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Agencies and Content Marketing: A #CMWorld Twitter Chat

Maybe you own an agency. Maybe you work for one. Or maybe you work with one. No matter where you stand, we can all agree. We marketers need to practice what we preach.

Do we face challenges? Of course. But in CMI’s latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends, we found agencies are progressing in their use of content marketing. In fact, the vast majority of respondents said they had a content marketing strategy. Good news for sure.

So how are leading agency pros using content marketing to attract and retain their own audiences? We invited Susan Baier, Tom Martin, and Drew McLellan to the #CMWorld Twitter chat to find out. What follows is a brief look at our discussion with the CMWorld community. 

Where can agencies find the best prospects for new business through content marketing?

See more answers to this and other questions in our Twitter Moment.

Who is the right person at an agency to handle content marketing? Can it be part of someone’s role, or do you need a dedicated content marketing practitioner? 

See more answers to this and other questions in our Twitter Moment.

What do you think the biggest content marketing opportunities are for agencies in 2019? 

See more answers to this and other questions in our Twitter Moment.

How has your agency grown to be more content-focused? What are your priorities for 2019? Let us know in the comments below.

We had a lot of content muscle on this week’s #CMWorld Twitter chat. Want to be a part of it in the future? Follow along starting at noon Eastern every Tuesday. Have a topic you’d like to see covered? Know a marketer who would make a good guest? Email us your suggestion.

Did you know we have an agency workshop and an agency track at Content Marketing World? Looking to grow your organization? Want to collaborate better with clients? Then join us in Cleveland, September 3-6, 2019. Register now with code SM100 for $100 off Super Early Bird rates!