images #CMWorld https://twitter.com/CMIContent/status/653970730120380416

@UnionMetrics
A6: Focus 50% on research of your business and audience goals alignment, and 25% on creation and distribution. #cmworld @CMIContent

@marceldigital
A5) Stagger! You don’t want to bombard the audience who may cross platforms with you. A form of spamming! Be intuitive. #CMWorld

@Serious_Vanity
A6 Distribution has to be led by the people doing the listening, to inform the content…I think it’s all an equal percentage #cmworld

@LUCYrk78
@JoshStAubin Couldn’t agree more! #CMWorld

@tiffanyiswrite
A6. 40% to creation, 60% to distribution. It’s harder to reach the audience. #cmworld chat https://twitter.com/CMIContent/status/653972238559920128

@jumfdesign
@CMIContent A4: a really really really thought out calendar based on experience and traffic-driving social. #CMWorld

@JS_insidepitch
A6: Content creation takes some time because I want it to be authentic and valuable so 80% creation and 20% distribution #CMWorld

@aford21
A6: Focus 50% on research of your business and audience goal alignment, and 25% on creation and distribution each. #cmworld @CMIContent

@marceldigital
@CMIContent A5: Why not both? Everywhere when it’s first published, then staggered for future shares #CMWorld

@atxcopywriter
A6 70% creation, 10% distribution, 20% follow up! #CMWorld

@LydiaNicoll
@LydiaNicoll yay! Happy you’re back 🙂 I’m doing well. Have you been traveling lots? #CMWorld

@LUCYrk78
A6: 60/40 toward content creation. If you don’t have content that captures your audience’s attention, what is the point? #cmworld

@netvantage
@CMIContent A6 if I say, it follows 80/20 rule.80% content creation, 20% distribution #CMWorld

@varunkr842
A1. I recommend carrying out a content audit first. Then a plan #CMWorld

@rmajayi
A6: Quoting @JoePulizzi from episode #99 of #thisoldmarketing, 10 percent creation and 90 percent distribution. #CMWorld

@webmastergirl
@meledits: Hmm, not heard of Pixabay. I’ll have to check it out! http://t.co/ttNSYllfRc… > Crop, change colour & add copy #CMWorld

@renepower
@CMIContent A5 Stagger & create diff content for each platform. They are different audiences. Can’t feed them all the same content #CMWorld

@JS_insidepitch
A6: But at the same time, those who distribute know your audience extremely well. #cmworld

@netvantage
A6) 80/20 Distribution and Creation. Improve your reach and create more purposely. #CMWorld

@Serious_Vanity
A6: (part 2) focusing on research will do most of the work of content / distribution. Have a layout and plan! #cmworld @CMIContent

@marceldigital
A5 Content should be distributed with a mind to when the audience is there. It’s not the same across networks. #CMWorld

@jfouts
@pamelamuldoon @ardath421 @SFerika I’m back in! (had to hop out) It IS a fast, furious & fun chat. Hi! How’s everyone today? #cmworld

@KDHungerford
@webmastergirl ha! We were just going to quote episode #100 – create as little content needed for the maximum impact! #cmworld

@CMIContent
@marceldigital @CMIContent Research is critical component – I place it my distribution team to understand what the audience wants. #CMWorld

@JoshStAubin
This is a hard one, depends of the type & depth of content you create. #CMWorld https://twitter.com/CMIContent/status/653972238559920128

@SharonLyons1
@LUCYrk78 a little yes, and also starting my own business, and moving. 😝 it’s been a busy couple months #CMWorld

@LydiaNicoll
@jfouts I’ve seen far, far, far too many (totally) lame “Triberr” shares to respect the concept. Doubt people even read 1/2 stuff. #cmworld

@jgombita
A5 and why spam someone just because they like you on multiple networks? Spread your shares out so not to annoy. #CMWorld

@jfouts
@LydiaNicoll What are some ways you follow up? I try to reply to comments when I get them, but could I be doing more? #cmworld

@brooklynnholtz
@renepower @MelEdits Pixabay is so great! #CMWorld

@CrowdContent
@CMIContent A6: Can’t distribute what you don’t have. 80/20 curation vs distribution. #CMWorld

@JS_insidepitch
Ideal breakdown for content creation vs distribution will be different for every brand/team. #1 thing still Know Your Audience #CMWorld

@SparkerWorks
@JoshStAubin @CMIContent AHHH very good Josh! So your distribution is your included in research? #cmworld

@marceldigital
Absolutely! #CMworld @SharonLyons1 @LinkedIn

@moveo
A6: As a rough guide I’d say 70:30 in favour of creation incl. curation. The hard profiling for distribution comes early on #CMWorld.

