Video and Content Marketing: A #CMWorld Twitter Chat with Tim Washer

TimWasherVideo is a very popular content marketing tactic, and there are many ways to execute it. Tim Washer joined us at a recent Twitter chat to talk all about video content marketing. 

If you want to see even more from Tim, you can meet him and be part of his sessions at Content Marketing World Sydney from 31 March – 2 April, 2014 or Content Marketing World in Cleveland from September 8 – 11, 2014 in Cleveland, Ohio.

See the upcoming schedule of #CMWorld chats as well as the transcripts from past events.

 

Time to get started! Q1: What are some good examples of video marketing? #CMWorld

 

#CMWorld – A1 Follow the Frog was great. https://www.youtube.com/watch?v=3iIkOi3srLo

@L1pk0

 

@CMIContent Volvo’s series last year was brilliant ! #cmworld

@timwasher

 

A1: Would love to give a shout out to @cleanmyspace for their video content marketing http://www.youtube.com/user/cleanmyspace #cmworld

@lindadessau

 

@CMIContent A1: If a company showcasing it’s services and work process via videos. I’d say it’s an outclass use of video marketing. #cmworld

@MUmar_Khan

 

A1. I like what Lincoln Electric is doing with their “Made Possible With Welding: series: http://ow.ly/uIdsz #cmworld

@michelelinn

 

Here is a CMI blog post with some great tips: http://contentmarketinginstitute.com/2013/07/succeed-with-video-content-marketing-tips-case-study/ #CMWorld

@CMIContent

 

A1: I’ve always enjoyed @wistia’s learning center, as it’s both highly educational and maintains a personality that entertains. #CMWorld

@Bonini84

 

@L1pk0 Agree! Follow the Frog was a GREAT video #cmworld

@michelelinn

 

a1: My favorite example is Gary Vaynerchuck’s wine videos – Gr8 example of how SMBs can use video to engage #cmworld

@ScottLum

 

@L1pk0 Agree! That is one of my favorites! #CMWorld

@cmcphillips

 

@CMIContent John Lewis’ Bear and Hare Christmas campaign was great, emotional storytelling at its best! https://www.youtube.com/watch?v=XqWig2WARb0 #CMworld

@MEDIAmakerltd

 

@michelelinn haven’t seen Lincoln Electric before… that looks sharp #cmworld

@timwasher

 

A1: I think one of my favorites was The Fun Theory series Volkswagen did. https://www.youtube.com/watch?v=SByymar3bds & https://www.youtube.com/watch?v=W4o0ZVeixYU #CMWorld

@ladyluck34

 

@CMIContent @wistia You got it! #CMWorld

@Bonini84

 

@MEDIAmakerltd Awesome – thanks for sharing! These are examples we haven’t heard of. Super helpful! #CMWorld

@CMIContent

 

@timwasher You would think welding is boring, which is what made the pieces even more interesting in my opinion #cmworld

@michelelinn

 

#CMWorld @michelelinn @cmcphillips – yeah, it’s like EcoHangover. Plus, it wins the aud first, then delivers the msg

@L1pk0

 

Q2: Are “talking head” videos really effective at this point? What is the current hot approach, and will it last? #CMWorld

 

@ladyluck34 that VW spot is brilliant, Mandy ! #cmworld

@timwasher

 

@CMIContent Although short form, I love @Lowes @Vineapp #LowesFixinSix campaigns! #CMWorld

@cmcphillips

 

Q1: Hipsters Ruin Everything spoof denim ad by Flickering Wall was great #cmworld http://goo.gl/Y2fLLq

@SoutherlyComms

 

A1: I’m less concerned about big budget videos and hitting home runs. It’s about creating gr8, engaging content #cmworld

@ScottLum

 

#cmworld A1: What are the best #B2B video marketing campaigns – anyone have great examples?

@moveo

 

@ladyluck34 Yes! That was a great one. #CMWorld

@CMIContent

 

Hi #cmworld peeps. Sorry I’m late!

@KyleAkerman

 

@michelelinn exactly! in B2B, many times we think we’re boring. But we just need to find the right story to tell #cmworld

@timwasher

 

A1: Obama’s appearance on Between Two Ferns with Zach Galifianakis, especially since http://Healthcare.gov is so polarizing. #CMWorld

@Erin_E_Palmer

 

@cmcphillips I reference the @Lowes Vine campaign a lot. A perfect example of how to use short video #cmworld

@michelelinn

 

@Erin_E_Palmer That was a great example of reaching the right audience! #cmworld

@atxcopywriter

 

@michelelinn @cmcphillips Exactly!! @Lowes & @converse do a fab job with vine!! #CMWorld

@lttlewys

 

A2: Talking head videos can work if they provide value to your audience – educate, entertain, engage #cmworld

@ScottLum

 

@KyleAkerman /wave good morning! #cmworld

@SFerika

 

How Mobile Browsing Trends Can Benefit Content Marketers #CMWorld http://www.quba.co.uk/blog/view/blog/2014/03/12/how-mobile-trends-can-benefit-social-media-and-content-marketing

@Copozade

 

A2: Only if the “talking head” has visuals to supplement their content. @randfish does a great job of this. Teach over preach. #CMWorld

@Bonini84

 

@lttlewys did I see you spent St. Patrick’s w/ Phil??? Lucky duck! #cmworld

@Steph_Montreuil

 

A1. @Robert_Rose mentioned this recently in his podcast, but Vans has a great example of video: http://ow.ly/uIeIw #cmworld

@michelelinn

 

@timwasher It was a great way for them to show company values, attach fun to boring concepts, and build brand image. #CMWorld

@ladyluck34

 

@Erin_E_Palmer YES! if your exec is nervous about using humor, show them POTUS between two ferns #cmworld. wait, don’t do that

@timwasher

 

@atxcopywriter I thought so too. Did you see the results? Traffic on the site increased by 40% the next day: http://mashable.com/2014/03/12/between-two-ferns-healthcare/ #CMWorld

@Erin_E_Palmer

 

A2: ‘How to knock off a bag’ by Saddlebags should be the new talking head format. Awesome! http://www.youtube.com/watch?v=a11wlngpuSY #cmworld

@mikemyers614

 

@SFerika Good morning, Erika! Happy Tuesday 🙂 #cmworld

@KyleAkerman

 

@mikemyers614 I think we’ll all be favoriting and watching a lot of videos later! Thanks! #CMWorld

@CMIContent

 

@Bonini84 @randfish “teach over preach” indeed. @TheSalesLion has some brilliant ideas on how to do that. see his TED speech #cmworld

@timwasher

 

Q3: What are some good ways to repurpose videos for those who don’t like this format? #CMWorld

 

@moveo Good example from my company: http://t.co/Oli1Y8DBh5. It’s been using video to build community for 10-yrs #cmworld

@ScottLum

 

@MEDIAmakerltd @randfish As do I! #CMWorld

@Bonini84

 

@timwasher Hahaha! Exactly. The White House is doing some serious content marketing. #CMWorld.

@Erin_E_Palmer

 

A2. I’m not a fan of talking head videos. The video needs something to want me to invest both eyes and ears #cmworld

@michelelinn

 

@KyleAkerman #worriedsick Kyle #cmworld

@timwasher

 

@timwasher @randfish @TheSalesLion Great presentation. When it comes to speaking, there aren’t many better than Marcus. #CMWorld

@Bonini84

 

@CMIContent Proof of it’s strength is that I go back to it. They showed great creativity in making a boring action fun. #CMWorld

@ladyluck34

 

A3: blog post, audioboo, slideshare… even snippets of the original vid, give peeps an option to view ur content #CMWorld

@lttlewys

 

@Erin_E_Palmer Some commentators didn’t get it, but it was a very savvy move for what he was going for #cmworld

@atxcopywriter

 

@timwasher @KyleAkerman We’re just happy he showed up! Sometimes no call, no message. Worried sick is right! 🙂 #CMWorld

@CMIContent

 

A3 your video’s content can be repurposed into a transcript, several blog posts, a SlideShare, or even an infographic! #cmworld

@SFerika

 

@Erin_E_Palmer @timwasher I thought it was brilliant, as well. Perfect example of knowing where the audience lives and executing. #CMWorld

@Bonini84

 

#CMWorld A3 – drop the audio into animated characters. Instantly less boring. Easier to cut into smaller pieces too.

