Visual Storytelling: A #CMWorld Chat with Buddy Scalera

Buddy_Scalera (1)Visual Storytelling: A #CMWorld Chat with Buddy Scalera

With the volume of content passing before our eyes each day, what makes your efforts stand out? With visuals play an important role in storytelling, we asked Buddy Scalera to join our recent #CMWorld Twitter chat to discuss techniques, tools, and inspiration behind effective visual storytelling.

Join Buddy at Content Marketing World in Cleveland this September. Early bird rates are available through this Saturday, May 31, 2014.

 

Time to get this started! Q1: What are your favorite examples of visual content? #CMWorld

@CMIContent

 

Their Facebook page is amazing for fans. They tease their show effectively to their passionate audience. http://on.fb.me/1vzvbC6 #cmworld

@MarketingBuddy

 

@CMIContent A1: Everyone in #contentmarketing should at least once get ahold of @CompletelyLDN An eye-opening visual experience! #CMWorld

@NenadSenic

 

A1: Over at lotus, we love the #visualcontent on social from @tacobell and @oreo. #socialmediamarketing #CMWorld

@lotus823

 

A1: Instagram, SlideShare, people are soo creative!! I love @cc_chapman, @DisneyInstitute @Disneyland for what they do with pics! #CMWorld

@lttlewys

 

@ringo66 @CMIContent @michelelinn They make me look forward to every episode. #walkingdead #cmworld

@MarketingBuddy

 

@goldasich @MarketingBuddy I’m learning so much already! Namely, that I want to hang out with you two. #CMWorld

@Erin_E_Palmer

 

Here are some of our favorite visual content examples from @cmicontent: http://ow.ly/x3Mgx #cmworld

@michelelinn

 

A1 A good fun video is always amusing but good slideshares tend to make me take some sort of action #cmworld

@tracibrowne

 

I think @SandalsResorts does a great job with the visual content. They always make me want to jump on a plane! #CMWorld

@MariaHerrick

 

Brands that dominate Instagram are great. Star Wars, Starbucks, GE, Ford really knock it out of the park. #CMWorld

@ringo66

 

@lotus823 @CMIContent A1: First thing that came to mind is the posters and pamphlets at @ransomcenter #CMWorld http://www.hrc.utexas.edu/

@atxcopywriter

 

.@MariaHerrick @SandalsResorts – We agree! #CMWorld

@lotus823

 

A1: We like infographics. They tend to get shared more, although video is effective if the subject is engaging. #CMWorld

@rickwhittington

 

@MariaHerrick @SandalsResorts I will have to check out their photos, but I can understand that. #cmworld

@MarketingBuddy

 

A1 I’m a fan of @Fluevog @Anthropologie and @katespadeny’s visual content #cmworld

@SFerika

 

@CMIContent So many videos don’t have a call to action…or one that is easy to take…slideshares seem to get the CTA better #cmworld

@tracibrowne

 

Q1: A lot of sport events and athletic apparel companies do great visual content. Like @RagnarRelay & @ToughMudder #CMWorld

@ladyluck34

 

A1-By far would be a good #infographic, talk about visual storytelling! #cmworld

@FiveMinPro

 

@CMIContent @michelelinn LOVE the Tourism Australia one. So engaging and real. #CMWorld

@Erin_E_Palmer

 

@tracibrowne Agree if they aren’t silly. I’ve seen a lot of pretty pics but sometimes images/message aren’t connected. #SlideShare #cmworld

@SusynEliseDuris

 

@rickwhittington I’m an infographic fan as well — @Mediabistro is my fave curator of ’em #cmworld

@SFerika

 

I’m a big fan of @TourismAus on Facebook. So impressed with user engagement . . .and I love the pics #cmworld http://ow.ly/x3MMz

@michelelinn

 

A1- call me a traditionalist but a well done website can be chock full of eye candy #cmworld

@z_Paper

 

A1. @moleskine does a great job at #visualstorytelling #cmworld

@vegecomgirl

 

@Erin_E_Palmer Ha! I think we’re having a mind meld. Just mentioned Tourism Australia, too 🙂 #cmworld

@michelelinn

 

@SusynEliseDuris I tend to like the slideshares that are all text graphics that you can flip through quickly but have solid message #cmworld

@tracibrowne

 

@JillSocialspark @MariaHerrick That’s a huge compliment. Thank you Maria! #CMWorld

@SandalsResorts

 

A1: True infographics are great (those that actually share info). Too many are just pictures with stats. (Man, I’m grumpy today.) #CMWorld

@mikemyers614

 

If you’re into street art, I recommend @urbansketchers and @instagrafite. Some really great stories to be told. #CMWorld

@vegecomgirl

 

A1 – of course a bad info graphic can be a great visual too, in a train wreck sort of way #cmworld

@FiveMinPro

 

#VisualContent | @CrossFitGames often post compelling video/images that demonstrate the sport’s challenges and victories. #CMWorld

@JasonKeeling

 

Q2: What are some dos and don’ts to getting your visual content shared? #cmworld

@CMIContent

 

Q2. DO: Test your images across multiple social sites. Not every site displays the same way. Know how your image looks. #CMWorld

@MarketingBuddy

 

Q2…cont..DON’T: Don’t pack too much into a single image. At a certain point, you can lose effectiveness. #CMWorld

@MarketingBuddy

 

A2: DO share relevant info with your network. DON’T spam your network. Think before you post #CMWorld

@lotus823

 

A2 be mobile friendly with your visuals– save the super high res (and large size) files for print #cmworld

@SFerika

 

A2 infographics – I will not share unless sources are cited #cmworld

@tracibrowne

 

Make it shareable! Visuals that are too crazy or too demure lose attention. #CMWorld

@ringo66

 

. @SFerika True. At 8Mb, your images don’t load quite as well. #cmworld

@MarketingBuddy

 

@MarketingBuddy Haha! You’re amazing and we’re only 10 minutes in! #CMWorld

@cmcphillips

 

A2: Seems simple, but always always ask “what story does this visual fit into” #cmworld

@joecardillo

 

@mikemyers614 Very true, info graphics I find are hard to pull off well but when they are…watch out! #cmworld (bring the grump! 🙂

@FiveMinPro

 

@MarketingBuddy Totally agree. It doesn’t need to be in one. A story can be told in a few images…like reading a book. #cmworld

@vegecomgirl

 

@MarketingBuddy Because of those zombies you mentioned earlier? We should all be nervous about the zombies #CMWorld

@atxcopywriter

 

A2 another pet peeve…embedded videos only available on your site…makes me work too hard to share #cmworld

@tracibrowne

 

A2: As with all content, to get visual content shared it has to solve a problem for someone (and that someone isn’t you). #CMWorld

