Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Adding Livestream Video to Your Content Marketing: A #CMWorld Twitter Chat with A. Lee Judge

A 2017 Livestream/New York Magazine report found 80% of respondents would rather watch a live video from a brand than read a blog. Imagine what that number might look like now.

The global health emergency is pushing brands to rethink their content experiences. In the absence of conferences, events, concerts, and more, live video is filling the void. With many of us sheltering-at-home, livestreaming video has become a crucial component of many content marketing strategies.

No one understands that more than A. Lee Judge. He’s the founder of Content Monsta and is helping brands meet this growing demand.

We wanted to hear more about Lee’s experience, so we invited him to a recent #CMWorld Twitter chat. Not only were his insights actionable, but Lee performed a chat first; he streamed live on Twitter and LinkedIn while tweeting with our community.

So what are you waiting for? Get started with these tips from Lee and the CMWorld community.

How can livestreaming be built into your content marketing? Can a pre-pandemic strategy work?

Let’s start with the basics. With all of the platforms available, how do you know which one is the best for you? Once you do, what tools do you need for a high-quality livestream?

Impromptu livestreams can sometimes end in disaster. How can you prepare to go live without coming across overproduced?

In 3, 2, 1… and we’re back. It’s your turn. Tell us about a livestreaming experience you’ve had (as a content creator or as a viewer). What made it memorable? Leave us a comment below.

Meet A. Lee Judge at Content Marketing World, where he’ll present  “Measuring and Maximizing the ROI of Marketing Content.” Join us in Cleveland, October 13-16, 2020.


FOLLOW CONTENT MARKETING WORLD ON SOCIAL