@L1pk0

 

@SFerika Repurpose – one of our favorite words! #CMWorld

@CMIContent

 

A3. Create a transcript and then repurpose from there. Don’t use verbatim #cmworld

@michelelinn

 

A3: Embed the video into your blog that provides add’l context so people can read if they don’t have time to watch #cmworld

@ScottLum

 

@L1pk0 Have you done this yourself, Gary? #CMWorld

@CMIContent

 

A2: Talking head videos can work if the speaker is engaging. Derek Halpern of @socialtriggers is good example. #cmworld

@KyleAkerman

 

A3: Take that visual story and translate it into words with a blog post. Or tell it through photos/images instead. #CMWorld

@ladyluck34

 

@lttlewys teeny video snippets may even make great animated GIFs or Tumblr fodder #cmworld

@SFerika

 

@CMIContent A3: Include a transcription. I prefer reading and am always happy to see that option #cmworld

@atxcopywriter

 

@mikemyers614 here’s what I didn’t like about that cc @annhandley http://youtu.be/_BrNrIKJTcg #cmworld

@timwasher

 

A1: As an athlete, also loved this concept from Clif Bar. https://www.youtube.com/watch?v=1tNYzS_GhJU #CMWorld

@ladyluck34

 

@ScottLum Great point. I do a lot of reading while I’m unable to watch a video. The context will let me know if I want to watch. #CMWorld

@cmcphillips

 

@SFerika As usual, we are channeling each other for #CMWorld #MindMeld

@lttlewys

 

A3: Audio from a video shoot can also make a great podcast if people plan ahead. #marketyourmarketing #cmworld

@mikemyers614

 

A2: Talking heads die on their butts when they are scripted and worse, when you can see they’re reading from a script #cmworld

@SoutherlyComms

 

@cmcphillips @ScottLum Plus some people just really prefer reading. #cmworld

@lindadessau

 

@CMIContent A1: videos which help customers make decisions like #howto,#tipstomakeabuy,#DIYstuff #cmworld

@lohith1509

 

A3: Slideshares & Powerpoints are the obvious ones. But even a podcast is great for people who consume content on the move. #CMWorld

@Bonini84

 

I immediately look for the transcript and get really annoyed if it’s just a video without a transcript that I can read. #cmworld

@dwheeler11

 

That works well >> @ScottLum: A3: Embed the video into your blog that provides add’l context #cmworld

@michelelinn

 

@lttlewys LOVE it! our #cmworld #mindmelds always inspire me, lady!

@SFerika

 

@lttlewys @SFerika Ya think? We’re all rubbing off on each other! Though we have been for some time now, haven’t we? #CMWorld

@cmcphillips

 

@CMIContent #CMWorld I’ve done a number of animated videos with “foundtracks”. Pretty easy. http://goanimate.com/videos/0aEqDA5qL__A

@L1pk0

 

@KyleAkerman @socialtriggers True, the problem isn’t the format, but the ‘talent’. #cmworld

@mikemyers614

 

@lindadessau @cmcphillips @ScottLum Great point! #CMWorld

@CMIContent

 

@Bonini84 @timwasher Also a great example of speaking to the audience in the right voice. Being a bit snarky suited the goal. #CMWorld

@Erin_E_Palmer

 

@lohith1509 Great points! Thank you for being here! #CMWorld

@CMIContent

 

ola me tweeties #cmworld

@Brewbom

 

@timwasher @L1pk0 @MarketingProfs Yes! We love @AnnHandley. #CMWorld

@CMIContent

 

@lindadessau I prefer reading to see if it’s relevant before I spend time watching the full video #cmworld

@ScottLum

 

@CMIContent @atxcopywriter Yes, what Kristen said! #cmworld

@lindadessau

 

So true! MT @cmcphillips: @lttlewys We’re all rubbing off on each other! Though we have been for some time now, haven’t we? #CMWorld

@SFerika

 

Q4: What are some ways to optimize videos so they get picked up in search? #CMWorld

 

@cmcphillips @SFerika Yup, I think @CMIContent needs to make us official #FanGirls! Maybe @JoePulizzi can create stickers for us! #CMWorld

@lttlewys

 

@timwasher @annhandley Hahahahaha #cmworld

@mikemyers614

 

@Erin_E_Palmer @Bonini84 agreed. and get away from buzzwords/talking points. dive into specifics of how a problem was solved. #cmworld

@timwasher

 

@ScottLum @lindadessau And I prefer never to have to watch the video at all (that’s why I like the transcript, I’m a reader) 🙂 #cmworld

@dwheeler11

 

@mikemyers614 @KyleAkerman @socialtriggers True! “Talent” (or lack there-of) can be totally distracting – even with great content! #cmworld

@TheCandiceAdams

 

@Brewbom WooT!! Great to see you!! #CMWorld

@lttlewys

 

@dwheeler11 ditto– I often skim a video’s transcript to see if it’s worth the time investment to watch it #cmworld

@SFerika

 

@ScottLum Yes, me too! And I sometimes skim the transcription or description while watching (multi-tasker!) #cmworld

@lindadessau

 

I read faster than most any video. I hate being forced to wait for you to get around to telling me in video #cmworld #readers

@Brewbom

 

@CMIContent @timwasher I have a fear of commitment 🙂 #cmworld

@KyleAkerman

 

@ScottLum @lindadessau good point. so many headlines over promise. #cmworld

@timwasher

 

@lttlewys You too Brandie!! hows your world today? #cmworld

@Brewbom

 

@mikemyers614 I used to turn all our webinars into podcasts – increased reach 5x #cmworld

@ScottLum

 

@SFerika @dwheeler11 On the flip side, I very rarely watch a vid that doesn’t have something to give me an idea of it’s content #CMWorld

@lttlewys

 

A4 posting the video on your blog in a related post, and accompanying it w/a transcript are both great for search #cmworld

@SFerika

 

@dwheeler11 Yes, me too 🙂 #cmworld

@lindadessau

 

@dwheeler11 Agreed. Transcripts also make it easier to earn links, as people can quote the video and easily get the wording right. #CMWorld

@Erin_E_Palmer

 

@Brewbom My world is rather fab, thanks and you? #CMWorld

@lttlewys

 

Late! Hopefully I didn’t miss much. #cmworld

@StephJQuiroz

 

@CMIContent Same answer as Q3 – transcription. And think about keywords/good headline formats when choosing your title. #CMWorld

@atxcopywriter

 

In general I subscribe to “Show more than Tell” but you can’t ONLY show. You should tell as well #cmworld

@Brewbom

 

@SFerika Such a waste, otherwise! #cmworld

@lindadessau

 

@StephJQuiroz Hi Steph! Just on Q4! Q4: What are some ways to optimize videos so they get picked up in search? #CMWorld

@CMIContent

 

@CMIContent A2: Talking head videos gives one a personal feeling and adds value when its either an explainer or an educational video #cmworld

@lohith1509

 

@Brewbom I’m also an impatient, very fast reader #readersunite #cmworld

@SFerika

 

A4. Video must be focused and capture the audience quickly and value their time.. Use video to support & amplify your blog! #cmworld

@iSocial_Fanz

 

Fascinating to see so many of you are still #readers – a lot of content marketing buzz seems to say that video is the holy grail #cmworld

@SoutherlyComms

 

A4 @CMIContent #cmworld Simple, instructional titles that both make people want to click & let them know exactly what they’ll get out of it.