@mikemyers614

 

@mikemyers614 I agree with you. I enjoy infographics that simplify a process or data. Tough to find sometimes. #cmworld

@michelelinn

 

Use #contentmktg & visual #storytelling to break through your traditional #branding & #marketing rules to rise above the status quo #CMWorld

@VIVACreative

 

. @atxcopywriter Beware of Marketing Zombies. They are scary. #cmworld

@MarketingBuddy

 

A2. Be impactful. Don’t cover your image in text. Allow people to come back with their impressions/feedback #CMWorld

@vegecomgirl

 

A2 – Think & plan…give your visual content a flow & story in & of itself #cmworld

@FiveMinPro

 

This is HUGE and often left out. MT @MarketingBuddy: Q2. Test images across mult social sites. Not every site displays same way. #CMWorld

@SusynEliseDuris

 

@MarketingBuddy @atxcopywriter Do you have that marketing zombies link handy? #CMWorld

@CMIContent

 

@CMIContent @MarketingBuddy Agreed! We test pictures for our ads to see which will bring produce more visitors. #cmworld

@SimpleReach

 

@MarketingBuddy A2: And if ur going with an image, don’t add a dissertation as the caption! #CMWorld

@LeavUrImge2FDP

 

A2 – I like to think “White space” when doing visual content #cmworld

@z_Paper

 

Terrifying Tales of Marketing Zombies Curating Content http://contentmarketinginstitute.com/2014/01/curating-content-marketing-zombies/ via @CMIContent #cmworld

@MarketingBuddy

 

@michelelinn Yes! The way they get the user involved brings instant credibility. They bring people into the adventures of others. #CMWorld

@Erin_E_Palmer

 

Zombies was a fun one, eh Buddy? #CMWorld

@ringo66

 

@CMIContent A2: Don’t be so clever that it’s confusing. Sometimes it’s hard to tell how an image relates to the text around it #CMWorld

@atxcopywriter

 

Not sure if anyone shared yet >> @MarketingBuddy post on getting visuals shared (inc what not to do): http://ow.ly/x3O7m #cmworld

@michelelinn

 

Make it shareable! Visuals that are too crazy or too demure lose attention. #CMWorld

@isaacdturnerjr

 

A2: I like sharing visual content that doesn’t require additional text to explain/have impact. #CMWorld

@ladyluck34

 

@michelelinn @mikemyers614 I agree as well! Design can be noisy, just like social media! It has to be attractive yet scanable #CMWorld

@vegecomgirl

 

A2 I’m still big on ensure that your image matches the message. If it doesn’t, it will only serve to confuse the receiver. #cmworld

@SusynEliseDuris

 

@SFerika @tracibrowne YES! Just like a story, the sources need to be legit. I don’t care how pretty it is if the info is subpar. #CMWorld

@Erin_E_Palmer

 

@CMIContent Q.2 DO: Know your audience and their interests, they won’t share the content if it doesn’t appeal to them #cmworld

@twentytwentymkt

 

@MarketingBuddy I agree. I like there to be consistency with images #cmworld

@michelelinn

 

Q3: What is the best way to source images that don’t look like stock photography? #cmworld

@CMIContent

 

Q3. Tough one. Learn how to crop. Photographers often compose with the “rule of thirds.” If you must use stock, crop it. #CMWorld

@MarketingBuddy

 

Q3. If possible use stock photos from the same set. It’s jarring when you use a beautiful photo and then some clip art. #CMWorld

@MarketingBuddy

 

@SFerika exactly if it isn’t a story or adding to a story what is it a visual for??? #cmworld

@FiveMinPro

 

@Erin_E_Palmer And I am SO impressed how active their user base is. #cmworld

@michelelinn

 

A3 I’ve been taking my own pictures a lot lately…it’s original and it’s fun! #cmworld

@tracibrowne

 

Q3: Make it your own, cropping, enhancing the photo, etc. A few simple steps can be taken to edit a stock photo to ‘make it yours.” #CMWorld

@ringo66

 

@FiveMinPro I think too often people use visuals to make the content “pretty”, not to drive a story. ;p #cmworld

@SFerika

 

A3. Photoshop to merge a few photos or hiring a photographer to click some relative to the subject @CMIContent #CMWorld

@Vishipedia

 

A3: Avoid stock if you can. Shoot it yourself. #CMWorld

@mikemyers614

 

When in doubt, always use the lady with the headset for the Contact Us page. #cmworld

@MarketingBuddy

 

A3 – @tracibrowne we started doing the same thing over here. It’s fun, too! #CMWorld

@lotus823

 

@tracibrowne Did you need new equipment? Are we more accepting of non-“professional”/imperfect images? #CMWorld

@CMIContent

 

Q3: One thing started doing recently is micro-content approach, cut/ chop/use for different channels. Stretches content + is unique #cmworld

@joecardillo

 

A3: If you have people make videos, usually they are pretty good at taking photos. We like using real people, and our own images #cmworld

@piercemr

 

I’m already off script. #cmworld

@MarketingBuddy

 

@CMIContent A3: Diversify ur stock photo resources. Find multiple collections! Play around w/tints and filters 2 mk more unique #CMWorld

@LeavUrImge2FDP

 

@Erin_E_Palmer @tracibrowne If it’s all based on your opinion, not facts, then maybe another format is better than an infographic! #cmworld

@SFerika

 

Not to keep mentioning posts from @cmicontent but this intro to Canva from @brewbom gives great tips: http://ow.ly/x3OPp #cmworld

@michelelinn

 

@SFerika…or they figure, everyone is doing it, why not me? You have to be methodical in all aspects of #content. #cmworld

@SusynEliseDuris

 

A3 I like to use my own photos, and to have a designer illustrate things whenever possible #cmworld

@SFerika

 

@CMIContent @tracibrowne I’ve been doing that too! I love it. I want to take a photography class and kick it up a notch. #CMWorld

@Erin_E_Palmer

 

A3. If you’re using stock, play with it. I like using it to test ideas with fonts and typography #cmworld

@vegecomgirl

 

@CMIContent I have a Pentax K-01 it’s a good digital camera and got it via Groupon for about $300 #cmworld

@tracibrowne

 

@tracibrowne What have you been taking pics of? Anything? I want to do this . . . I think it will get me to look around more #cmworld

@michelelinn

 

@vegecomgirl Agreed. Great fonts will enhance stock. #cmworld

@MarketingBuddy

 

@CMIContent I have a hard time with this! Interested in seeing responses #CMWorld

@atxcopywriter

 

@vegecomgirl Agreed– adding text to the stock photography kicks it up a notch #cmworld

@SFerika

 

@vegecomgirl We are lucky to have @ringo66 who can help us “doctor up” stock images. The small changes help! #cmworld

