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2020 Content Marketing Awards – Category Finalists and Winners Announced!

Congratulations to all our award winners and finalists of our 81 categories! The submissions this year were amazing, and it’s so thrilling each year for the judges to review and select the winners. Also, it was really nice to have something happy to talk about, and so cool to see collaboration on content and marketing teams, and partnerships with some incredible content agencies.

Below you’ll see the winners of each category, but be sure to check out the full list of 2020 Content Marketing Awards winners and finalists for each of these categories.

On September 9, 2020 we’ll release the finalists in our big categories:

  • Content Marketer of the Year
  • Agency of the Year (Less than 100 employees, and 100+ employees)
  • Project of the Year
  • Branded Content Program of the Year

Then we’ll have our big ceremony (virtually!) at Content Marketing World 2020. The awards program will take place on October 14, so be sure you’re registered for Content Marketing World 2020 so you can see be inspired by our big winners.

STRATEGY CATEGORIES

01 – Content Marketing Launch of the Year – Business Australia Launch – Business Australia

02 -Best Content Marketing Program – TURN ON – Das SATURN Magazin – Content Fleet GmbH (MediaMarktSaturn Deutschland)

03 – Best Content Marketing Program in Healthcare – Data-Driven Content Achieves Record Results – Crossroads

04 – Best Content Marketing Program in Financial Services – TD Ameritrade Institutional Content Program – Imagination (TD Ameritrade Institutional)

05 – Best Content Marketing Program in Retail – TURN ON – Das SATURN Magazin – Content Fleet GmbH (MediaMarktSaturn Deutschland)

06 – Best Content Marketing Program in Manufacturing – MSC Best Content Marketing Program Manufacturing – Manifest

07 – Best Content Marketing Program in Technology – Salesforce ANZ blog – Mahlab (Salesforce)

08 – Best Content Marketing Program in Travel/Tourism – Leveling the Playing Field – Questus

09 – Best Content Marketing Program in Education – This is Free Thinking – Murdoch University

10 – Best Content Marketing Multi-Year Program – Coles – Medium Rare Content Agency (Coles)

11 – Best Marketing Automation in Content Marketing – UL – 256 media (University of Limerick)

12 – Highest Conversion Response from a Content Program – Virgin Money – You Do You – Edge

13 – Highest Subscriber Growth – How xiQ Increased Subscribers by 270% for i2c. Inc – xiQ

14 – Most Innovative Content Distribution Strategy – Responsive Ad Desk: Thought Leadership at Scale – Nativo (Hewlett Packard Enterprise)

15 – Native Advertising/Sponsored Content as part of a Content Marketing Program – Your AAA Magazine and Sprint – AAA Northeast

16 – Content Marketing ROI/Measurement Program – How Santander built a content marketing machine – Brand Movers (Santander Consumer Bank Danmark)

17 – Best Use of Content involving Artificial Intelligence – Sitecore – Best Use of Content involving AI – Breakaway Communications (Sitecore)

18 – In-Person (Event) Content Marketing Strategy – The Globus, Travel Champions Game Show – 3rdspace

19 – Best Integrated Corporate Event (in-person)/Digital Content Strategy – D&D Live 2019: The Descent – 360 Public Relations (Dungeons & Dragons / Wizards of the Coast)

20 – Agency/Client Content Marketing Partnership – C-Suite Thought Leadership Campaigns – Mindsailing (Optum)

21 – Best Use of Influencer Marketing – CONEXPO-CON/AGG 2020 – Association of Equipment Manufacturers (AEM)

22 – Best Content Strategy – All Things Hair – Green Park Content

23 – Integrated Content Marketing Program (Print/Digital Integration) – Coles – Medium Rare Content Agency (Coles)

24 – Best Use of Technology as Part of Content Marketing Program – NRMA Insurance – Arlo Chatbot – IAG

25 – Paid Advertising/Content Marketing Integration – CGU Insurance – ABN Rescue – IAG

DISTRIBUTION CATEGORIES

28 – Best Use of Original Research in Content Marketing – Vero shows their commitment to broker success – Edge

29 – Best Enewsletter – Aviva Ireland’s customer engagement e-newsletter – Zahra Media Group (Aviva Ireland)

30 – Best Use of Facebook in Content Marketing – NRMA Insurance – Koala – IAG

31 – Best Use of Instagram/Snapchat in Content Marketing – @Tablespoon (a General Mills-owned account) – MSP-C, a division of MSP Communications

32 – Best Use of LinkedIn in Content Marketing – EY Better Questions: Best Use of LinkedIn – 3rdspace (Ernst & Young)

34 – Best Use of Video in Content Marketing – Bust Use of Video: EY Better Questions – 3rdspace (Ernst & Young)

35 – Best Use of Multichannel Social Media in Content Marketing – Keep Up With The Girls – 256 media (Special Olympics)