@moveo

 

Oh no, I almost missed #cmworld chat…I’ll try to catch up.

@tracibrowne

 

@SFerika @Brewbom I’m with both of you there – I read a lot faster than videos. That part of why I have a TiVo too 😉 #cmworld

@dwheeler11

 

@CMIContent for our Voice of the Customer videos, we’re trying to get the “talking head” into an interesting envir #cmworld

@timwasher

 

@SFerika All my favorite people are. Video and photos CAN say 1000 words. But too often they take 3000 words to say 100 #cmworld

@Brewbom

 

@lindadessau Too many times people bury the lead in the video so the value may be hidden further in the video #cmworld

@ScottLum

 

@iSocial_Fanz Awesome! We’re glad you’re here. #CMWorld

@CMIContent

 

+1 @SFerika: @Brewbom I’m also an impatient, very fast reader #readersunite #cmworld >> Seems not many people prefer videos from this chat

@michelelinn

 

@tracibrowne it’s on one of my favorite topics – video! (cough cough) #cmworld

@dwheeler11

 

@iSocial_Fanz excellent! great to see you here today #cmworld

@SFerika

 

No more content I create the harder I find it is to keep it simple so now I have a big sign that says KEEP IT SIMPLE STUPID! #CMworld

@iSocial_Fanz

 

@CMIContent A4: Key phrases in title, description; Upload to @YouTube/@Vimeo; embed it on your website; video sitemap; social media! #CMWorld

@eddieyoon_

 

@tracibrowne Glad you’re here! On Q4: What are some ways to optimize videos so they get picked up in search? #CMWorld

@CMIContent

 

@SoutherlyComms Agreed! I’m relieved to hear from others in my camp #readers #CMWorld

@atxcopywriter

 

@ScottLum Yes, such a shame after all that efforts. #cmworld

@lindadessau

 

@michelelinn @SFerika My CEO LOVES videos and hates words. Makes it a battle to create content. #cmworld

@Brewbom

 

@CMIContent A3: the content can be used to make a SlideShare ppt, infographic , a podcast or a blog post or checklist #cmworld

@lohith1509

 

@CMIContent @iSocial_Fanz in standup comedy, you have 15 secs to get your 1st laugh or your lose the audience #cmworld

@timwasher

 

@CMIContent A3. Transcriptions and blogs are the first that come to mind (and with the right tools, pretty effortless too) #CMWorld

@stevegroller

 

@tracibrowne good morning! glad you were able to make it. 🙂 #cmworld #cmworldregulars

@SFerika

 

@kenericson @CMIContent SO correct Ken! #cmworld

@Brewbom

 

@tracibrowne I am trying to be more open-minded about video too – good for some ppl. But I still don’t want to watch them myself. #cmworld

@dwheeler11

 

@CMIContent A4: The titles of videos, optimized descriptions and if possible precised transcription. #cmworld

@MUmar_Khan

 

@tracibrowne Since I bought my mini iPad I’ve been watching more videos and actually enjoying them. #cmworld

@lindadessau

 

@SoutherlyComms Video can be great, but only when done right. Reading will always be my number one. #CMWorld #readers

@Erin_E_Palmer

 

A4 I prefer when videos have an accompanying summary and or transcript #cmworld

@tracibrowne

 

@lohith1509 Absolutely! We do that a lot with our video content. #CMWorld

@CMIContent

 

Q5: What are the best ways to distribute videos so they have the widest reach? #CMWorld

 

@CMIContent Q4: Transcribe video and use in blog posts! And definitely include in video site map. #CMWorld

@jonspenceley

 

@dwheeler11 that’s why you should have a mix…there is no one right answer. #cmworld

@tracibrowne

 

Quite often video is treated as a standalone. How does it fit in with your content strategy and storyline? #cmworld

@ardath421

 

To me a video should ENHANCE and amplify great copy and photos NOT always replace it #cmworld

@Brewbom

 

@timwasher @CMIContent @iSocial_Fanz Brutal (but true). #cmworld

@mikemyers614

 

@CMIContent also, less formal clothing makes a big difference in relaxing the interviewee #cmworld

@timwasher

 

@Brewbom @michelelinn @SFerika How do you get past that, Andy? #CMWorld

@CMIContent

 

A5 Oh I know this one! Blockbuster! #cmworld

@tracibrowne

 

@michelelinn @Brewbom I like silly cat videos, and the occasional how-to. But overall, prefer skimmable visual content to video #cmworld

@SFerika

 

@timwasher Like bright orange? cc: @joepulizzi #CMWorld

@CMIContent

 

@timwasher Had to read that one twice, thought you were getting racy 😉 #cmworld

@lindadessau

 

@SFerika Cheers Erika! #CMworld

@iSocial_Fanz

 

MT @tracibrowne that’s why you should have a mix [of different content types/formats], there is no one right answer. #cmworld

@dwheeler11

 

I battle and try to make sure we also have some text. @CMIContent @michelelinn @SFerika #cmworld but its a battle

@Brewbom

 

@CMIContent Q5! Email campaigns, blog posts, partner blogs, press releases – and always on social! #CMWorld

@jonspenceley

 

@dwheeler11 @tracibrowne sounds suspiciously like “right message, in right format to right person” #cmworld

@Brewbom

 

@Brewbom Good point – make sure we reach all learning styles: Visual, Auditory and Kinesthetic #cmworld

@ScottLum

 

Q4: Social is a great way to share videos, especially with the capability to watch the video on your FB or Twitter feed #CMWorld

@MEDIAmakerltd

 

@Brewbom @CMIContent @michelelinn we always have to remind ourselves + team that everyone has different content format preferences! #cmworld

@SFerika

 

@CMIContent @timwasher Thinking of weird places for a talking head video to take place. Pool party Greenscreened onto the moon? #CMWorld

@atxcopywriter

 

@SFerika I must be one of the few who doesn’t like the silly cat videos. But, I do watch how-to stuff sometimes #toopragmatic #cmworld

@michelelinn

 

@ardath421 sometimes to try a new idea, you need to sell it as standalone. lowers risks. if it works, repeat. #cmworld

@timwasher

 

@CMIContent A5: @YouTube, @Vimeo, email subscribers, & of course @Facebook & @twitter. Share w/ related authority figures as well #CMWorld

@eddieyoon_

 

@SFerika @michelelinn @Brewbom I’m the same way..and I’m all about infographics! #cmworld

@vegecomgirl

 

Q5: Social is a great way to share videos, especially with the capability to watch the video on your FB or Twitter feed #CMWorld

@MEDIAmakerltd

 

Forgot the clocks have already gone forward in the US almost missed #CMWorld chat defo worth joining if you you’re into #Contentmarketing

@KDADouglas

 

@CMIContent Good to see you too! #cmworld

@vegecomgirl

 

@CMIContent A4. As w/ anything, make sure tags are in place, message is solid, and viewers can continue their journey with CTA’s #cmworld

@stevegroller

 

@jonspenceley @CMIContent Hey Jon! good to see you #cmworld

@timwasher

 

A5: @CMIContent The BEST way to get mega distribution is to be Red Bull #cmworld

@Brewbom

 

Yep, strategy 1st > MT @ardath421 Quite often video is treated as a standalone. How does it fit w your #contentstrategy, storyline? #cmworld

@mikemyers614

 

@lttlewys @SFerika @CMIContent @JoePulizzi You want stickers? I’ll get you stickers. 😉 #CMWorld

@cmcphillips

 

@timwasher Great point – but what if it works but it doesn’t integrate with your strategy? #cmworld

@ardath421

 

@Brewbom Ha – right! Great example! #CMWorld

@CMIContent

 

@lindadessau @timwasher Forget that word “formal” and we’re having a different conversation #cmworld

@atxcopywriter

 

@michelelinn @SFerika What is your stance on the silly dog video? #CMWorld

@Erin_E_Palmer

 