@michelelinn

 

@michelelinn I take pics of every sign I come across…plus look at my cal to see what topics are coming up/back of my mind when out #cmworld

@tracibrowne

 

A3 – My theme today is thinking. YAY! Think about making it your own in context. #CMWorld

@FiveMinPro

 

@SFerika Definitely like the nimble approach, too many campaigns aim too high too early #cmworld

@joecardillo

 

@tracibrowne @michelelinn That’s a great idea – to have a library of your own cool images. Nice idea! #CMWorld

@CMIContent

 

a3 – taking your own photos is always a good plan of attack #cmworld

@z_Paper

 

I’ve noticed on #SlideShare espec lately- tech co’s are watering down content/visual content. That doesn’t work for tech buyers. #cmworld

@SusynEliseDuris

 

@tracibrowne What a cool idea about signs. Thanks! #cmworld

@michelelinn

 

A3 Another great source is Compfight – not overused images #cmworld

@tracibrowne

 

What’s everyone’s favorite place to source stock photography? #cmworld

@mattcdowning

 

@michelelinn @ringo66 Definitely! Stock can be “tired.” It never hurts to freshen things up a bit #CMWorld

@vegecomgirl

 

@CMIContent @tracibrowne For my small biz article series, some of the images were taken with my Canon Rebel, others with my phone #CMWorld

@Erin_E_Palmer

 

@mattcdowning If we have to, I like to use sites from other parts of the world. Like Fotosearch. Less likely to be copied locally. #CMWorld

@mikemyers614

 

. @tracibrowne @CMIContent @michelelinn I love Flickr and Instagram. Those are my chosen addictions. #cmworld

@MarketingBuddy

 

@CMIContent @tracibrowne This one got a lot of shares and it was just my niece, my phone and @Instagram. #CMWorld http://t.co/g8g2QWl4PG

@Erin_E_Palmer

 

 

Q4: What are the best tactics for visual storytelling? How do you measure success of your visuals? #cmworld

@CMIContent

 

Q4. The best tactics work with the copy and the rest of the site. For example, sometimes an infographic is all you need…#CMWorld

@MarketingBuddy

 

Q4..…sometimes you need some intro copy for the infographic. So “best” is relative. Test what works. Make a friend in #analytics #CMWorld

@MarketingBuddy

 

Q4. Be in control and you’re doing things intentionally. Arbitrarily selecting art will cheapen the experience. #CMWorld

@MarketingBuddy

 

Q4: I’ll say that we’re finding HUGE success with sharing with images on LinkedIn…now that they allow you to attach them. #cmworld

@goldasich

 

A4 plan for the visual aspect of the content as you’re writing. Push yourself to think (and write) visually #cmworld

@SFerika

 

A4 I do like the way LinkedIn displays images…it looks very powerful when you use black and white images #cmworld

@tracibrowne

 

@rribbitz the @CMIContent team is amazing; I have been partnering w/them since ’11 on interviewing #CMWorld speakers on my @CM360 podcast

@pamelamuldoon

 

A4 – Originality, a good plan and good copy to accompany the visual. #CMWorld

@lotus823

 

Framing the visual with an end result is always the best place to start. Great copy to dance with great art! #CMWorld

@ringo66

 

A4 – yep…having a plan is the best tactic. Don’t ever do something just to do it! Set goals & see which are met or not #cmworld

@FiveMinPro

 

A4: The best tactics (visual or otherwise) are those that your target audience finds interesting. #CMWorld

@mikemyers614

 

@piercemr Same here! In prof services, focus groups we’ve conducted shared they hated stock images & preferred ‘real’ people #cmworld

@LMHinz

 

A4 Pics with text on seem to be very popular…and easy to make #cmworld

@tracibrowne

 

@michelelinn @mattcdowning Re: stock photo sites, I dig @folkertgorter, @little_visuals #cmworld

@joecardillo

 

@tracibrowne In the LinkedIn Influencer stories or something else? Would love to take a look. #cmworld

@michelelinn

 

A4. Be descriptive even with visuals. Limit your text where feasible. Make the message be as direct as possible #CMWorld

@vegecomgirl

 

@mikemyers614 that’s just crazy talk! (said the crazy man…) #cmworld

@FiveMinPro

 

A4. If you can tag your images (ex. creative IDs), that will be helpful, esp. with placement. ABT = Always Be Testing 😉 #cmworld

@vegecomgirl

 

Q5: What do you suggest to people who don’t have a visual eye? How do they know if something is good or not? #cmworld

@CMIContent

 

@MarketingBuddy I think of copy as the glue to link visuals and help story flow. A must for infographics. Use space wisely. #cmworld

@SusynEliseDuris

 

@lindadessau For my slideshares, for instance, I use a grid, where I think out loud about the visual w/copy in adjacent col #cmworld

@SFerika

 

Q5. Find a design partner. “Want to Write Better Content? Ask a Designer” http://t.co/HjUG2pmXwU. Can’t be good at everything. #cmworld

@MarketingBuddy

 

By utilizing visuals, you will begin to be heard when some are too busy to listen. #CMWorld #storytelling #contentmarketing

@VIVACreative

 

@CMIContent Quality content to match your visual! Then, use analytics to see if your pictures are producing engagement! #CMWorld

@SimpleReach

 

A5 – Always monitor what works and what doesn’t work. You always have to start somewhere. Just learn from your mistakes. #CMWorld

@lotus823

 

Q5.Deconstruct what you like. Try to figure out which visual content captures your attention and why. Deconstruct content. #CMWorld

@MarketingBuddy

 

@CMIContent @vegecomgirl Nice trick for this, been laying out via Pinterest board…sort of a quick hack to see publishing layout #cmworld

@joecardillo

 

@mikemyers614 @mattcdowning Seems like this thread could make a good blog post #CMWorld

@atxcopywriter

 

MT @MarketingBuddy Q5.Deconstruct what you like. Try to figure out which visual content captures your attention & why. #CMWorld

@lotus823

 

@SFerika Like a storyboard? #cmworld

@lindadessau

 

@michelelinn @tracibrowne I like taking pictures of signs. Many times they go well with marketing articles. #CMWorld

@KyleAkerman

 

. @SusynEliseDuris That’s a great way to approach it! Very holistic. #cmworld

@MarketingBuddy

 

A5 Train your eye by consuming more visual content in your subject matter area, and partner w/a designer if you can! #cmworld

@SFerika

 

A5 I definitely don’t have an eye for design/graphics – I always hire a pro when I need something that’s important #cmworld

@tracibrowne

 

Thanks @joecardillo. I will check these out Re: stock photo sites, I dig @folkertgorter, @little_visuals #cmworld cc @ringo66

