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15 Marketing Newsletters that Inspire and Educate

From your boss, clients, family, and friends, emails take up a good chunk of my day. I strive for Inbox Zero, but sometimes that’s not possible. I could spend countless hours tackling emails, or I can manage them more effectively.

I chose the latter and created three loose rules. One, I immediately reply to CMI VP of Marketing Cathy McPhillips. Two, I tend to emails ranked by the urgency of a response. Last, I always read Morning Brew, Adweek’s First Things First, and Front Office Sports. I’m subscribed to several newsletters, many of which sit unread. But my day is not complete without reading these publications.

It seems I’m not alone. Members of our CMWorld Slack group recommended their must-subscribe marketing newsletters. Do you need another subscription sent to your inbox? Our community says “yes!” This list includes industry-related emails you won’t want to delete.

The newsletters are listed in no particular order. We’ve provided descriptions taken from their websites to give you a feel for what they’re about.

Kyle Akerman’s Analytics Newsletter
Recommended by several marketers including Emilie Moreland
Description: “Provides bite-sized Google Analytics tips for busy marketers who want to know what reports to look at and how to get meaning from the data.”

Tamsen Webster’s The Red Thread Newsletter
Recommended by Cathy McPhillips
Description: “Stories, examples, images, and data you can use to help bring your ideas and messages to life.”

Chris Penn and Katie Robbert’s In the Headlights Newsletter
Recommended by Heather Szabo

Samar Owais’ Emails Done Right
Recommended by Karine Bengualid
Description: “In which we talk about SaaS and ecommerce emails, highlight emails done right, and tear down (then build up) emails done wrong.”

Mark Schaefer’s {grow} Newsletter
Recommended by Gene Petrov
Description: “Subscribe to receive cutting-edge advice, insights and opinions from the world of digital marketing.”
Fun note: Mark joined us for a recent CMWorld Book Club discussion.

Ann Handley’s Total Annarchy
Recommended by several marketers including Jessica Elliott
Description: “I’ll share new writing tips, useful marketing ideas, fresh thoughts, and some high-spirited shenanigans—delivered direct from me to your inbox. It arrives early Sunday morning.”
Fun fact: Ann is the first recipient of the CMI Hero Award.


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Dennis Shiao’s Content Corner
Recommended by Emily Moreland
Emily says, “It is a nice mix of info and includes marketing articles, Twitter accounts to follow, and news about his Bay Area Meetup guest speakers – which is now a global virtual meetup.”
Fun fact: Dennis is the recipient of the 2019 Community Champion Award.

The Divvy HQ Blog (scroll to the bottom of the page to subscribe)
Recommended by Andi Robinson
Description: “Every week, our resident content nerds share their tips, tricks and best practices from the ever-evolving world of content marketing.”

Contently’s The Content Strategist Newsletter
Recommended by Danielle Love
Description: “Content marketing is challenging. Learn how to master it.”

Scott Monty’s Timeless and Timely
Recommended by Bethany Johnson
Description: “Become a better communicator, a better leader, and a better human with advice and counsel from the past for the issues of today.”

Aleyda Solis’ SEOFOMO Newsletter
Recommended by Christopher Penn
Description: “With the #SEOFOMO newsletter I’m focused on sharing the SEO awesomeness that I’ve found particularly useful every week.”

Helen Peterson’s Culture Study
Recommended by Kristin Hicks
Kristin says, “This is a subscription newsletter that delivers journalism in a different format than most of us are used to.”

Joe Pulizzi’s Random Newsletter
Recommended by Gene Petrov
Description: “Every issue includes random articles you need to know about, a bit of marketing, and a new idea or two.”

Andy Crestodina’s The Orbit Blog
Recommended by Sarah Mitchell
Description: Practical tips for content marketing, analytics and web design

Social Media Examiner
Recommended by Regina Patterson
Description: “Never miss our new articles, new podcasts, or social media marketing news.”

We can’t wait to fill our inboxes with all of this knowledge!

What newsletters do you subscribe to? I’d love for you to tell me in the comments.

We’d be remiss to not mention email updates from CMI and The Content Advisory newsletter by Robert Rose. Stay up-to-date on all aspects of content marketing and subscribe today.


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