A5 find good partners to help share your video…has to be good for them and good for you though…don’t just take #cmworld

@tracibrowne

 

@timwasher @cmicontent Great to see you too! Sorry I joined the party late! Awesome discussion so far #CMWorld

@jonspenceley

 

@michelelinn I think the fact that we live with two very silly cats is part of the allure… 😉 #cmworld

@SFerika

 

@CMIContent @Brewbom and put a cat in it! #cmworld

@vegecomgirl

 

@CMIContent step 1 is make sure the content is compelling. That’s why I’m such a big fan of using humor #cmworld

@timwasher

 

@tracibrowne Ha! #CMWorld

@atxcopywriter

 

@KDADouglas Thanks for that shout out, Katrina! Glad you’re able to join! #CMWorld

@CMIContent

 

@vegecomgirl @michelelinn @Brewbom me too — and you KNOW how much I love #SLideShare #cmworld

@SFerika

 

@SFerika @Brewbom @CMIContent It can help to see what content preferences have historically gotten results if you need to justify #cmworld

@michelelinn

 

. @vegecomgirl @CMIContent I prefer to Put a Bird on it… #cmworld

@Brewbom

 

@Brewbom @CMIContent 8 million concurrent viewers. Yes, we can call that success! #cmworld

@timwasher

 

@CMIContent That’s a good question! I’d say including a transcript and a detailed summary of the video helps optimize. #cmworld

@StephJQuiroz

 

@atxcopywriter @timwasher LOL 😉 #cmworld

@lindadessau

 

Holy crap! I’ve been missing @timwasher on #cmworld chat!

@carmenhill

 

@Erin_E_Palmer @michelelinn ;p they must involve pugs #cmworld

@SFerika

 

Oh the light saving time, I would miss #CMWorld today!

@palkoviz

 

@timwasher Yes! It’s a (mostly) universal language! Who doesn’t want to be entertained and be happy? #CMWorld

@cmcphillips

 

@michelelinn @SFerika @CMIContent our content marketing has been zero before me. no history. #startuplife #cmworld

@Brewbom

 

@SFerika @michelelinn @Brewbom Liking @SlideShare myself! I’m all about visual storytelling! Waiting for OK to do it w/ reports! #cmworld

@vegecomgirl

 

.@timwasher @CMIContent totally agree – and a great soundtrack! #cmworld

@RicallEXPRESS

 

@cmcphillips But it can so subjective – what some people find entertaining simply baffles me sometimes 😉 #cmworld

@lindadessau

 

@Erin_E_Palmer Truth be told, I’m not a pet person (or pet video person). I rarely watch YouTube for fun. Just not my thing 🙂 #cmworld

@michelelinn

 

@michelelinn @Brewbom @CMIContent agree– important to deliver content in the formats your audience has shown they prefer #cmworld

@SFerika

Q6: Should brands release videos all at once (e.g. for binge consumption) or one-by-one? Is a set scheduled needed? #CMWorld

 

@Erin_E_Palmer yes, a lot gets said re death of the written word! There’s still a place for print to be sure #cmworld

@SoutherlyComms

 

@michelelinn @SFerika I’m less into cats, but do like cut animal stuff. Like http://cuteroulette.com 🙂 #CMWorld

@atxcopywriter

 

@SFerika @vegecomgirl @michelelinn @Brewbom I need to use slideshare more #cmworld

@timwasher

 

@timwasher interesting abt humor…I’m not a fan of videos…I will watch a b2b video that has humor…but prefer to read otherwise #cmworld

@tracibrowne

 

@SFerika I agree. That’s also a good way to reuse content. #cmworld

@StephJQuiroz

 

@Brewbom @CMIContent A fave skit from Portlandia! #cmworld

@vegecomgirl

 

@lindadessau For sure! That’s why I said “mostly.” 🙂 #CMWorld

@cmcphillips

 

@CMIContent @mediamakerltd Some videos work on LinkedIn too! #CMWorld

@jonspenceley

 

A6: I prefer a staged release over a schedule #cmworld

@Brewbom

 

@Brewbom @michelelinn @CMIContent that’s part of the fun of #startuplife — getting to figure out what works from scratch #cmworld

@SFerika

 

.@tracibrowne agreed – if the folks featured in your #video have a decent following, it’s a good idea to get them involved too! #cmworld

@RicallEXPRESS

 

@Brewbom That does make it tough. But, always great to try things and see what works #cmworld I learn something new every day #startuplife

@michelelinn

 

@SFerika @michelelinn I saw this photo for the first time last night and could barely contain myself. #CMWorld http://t.co/PoRh9AdT9N

@Erin_E_Palmer

 

@SFerika @michelelinn @CMIContent yeap! fresh slate new chalk all good #cmworld

@Brewbom

 

A6 there’s something to say for binging…if you only have one good video I may forget about you later #cmworld

@tracibrowne

 

@tracibrowne Top 10 B2B Comedy Videos: http://socialmediab2b.com/2011/01/top-10-b2b-comedy-videos/ #cmworld

@timwasher

 

@CMIContent Q6: Episodic content builds interest, creates excitement for new content. Always a fan of the timed release! #CMWorld

@jonspenceley

 

A6: there is no one answer for that… type of video, goal for video all factor into the release. #CMworld

@lttlewys

 

@CMIContent For the sake of measurement, testing, and experimentation, one-by-one for sure! #CMWorld

@stevegroller

 

@jonspenceley @CMIContent Really? Hadn’t seen that capability. Will have to make sure I use that in the future too 🙂 #CMWorld

@MEDIAmakerltd

 

@lindadessau Though truly I was thinking more abt language/country barriers, but you’re right, we all have diff senses of humor. #cmworld

@cmcphillips

 

A6: Publish timing for series depends on goals and how it works with the other content on the publishing schedule #cmworld

@ardath421

 

A6. Honestly, I’m not going to curl up watch them like I’m doing a #Netflix marathon. One-by-one works for serial videos #cmworld

@vegecomgirl

 

A6: Depends on goals – my preference is to create a cadence that keeps traffic coming back and social engagement #cmworld

@ScottLum

 

A6. Videos should be scheduled, based on how your overall brand story flows. In what chapter would video best work. #cmworld

@vegecomgirl

 

@Erin_E_Palmer @timwasher Absolutely! #CMWorld

@Bonini84

 

A6 If you release too much video content at once, you risk having it overlooked or overwhelming your audience #cmworld

@SFerika

 

A6: I prefer one by one to create a sense of delayed gratification & excitement. But you don’t want to drop off the radar either. #CMWorld

@twoislikeme

 

A6: Video content should be released in a digestible sequence. Keeps people engaged longer & better SEO real estate for keywords #cmworld

@Ebyline

 

@lindadessau @cmcphillips Especially if you’re doing global marketing, humor is not the same in all places #CMWorld

@atxcopywriter

 

A6: Hate to say ‘it depends’, but it does…on audience, your relationship with them, their preferences, etc. #CMWorld

@mikemyers614

 

A5 #cmworld On every platform & channel. Adapt for each & plan timing & delivery to be most effective according to your customer data.