@michelelinn

 

Q5: Everyone is attracted to something visually. They may not have the designer’s eye, but they know what they like. Start there. #CMWorld

@ringo66

 

. @tracibrowne And that’s the mark of a true professional. Knowing when to trust another pro. #cmworld

@MarketingBuddy

 

A5: Such a great Q – honestly, collaborate w/great designers, but also find 5 great designers you love and follow their work #cmworld

@joecardillo

 

And there are some great wacky signs out there 😉 @goldasich @KyleAkerman @michelelinn #cmworld

@tracibrowne

 

@michelelinn @tracibrowne I took a picture of my car dashboard once for an analytics post. Before I started driving 🙂 #CMWorld

@KyleAkerman

 

A5 I also think going to museums and seeing how they visually present exhibition info can give great visual content inspiration #cmworld

@SFerika

 

@MarketingBuddy @tracibrowne Was just going to say the same thing! #CMWorld

@CMIContent

 

@joecardillo @CMIContent I like that! Have you played around w/ @canva? @SFerika told me about it! I’ve played with @Polyvore too #CMWorld

@vegecomgirl

 

A5 – this is where feedbk is impt. I have creatives/non-creatives view. It’s cross-sect of ppl who would view my content anyhow. #cmworld

@SusynEliseDuris

 

A5 – Find someone who does & then, this is key, TRUST them. Know your limitations & find someone who excels at them. #cmworld

@FiveMinPro

 

great idea MT @SFerika A5 I also think going to museums and seeing how they visually present exhibition info… inspiration #cmworld

@tracibrowne

 

@lindadessau nod, tho not too fancy– I never sketch anything out, I paint a picture w/my words, stay conceptual 🙂 #cmworld

@SFerika

 

@FiveMinPro @mikemyers614 @atxcopywriter I have not. But I’m willing to learn! #CMWorld

@KyleAkerman

 

@ringo66 What do you mean? @michelelinn and I aren’t designers? #CMWorld

@cmcphillips

 

Q5 – Not to be a negative Nancy but there are plenty of people who have no, nor will ever have an, eye for quality visuals #cmworld

@FiveMinPro

 

@vegecomgirl @CMIContent Yep, I really like @canva to get my brain moving – haven’t tried @Polyvore…recommended? #cmworld

@joecardillo

 

What platform do you use? I love @Medium. MT @atxcopywriter: @mikemyers614 Seems like this thread could make a good blog post

#CMWorld

@mattcdowning

 

Agreed! What are some other places to source stock photos? >> @atxcopywriter @mikemyers614 @mattcdowning Thread good for blog post #CMWorld

@michelelinn

 

@SFerika I sometimes struggle to describe what I see in my mind – when I try to sketch it, it’s even worse! #cmworld

@lindadessau

 

A5. If you don’t have an eye for design, admit it and trust those that do. (talking to myself right now…) #cmworld

@wittlake

 

@KyleAkerman @mikemyers614 @atxcopywriter it’s not so much a learned thing as it is a state of being #cmworld

@FiveMinPro

 

@tracibrowne @sferika – Yep, great point. Viewing elsewhere how content is displayed as well as reading and watching video. #cmworld

@SusynEliseDuris

 

Yes! MT @SFerika Going to museums and seeing how they visually present exhibition info can give great visual content inspiration #cmworld

@Erin_E_Palmer

 

#CMworld A5 try visiting Tumblr StumbleUpon and Pinterest more often! and hire a designer, no content can ever beat an #infographic

@avik_munshi

 

Love this! @KyleAkerman: I took a picture of my car dashboard once for an analytics post. Before I started driving 🙂 #CMWorld

@michelelinn

 

A5 Look at work that wins awards, like those from #CMIContent. Study is and get a sense of what the best-of-the-best looks like. #CMWorld

@CarlaJohnson

 

@CMIContent When did this chat become all about me? 😉 #CMWorld

@atxcopywriter

 

@lindadessau you should see how terribly my stick figures are! 😉 I worked on my visual language by partnering w/designers #cmworld

@SFerika

 

@joecardillo @CMIContent @canva @polyvore Yes, when playing around with some “editorial” type visual ideas #CMWorld

@vegecomgirl

 

@tracibrowne @lindadessau @SFerika Huge fan of making it visual before you even hand off to a designer – helps clarify #cmworld

@joecardillo

 

I constantly feel the eye roll when I tell a designer my ideas…I get “Okay, we’ll try that…and give you some of our ideas too #cmworld

@tracibrowne

 

A5 I don’t know what we’d do without our designer. He somehow takes our content ideas and creates visuals that take it home. #cmworld

@goldasich

 

@ringo66 the “I’ll know it when I see it” tactic to design is very inefficient. Much better off finding & partnering with someone #cmworld

@FiveMinPro

 

And if you do, be humble toward those who don’t MT @wittlake If you don’t have an eye for design, admit it and trust those that do. #cmworld

@mattcdowning

 

A5: Don’t be afraid to challenge yourself either. As @MarketingBuddy said, we are all designers in some way. #CMWorld

@ringo66

 

A5. Aesthetics are subjective! Some people need to feel empowered to develop their creativity. #CMWorld

@vegecomgirl

 

a5 – Build partnerships in areas where you lack strength, collaboration is a good thing! #cmworld

@z_Paper

 

@CMIContent A5: first impression says it all. Doesn’t matter how sharp your visual eye, if something strikes you it’s awesome. #CMWorld

@MUmar_Khan

 

@FiveMinPro @ringo66 I also like the idea of centralizing visual examples that people on the team like for reference #cmworld

@michelelinn

 

A5. Get a notebook & start drawing what you see. Stick figures, doodles are fine. Design challenge w/ friends & colleagues #cmworld

@vegecomgirl

 

Q6: There is a distinct opportunity to repurpose visual content. What do you suggest? #CMWorld

@CMIContent

 

Q6 Depends how you plan to repurpose. Can you convert data into an infographic? Can you make your whitepaper a SlideShare? #CMWorld

@MarketingBuddy

 

#CMworld A5 watch cartoons, that’s where everyone got their visual eye! & if you want to save time just admit it & outsource the work…

@avik_munshi

 

@cmcphillips @lindadessau I credit my working w/@LetteringGuy on honing my ability to describe what I am looking for visually #cmworld

@SFerika

 

Q6. Start the strategic planning process with channel-agnostic content. Don’t wait till it’s time to hit publish. #cmworld

@MarketingBuddy

 

@SFerika @tracibrowne @cmcphillips Thanks, I feel better knowing I’m in good company with this challenge 🙂 #cmworld

@lindadessau

 

A6 A picture paints 1,000 words, right? There’s a least one blog post in there. #CMWorld