@renepower
A6: @ChadPollitt discussed this at #INBOUND15. He says 40-60% time, energy, budget on distribution. I agree. If a tree falls… #CMWorld

@tiffanyiswrite
For smaller teams without resources, one person might be doing it all. Hire for your weaknesses as you grow. #CMWorld

@SparkerWorks
A6: The range of answers is so interesting. Some people are heavily tilted toward creation, and just as many favor distribution. #CMWorld

@IdeaBarMedia
@brooklynnholtz I try to look at people who share and like. Are they worth a follow on SM? Also, follow up includes evaluating data #CMWorld

@LydiaNicoll
@marceldigital @CMIContent Definitely. Research, create, distribute, research, repeat… #CMWorld

@JoshStAubin
A6: That said, I bet most businesses are 95:5 in favour of content creation vs distribution. It’s an afterthought esp. in #B2B #CMWorld

@renepower

Q7: What tools do you use to help with social distribution of your content? #CMWorld

A6 depends if you mean budget or staff. You need more manpower for creation but budget should skew to distribution #CMWorld

@dberkowitz
A6 At Hootsuite we have the luxury of using 2 different teams for creation and distribution. We’re entirely reliant on one another. #cmworld

@EvanLePage
@renepower absolutely an afterthought for many #cmworld

@CMIContent
@IdeaBarMedia Different flavors for different folks 😉 That’s what so awesome about sharing in this chat! #CMWorld

@JoshStAubin
@CMIContent A6: Good question! Both take so much time and work, might ought to be 50/50 or close to it #CMWorld

@atxcopywriter
@EvanLePage can’t be siloed. Have to work hand in hand. #cmworld

@CMIContent
Bladow!!!#CMWorld https://twitter.com/EvanLePage/status/653973789345218561

@Mr_McFly
A7. My main tools are @buffer, @TweetDeck, @SproutSocial & @hootsuite. I also like @Pocket & @evernote to help stay organized. #CMWorld

@JoshStAubin
@LydiaNicoll Great points! I too often forget about wrapping it all up at the end. #cmworld

@brooklynnholtz
A7: I use several including @buffer @SproutSocial and @CoSchedule #CMWorld

@aford21
A7: @SproutSocial is our favorite. #cmworld

@netvantage
A7: Hootsuite!!!!!!!! #CMWorld https://twitter.com/CMIContent/status/653973735641251840

@suddenlyfrugal
A7: We use tools like Buffer, but the ENGAGEMENT of social media to get ideas and interact is all hands on. #cmworld @CMIContent

@marceldigital
Amen, @JoshStAubin. Amen. #cmworld https://twitter.com/JoshStAubin/status/653972598976577537

@martinlieberman
A6: 25% research/data/analytics, 25% strategy, 25% creation and 25% distribution. All are equally valuable. #CMworld

@moveo
@jgombita Like every network it’s about the quality of the people you connect with. #CMWorld Be choosy.

@jfouts
I’d flip the model. 70% toward distribution science helps inform your content creation. #CMWorld

@djgeoffe
@marceldigital @CMIContent Exactly – tools are for distribution only, not conversation… #CMWorld

@JoshStAubin
A7: Schedugram, Hootsuite, Social Flow. #CMWorld

@IdeaBarMedia
@martinlieberman @JoshStAubin is this “amen” the equivalent of #yayJosh? We think so. cc @LUCYrk78 #cmworld

@CMIContent
@netvantage @SproutSocial love it! I’m wrapping up my trial and I’m sold! #CMWorld

@aford21
A7: There is some use of the likes of @buffer & @TweetDeck, however, it could not be done without the @bdotagency team members #CMWorld

@Mr_McFly
@brooklynnholtz your work isn’t done once a conversion happens… Keep the momentum going to continue to build! #CMWorld

@LydiaNicoll
@CMIContent A6, pt 2: Then hopefully once you have more of a community/following you can shift it more toward content creation #CMWorld

@atxcopywriter
I use Tweetdeck, a ton of Google Docs, even some good old fashioned pen & paper— & of course @UnionMetrics 😉 #CMWorld

@SparkerWorks
@aford21 @netvantage @SproutSocial It is magical! 🙂 #cmworld

@netvantage
A7 I think my answer here might be a little obvious… #cmworld

@EvanLePage
@Mr_McFly @bdotagency have to have the smarts and support of a strong team! #cmworld