@moveo

 

A6: If you release all your videos at once, you can only promote thru social so many times. #cmworld

@ScottLum

 

@tracibrowne Yes! Our friend Mr. @KevinSpacey has taught us all how to binge on video! #CMWorld

@CMIContent

 

@ScottLum A6 I do agree that it depends on goals…but good to have a few on channel to start while you have my attention #cmworld

@tracibrowne

 

@CMIContent I like to post exclusively to YouTube. it helps with rankings. After a few weeks, post elsewhere #cmworld

@timwasher

 

@michelelinn No judgment. This is a safe space. 🙂 #CMWorld

@Erin_E_Palmer

 

@atxcopywriter That’s such a good point! #cmworld

@lindadessau

 

@mikemyers614 It really does! There’s definitely no right answer to this question. #CMWorld

@CMIContent

 

A6: Definitely prefer the having a content calendar approach to drip feed content to consumers rather than bombard them! #CMWorld

@MEDIAmakerltd

 

@CMIContent Hmmm. One-by-one seems more practical, but you might get more views if people can watch them all at once #CMWorld

@atxcopywriter

 

@Erin_E_Palmer @michelelinn OMG adorable baby pug! I collect cute animal pics on Pinterest http://www.pinterest.com/misserikasf/adorable-animals/ #cmworld

@SFerika

 

@therealconsummo Thanks for joining! #CMWorld

@CMIContent

 

A6: I don’t think it’s needed, but it helps set expectations and form habits. A series would work better than a “video dump” IMO. #CMWorld

@Bonini84

 

@tracibrowne @ScottLum Agree, great to have some content already in place, if you have people there, give them more #CMWorld

@lttlewys

 

A6: would always advocate a content calendar, so release one by one. A little audience anticipation is a good thing, no? #cmworld

@SoutherlyComms

 

@timwasher @SFerika @michelelinn @Brewbom I’ve been using it for some of my grad school presentations & sharing on LinkedIn #cmworld

@vegecomgirl

 

A6 – Are you releasing the videos as a campaign or for long term community engagement? #cmworld

@ScottLum

 

Agree @mikemyers614: A6: Hate to say ‘it depends’, but it does…on audience, your relationship with them, their preferences, etc. #CMWorld

@StephJQuiroz

 

A6: Netflix is changing people’s behavior toward #serialwatching video. Will be interesting to see effect. #CMWorld

@mikemyers614

 

A6 #cmworld @cmicontent One-by-one. Spread the wealth. When it comes to content marketing, always leave them wanting more & have a strategy.

@moveo

 

@timwasher That’s really interesting, and something to think about – rankings vs. reach. #CMWorld

@CMIContent

 

@palkoviz Thanks!! Good to see you. How have you been? #cmworld

@vegecomgirl

 

@tracibrowne @timwasher Agreed. Humor’s a big thing that can get lost in a transcription vs video, otherwise it’s text for me. #CMWorld

@atxcopywriter

 

@CMIContent @tracibrowne @KevinSpacey Do you have it on a video? #CMWorld

@palkoviz

 

A6 Often author will wait until they have 2 books 2 release for self-publish…if a reader liked 1 they immediately buy the other. #cmworld

@tracibrowne

 

@CMIContent A5:more than using YouTube embed it on your blog, SlideShare, take snippets of it and use it on duff platforms #cmworld

@lohith1509

 

@ScottLum Exactly, 2 differ purposes, or are you doing a series… differ uses means differ deployment #CMWorld

@lttlewys

 

@Ebyline Agreed! I try to keep each episode to :90, but that’s challenging. Less is more #cmworld

@timwasher

 

@vegecomgirl @timwasher @michelelinn @Brewbom I’m happy that I’ve gotten more clients to use SlideShare (have a fun one coming out) #cmworld

@SFerika

 

@Erin_E_Palmer Just goes to show we are all different. Cute animals work for most! #cmworld

@michelelinn

 

@palkoviz @tracibrowne @KevinSpacey We were referring to the release of @HouseofCards, releasing the entire season in a single day. #CMWorld

@CMIContent

 

A2: Talking head videos can be great if they add value or are interesting enough to engage your audience #CMWorld

@therealconsummo

 

@SFerika @Erin_E_Palmer @michelelinn OMG! Squeeeeee! Look at that baby! Yeah I’m all about animal pics too #cmworld

@vegecomgirl

 

Q7: Videos are a perfect medium for storytelling. What are some things to keep in mind? #CMWorld

 

@SFerika OOh, would love to see your newest SlideShare when it comes out. #cmworld

@michelelinn

 

@vegecomgirl I am well, thanks. It’s just been busy time – and now I see it’s different time this week due to light saving times…#CMWorld

@palkoviz

 

@mikemyers614 Most definitely! How many sat home Valentine’s weekend and binge watched @HouseofCards? #CMWorld

@CMIContent

 

.@ScottLum @CMIContent a combination of both, we think. Campaign to launch videos with a long-term community purpose #cmworld

@RicallEXPRESS

 

#CMWorld good way to experiment with episodic content is to break up recorded webinar into segments, release each weekly!

@jonspenceley

 

@mikemyers614 That’s so often the right answer to questions of all sorts! #CMWorld

@atxcopywriter

 

@michelelinn @SFerika Likewise! #CMWorld

@cmcphillips

 

@CMIContent A7. Focus on what makes your story unique and worth watching. #CMWorld

@stevegroller

 

@CMIContent @tracibrowne @KevinSpacey @HouseofCards LOL – I will blame the slow connection #CMWorld

@palkoviz

 

A7 Don’t drown out the speaking bits with your music…watched a smarter planet video yesterday I could barely hear it #cmworld

@tracibrowne

 

A7. You need to edit your video before you post!! Just like you proofread a blog entry. #cmworld

@vegecomgirl

 

A7: Storytelling takes on many forms. Listening and visualizing are very different experiences. Give viewers something to consume. #CMWorld

@Bonini84

 

@jonspenceley That’s a great idea! Thanks, Jon! #CMWorld

@CMIContent

 

@CMIContent A6: for binge consumption make videos based on themed and categories like howto, tips and topics #cmworld

@lohith1509

 

@timwasher @mikemyers614 Oh Saddleback…. we almost divorced over it. #cmworld

@annhandley

 

@vegecomgirl @timwasher @SFerika @michelelinn @Brewbom I like how @BuzzFeed does it – show gifs of the video for quick skimming #cmworld

@StephJQuiroz

 

@cmcphillips @michelelinn I’ll pass you the link tomorrow 🙂 I’m seriously in love with some of the panels. #cmworld

@SFerika

 

Jumping in A7: Consider audience & your brand goals. Keep videos short, visually appealing & don’t forget clear call to action! #CMWorld

@ESevitz

 

A7: You can’t force funny. If you’re not funny, collaborate with someone who is. Humor is the best, but it can go so, so wrong. #CMWorld

@Erin_E_Palmer

 

A7: It depends what your going for, but mainly: Keep it short, sweet, and to the point with a good call to action 🙂 #cmworld

@Ebyline

 

@CMIContent I think that YouTube rankings will help reach. #cmworld

@timwasher

 

@CMIContent @timwasher @L1pk0 GROUP HUG! #cmworld

@annhandley

 

A7: Keep it short, use great visuals, don’t forget a call to action! #videomarketing #CMWorld

@LisaDMacSween

 

#CMWorld A7: Show things from the audience POV ASAP

@L1pk0

 

@SFerika @michelelinn Did you see our @thomashawk @SlideShare? That’s how I feel about that one! #CMWorld

@cmcphillips

 

A7: Make it mobile friendly, have amazing sound and picture. You want people to stay, entice them with their own senses #CMWorld

@lttlewys

 

A7 Don’t be afraid to get up close if talking head. Closeup is much more captivating than shot from afar. #cmworld

@tracibrowne

 

@vegecomgirl It’s like seeing typos in someone’s slides during a presentation 🙁 #cmworld

@lindadessau

 

A6: One by one, that way if they feel the videos aren’t reaching the audience they want they can make adjustments as they go out #CMWorld

@therealconsummo

 

@palkoviz Yeah that whole daylight savings thing. We lose an hour in the States, but we get it back in Fall 🙂 #cmworld

@vegecomgirl

 

Grt pt >> @tracibrowne: A6 Often author will wait until they have 2 books 2 release…if a reader liked 1 they buy the other. #cmworld

@michelelinn

 

@CMIContent @mikemyers614 I would still see there is a huge difference between your favourite show and promo content… #CMWorld

@palkoviz

 

A7: I’ll tell you next month – I’m taking Robert McKee’s Story workshop in a couple of weeks #cmworld

@ScottLum

 

@CMIContent @mikemyers614 We mostly spaced out our @HouseofCards watching, but binge watched the final 3 back-to-back #cmworld

@SFerika

 

Always in favor of editing! MT @vegecomgirl A7 You need to edit your video before you post just like you proofread a blog entry #cmworld

@ESevitz

 

@annhandley Hi Ann! Thanks for popping in! When are we going to have you as a special guest on our #CMWorld chat? Would be fun!