@CarlaJohnson

 

and so much quicker than searching the internets for the same thing – dashboard @KyleAkerman @michelelinn #cmworld

@tracibrowne

 

Q6 Or take that large infographic and split into 12 little ones for social. #cmworld

@goldasich

 

Good thinking! MT @MarketingBuddy Q6 Depends how you plan to repurpose. Can you convert data into an infographic? … #CMWorld

@lotus823

 

A6 I frequently see infographic and SlideShare visuals make their way into webinar slides and emails #cmworld

@SFerika

 

@CMIContent A6. First step: make certain organic shares capture the best of your visual content. #metadata #cmworld

@wittlake

 

A6 – You can always-repurposed content. It just needs to be done correctly. Have a plan & make it relevant. #CMWorld

@lotus823

 

@goldasich or tease with one on social and link to infographic. The sky’s the limit. #cmworld

@SusynEliseDuris

 

A6 – Try zagging instead of zigging, change your perspective & see how the data/info/content looks #cmworld

@FiveMinPro

 

@lindadessau @SFerika @tracibrowne @cmcphillips I am challenged, too. I like mind maps and flow charts. No stick figures required. #cmworld

@michelelinn

 

A6: projects that get people talking: Shares, conversations, etc… look at the poster series we did for #CMWorld. How fun was that?

@ringo66

 

@michelelinn @ringo66 that certainly can get your team on the same page #cmworld

@FiveMinPro

 

A6 – You can always-repurposed content. It just needs to be done correctly. Have a plan & make it relevant. #CMWorld

@lotus823

 

. @michelelinn @lindadessau @SFerika @tracibrowne @cmcphillips And if stick figures work, use stick figures. #cmworld

@MarketingBuddy

 

A6 visual content should also take into account mobile display. Many times it doesn’t. #CMWorld

@CarlaJohnson

 

A6 – You can always repurpose content. It just needs to be done correctly. Have a plan & make it relevant. #CMWorld

@lotus823

 

@CMIContent @goldasich Similarly, have split up a 5-step SlideShare into a social media series #cmworld

@SFerika

 

A6. Turn an image into a conversation piece. Blog post comments, FB discussions, Twitter chat around it. #cmworld

@vegecomgirl

 

@wittlake Interesting. Can you explain more? A6. First step: make certain organic shares capture the best of your visual content. #cmworld

@michelelinn

 

@ringo66 Super fun! Can’t wait for this year’s!! #CMWorld

@cmcphillips

 

@CMIContent A6. Create visual quotes and individual visuals for sharing in the social media stream. #cmworld

@wittlake

 

@michelelinn @lindadessau @tracibrowne @cmcphillips I use mind maps for my note taking. Love ’em! #cmworld

@SFerika

 

A6. If the data proves there was solid activity and engagement, build upon it, because there was relevance to the user #cmworld

@vegecomgirl

 

@SFerika @CMIContent @goldasich thinking long term can certainly change how content looks! #cmworld

@FiveMinPro

 

I just started doing that and it’s very successful (when I remember) @wittlake @CMIContent visual sharable quotes #cmworld

@tracibrowne

 

@cmcphillips @ringo66 AND the amazing artwork that comes out of it! #CMworld

@CarlaJohnson

 

@AmandaSubler @cmicontent @vegecomgirl You know that I would just draw pictures to make you all giggle. #CMWorld #ClassroomHijinx

@ringo66

 

@SFerika: @michelelinn @lindadessau @tracibrowne @cmcphillips I love the idea of online mind maps, but they never feel right to me #cmworld

@lindadessau

 

@vegecomgirl So true. have felt visual content was OK, then been surprised how well it resonated #cmworld

@SFerika

 

@tracibrowne @wittlake There were some great ones that came out of the @Adobe Summit from last month. Very impressed. #CMWorld

@cmcphillips

 

@AmandaSubler @CMIContent I used to play Pictionary with team members. An hour of play worked well for solid brainstorming later #cmworld

@vegecomgirl

 

@michelelinn Yeah, using open graph, twitter media card setup, etc. When I share your visual content, it should look good. #cmworld

@wittlake

 

@SFerika @michelelinn @lindadessau @tracibrowne @cmcphillips Yes! My rule: if it’s not in Mindmeister/mindmap, it doesn’t exist #cmworld

@joecardillo

 

@SFerika @michelelinn @lindadessau @tracibrowne @cmcphillips ever try MindMeister? #CMWorld

@mattcdowning

 

Q7: Social platforms pull visuals in differently. How can you make sure you content looks right in @LinkedIn? @Facebook? #cmworld

@CMIContent

 

A6: Look at ways to reframe visuals, break them up, add soundbites & quotes on top of images #cmworld

@Vruno

 

Q7. Most platforms let you share privately. I share it to myself, make adjustments, delete the post, and then share publicly. #CMWorld

@MarketingBuddy

 

MT @CMIContent Q7:Social platforms pull visuals in diff. How can you make sure you content looks right in @LinkedIn? @Facebook? #cmworld

@lotus823

 

@CMIContent @tracibrowne @wittlake It’s awesome to use @canva for those visual, shareable quotes. Get a template stash going! #cmworld

@SFerika

 

@SFerika Totally. You never know what gets people connected to you and your brand #cmworld

@vegecomgirl

 

@michelelinn Too often I get uninspiring text and a lop-sided image as the default when sharing “visual” content. #cmworld

@wittlake

 

Q7. And don’t shortcut. Good #visualcontentstrategy is real work. Put someone in charge of viral, visual content. #cmworld

@MarketingBuddy

 

A7 – Wait for the link preview if you’re posting right at that moment. When scheduling you can always add a shortened link & image #CMWorld

@lotus823

 

@MarketingBuddy That is an awesome idea! #CMWorld

@CMIContent

 

Key is having a strategy for each network & knowing what tools place which visuals correctly on each network.. #CMworld

@iSocial_Fanz

 

@mattcdowning @michelelinn @lindadessau @tracibrowne @cmcphillips I use MindNode on my iPad mini. Love it! #cmworld

@SFerika

 

A7 – I also have a chart that I made that have the correct specs of FB, Twtr & LI just for this point! #CMWorld

@ringo66

 

Stopping by to say Hi to my #CMWorld buddies!

