2021 Content Resolutions: A Twitter Chat with the #CMWorld Community

Did you know researchers say about 60% of us make New Year’s resolutions yet only about 8% are successful in achieving them.

But the members in the CMWorld community are pretty amazing. They settle for nothing less than success. And when adversity hits, like it did for many in 2020, they’re resilient. Forget the odds. I wouldn’t bet against this group.

What do content marketers hope to accomplish in 2021? We asked during a recent #CMWorld Twitter chat.

Resolution: New year, new you.
What is something in your content marketing that you resolve to keep up this year?

A1: In 2021 I have committed to continue to build diversity into our programs. It’s so important! #CMWorld

— Andrea Larick (@A_Larick) January 5, 2021

A1: creating more videos. Last year was so much fun creating videos using DIY tools. The plan is to make a whole lot more this year #CMWorld

— Asangi (@asangi_j) January 5, 2021

A1: I resolve to take part in the online marketing community more frequently! I’m also going to continue a regular blog posting, guest posting, and marketing campaign cadence.#CMWorld https://t.co/s9FtvzQjCl

— Domenica D’Ottavio (@heydomenica) January 5, 2021

Resolution: Eat healthier.
What’s something you need to cut from your content marketing in order to refocus this year?

A2. We are working to prioritize the channels that make the most sense for our business and audience. We can’t be great across everything (no one can.) For us, that means focusing on channels that drive engagement and awareness. #CMWorld

— Allee Creative, LLC (@alleecreative) January 5, 2021

A2: I’m not going to be upset anymore if I post fewer posts in my Instagram feed. Sometimes a daily post just doesn’t fit with what I’m working on, and that’s ok! #CMWorld

— Rachel Wendte (@rkwendte) January 5, 2021

A2: Reliance on data that does not show how our content is actually creating value. Content for content’s sake. #CMWorld https://t.co/mRyDB6BJ4q

— Andi Robinson (@hijinxmarketing) January 5, 2021

Resolution: Enjoy life.
What is your favorite part of your job? How will you make more time for it this year?

A3:My favorite thing about my job is maintaining relationship and I work hard to maintain that level of trust, which keeps me engaged and excited.#cmworld

— Socialert SM Team (@SocialertT) January 5, 2021

A3. It depends. My favorite part of my job varies on whether I’m feeling clear (1) headed, (2) extroverted, or (3) introverted.

(1) work on client strategy
(2) collaborate with clients on programs and campaigns
(3) geek out on #DigitalMarketing implementation
#CMWorld

— Tod Cordill (@todcordill) January 5, 2021

A3
Video production. I’ve really become enamored with the filmmaking process as it twines with storytelling.

I’m already working on getting more PD in this area; hope to be Adobe certified by EOY.#CMWorld https://t.co/P2FOyoFPX3

— Creatively brave. ? (@bhrome) January 5, 2021

Resolution: Spend less.
Where are you spending without a good and measurable ROI? How can you shift those dollars?

A4: Take a look at your martech stack. If you’re paying for tools you aren’t using very often or don’t integrate well with your systems, it’s a good time to evaluate your setup. #CMWorld https://t.co/OIQqRtoPVr

— Berrak Sarıkaya ? (@BerrakBiz) January 5, 2021

A4) Though money is huge, time is irreplaceable. In 2021, we are looking at ways to streamline processes to save time, increase efficiency, and in the end save $$$. This all starts with tracking our hours and see if our outputs justify both time and monetary costs. #cmworld

— OnePitch (@onepitchsaas) January 5, 2021

A4: I would recommend people looking at their analytics but also at all of their subscriptions. They should cancel things that they aren’t using. This has saved me so much money. #CMWorld https://t.co/jYdN43Cjed

— Carlarjenkins (@carlarjenkins) January 5, 2021

Resolution: Read more.
What is one book you want to read this year for personal or career growth?

a5: my goal this year is to read at least one book a month.

currently reading atomic habits by @JamesClear

on the list:
range
everybody writes
zero to one
shoe dog
extreme ownership
building a storybrand

can’t wait to hear what y’all are planning to read!#CMWorld

— Lauren (@laurfarrell) January 5, 2021

A5: Atomic Habits! Have only heard good things and I can’t wait to dive in. #CMWorld pic.twitter.com/ctOTxBicYh

— Rachel Wendte (@rkwendte) January 5, 2021

A5: Also – goal for more of the “must read” lists to include female authors in 2021. I’m specifically seeking out new female authors — and hope to blog about their books for more visibility into #womenwhowrite. #wecandobetter #CMWorld

— Penny Gralewski (@virtualpenny) January 5, 2021

A5
Easy! I’m highly anticipating @CharlesSoule‘s Star Wars: Light of the Jedi. (Yes, I’m a #StarWars nerd.)

