Achieving Small Business Goals with Content: A #CMWorld Twitter Chat with Wil Hart

Budgets. Time. Resources.

Those are common challenges small businesses have when it comes to running their small operations. And it’s no different in the marketing departments either. But, there are also some opportunities, and we heard about them today on the #CMWorld Twitter chat.

Wil Hart, COO of Smart Simple Marketing, joined us today for our weekly #CMWorld Twitter chat, and shared with us not only the challenges as a small business opportunity, but he shed some light on things that SMBs shouldn’t overlook or take for granted.

There are quite a few small business owners and team members (or those that dream of one day having their own small business) in our community, so we were thrilled with the great turnout and conversation that took place.

Here are a few questions and the responses, but check out the whole Twitter Moment or review the #CMWorld hashtag for the full conversation.

We know what content marketing is, but when push comes to shove and you’re a business trying to get off the ground without an established history, how do you even get started? What resources or people do we need?

Q4: If a #smallbusiness does not have an established history, where can it mine ideas for compelling content? #CMWorld pic.twitter.com/EiycsrUPZD

— Content Marketing Institute (@CMIContent) August 6, 2019

A4: Mentors!

No matter when you start, or how long your history, SMBs are likely learning from someone. Listening to mentors is a great way to learn what to do and how to do it. Also, read, watch and listen to content creators from different businesses and industries. #CMWorld

— Wil Hart (@wilbhart) August 6, 2019

Research has shown that small businesses tackle content marketing differently than their enterprise peers…and rightly so. What are some tactics that have worked best for your business or for small businesses you follow?

Q6: #What contentmarketing tactics should small businesses use to meet their goals? Social? Email? Case studies? #CMWorld pic.twitter.com/Wqxu1KLD4h

— Content Marketing Institute (@CMIContent) August 6, 2019

A4:

Research relevant keywords and key phrases that your target audience are using, then find the highest-ranking articles for those words and phrases on Google. Then write something that’s better than those top performers.

Other ideas will flow from those articles.#CMWorld

— James Tennant (@JamesConverge) August 6, 2019

A6: The tactics you choose depend completely on your audience. Where do they hang out, how do they prefer to get their information? Meet them where they are and your efforts will be more efficient and more appreciated. #CMWorld

— Mike Myers 🤠 (@mikemyers614) August 6, 2019

A6 SEO! Done right, it’s the content marketing strategy that keeps on giving. Create outstanding, evergreen, pillar, on-page content and release it to keep growing over time. #cmworld

— Alexis Katherine (@estherproject) August 6, 2019

A6: #smallbusiness need to be where their audience is spending time. That might very well be hosting a seminar in their own place of business, a webinar or publishing content on the social platform where their ideal prospects are consuming content. #CMWorld

— Wil Hart (@wilbhart) August 6, 2019

This was a fast-moving Twitter chat, and it definitely had some fantastic moments! We talked roller coasters at the beginning of the chat, and then we discussed the ups and downs of small business content marketing – how appropriate!

Thanks for those that joined us, and we hope to see you on a Twitter chat soon!

Don’t get left behind. We’re down to under four weeks for Content Marketing World 2019. Whether small business or enterprise or somewhere in between, CMI’s flagship event being held September 3-6 in Cleveland, has something for you. Join us! Code SM100 saves $100.