@heidicohen

 

A7: Use a visual template/guide for each platform. Also consider what settings and device the end-user is using. #cmworld

@Vruno

 

A7 TEST! #CMWorld

@CarlaJohnson

 

A7 – “Look at it” ~ Cpt Obvious 🙂 #cmworld (I am a smarty britches today)

@FiveMinPro

 

A7 People really need to take the time to select the right still shot for YouTube videos…the default is never good #cmworld

@tracibrowne

 

@tracibrowne @michelelinn It can make for fun talking points too. #CMWorld

@KyleAkerman

 

@vegecomgirl @AmandaSubler @CMIContent I LOVE that idea! I want to try it.. #CMWorld

@Erin_E_Palmer

 

@SFerika Will check out MindNode – thanks! #cmworld

@lindadessau

 

@CMIContent A7. Make use of the common live area across social media platforms. They crop from the edges. #cmworld

@wittlake

 

Yep! MT @MarketingBuddy Q7. Most platforms let you share privately. I share to myself, make adj., delete the post, share publicly. #CMWorld

@mikemyers614

 

I use @buffer for some… @hootsuite for others and even native platform for some focusing on best visual display of media! #CMworld

@iSocial_Fanz

 

A7: Designers usually update social media spec sheets pretty regularly e.g. http://qub.me/zqGWII #cmworld

@joecardillo

 

@tracibrowne Agree.. I hate when a great YouTube video has a bad thumbnail.. take all the time for uploading take 5 seconds more! #CMworld

@iSocial_Fanz

 

@CMWorld A7. You see meme’s with text cropped because they are still created as free-standing images, not for SM. #cmworld

@wittlake

 

@iSocial_Fanz Oh yeah, @buffer is great, huge fan of their layout makes it easy to see what you’re getting into #cmworld

@joecardillo

 

Q7 – work with the media and learn how each treats imagery differently. One size does not always fit all. #cmworld

@z_Paper

 

@SFerika @michelelinn @lindadessau @tracibrowne @cmcphillips Which mind map tool do you use? #CMWorld

@KyleAkerman

 

@heidicohen @iSocial_Fanz Plus you have to be nimble. It changes so darn quickly. #cmworld

@joecardillo

 

@CMIContent A8: Use the scaled images that automatically fits when you share your link. If not possible, add the image separately. #CMWorld

@MUmar_Khan

 

Twitter is filled w/noise & link dropping… if post doesn’t have a good visual use tools like @canva or @PicMonkeyApp make ur own! #CMWorld

@iSocial_Fanz

 

@tracibrowne And it’s so easy to change, so no excuses #CMWorld

@atxcopywriter

 

@FiveMinPro Some people don’t look once they hit ‘post.’ I’ve seen many blurry, pixelated & stretched images on twitter & FB #cmworld

@_robyndenise_

 

Think in visual terms & make sure that you incorporate your branding #cmworld

@heidicohen

 

Doodle time #cmworld http://t.co/b4v6HUHFbv

@vegecomgirl

 

@MarketingBuddy Once your strategy is designed for each community targeting posts for each is much easier! #Cmworld

@iSocial_Fanz

 

. @SFerika @vegecomgirl Jumping in to agree and add, just be sure you have the rights to use the photo (Creative Commons, etc.) #CMworld

@DeniseRuttan

 

.@CMIContent A7: This seems to be a go-to-guide on social media image sizes. http://blog.hubspot.com/marketing/ultimate-guide-social-media-image-dimensions-infographic #CMWorld

@KyleAkerman

 

#CMworld A7 Visuals differ everywhere #twitter #Instagram #Tumblr tailor your visuals to suit the essence of the particular #SocialMedia

@avik_munshi

 

Q8: @Instagram, @Pinterest, or other platforms? Which do you decide what to use? Which is your favorite? #cmworld

@CMIContent

 

@vegecomgirl Love it! #CMWorld

@CMIContent

 

Q8. Know your measurable goals. Set up analytics to see which posts drive desired behaviors. Adjust regularly. #CMWorld

@MarketingBuddy

 

@CMIContent Thanks! Seeing so many messed up visuals lately. People see the graphic on paper or ONE screen, then send it! #CMWorld

@Lindsay39

 

@iSocial_Fanz @vegecomgirl @SFerika Agree! #CMWorld

@CMIContent

 

A8 – We love them all! Determine which work best for your brand/company and take it from there. #CMWorld

@lotus823

 

Q8. Personally, I am an #Instagram geek. http://bit.ly/1kIpMS4 #cmworld

@MarketingBuddy

 

A8 – …Try not to be repetitive across all channels #CMWorld

@lotus823

 

@_robyndenise_ yup people click without thinking all the time. When a simple double take and edit would make things so much better #cmworld

@FiveMinPro

 

@DeniseRuttan @vegecomgirl Totally agree. That’s also why I lean towards using my own photos, or licensed stock. #cmworld

@SFerika

 

Want some visual help? Here’s @Marketo’s Let’s Get Visual eBook (Free) http://www.marketo.com/ebooks/lets-get-visual-visual/ #cmworld

@heidicohen

 

@CMIContent I should have added “Please excuse my poor doodling skills” #cmworld lol

@vegecomgirl

 

I know many preach that its best to stick with a few social networks.. I say #GoBigOrGoHome so I use them all.. #CMworld

@iSocial_Fanz

 

A8 I’m getting on board with Pinterest in B2B…at least once I found out your audience doesn’t need to have an account to see #cmworld

@tracibrowne

 

. @SFerika @DeniseRuttan @vegecomgirl If you can take your own photos, that’s going to feel more authentic. #cmworld

@MarketingBuddy

 

A8: At the risk of sounding broken-recordish, it doesn’t matter what my favorite platform is. Where is the audience gathering? #CMWorld

@mikemyers614

 

Awww thanks @iSocial_Fanz! And right back at ‘ya! (good to see you here!) @vegecomgirl #cmworld

@SFerika

 

@iSocial_Fanz But you use them all well, and are active. Big difference. #CMWorld

@cmcphillips

 

@KyleAkerman @SFerika uses MindNode for iPad – I haven’t found a digital one I like, so paper and pen for me, then scan to share #cmworld

@lindadessau

 

A8 The one that matches my client’s target audience best. No one size fits all answer. Research, test, adjust. @CMIContent #CMWorld

@Lindsay39

 

@FiveMinPro Exactly. Take the time to review and review some more. It pays off in the end to present clear and beautiful images #CMWorld

@_robyndenise_

 

A8 – You shouldn’t decide which, your audience should decide for you. (unless you don’t care what they think then throw darts) #cmworld

@FiveMinPro

 

Instagram is white hot while Pinterest drives sales but don’t forget blogs, Facebook & YouTube @CMIContent: Q8: #cmworld

@heidicohen

 

@SFerika @DeniseRuttan Agree as well 🙂 Plus, I like using my own photos too. #CMWorld

@vegecomgirl

 

@mikemyers614 that’s why I like Pinterest…your audience doesn’t need to be there to benefit #cmworld

@tracibrowne

 

@avik_munshi Communications also vary on different platforms. Cross-posting is never a good idea. #CMWorld

@mattcdowning

 