@CMIContent
A7. My #Superpower tools are: @TweetDeck @HootsuiteMobile and @evernote. #cmworld chat #SocialMediaMarketing https://twitter.com/CMIContent/status/653973735641251840

@jumfdesign
@SparkerWorks @UnionMetrics Pen & paper is very underrated. #CMWorld

@JoshStAubin
@EvanLePage a @hootsuite shout out never hurts! #cmworld

@CMIContent
@CMIContent A7: @hootsuite and I’ve been playing with free trial of @buffer. I love it so far. Want to look at @SproutSocial #CMWorld

@JS_insidepitch
Amen to that! A community is a big part of the strategy. Allocate the resources necessary to nurture it. #cmworld https://twitter.com/JoshStAubin/status/653972598976577537

@KDHungerford
@SparkerWorks Plus, we’re all lucky to have tools to streamline both creation & distribution = easy to borrow from one another. #cmworld

@CrowdContent
A7: I use Hootsuite for #socialmedia distribution (also a Hootsuite Certified Professional). It works well for me. #cmworld

@creativechaosc
A7 @buffer #CMWorld

@LydiaNicoll
@JoshStAubin @UnionMetrics Getting away from a screen for a while is so invaluable! #CMWorld

@SparkerWorks
A6. It’s less about number of people doing the content creation–they are the real “talent.” Must be exceptional, rather than many. #cmworld

@jgombita
A7: For social distribution, I’m a Hootsuite Pro guy, but also looking at Buffer. I know people speak highly of Sprout Social too #CMWorld

@renepower
A7: Hootsuite #CMWorld https://twitter.com/CMIContent/status/653973735641251840

@SharonLyons1
I’d favorite this multiple times if I could. They’re both different skill sets and both so important! #CMWorld https://twitter.com/Mr_McFly/status/653972609277775873

@atxcopywriter
. @aford21 @netvantage Anyone ever use @SproutSocial for small business or solo entrepreneur? Too expensive? #CMWorld

@MelEdits
A6) Use the encyclopedia as an example: plenty of content, all of it going nowhere on a shelf and collecting dust. #CMWorld

@Serious_Vanity
@CMIContent A7 Tools like @buffer @hootsuite #CMWorld

@varunkr842
@CMIContent @JoshStAubin @LUCYrk78 Exactly right. #cmworld http://t.co/NHyKon0vec

@martinlieberman
@JoshStAubin @CMIContent Only stress this because users go autopilot with tools, wipe hands clean, and leave. It’s a broken system! #cmworld

@marceldigital
@KDHungerford You always have to focus on the people! Without them content is just a coaster… #CMWorld

@JoshStAubin
@JoshStAubin @SparkerWorks @UnionMetrics So true and the time it takes to write helps me clarify a lot. #cmworld

@KDHungerford
@aford21 @SproutSocial @CoSchedule Honored to be on your list, Angela! 🙂 #cmworld -Nicole

@buffer
A7: Also use Evernote and Trello for ideas and workflow. Recommended. Clearly I love a good multi stream view #CMWorld

@renepower
@jumfdesign Interesting how varied the answers are for Q6. #CMWorld

@atxcopywriter
Evernote saves my life! #CMWorld https://twitter.com/jumfdesign/status/653974465412530177

@LydiaNicoll
@jfouts don’t care how good writer someone NORMALLY is–if you declare you’ll automatically share without reading first IT’S WRONG #cmworld

@jgombita
@atxcopywriter @jumfdesign we can agree with that. #cmworld

@CMIContent
@MelEdits @netvantage @SproutSocial I think it depends on your prices – as a solopreneur my smm clients more than pay for it #CMWorld

@aford21
A7: @SproutSocial is our choice at the library. #CMWorld #bigfan

@webmastergirl
@jgombita @jfouts Sharing = recommending. If you don’t read how can you put your stamp of approval on something? #CMWorld

@JoshStAubin
Are there many #UK #B2B #Marketing people on the #CMWorld chat today? Raise your hands up in air…

@renepower
@jgombita I don’t share without reading. #CMWorld (OK, sometimes /perfeckt)

@jfouts
@aford21 @CoSchedule I use the @CoSchedule Headline Analyzer. Good tool, but mostly use as a guideline and not the be all/end all. #CMWorld

@JeremyBednarski
@renepower Love Trello, especially when planning with others. #CMWorld