36 – Best Corporate Blog – Malwarebytes Labs – Malwarebytes

37 – Best Blog Post – Do parental control apps differ from stalkerware? – Malwarebytes

38 – Best Multi-Author Blog – The Future of Customer Engagement and Experience – SAP Customer Experience

39 – Best Topic-Specific Blog – Carved in Blue(R) blog of TENCEL(TM) by Lenzing – Lenzing

40 – Best Podcast/Audio Series – CGU Insurance & SBS – The Few Who Do – IAG

41 – Best Use of Content Curation – It’s a Big Cloud Out There – Mahalo Digital (Presidio, Inc. + VMware)

42 – Best Content-Driven Website – ServiceNow: Workflow – Message Lab and Athletics (ServiceNow)

43 – Best Motivational Video or Video Series – It Can Wait: A Message To Live For – Hearts & Science (AT&T)

44 – Best Topic-Specific Video as Part of a Content Marketing Program – Not all 99s are equal – 256 media (Irish Life)

45 – Best Short Form Video or Video Series as Part of a Content Marketing Program – UBS Nobel Perspectives – UBS Business Solutions AG

46 – Best Content Marketing Video Series – Feds in the Field – Manifest

47 – Best Use of eBooks – Janus Henderson Investors: The Book of WOW – Janus Henderson Investors

48 – Best Use of White Papers – CDO Decoded: First Wave of Chief Digital Officers – Ceros (Egon Zehnder)

49 – Transportation (Air/Auto/Rail/Ship) Publication – Jetstar Magazine – Medium Rare Content Agency (Jetstar)

50 – Association Publication – Company Director – Medium Rare Content Agency (Australian Institute of Company Directors)

51 – Technology Publication – Kaspersky Secure Futures – Kaspersky

53 – Financial Services Publication – Prospa content program – Prospa and Mahlab – Mahlab (Prospa)

54 – Government Publication – PIONEER Magazine – So Drama! Entertainment

56 – Hospitality/Travel Publication – Jetstar Magazine – Medium Rare Content Agency (Jetstar)

57 – Nonprofit Publication – All Animals March April May 2019 – The Humane Society of the United States

58 – Retail Publication – Bunnings Magazine – Medium Rare Content Agency (Bunnings)

59 – School/University Publication – INSIGHT Magazine – TCS Education System

EDITORIAL CATEGORIES

61 – Best NEW Print Publication – Holland Herald Junior (KLM) – Hearst Create (KLM Royal Dutch Airlines)

62 – Best NEW Digital Publication – ServiceNow: Workflow Quarterly – Message Lab and Athletics (ServiceNow)

63 – Best Print Publication – University of Utah Magazine – University of Utah

64 – Best Digital Publication – Work Life by Atlassian – Atlassian

65 – Best Feature Article – Print – This Little Piggy – The Humane Society of the United States

66 – Best Feature Article – Digital – Menopause – Manifest

67 – Best Interview or Profile – Southwest Magazine – Pace (Southwest)

68 – Best Regularly Featured Column or Section – Personal Best – AARP

69 – Best Series of Articles – Forecast: Change – The Weather Channel Digital

70 – Best Overall Editorial – Print – Holland Herald (inflight magazine KLM) – Hearst Create (KLM Royal Dutch Airlines)

71 – Best Overall Editorial – Digital – Paper and Packaging Board – Manifest

72 – Best Special Topic Issue – LOUDER, Shure24 Takeover – Havas Formula

73 – Best Annual Report – Perkins 2019 Annual Report – Perkins School for the Blind

DESIGN CATEGORIES

76 – Best Publication Design – STHLM Magazine – OTW (Stockholm Chamber of Commerce)

77 – Best Cover Design – ServiceNow: Workflow (print) – Message Lab and Athletics (ServiceNow)

78 – Best Feature Design – Lighthouses: A Journey – Madden Media (Traverse City Tourism)

79 – Best Infographic (one-time) – Cisco – Cryptomining Infographic – WHM Creative

80 – Best Infographic Series – Klarna Deep Dive – Make Your Mark (Klarna)

81 – Best Use of Interactive Infographics – The 2020 Definitive Guide to Audio – Ceros (Pandora)

82 – Best Use of Illustration – Ideas Unlimited – Stein IAS

83 – Best Use of Photography – George Takei, AARP Bulletin July/August 2019 – AARP

84 – Best Overall Design – Print – Spring 2019 Texas Heritage For Living Magazine – D Custom (Texas Farm Bureau Insurance Companies)

85 – Best Overall Design – Digital – UNBOUND Digital Magazine – TCS Education System

Thank you for all of our 700+ entrants in this year’s awards program. Onward to next year! In the meantime, start thinking about your best content marketing programs and projects you’ve done this year and hang onto them until next spring when next year’s call for entries opens up.


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