MT @Lindsay39 A8 The one that matches my client’s target audience best. No one size fits all. Research, test, adjust. #CMWorld

@lotus823

 

That telemarketer called me again. I gave her the hashtag and @joepulizzi phone number. #cmworld

@MarketingBuddy

 

A8: Instagram 4 me. One thing about Pinterest is the constant unfollowing of boards, people, etc. to find what you’re looking for. #CMWorld

@ringo66

 

A8 @CMIContent I love @Instagram esp the ability to create detailed advocacy programs aside from your owned content. #cmworld

@nickcicero

 

I always thought @Pinterest was for crafting and DIY… last 6 months it’s been a huge resource for all content & media! #CMworld

@iSocial_Fanz

 

A8 What does Instagram give you that you can’t get anywhere else? #cmworld

@tracibrowne

 

. I follow @ringo66 on #Instagram. Good photographer. #cmworld

@MarketingBuddy

 

@cmicontent @mikemyers614 Great point! Know your customers. #cmworld

@moveo

 

I often focus exclusively on written communications and this #VisualContent chat is shifting my paradigm. Thx @CMIContent #CMWorld

@JasonKeeling

 

@DeniseRuttan @SFerika @vegecomgirl This is the hardest part. You can’t just find the right image, you have to find one you can use #CMWorld

@atxcopywriter

 

#CMworld A8 #Instagram just post stunning ‘photographs’ while for graphics, infographic or good images #Pinterest

@avik_munshi

 

@MarketingBuddy @ringo66 I agree that Pinterest can be a blur for me, but my mom loves it. #cmworld

@nickcicero

 

A8. I like @Instagram to share my food photos, @Pinterest to gather ideas, @Polyvore to make me feel like a fashion mag editor #cmworld

@vegecomgirl

 

@MarketingBuddy Thanks Buddy! #CMWorld I’m one of your Instagram fanatics! #CMWorld

@ringo66

 

@CMIContent A8: You may use any but use smartly! I used Pinterest for mobile apps brand and generated leads http://bit.ly/1iDXQ4y #CMWorld

@MUmar_Khan

 

@iSocial_Fanz I use @Pinterest a TON for visual content curation #cmworld

@SFerika

 

@tracibrowne I always wonder when I see gifs and images from pop culture how the rights for using that stuff works? #CMWorld

@atxcopywriter

 

@nickcicero @MarketingBuddy Infographics made out of cookies and scrumptious blueberry muffins. #CMWorld

@ringo66

 

Q9: How do you decide what needs a custom visual vs something you can source? #cmworld

@CMIContent

 

@MarketingBuddy @ringo66 jokes aside, there’s real purchasing power there 😉 @cmicontent http://socialfresh.com/pinterest-changed-my-moms-purchasing-decisions/ #cmworld

@nickcicero

 

@CMIContent You are welcome. And thanks to @HubSpot for the great info! #CMWorld

@KyleAkerman

 

@nickcicero @MarketingBuddy @ringo66 LOL! Men are from Mars, women are from Venus strikes again with getting appeal of @Pinterest #cmworld

@Vruno

 

@atxcopywriter @DeniseRuttan @SFerika I often find I have to settle when I dig thru stock. #cmworld

@vegecomgirl

 

@wittlake I think there could be a post in this. Any interest? 🙂 >> Using open graph, twitter media card setup, etc #cmworld

@michelelinn

 

@SFerika Same question about rights – does it get complicated if you find something on Pinterest and want to share it? #cmworld

@lindadessau

 

Pinterest might be dominated by females but IMO that makes it all more the reason to engage & use it to find great content! #CMworld

@iSocial_Fanz

 

Q9. Again, don’t make this decision in a void. Work proactively with your content creators before you need to publish. #CMWorld

@MarketingBuddy

 

A9 – It all depends on the content you’re sharing. Is it overused? Can it be used? What does you client want? Your audience? #CMWorld

@lotus823

 

Q9. Consider what’s on the site currently and how the visual content will fit into the look & feel. Holistic approach. #CMWorld

@MarketingBuddy

 

@lindadessau @SFerika @tracibrowne Journos / journalism orgs are good resources, e.g. http://www.cmsimpact.org/fair-use #cmworld

@joecardillo

 

A9 use custom whenever you find yourself saying “I guess that will do” somewhat reluctantly about sourced #cmworld

@tracibrowne

 

@CMIContent A9 if it’s going to be evergreen content, more likely to create a custom visual than a short-lived piece of content #cmworld

@SFerika

 

MT @MarketingBuddy Q9.Consider what’s on the site currently & how the visual content will fit into the look & feel. #CMWorld

@lotus823

 

@iSocial_Fanz I just found the best construction project on Pinterest for the summer, pretty excited. #CMWorld

@cmcphillips

 

@atxcopywriter @DeniseRuttan @SFerika Had to use stock image of flag for mktg banner. Someone said it looked like underwear lol #cmworld

@vegecomgirl

 

@KyleAkerman @SFerika @lindadessau @tracibrowne @cmcphillips I have tried different mind mapping software. I’m a dabbler. #CMWorld

@michelelinn

 

@lotus823 @CMIContent If data is involved, or your own thought leadership, make it an in-house project! #cmworld

@moveo

 

Digging the thoughts from @CMIContent today with @MarketingBuddy #cmworld #rebelmouse Go visual content!!!

@jacquelynmogol

 

@MarketingBuddy @JoePulizzi Maybe she’ll be inspired to try a new marketing strategy after talking to him. #CMWorld

@atxcopywriter

 

@lindadessau I usually keep my Pinterest sharing on Pinterest; will go to original site if I want to share on another platform #cmworld

@SFerika

 

MRT @SFerika @CMIContent A9 if it’s evergreen content, more likely to create a custom visual than a short-lived piece of content #cmworld

@joecardillo

 

A9: We try to do as much ourselves as possible…you never know what will take off these days and we want to have flexibility. #CMWorld

@mikemyers614

 

Thanks! MT @joecardillo: Journos / journalism orgs are good resources re: image rights, e.g. http://www.cmsimpact.org/fair-use #cmworld

@lindadessau

 

Grt point! @SFerika: if it’s going to be evergreen content, more likely to create a custom visual vs short-lived piece of content #cmworld

@michelelinn

 

@SFerika That makes good sense – thought maybe you meant finding there to share elsewhere #cmworld

@lindadessau

 

Question – does anyone know how to embed something into your image to know if people are stealing it? #cmworld

@tracibrowne

 

. @tracibrowne You can watermark and add metadata. But they can work around anything. #cmworld

@MarketingBuddy

 

#CMworld A9 custom visuals that carry the essence of the brand relevant with the content & apt for the #SocialMedia platform! No jack of all