@MarciaRJohnston

Q8: What brands are currently excelling at repurposing content but varying by social channel? #CMWorld

@jgombita @jfouts that’s follow for follow and like for like spammy behavior, yeah? #CMWorld

@JS_insidepitch
A7 We love @CoSchedule because of the drag and drop calendar that integrates with our content. #cmworld

@brooklynnholtz
@JeremyBednarski @CoSchedule oh I need to try it! Thanks #CMWorld

@aford21
I’m also solopreneur @aford21 @MelEdits @netvantage @SproutSocial Need to check this out! #CMWorld

@suddenlyfrugal
We plan our distribution calendar in #Trello #CMWorld https://twitter.com/renepower/status/653974878752763904

@SharonLyons1
A8. I’m going a little different on these… @Lowes, @IRONMANtri @WeberGrills and gotta go home town w/ @TBLightning #CMWorld

@JoshStAubin
A8. I’m going a little different on these… @Lowes, @IRONMANtri, @WeberGrills and gotta go home town w/ @TBLightning #CMWorld

@JoshStAubin
A8: Really love the work @threadless and @moz are doing – also really love @VICE in this regard #cmworld @CMIContent

@marceldigital
THIS @JoshStAubin (@jfouts). It’s a TRUST issue. Make it obvious you’re auto-sharing I’ll stop paying attn. #CMWorld https://twitter.com/JoshStAubin/status/653975151453827073

@jgombita
A8: Haven’t seen a brand produce better, more catered content on every channel than Discovery. GE a close second. #cmworld

@EvanLePage
We cover great brand campaigns here every week— many more realizing importance of cross-channel approach! #CMWorld http://unionmetrics.tumblr.com/tagged/campaigns-we-love

@UnionMetrics
@suddenlyfrugal @MelEdits @netvantage @SproutSocial yes it saves you time and makes life easier I LOVE the reports #cmworld

@aford21
This matches my experience. Creation is hard/takes time, but distribution does too & is often overlooked #CMWorld https://twitter.com/renepower/status/653973731476406272

@atxcopywriter
@kennerson2015 Thanks, we feel the excitement in the number of exclamation marks!! #CMWorld

@HootCommunity
A8: (part 2) and of course, our friends at @CMIContent 😉 #CMWorld

@marceldigital
@CMIContent A7: Social media communities are powerful for engagement/making connections if you give them the time (which is hard) #CMWorld

@atxcopywriter
I really love this campaign from @beringervyds with #FollowMeTo Instagram couple; also in print! http://unionmetrics.tumblr.com/post/130134691597/campaigns-we-love-betterbeckons-from-beringer #CMWorld

@SparkerWorks
@jgombita @jfouts Just bc you want to fill your timeline, doesn’t mean you can auto-share. #CMWorld

@JoshStAubin
We struggle with varying content by SM channel. Can anyone suggest a good resource to learn more please? #cmworld

@meganherrity
OK, but that’s the point. It’s not autosharing, it’s reading + scheduling into the stream. Like buffer… #CMWorld https://twitter.com/jgombita/status/653975646377537536

@jfouts
@EvanLePage I think that’s the best way for it to work! #CMWorld

@atxcopywriter
A8: @moz does a great job of positioning content across social channels #cmworld @CMIContent

@katkins415
A8. @Disney and @tacobell always have good content and brand management. #cmworld chat https://twitter.com/CMIContent/status/653975252263833600

@jumfdesign
A8) @BuzzFeed, @MLB #CMWorld

@Serious_Vanity
A8: Certain colleges mix it up well on Tumblr, Facebook & Twitter. #CMWorld Not sure a college is a brand, though. https://twitter.com/CMIContent/status/653975252263833600

@suddenlyfrugal
@jumfdesign So true! I don’t even eat @tacobell, but I love their Snapchats. #CMWorld

@SparkerWorks
A8: For all the talk, there is precious best practice in my b2b sectors. Technology and SaaS brands appear best at repurposing #CMWorld

@renepower
Love hearing feedback on “must-try” tools being shared here. #contentmarketing @cmworld #cmworld

@creativechaosc
@suddenlyfrugal definitely think so! And we love that you included Tumblr. Often overlooked platform. #cmworld

@CMIContent
A8: Has anyone brought up @generalelectric? I know they are commonly mentioned, but there’s a reason for that. #CMWorld

@Mr_McFly
@suddenlyfrugal I’d say they are, since you’re trying to get students to come to your school, be proud of representing you #CMWorld