@CMIContent

 

@tracibrowne interesting. I’d like to test that concept #cmworld

@timwasher

 

@ESevitz @vegecomgirl Absolutely! So important. #CMWorld

@CMIContent

 

@SFerika @cmcphillips @michelelinn Can you send it to me too? Pretty please? #CMWorld

@Erin_E_Palmer

 

Boy the spammers are out in force today! #cmworld

@ardath421

 

@cmcphillips @michelelinn oooh I missed that one! I’ll definitely check it out after the chat! @thomashawk @SlideShare #cmworld

@SFerika

 

@Erin_E_Palmer I agree funny can’t be forced, but I think comedy can be learned. #CMWorld

@VinceSkolny

 

@ardath421 Agree! Congrats, @TimWasher, we haven’t had them in quite awhile! #CMWorld

@CMIContent

 

@SFerika @CMIContent @mikemyers614 @HouseofCards I binge watched the original British version. I’m behind the times! LOL #cmworld

@vegecomgirl

 

@CMIContent hi guys! I think I’m a first-time caller… Incredibly. As for being a guest… Anytime! #cmworld

@annhandley

 

@ScottLum Scott – I took McKee’s Story class. excellent! I’d recommend the book too #cmworld

@timwasher

 

@annhandley That would be a treat! #cmworld

@lindadessau

 

@LisaDMacSween Horray for the CTA! #CMWorld

@mikemyers614

 

@mattcdowning They arrived just before you did… #cmworld

@lindadessau

 

@vegecomgirl In UK, we are changing on Sunday, so more night driving to work next week 🙂 #CMWorld

@palkoviz

 

Mobile is key! @lttlewys: A7: Make it mobile friendly, have amazing sound and picture. You want people to stay #CMWorld

@michelelinn

 

@tracibrowne I hate that! Happens with some movies on @Netflix #CMWorld

@atxcopywriter

 

@annhandley I think you are too! I’ll connect with you soon, and find a date/topic! It will be fabulous! #CMWorld

@cmcphillips

 

@CMIContent A7:first get the story right, then a take away for the viewer from every part of the video and purpose clearly defined #cmworld

@lohith1509

 

Q8: Should you outsource your video production? If so, how do you find the right company? #CMWorld

 

Agree — Ann rocks! MT @CMIContent: @annhandley Thanks for popping in! When are will we have you as a guest on #CMWorld chat? Would be fun!

@ESevitz

 

@timwasher I’m trying to get through his as much of the book as I can before the workshop so I’m not a Story newbie #cmworld

@ScottLum

 

@palkoviz @CMIContent Yes, but they are getting closer. Chipotle wants you to make their miniseries your fav show #contentmarketing #CMWorld

@mikemyers614

 

@lindadessau Yes. Of course, I’m the queen of typos. So, I’m always bugging someone to double-check my work before it goes live. #cmworld

@vegecomgirl

 

A7 speaking of talking heads…does anyone else find really exuberant people on videos unnerving? #cmworld

@tracibrowne

 

@cmcphillips sounds like a plan. #cmworld

@annhandley

 

@ESevitz @CMIContent thx Erin! #cmworld

@annhandley

 

@vegecomgirl @lindadessau Esp when you’re so into it, you pass over little things so easily. Fresh eyes are always a good thing! #cmworld

@cmcphillips

 

A8 Depending on your topic, a simple smartphone video may be all you need. But many advantages to finding a great local pro #cmworld

@SFerika

 

@vegecomgirl Happens to the best of us 🙁 Particularly embarrassing when part of job description is “editor” 😉 #cmworld

@lindadessau

 

A8: Yes and No: high quality video – outsource to good video vendors but also develop a low cost process in-house #cmworld

@ScottLum

 

A8: Yes, I would collaborate with people that have made videos that have gone viral. #cmworld

@Ebyline

 

@VinceSkolny True. Taking an improv class is something I would recommend to any storyteller. It’s eye-opening. #CMWorld

@Erin_E_Palmer

 

A8 I’m trying to outsource to local art school student to do some experimenting…I don’t have the budget for anything else yet #cmworld

@tracibrowne

 

@CMIContent The right company will approach video in a strategic way and offer measurements that actually mean something to you #CMWorld

@stevegroller

 

A7: make sure it’s YOUR story you’re telling – never try to ape something else that’s gone viral. Sure fire way to disaster #cmworld

@SoutherlyComms

 

@cmcphillips Exactly – our brains see it the way we think of it – regardless of what we’ve actually typed #cmworld

@lindadessau

 

@mikemyers614 @palkoviz @CMIContent I need to check that out while having some of their sofritas (yummy!) #cmworld

@vegecomgirl

 

A8: I’m developing a video series where we just use a cellphone mounted to a tripod with a light. Keeping it real #cmworld

@ScottLum

 

@tracibrowne Awesome idea, would love to hear how that goes! #cmworld

@lindadessau

 

@tracibrowne yes! casting is critical… and very difficult. I’d prefer someone who is inviting over a fancy title / SME #cmworld

@timwasher

 

A8 I think like anything you have to ask, do you have the talent required in house and is it the best use of their time #cmworld

@tracibrowne

 

@moveo @cmicontent Agreed! We often record a number of videos at once and release on a schedule. sound/light/quality is maintained #CMWorld

@jonspenceley

 

@SFerika My brother just got the GoPro with the drone. Going to see him next wk in UT…may need to sneak that in my suitcase! #CMWorld

@cmcphillips

 

A8 #cmworld Yes, outsourcing is better than risking an under-par video if you don’t have a team. Find a company by looking @ their work!

@moveo

 

A8: In house is best if possible. Otherwise, keep #communications with video vendor open — they’re an extension of your #brand. #CMWorld

@ESevitz

 

A8: Depends on effort needed and longevity of video. As both get higher, get an expert. #CMWorld

@mikemyers614

 

@lindadessau Wonder what that says?! #cmworld

@mattcdowning

 

@mikemyers614 @palkoviz @CMIContent they lost me by naming the protagonist “Chip.” Trust your audience to figure it out #cmworld

@timwasher

 

@Ebyline That could be shaky. So long as “virality” is a means to a more meaningful end! #CMWorld

@stevegroller

 

@tracibrowne Lol!! Depends on the exuberance and the topic… but it takes a lot to get me to watch a vid #CMWorld

@lttlewys

 

@ScottLum Let me know how the series goes. I’d love to see it #cmworld

@michelelinn

 

A8. If you’re a media company or have a video expert on the team, then there’s no need. Otherwise, then yes. A lot to consider. #cmworld

@vegecomgirl

 

#CMWorld A8 talk to a Lot before choosing. Make sure they show understanding of AND enthusiasm for your company, story, audience, etc.