@avik_munshi

 

 

@MarketingBuddy thanks…would be nice to catch the obvious ones…no point in event trying to catch the smart ones #cmworld

@tracibrowne

 

A9: Importance of the project (evergreen or other). When something is out of my scope OR I need another creative’s take on a topic. #CMWorld

@ringo66

 

@MarketingBuddy @tracibrowne Other option is to make it super easy for people to embed from your original, you get traffic/metrics #cmworld

@joecardillo

 

@CMIContent Custom’s probably always preferable, just hard to pull off all the time #CMWorld

@atxcopywriter

 

@tracibrowne If you use text on top of the photo, even just your name/URL it can deter the thieving somewhat. #cmworld

@SFerika

 

A9. Depends on brand & position. For us, stock is rare, but used for “general” messaging. Custom for brand/product specific #CMWorld

@vegecomgirl

 

@atxcopywriter Definitely! Esp at the rate many of us publish content. #CMWorld

@CMIContent

 

@Vruno @nickcicero @MarketingBuddy @ringo66 @Pinterest I think it’s more visual people vs textual people – I never got into it #CMWorld

@atxcopywriter

 

@atxcopywriter @Vruno @MarketingBuddy @ringo66 huge opportunity for @Pinterest to create cobranded content with boards. #cmworld

@nickcicero

 

@atxcopywriter @Vruno @MarketingBuddy @ringo66 imagine your favorite movies having themed @Pinterest boards from brands #cmworld

@nickcicero

 

 

 

 

Q10: What do you imagine (hope) the future of visual storytelling will look like? #cmworld

@CMIContent

 

@CMIContent @joecardillo @lindadessau @SFerika @tracibrowne I’m sure people know already but @canva is super easy for custom gfx #cmworld

@nickcicero

 

Q10. Content creators are brought into the room too late. We need visual storytellers at kickoff, not just at implementation. #cmworld

@MarketingBuddy

 

Q10. Hoping that #visualcontentstrategy becomes integrated into strategic planning and content marketing plans. #CMWorld

@MarketingBuddy

 

A10 I hope to see more collaboration w/writers and designers to create truly compelling, interesting visual stories #cmworld

@SFerika

 

A10: Take to heart and use the newsroom model, covering specific beats…stories + ideas that matter/are useful #cmworld

@joecardillo

 

@CMIContent A10: It will get more sophisticated by time, people will invest in the visual content as per their buyers persona. #CMWorld

@MUmar_Khan

 

Thanks @MarketingBuddy and @CMIContent for today’s #CMWorld. Here’s a doodle tribute on my doodled notes. http://t.co/tg5M7nlJko

@Erin_E_Palmer

 

@MarketingBuddy Yes!!! And for folks in the room to understand that a narrative is not just words in a document! #cmworld

@vegecomgirl

 

@MarcieTheMaven pinboards are so useful for getting a content team on the same visual page, and inspired #cmworld

@SFerika

 

Thanks for joining this #cmworld chat. I am glad I wore the taffeta for this event.

@MarketingBuddy

 

@iSocial_Fanz Women = purchase power. #CMWorld

@KyleAkerman

 

@CMIContent Multidimensional. Customized to the viewer. Interactive. But still w/ art created by artists, not automated. #CMWorld

@Lindsay39

 

Agree @MarketingBuddy, when visual creators start at the base of all projects. #CMWorld I’m lucky that my staff is there! cc @CMIContent

@ringo66

 

@MarketingBuddy So thrilled you could join us! Maybe an instagrammed selfie? #CMWorld

@CMIContent

 

Thanks for all the tips and great ideas everyone…now I have to go vote #cmworld

@tracibrowne

 

A10 To find the balance in design and storytelling. That visual is more than just a photo or a drawing. #cmworld

@vegecomgirl

 

 

 

Did we miss your question in today’s chat? Email cathy[at]http://contentinstitute.com and we’ll be in touch. #CMWorld

@CMIContent

 

A10: I hope we use our #visualstorytelling powers for good and help people solve problems. #sappynotgrumpy #CMWorld

@mikemyers614

 

#CMworld A10 awaiting an interactive #infographic that can tell me the day’s global news in 600 seconds! #NEWS

@avik_munshi

 

@MarketingBuddy Thank YOU, Buddy. You definitely brought out the best #cmworld

@michelelinn

 

A special thank you to @cmicontent and @MarketingBuddy great topic #cmworld

@tracibrowne

 

@CMIContent I’d love to see more brands creating “visual product lifecycles” – defining visual strategy throughout a journey. #cmworld

@nickcicero

 

@MarketingBuddy Thanks for inspiring great visual content sharing in today’s #cmworld chat! cc @CMIContent @michelelinn @cmcphillips

@SFerika

 

Thanks to @marketingbuddy for joining us on our #CMWorld chat today! A great topic with great advice and thoughts to help us.

@CMIContent

 

Yes! Before I change into the Speedo. #cmworld

@MarketingBuddy

 

See our complete #CMWorld twitter chat schedule here. Next wk: Creating content with influencers with @leeodden: http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

#CMworld A10 well it’s totally keeping minimum characters and more graphics, maybe #twitter with gif

@avik_munshi

 

Find more info on @marketingbuddy and his love of content mktg strategy and #comicbooks: http://www.buddyscalera.com/ #CMWorld

@CMIContent

 

@CMIContent @MarketingBuddy Thanks very much for the information and the inspiration. #CMWorld

@mikemyers614

 

@CMIContent @nickcicero That would be interesting next step, too many brands are still tactical in their approach (and know it) #cmworld

@joecardillo

 

@nickcicero @CMIContent @joecardillo @lindadessau @tracibrowne I recommend @canva all the time. Love it! #cmworld

@SFerika

 

Awesome chat! #CMWorld @MarketingBuddy @CMIContent

@OCHWW

 

Today’s #CMWorld was amazing. I need a nap! Can’t wait to go back and read the transcripts for what I missed when I was down the rabbit hole

@Erin_E_Palmer

 

Don’t forget to register for #CMWorld by 5/31 for the best rates and more! Hope to see you there! http://www.contentmarketingworld.com

@CMIContent

 

@MarketingBuddy @CMIContent I drew “Jaws” during our chat! LOL. #CMWorld http://t.co/4q6Wfs0GSL

@ringo66

 

@OCHWW Indeed – thanks for the support of CMI and Buddy! #CMWorld

@CMIContent

 

Thanks for a great chat today! So much fun! @CMIContent @MarketingBuddy Now time for some #vegan mac-n-cheese! #cmworld #lunchtime

@vegecomgirl

@CMIContent @MarketingBuddy Nice work – excellent topic & conversation. Already inspired some content ideas for me. #cmworld

@joecardillo