@SparkerWorks
A8: And Tech and SaaS companies use content effectively throughout funnel #CMWorld

@renepower
@Mr_McFly @generalelectric .@EvanLePage did but definitely doesn’t hurt to mention again! #cmworld

@CMIContent
@creativechaosc Thanks for the shout out! For (a free) education course, check out Podium: http://ow.ly/TlR9M #CMWorld #KnowYourSocial

@HootCommunity
We love Tumblr! @DennysDiner has a great approach across social, but especially there #CMWorld https://twitter.com/CMIContent/status/653976487096418304

@UnionMetrics
We’ll spend the last few minutes asking @joshstaubin questions. Ask now! #CMWorld

@CMIContent
To my college-aged kids @CMIContent Tumblr is da bomb. They say @DennysDiner kills it on Tumblr, too. #CMWorld

@suddenlyfrugal
@SparkerWorks, same here! But I love the way they engage with their audience. #cmworld chat https://twitter.com/SparkerWorks/status/653976401108856832

@jumfdesign
@HootCommunity our cmgr has Podium on her to-do list! #cmworld

@CMIContent
@suddenlyfrugal I think so! The amount of great content coming from colleges & universities is amazing. @NotreDame comes to mind. #CMWorld

@cmcphillips
@Mr_McFly Yes! I got hooked on some @generalelectric videos the other day. #CMWorld

@MarciaRJohnston
Just cited that awesome restaurant in my reply to @CMIContent @UnionMetrics @DennysDiner #CMWorld

@suddenlyfrugal
OK… Bring ’em!! #CMWorld https://twitter.com/CMIContent/status/653976755401723904

@JoshStAubin
@CMIContent A8 Content from GE, @BuzzFeed and many more #CMWorld

@varunkr842
I’ve def had times I assumed I’d love a piece because of a good headline and then get into it and…meh #CMWorld https://twitter.com/jgombita/status/653974946679521281

@atxcopywriter
@suddenlyfrugal .@DennysDiner was a finalist in several categories for this year’s Content Marketing Awards! #cmworld

@CMIContent
@JoshStAubin @jgombita Is using a feed reader and buffer or hootsuite auto-sharing then? #CMWorld

@jfouts
@suddenlyfrugal We definitely are! We’re trying to figure out this #content game, just like all the traditional B2Cs and B2Bs. #CMWorld

@tiffanyiswrite
Power-packed tool tip! For sourcing I use @feedly & @paper_li and creation, @canva. #DreamTeam tool mashup! #cmworld https://twitter.com/JoshStAubin/status/653973983474397184

@KDHungerford
@JoshStAubin How do you find the time? 3 businesses, 3 kids? High five from a fellow dad of three trying to make his mark #CMWorld

@renepower
@suddenlyfrugal @CMIContent @DennysDiner We saw that! Great minds #CMWorld

@UnionMetrics
@meganherrity I was hoping someone would jump in with an answer, as I’d love to learn more as well! Maybe @joshstaubin can help? #cmworld

@brooklynnholtz
@jfouts @JoshStAubin hear 1early-adopter T is proud to share all of someone’s posts no preview+THAT person builds it into his talks #cmworld

@jgombita
@renepower Thank goodness for data plans!! 😉 #CMWorld

@JoshStAubin
A8 @CMIContent I would say @CreativeBloq , @mashable @HuffingtonPost among online brands #CMWorld

@JanilJean
Thanks #CMWorld and @JoshStAubin, for making it possible to have this incredible opportunity to learn & brainstorm https://twitter.com/CMIContent/status/653976755401723904

@jumfdesign
I agree @tiffanyiswrite I would love to talk w/ you about how I might help your content efforts! #CMWorld I have higher ed exp.

@suddenlyfrugal
@brooklynnholtz @meganherrity Check out @garyvee book Jab, Jab, Jab, Right Hook… #CMWorld

@JoshStAubin
@suddenlyfrugal @CMIContent A college is absolutely a brand! #CMWorld

@kbrimfield
I hear you @atxcopywriter. Click-bait headlines are sin of the author; auto-shares (w/ no preview) a tribe #cmworld https://twitter.com/atxcopywriter/status/653977030963261440

@jgombita
@kennerson2015 You should hear @mbloomstein talk about Harvard’s brand. @CMIContent #CMWorld

@MarciaRJohnston
@jgombita @atxcopywriter Sometimes it’s the editor or the publication, not the writer! #CMWorld

