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Account-based marketing and Content Marketing: A #CMWorld with Joe Chernov

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Account-based marketing (ABM) is a hot buzzword in the marketing space. What is it — and how does it complement content marketing? Joe Chernov was the guest at our recent #CMWorld Twitter chat where we discussed the specifics of ABM.

A few highlights of the chat are below. Visit this week’s Storify for even more great conversations on this topic.

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Not surprisingly, this was a new – or fuzzy – concept to many content marketers on the chat, so this was a great lesson from Joe Chernov and some of our more advanced ABMers for the rest of us:

So…why should ABM be on a content marketer’s radar? It’s all part of the process:

But, in many ways, with tools, processes and logic such as marketing automation already established, we are on the right path for ABM success:

We barely scratched the surface in today’s chat. To learn more about ABM, visit a post from the InsightSquared blog, VP Sales: The Case for Account-Based Marketing.

Learn more from Joe Chernov at join us at Content Marketing World from September 6 – 9 in Cleveland, Ohio. He is presenting “Account-Based Marketing & Content Marketing: Friends or Foes?.” Use code BLOG100 to save $100 when you register today!