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2021 Content Marketing Award Top Finalists Revealed

This week Content Marketing Institute announced the finalists for the top five awards in the 2021 Content Marketing Awards program. We previously released the list of the 87 category award winners. In case you missed it, you can check out the full list.

The submissions were creative, innovative, and thought provoking and represent the amazing work from some of the most respected content marketers, brands, agencies, and publishers from around the world.

“Once again I’m blown away by the quality of content marketing work we’ve seen in this year’s Content Marketing Award entries,” shares Stephanie Stahl, general manager, Content Marketing Institute. “This year’s contenders showcase some of the most innovative, creative, and successful work I’ve seen. It’s beyond exciting to see how the content marketing industry has grown over the last 10-plus years.”

The winners of the top awards will be announced and celebrated during a special virtual showing of the Content Marketing Awards program on September 20, leading up to Content Marketing World 2021.

The Content Marketing Awards is the largest and longest-running international content marketing awards program in the world for content creation, distribution, and innovation. These grand prize awards showcase elite content marketers and their teams and are highly coveted. The finalists for the top five awards are:

Content Marketing Project of the Year finalists include 7 of the 87 category winners:

  • Big Brains: University of Chicago Podcast Network (Company: University of Chicago)
  • fresh Magazine (Agency: John Brown Media U.S.) (Company: Hannaford Supermarkets)
  • Global News (Agency: OTW) (Company: IKEA)
  • Leading Through Change (Company: Salesforce)
  • Qantas Travel Insider (Agency: Medium Rare Content Agency) (Company: Qantas)
  • The Well by Northwell Health (Agency: Revmade) (Company: Northwell)
  • Workflow by ServiceNow (Agency: Message Lab) (Company: ServiceNow)
Agency of the Year finalists for agencies with LESS than 100 employees:
  • 3rdspace
  • Foundry 360
  • GLC – a marketing communications agency
  • Studio 1847
Agency of the Year finalists for agencies with MORE than 100 employees:
  • ICUC.social
  • Manifest
  • MSPC
  • Pace
  • Wpromote
B2B Content Marketer of the Year finalists include:
  • Jessica Bergmann, Vice President, Content and Customer Marketing, Salesforce
  • Julia Gaynor and Carl Germann, Senior Marketing Strategist – B2B and Senior Marketing Manager – Brand Communications, Monster*
  • Richard McGill Murphy, Editor in Chief, Director, ServiceNow
B2C Content Marketer of the Year finalists include:
  • Jackie Gagne, Senior Vice President, Multicultural Marketing, HBO Max and HBO
  • Julia Gaynor and Carl Germann, Senior Marketing Strategist – B2B and Senior Marketing Manager – Brand Communications, Monster*
  • Claire McIntosh, Editor in Chief, Sisters From AARP; Senior Editor, AARP The Magazine and AARP Bulletin, AARP
  • Julie Shapiro, Editor in Chief, The Well by Northwell

*The finalists from Monster are recognized as a team for their category-spanning content work in both B2B and B2C.

Congratulations to all our winners and finalists!



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