@L1pk0

 

Extra offended by the spammers taking over an RIP hashtag this week. #CMWorld

@atxcopywriter

 

@moveo That’s a great point! #CMWorld

@CMIContent

 

@mattcdowning I know, wasn’t that nice of me to point out? (Is that incentive to be earlier next time?) #cmworld

@lindadessau

 

@tracibrowne it’s awesome to give students the opportunity to work on creative projects– great portfolio fodder and extra cash #cmworld

@SFerika

 

@ScottLum I’m not in a rush…it’s one of those back burner projects…so figure why not…cheap labor and they get b2b portfolio #cmworld

@tracibrowne

 

@timwasher @palkoviz @CMIContent Chip. #CMWorld

@mikemyers614

 

Happy to make it for the final 12 minutes! How’s everyone doing today? #CMWorld

@SamBrennand

 

@tracibrowne sometimes “exuberance” comes across as inauthentic. Audience will tune out as soon as it doesn’t seem genuine #cmworld

@timwasher

 

A8. My company currently outsources video production. It makes sense as we do not have the resources. They get our voice & vision #cmworld

@vegecomgirl

 

@SFerika Or the right video software that makes it easier and more professional looking #CMWorld

@atxcopywriter

 

@L1pk0 The enthusiasm is such a huge part of it. Talent is obv a necessity, but interest/passion is close behind. #CMWorld

@CMIContent

 

Sorry, #CMWorld, I need to scoot… y’all have a great day and thanks @timwasher

@lttlewys

 

@cmcphillips I see a lot of GoPro cameras on cyclist helmets here in SF, seem to be a great tool for video #cmworld

@SFerika

 

Q9: What is the best way to get started with video or do more with this? #CMWorld

 

A6: It depends on if it’s unconnected content or a progression. Example: the Become One with Hines Ward: http://youtu.be/5Ph-0QEuyz8 #CMWorld

@ladyluck34

 

Yes! MT @SoutherlyComms Never try to ape something else that’s gone viral. Sure-fire way to disaster. #CMWorld

@ESevitz

 

A8. They understand tech, format, reach & audience. They also get the brand & our way of storytelling. #cmworld

@vegecomgirl

 

@moveo YES! You need producers/editors who know how to tell a story. they may not always be on the approved vendor list. #cmworld

@timwasher

 

@SamBrennand Hi Sam! Great to see you! #CMWorld

@CMIContent

 

@cmcphillips @SFerika *waving* Chat later, ladies!! We need to form our #FanGirl #CMWorld group!!

@lttlewys

 

@vegecomgirl That’s a great partner! #CMWorld

@CMIContent

 

A8 at Schwab, we did so much video so frequently we built an in-house studio and had an amazing in-house video production group #cmworld

@SFerika

 

A6: It depends on your goals. If you look at YouTube as a search engine, front-loading content can work. Think Netflix #CMWorld

@SamBrennand

 

@michelelinn We were spending 4x w/high quality video so I stripped it down to keep cost down & allow us to do more #cmworld

@ScottLum

 

A8: We have producers in house and outsource the rest. Helps us stay on brand but be nimble. #CMWorld

@mikemyers614

 

@CMIContent A9: If you are serious, invest in some decent lighting equipment for indoor work. #CMWorld

@TCoughlin

 

A8: My experience tells me to keep it local as much as possible. Doing so makes communication and creative involvement easier. #cmworld

@StephJQuiroz

 

@SFerika @cmcphillips I just bought a gopro. I’m finding my iPhone works better for the type of video I need #cmworld

@timwasher

 

@lttlewys @cmcphillips @SFerika Thanks Brandie! See you next week, if not sooner! #CMWorld

@cmcphillips

 

@lttlewys Take care, Brandie! #cmworld

@lindadessau

 

@cmcphillips @lindadessau Totally!! How many times did my brain tell me I typed a word correctly and I actually typed gibberish! #cmworld

@vegecomgirl

 

@lttlewys @cmcphillips /wave talk to you later lady! #CMworld #FanGirl

@SFerika

 

Q7: @CMIContent Make sure that you have great sound and intriguing visuals. Example Video >> http://www.youtube.com/watch?v=uK9NUrB4OqQ #CMWorld

@BlazerUSA

 

A9 Well, to steal @TimWasher’s advice from #cmworld last year…I believe sir you said to just start by trying/playing with it

@tracibrowne

 

#cmworld @timwasher Right! Also a team you know can “get” your niche/industry. Particularly important for complex #B2B companies.

@moveo

 

@lindadessau It can be1 And the panic to correct can be the worst! So I try to be as careful as possible. #cmworld

@vegecomgirl

 

@lttlewys @cmcphillips @SFerika I want in. Is the initiation painful? Can I at least have a sticker? 🙂 #CMWorld #WannabeFanGirl

@Erin_E_Palmer

 

#CMWorld A9 agree with @tracibrowne @timwasher – pick one simple idea and get started. Break the inertia.

@L1pk0

 

@CMIContent I have Camtasia, which is a pretty easy to use tool for newbies to create video that just uses screen capture or webcam #CMWorld

@atxcopywriter

 

@SFerika Converting Your Smartphone into a Video Studio http://ow.ly/uImfT #cmworld

@timwasher

 

@CMIContent They are! That’s critical for the company’s brand. #cmworld

@vegecomgirl

 

A9: If you’re unsure, watch what others are doing before jumping in. See what works/what doesn’t. #CMWorld

@ESevitz

 

@tracibrowne @timwasher Never hurts to get your feet wet – “Move fast and break things” #CMWorld

@SamBrennand

 

A9: Stick to a consistent schedule & don’t worry so much about getting it perfect. Provide good content and be yourself 🙂 #cmworld

@Ebyline

 

@Erin_E_Palmer @lttlewys @cmcphillips all you need is enthusiasm + #cmworld <3 as your admittance badge

@SFerika

 

@CMIContent Keep it simple. Practice weekly by producing / editing video yourself. A few tools: http://ow.ly/uImfT #cmworld

@timwasher

 

@L1pk0 @tracibrowne @timwasher I think we’re all a little more forgiving when it comes to innovation. Try/try again. Pave the road. #CMWorld

@cmcphillips

 

@Erin_E_Palmer Totally in!! #Initionincludeschocolate @cmcphillips @SFerika, rite, ladies?? #FanGirl #CMWorld

@lttlewys

 

@Erin_E_Palmer @lttlewys @cmcphillips @SFerika Well if stickers are involved, I’m in! #CMWorld

@ESevitz

 

A9: Keep an eye out for disruptive video vendors – we have one that charges $375 for 5-10min in-studio video #cmworld

@ScottLum

 

As a former video/editing art student, there’s a ton of talent coming out of art schools. Get great, unproven talent @ great price #CMWorld

@BlazerUSA

 

Q10: How are @YouTube & @Vimeo different? What other video platforms do you suggest? #CMWorld

 

@tracibrowne @SFerika thank you Traci. for a good video, you simply need a good story. not fancy production #cmworld

@timwasher

 

@lttlewys @Erin_E_Palmer @cmcphillips I guess this means I’m bringing my chocolate shortbread cookies to #CMworld in September? 😉

@SFerika

 

A9. Have a game plan, get your team together, and see how audience is responding. Don’t be afraid to try different forms of video. #cmworld

@vegecomgirl

 

@CMIContent Take an interesting blog post and convert to a video. Content is there, all you need is the visuals. #CMWorld

@BlazerUSA

 

A9. I’d also encourage getting the audience involved. Can get some good #ugc out of them for future video content. #cmworld

@vegecomgirl

 

#CMWorld A10 @YouTube & @Vimeo to build awareness, reach. @Vidcaster @Wistia for control, links back to your domain, analytics, video SEO

@L1pk0

 

@ESevitz @Erin_E_Palmer @lttlewys @cmcphillips @SFerika Stickers *and* chocolate, count me as interested! #CMWorld

@atxcopywriter

 

@BlazerUSA That’s a great point. You have the content – repurpose for a new channel. #CMWorld

@CMIContent

 

@ScottLum also, contact film school professors and see if students are interesting in an internship. #cmworld

@timwasher

 

A10 I think whatever you use make it easily sharable…came across a video yesterday and I had to copy and past a link #cmworld

@tracibrowne

 

@L1pk0 @YouTube @Vimeo @Vidcaster @Wistia Great list! Thanks, Gary. #CMWorld

@CMIContent

 

@atxcopywriter September!! Join all us #FanGirls at #CMWorld!! @ESevitz @Erin_E_Palmer @cmcphillips @SFerika

@lttlewys

 

@lttlewys You’re on! #cmworld

@lindadessau

 

Best video advice ever. MT @timwasher for a good video, you simply need a good story. Not fancy production #cmworld

@Erin_E_Palmer

 

A9: No downside to experimenting with video (other than time) and potential HUGE cost savings. #CMWorld

@Jonas419

 

@BlazerUSA I think video/editing degrees are the next “journalism” when it comes to content marketing. Big demand coming #CMWorld

@SamBrennand

 

@lttlewys (Edging myself in there with the cool kids 😉 #cmworld

@lindadessau

 

@lindadessau Indeed it is! #cmworld How you all had a great chat without me!