@SparkerWorks
Next week, let’s chat #contentmarketing tools with @seosmarty! http://cmi.media/twitterchats #CMWorld http://t.co/WTREuXCMVb

@CMIContent
@CMIContent Absolutely my pleasure!! Thanks so much to the #CMWorld community for having me today! #CMWorld

@JoshStAubin
@JoshStAubin @meganherrity @garyvee Done! Thank you for your expertise and helpfulness today! 🙂 #cmworld

@brooklynnholtz
@brooklynnholtz @meganherrity @JoshStAubin we have a post on building social into your content marketing http://contentmarketinginstitute.com/2014/06/build-social-media-content-marketing-processes/ #CMWorld

@CMIContent
It was ‘one show’ #CMWorld Favourite TV show: “The Walking Dead House of Card Wives of Beverley Hills” Think it has Emmy all over it…

@renepower
@renepower Some of the CMI editorial team use Trello to plan blog posts and other content. #CMWorld

@MarciaRJohnston
Learn more about @joshstaubin on his blog: http://joshuastaubin.com #CMWorld

@CMIContent
That’s true @kbrimfield I mean if @UMich trademarks its “M” then that’s a brand @CMIContent @tiffanyiswrite #CMWorld

@suddenlyfrugal
@SparkerWorks that’s quite true. Even at reputable newspapers (or other online publishers) @atxcopywriter #cmworld

@jgombita
Counting on the adrenaline rush of #CMWorld to get me through the rest of the afternoon! Thanks for all the #contentmarketing tips!

@tiffanyiswrite
@brooklynnholtz @meganherrity @garyvee So glad I could help. Feel free to hit me up with any other questions you have. #CMWorld

@JoshStAubin
Can’t get enough #CMWorld today? In 1 hour, @jkrohrs shares 10 unexpected ways to grow your brand audience. http://event.on24.com/wcc/r/1057867/72E342BDEB8EA4C70A6C2769BAD2C8D2?partnerref=TW

@CMIContent
@tiffanyiswrite Yes! Glad I made the time, am feeling more awake than when I started #CMWorld

@atxcopywriter
Thanks for chatting with us, @JoshStAubin #cmworld https://twitter.com/cmicontent/status/653978267771252736

@MarciaRJohnston
Always a incredible experience! Thank you @CMIContent! #CMWorld https://twitter.com/CMIContent/status/653978297370591232

@jumfdesign
Thanks #CMWorld & @JoshStAubin for an info-packed chat! I officially know more now than I did an hour ago & scored some valuable resources.

@JennyAFriend
If content falls into the social media maelstrom, will anyone read it? 😉 #cmworld https://twitter.com/JoshStAubin/status/653972598976577537

@jgombita
@martinlieberman @seosmarty and it fits Ann perfectly! #cmworld

@CMIContent
@SharonLyons1 hope to chat with you soon, Sharon! #cmworld

@CMIContent
@JennyAFriend So glad I could help (hopefully some of that was from me…) Have a great week! #CMWorld

@JoshStAubin
@MelEdits you too, Melanie! #cmworld

@CMIContent
Get influencer outreach advice from top influencers! Check out @traackr’s #influencerinterviews from #CMWorld http://ow.ly/ThAlk

@traackr
@tiffanyiswrite well if that fails, there’s always coffee 🙂 #cmworld

@CMIContent
@jfouts sorry but that’s BS. Whole (marketing) concept of being in “tribe” of like-minded writers/readers. Don’t get that w/ others #cmworld

@jgombita
Thank you for your awesome insight, @JoshStAubin. Amazing community topped w/ amazing guest = awesome #cmworld! https://twitter.com/CMIContent/status/653977778014916608

@KDHungerford
@CMIContent @KDHungerford And I was going to say the same thing about you 😉 #CMWorld

@JoshStAubin
Feeling like a screaming teenager now. I lOVE @seosmarty! This is awesome #cmworld – an absolutely #Anntastic chat! https://twitter.com/CMIContent/status/653978014351396864

@KDHungerford
@JoshStAubin thanks for taking the time to weigh in (and support me) about auto-sharing, particularly during your guest host time! #CMWorld

@jgombita
@KDHungerford @seosmarty this may be the most perfect response ever. #cmworld

@CMIContent
@JoshStAubin @CMIContent @seosmarty Ha! I get a bit excited when I love something & I really do love everything about Ann Smarty! 😊#cmworld

@KDHungerford
Practice what you preach! #CMWorld https://twitter.com/EvanLePage/status/653970225273151488

@mcrhodes