Also, amped for an anthology coming out this summer, which has one of my short stories in it.

It’s been 5 yrs since my last published work. Ultra-excited!#CMWorld https://t.co/2Jb6YZ6o52 pic.twitter.com/ZRyVDq8ytW

— Creatively brave. ? (@bhrome) January 5, 2021

A5) One book I want to revisit is ‘The Tipping Point” by Malcolm Gladwell. I remember first reading it and being inspired to look at the world anew. Hoping I’ll get some new takeaways with more perspective this time around. #cmworld

— OnePitch (@onepitchsaas) January 5, 2021

A5:

One I’ve been meaning to pick up for some time – ‘A Guide to the Good Life: The Ancient Art of Stoic Joy’

I have been a proponent of the stoic way of living since my uni days and I’ve heard good things about this book.

So will likely treat myself soon 🙂#CMWorld https://t.co/yVhF7aNpd9

— James Tennant (@JamesConverge) January 5, 2021

A5: Everybody Writes by @annhandley has been on my list for way too long. Atomic Habits by @JamesClear is so often recommended as well, that it’s piqued my interest. #CMWorld https://t.co/rDFzyx5rYv

— Domenica D’Ottavio (@heydomenica) January 5, 2021

A5. Can’t really pick one book. So here’s a list #CMWorld pic.twitter.com/bEctENSm0N

— Masooma | Content Writer (@inkandcopy) January 5, 2021

Resolution: Learn something new.
You know you have something you want to learn for your job this year. What is it?

A6: My goal for 2021 – learn a new language!#CMWorld https://t.co/PLSv0CcKz0

— Kathryn Lang – hopesmith and dream ignitor (@Kathrynclang) January 5, 2021

a6: ux and ui design – it impacts so much of what we as marketers do.#CMWorld

— Lauren (@laurfarrell) January 5, 2021

A6: Believe it or not, I want to get better at public speaking and/or being on camera. I manage all of these great speakers who do it so naturally but hate being in the spotlight. #CMWorld

— Andrea Larick (@A_Larick) January 5, 2021

A6: I am actually learning AI and Python this year. I am a techie who wants to fortify my coding skills. #CMWorld https://t.co/IExYHbtKA0

— Carlarjenkins (@carlarjenkins) January 5, 2021

Resolution: Get organized.
What tools or systems will you implement in 2021, and who can hold you accountable?

A7: I could not live without @asana to keep all the moving pieces tracked and stay inline with client (and my own) deadlines. It is my favorite organization tool, hands down. #cmworld

— Melissa Harrison (@MHBossLady) January 5, 2021

A7: I went offline and bought a weekly planner.

I can’t deal with another tab to keep open and another tool to download to help me – I just forget to use them in the noise – so I went back to pen and paper.

We’ll see how that pans out! #CMWorld

— James Tennant (@JamesConverge) January 5, 2021

A7: We are rolling out @newscred globally this year. I am responsible for it, so if I don’t hold myself accountable, I think I will be in a pretty rough spot! #CMWorld https://t.co/8li0BA95Pr

— Andi Robinson (@hijinxmarketing) January 5, 2021

A7: I’ve my Bullet Journal all set up for the year, but we’re also going to be using @Trello on my small team. I’m excited to see how it works out for us.

I’m also a fan of “deep work” days. We use Slack for only the essentials that day so we can focus on big projects. #CMWorld https://t.co/CSQdSyP1tM

— Domenica D’Ottavio (@heydomenica) January 5, 2021

A7
Better use of our Smartsheet tool. I really suck at staying consistent with it. Much to my teammates’ annoyance. (Sorry guys!)#CMWorld https://t.co/0FhMnh0olA pic.twitter.com/0iyKWQHLjQ

— Creatively brave. ? (@bhrome) January 5, 2021

A7: Better use of @HubSpot #CMWorld

— Asangi (@asangi_j) January 5, 2021

Are any of these resolutions on your list? Tell me about your goals in the comments below.

In 2021, we resolve to bring the #CMWorld community even closer. Immediately following each chat, we’ll sit down with our special guest. Get to know more about them and their content journey when you watch CMI’s new show, Beyond the Chat. The premiere episode goes LIVE on Facebook January 12.