A Mid-Year Check-In: A Twitter Chat with the #CMWorld Community

A mid-year check-in can be designed to help you and your content grow and succeed. This is a conversation we encourage among the members of the CMWorld community. Not only does it keep us accountable, monitoring progress towards annual goals, but it gives members an opportunity to ask for feedback and share observations.

As we near the end of the second quarter, we wanted to hear about your accomplishments so far in 2020. We also wanted to explore and understand your priorities for the last half of the year. So we spent an hour devoted to our community. What follows is a brief recap of a recent Twitter chat. If a topic here resonates with you, reach out to us or to the community member who tweeted it. Let’s connect and help each other.

What is your biggest content marketing need or challenge right now?

A1) A huge challenge is creating and distributing content carefully and to be aware and sensitive to the times right now and not seem avoidant of the social climate #CMWorld

— OnePitch (@onepitchsaas) June 16, 2020

A1 We produce plenty of relevant content, but we’re rethinking our internal linking strategy for a more effective content cluster strategy #CMWorld

— Dan Goldberg (@Jonas419) June 16, 2020

A1: We are just standing up a global content marketing area of practice, so our biggest challenge is getting everyone on board and getting the right tech in place for our processes. #CMWorld https://t.co/nuDDea19Uv

— Andi Robinson (@hijinxmarketing) June 16, 2020

A1: Streamlining my blogging process to catch up with my video creation. #CMWorld https://t.co/d8xc2rc1I7

— Carlarjenkins (@carlarjenkins) June 16, 2020

A1: For me, a content marketing job…lol! My biggest need is actually more time. I’m doing the job search, writing more often, and trying to get a website launched to drum up some side freelance work. #CMWorld https://t.co/K7Qlytpcks

— Jeremy Bednarski (@JeremyBednarski) June 16, 2020

Have you onboarded any new technology this year? How did that process go? Any advice for our community?

A2. I’ve started using @loom. It’s fairly easy to use and I haven’t had trouble setting it up or understanding it. I’ve also signed up for Mailchimp and Notion but haven’t explored them fully yet. Lastly, I’m using more of @VismeApp too. #CMWorld

— Masooma | Content Writer (@inkandcopy) June 16, 2020

A2. Yes and no, but I have no reason to switch things up at the moment. No need to fix what is not broken. #cmworld

— iamslthomas ? Pro Beauty Informant (@iamslthomas) June 16, 2020

a2: yes, @Highspot.

communication and goal-setting was and still is key.

along with prioritizing the why for our team and continuing to educate on the platform week in and week out.#CMWorld

— Lauren (@laurfarrell) June 16, 2020

A2: I’m glad @Jonas419 mentioned @semrush! I have been reviewing that and it looks like a great tool! #CMWorld

— Lisa Baer (@lbaer_lisa) June 16, 2020

A2: With office spaces seemingly a thing of the past, I’ve adopted @asana and use it to run my team remotely. So far, so good. Also, @loom is a really powerful tool for sending clients screen recordings of website updates and onboarding content. #CMWorld

— Joshua Barclay ? (@JoshuaBarclay) June 16, 2020

If there’s one content marketing topic you wish was covered more right now, what would it be?

A3: Content strategies for Text Messaging platforms (SMS) #CMWorld

— Lisa Baer (@lbaer_lisa) June 16, 2020

a3: building employees as thought leaders and influencers and developing their content and media channels.#CMWorld

— Lauren (@laurfarrell) June 16, 2020

A3: EQ in email marketing. The lack of tact in some of these “urgent” messages isn’t all that welcome in a time when so many other things have that label. I think taking a second look at copy strategy and updating tone would go a long way for some of these brands. #CMWorld

— Rachel Wendte (@rkwendte) June 16, 2020

A3) Diverse Content Marketing. It is being talked about a bit more now, but the effort to implement different viewpoints and backgrounds into the content creating process rather than sticking to “old tricks” is really shifting for the better. #CMWorld

— OnePitch (@onepitchsaas) June 16, 2020

A3: For me personally, leveraging influencers effectively to cut through the noise but still remain relevant. #CMWorld

— #DigitalMarketing (@ashtondube) June 16, 2020

A3: How to tie content marketing efforts to lead gen efforts. #CMWorld https://t.co/3prhkPzsTD

— Andi Robinson (@hijinxmarketing) June 16, 2020

What’s something new you’re trying – or wanting to try – in 2020?

A5: Podcasting! Definitely something I have been wanting to do for years. I believe that podcasting is an avenue I need to pursue to really connect with my audience. #CMWorld

— Zy Bdair (@ZyBdair) June 16, 2020

A5. I’ve been trying acting on the house scripting before I create a “how to” video for my customers who own cosmetic brands. It’s better preparation and the results are more professional. #cmworld

— iamslthomas ? Pro Beauty Informant (@iamslthomas) June 16, 2020

A5: I am trying the new share #instagramlive to #IGTV feature. I like it this far. #CMWorld https://t.co/PE0PYtDrFN

— Carlarjenkins (@carlarjenkins) June 16, 2020

A5: Digital illustration! There’s so many tools to do it & it’s the part of design I usually run from ?.

The other thing I’m doing is building the e-comm arm of my website! Checklists, ebooks, & templates are all being built & I can’t wait to push “launch” soon.?#CMWorld

— Rachel Wendte (@rkwendte) June 16, 2020

A5: Interactive content. Got two pieces in development now. Looking forward to sharing them with our audience and seeing how they react. #CMWorld

— Jill Golden (@_goldengrams) June 16, 2020

A5: I’m getting serious in implementing a UX testing platform and am evaluating options. Focusing on Customer Experience. #CMWorld

— Sue Brady (@SueBrady) June 16, 2020

A5: Taking time for myself! This week I’m taking advantage of my PTO for the first time since January! I’m excited for a much-needed brain break. #CMWorld

— mara (@mara_calv) June 16, 2020

Have you found a new content marketing book, podcast, blog, or website in the past few months you’re not sure how you lived without?

A6: I absolutely love @copyblogger! #CMworld

— Brianne Fleming (@brianne2k) June 16, 2020

A6 I would say @socialmedia2day @SMExaminer and both the #FacebookBusiness and #InstagramBusiness blogs. #CMWorld https://t.co/ZN6Yk3Cd6S

— Carlarjenkins (@carlarjenkins) June 16, 2020

A6. I’ve read a lot of excellent books in the past few months but if I were to pick a content marketing book, I’d say @mdeziel’s The Content Fuel Framework is a handy guide everyone needs for generating hundreds of content ideas. #CMWorld

— Masooma | Content Writer (@inkandcopy) June 16, 2020

A6: Podcast: @beingfreelance, @CoSchedule’s Podcast, and @Animalz

Books: No Filters by Sarah Frier#CMWorld

— Oluwafemi Oyelola|Content Writer (@meetoluwafemi) June 16, 2020

A6: Does TikTok count? #CMWorld

— mara (@mara_calv) June 16, 2020

A6 About a year ago I started listening to the #EveryoneHatesMarketers podcast, cuts through the BS and overpromising of marketing organizations #CMWorld

— Dan Goldberg (@Jonas419) June 16, 2020

What are you doing to finish 2020 strong? Let us know in the comments below.

Ready to take the last half of the year to the next level? Sign up for Content Marketing World. Our annual event is now virtual! Register with code SM100 for a $100 discount at checkout.