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10 Most Liked Instagram Photos from #CMWorld 2018

No one expects you to see every single photo shared during Content Marketing World. That’s close to impossible given the fact over 1,000 images used the #CMWorld hashtag on Instagram alone.

That’s a lot of pictures.

Take a look at Instagram’s biggest moments. Kylie Jenner currently holds the title for having the most liked post of all-time. By the way, if you commented on her picture – or any other post – with the ❤️ emoji, you’re not alone. The heart was used over 14 billion times on Instagram in 2018.

Kylie is not the only one with scroll-stopping appeal. We have our own celebrities at Content Marketing World. Whose photo holds this year’s record for most likes? Who has earned the distinction of being the most popular?

Let’s count it down.

10. You like to party.

After a week of learnings, you might think attendees needed a quiet night in. But on the final day, marketers packed Pickwick & Frolic. The conference ended with a night of networking, food, and drinks hosted by the Orange Effect Foundation. Can you say, “champagne bar”?

9. CMWorld is like a family reunion.

To those on the outside, CMWorld might look like just another conference. But for the thousands of people who attend, it means much more. The event is an opportunity to meet new friends and catch up with old ones. It’s also our change to  celebrate the legacy of our Godfather of Content Marketing, Joe Pulizzi.


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8. Game on.

When we announced this year’s conference theme, we were thrilled with the response. Creative Director Joseph Kalinowski brought his A-game and went all out with the idea. He designed promotional images, posters, and speaker gifts. But the pièce de résistance was definitely the main stage.

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The stage is set. #GameOn #CMWorld

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7. You like puppies.

We received a special treat Wednesday during CMWorld’s first-ever Yappy Hour. City Dogs Cleveland introduced us to Bukowski, Corn Pops, Dixon, and Penny. For a small charitable donation, attendees got to enjoy puppy kisses. The dogs had fun too; they relished in an afternoon filled with belly rubs.

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Thanks to our friends at #cmworld for having us tonight! @cmicontent

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6. You’ll travel the world for us.

Did you know that 3,700 marketers from over 50 countries joined us in Cleveland? There are many lessons learned when you travel. You leave your comfort zone. You become open to new ideas. And you gain a greater perspective. Taking a trip to CMWorld is no different.

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5. We have incredible speakers.

Our presenters are the best. They choose to be at CMWorld. They want to share their expertise. They reignite our passion for content marketing. They form lasting relationships with our attendees. Our speakers are the best of the best in the industry. (And for a moment, can we talk about the amazing visual notes drawn by Kingman Ink? We are very fortunate to have her recording Content Marketing World’s best moments.)

4. You are smart and super talented.

Our attendees took their work to a whole new level, and many went to Instagram to show off their success. New Content brought a team to Cleveland for the Content Marketing Awards ceremony. Out of the hundreds of entries submitted, their agency stood out. They won two categories, were recognized for six more, and named as a finalist for Agency of the Year.

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3. You keep it real.

New to the conference was CMWorld Chatter. Recorded live from the show floor, speakers had lively discussions on content marketing, cocktails, and everything in between. No holds barred.

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2. Ann Handley has a fan club.

You love Ann. We do too. So it comes as no surprise she is the recipient of our first-ever CMI Hero Award. The award recognizes an exceptional leader in content marketing, and Ann is just that. She is an author, speaker, chief content officer, and industry pioneer. Plus, thousands of attendees could not get enough of her charm.

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Today was a special day. I became the first recipient of the Hero Award, and the first Hall of Fame inductee into the Content Marketing Institute’s Hall of Fame. 🏆 This was today at our industry’s biggest event of the year, @cmicontent’s Content Marketing World. . . Ostensibly this honor is for my contributions to the industry… but truly the industry has given me much more in return. 🧡. . I pride myself on language… but I was literally struck dumb at the shock of it all. 4,000 people in the room… including so many people I’m lucky to call friends. I wish I had that acceptance speech to give over. I’d still be gushing over how ridiculously lucky and honored I feel 🧡. . Special thanks to everyone at @cmicontent especially @robertrose @stephanie_stahl @andilarick and the OG @joepulizzi. And of course thanks to the team @marketingprofs, because you’re all rockstars. . My heart is full tonight. Thank you thank you thank you #cmworld. Love you all. . . [📸 = @jeffjuliankc]

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1. Tina Fey broke the internet.

Ann Handley raked up some serious likes and comments on her Instagram account during CMWorld. But it was her post with doppelgänger Tina Fey that had everyone buzzing.
Ann wasn’t the only one to share a picture with Tina. Several photos popped up on our top 10 list, includes ones from Andrew and Pete and Andrew Davis. Tina’s visit was undeniably a highlight of the event.

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The Tina Fey of Content Marketing meets the Tina Fey of Everything Else 😂 And how Liz Lemon is it that I forgot to remove the blue gum from my mouth? 🤦🏻‍♀️🙄 #tinafey #lizlemonmoment #cmworld #whataweek . . Massive, massive, *MASSIVE* gratitude to the beautiful @stephanie_stahl for making this moment happen. And for Photo 2, when I got to ask Tina a question during Stephanie’s Q&A. [📸 cred = @cmicontent]

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What were your favorite moments from Content Marketing World? Let us know in the comments below.

Please note: This list was generated by It only includes posts using #CMWorld, the official event hashtag.

Can you picture yourself at Content Marketing World 2019? Then you’ll want to register now for the best available prices. This special holiday discount ends 12/31.