@mattcdowning

 

A9: Just remember – people will forgive video quality but not audio quality. Be interesting and relevant. #cmworld

@ScottLum

 

@pamelamuldoon @timwasher @ScottLum That’s an awesome tip. So many reasons that is a great thing – for all parties involved. #CMWorld

@cmcphillips

 

Did we miss your question in today’s chat? Email cathy[at]http://contentinstitute.com and we’ll be in touch. #CMWorld

@CMIContent

 

@ScottLum Very true! If it sounds like crap no one will watch it #cmworld

@Ebyline

 

Ease of use is key MT @tracibrowne: Whatever you use make it easily sharable…came across a video & had to copy and paste link #cmworld

@ESevitz

 

@BlazerUSA I paid a new film grad $400 to shoot/edit my 1st IBM comedy. a few years later, he won #sxsw @ThatEveningSun #cmworld

@timwasher

 

@mattcdowning Hi Matt! It wasn’t the same, but a great chat nonetheless! #CMWorld

@CMIContent

 

@lttlewys @ESevitz @Erin_E_Palmer @cmcphillips @SFerika Planning on it! #CMWorld

@atxcopywriter

 

@timwasher too funny…saw you walking around at #CMworld last year and I thought I know him from somewhere…it was the IBM mainframe videos!

@tracibrowne

 

@ScottLum I think they’d forgive both so long as the information is quality. #CMWorld

@stevegroller

 

Thank you @timwasher for sharing your brilliance on content marketing & video! We appreciate you being here. #CMWorld

@CMIContent

 

@timwasher @BlazerUSA @ThatEveningSun That is incredible! #CMWorld

@cmcphillips

 

D’oh – missed today’s #cmworld – forgot the time difference had changed!

@NHowellsFW

 

@ScottLum yes! a lav mic for a smart phone costs $12 http://www.slideshare.net/timwasher/converting-your-smartphone-studio #CMWorld

@timwasher

 

Next wk on our #CMWorld #twitterchat, @DougKessler helps us learn about writer/designer collaboration. http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

Thanks @CMIContent @timwasher @Cmchillips for a great chat today! #cmworld

@lindadessau

 

@CMIContent @timwasher Nice “seeing” everyone again after a few weeks off. Good chat today! #CMWorld

@atxcopywriter

 

@CMIContent @timwasher Yes, thank you! Awesome info. #CMWorld

@mikemyers614

 

Thanks everyone! Learned a few things today 🙂 #CMWorld

@SoutherlyComms

 

Looking for more information on @timwasher? Visit https://www.postwire.com/page/514f9dc6ab6ccc05a300004e #CMWorld

@CMIContent

 

@timwasher @BlazerUSA @ThatEveningSun Awesome story! People underestimate students, but there are many talented, hungry ones. #CMWorld

@Erin_E_Palmer

 

@CMIContent @timwasher @BlazerUSA @ThatEveningSun Added to the Netflix queue, love Walton Goggins! #CMWorld

@atxcopywriter

 

@lttlewys @SFerika @cmcphillips Oh it TOTALLY is the new cool 🙂 It’ll be my first time at #CMWorld – can’t wait!

@lindadessau

 

@tracibrowne @timwasher @cmcphillips That’s a great point. We all have our fave channels, doesn’t mean it’s same as audience. #CMWorld

@CMIContent

 

Make sure your videos are mobile friendly – especially if they’re long form which I tend to listen during my commute #cmworld

@ScottLum

 

#CMWorld #CLE and #Sydney registrations are both open! Join us! #Cleveland: http://www.contentmarketingworld.com #SYD: http://sydney.contentmarketingworld.com

@CMIContent

 

@CMIContent thanks for inviting me. I’ll follow up on the q’s I missed #CMWorld

@timwasher

 

Thanks for the great chat today #cmworld!

@vegecomgirl

 

@SoutherlyComms Thank you so much for being here! #CMWorld

@CMIContent

 

@timwasher @CMIContent Good stuff guys! Thanks again! #cmworld

@Ebyline

 

@NHowellsFW You’re not the only one! So sorry, Natalie! We’ll have the transcript up soon and hope to see you next week! #CMWorld

@CMIContent

 

@CMIContent @timwasher Great topic today. Content marketers need to master the art of video #cmworld

@ScottLum

 

Make sure you pay attention to audio quality in your videos! Bad audio is a total turnoff. #CMWorld

@pamelamuldoon

 

@therealconsummo Thank you! We want the audience to be engaged, right? #CMWorld

@vegecomgirl

 

@lindadessau @lttlewys @cmcphillips excellent! you will have an amazing time at #cmworld.

@SFerika

 

@ScottLum Good point! #cmworld

@tawards1

 

@ScottLum @timwasher Thank you Scott! Your chat contributions are always amazing! #CMWorld

@CMIContent

 

Had to step out of the office so I missed the 2nd half of the #CMWorld chat but it’s worth making time to read over. Thanks for the chat!

@ladyluck34

 

@atxcopywriter @lttlewys @ESevitz @Erin_E_Palmer @cmcphillips can we have #cmworld stickers to add to our badges 2spot frequent tweeters? 🙂

@SFerika

 

Thank you @timwasher and @CMIContent for getting my Tuesday off to a great start w/#cmworld

@SFerika

 

@SFerika @atxcopywriter @lttlewys @ESevitz @Erin_E_Palmer @Lindadessau Great idea! I’m also planning a #CMWorld twitter chat get together.

@cmcphillips

 

@cmcphillips @atxcopywriter @lttlewys @ESevitz @Erin_E_Palmer @Lindadessau oh yeah! I’m so glad to hear that!! #cmworld

@SFerika

 

@timwasher This has been a great #CMWorld chat. Thanks for all of the advice. And for this: http://www.fastcompany.com/1765178/7-rules-viral-videos-you-probably-shouldnt-share-your-boss

@Erin_E_Palmer

 

 

@cmcphillips thanks! that @timwasher is such a smarty pants 😉 @ScottLum #CMWorld

@Steph_Montreuil

 

Learned a lot, but what stuck from the chat was if you have a blog, it’s a great place to start for video content! Awesome chat! #CMWorld

@therealconsummo

 

@ScottLum @stevegroller Always have to be careful because I know for some things I’ll just look for another video. #CMWorld

@ladyluck34

 

For those who enjoyed today’s #CMWorld chat, there’s lots of video #marketing topics covered over on the @Vidyard blog – check it out 🙂

@PeppersWrite

 

Thanks to @CMIContent and @timwasher for an awesome #CMWorld. Definitely be catching up on lots of tips and info from it.

@ladyluck34

 

@ladyluck34 Thanks Mandy! We missed you when you had to step away, but appreciated it when you were here! See you next wk I hope! #CMWorld

@CMIContent

 

@Steph_Montreuil Now whenever I hear about mics I think of you. 🙂 You’ve prob long purchased one by now! #CMWorld

@cmcphillips

 

@PeppersWrite Thanks! Our friends at @Vidyard should have joined us today! #CMWorld

@CMIContent

 

@therealconsummo That’s an awesome takeaway. Thanks for being here! #CMWorld

@CMIContent



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