Agile Approaches for Marketers: A #CMWorld Chat with Andrea Fryrear

Are you looking for a better way to manage your team and processes? Agile marketing may be for you. What do marketers need to know about Agile and its approach? We discussed with Fox Content Services Founder Andrea Fryrear on a recent #CMWorld Twitter chat.

The following is a recap of our discussion. Want to learn more from our community on the topic? Check out our Storify page.

What’s in it for us?

The benefits of Agile are still largely untapped by marketing teams. So why should marketers care about Agile? Fryrear has said Agile can offer a “path back to sanity” for overwhelmed and overworked marketers. Practicing Agile means producing work better and faster.

A2: In an agile setup, marketing focus & priorities are clear. Also fosters collaboration & shared accomplishment. #cmworld

— Shelly Lucas (@pisarose) August 8, 2017

A2:One of the biggest benefits for agile for marketers is being adaptable to change. IMO #changemanagement is the new #marketing #CMWorld

— Mike Myers (@mikemyers614) August 8, 2017

A2: Getting more done efficiently with better communication and faster trend adaption.
Get. Things. Done. #CMWorld

— Jeff Higgins (@ItsJeffHiggins) August 8, 2017

What mistakes should be avoided?

Switching to Agile is not without its problems. If you’re considering adopting Agile, you’ll want to be aware of some challenges.

A4) For some, a challenge is feeling like Scrum = only choice. Lean, Kanban, Scrumban – so many diff ways to make #Agile work. #cmworld

— Andrea Fryrear (@AndreaFryrear) August 8, 2017

A4 Having to get out of your old ways/habits of doing things. Need to accept an agile marketing team with open arms! #CMWorld pic.twitter.com/lcvZKVhLF8

— CoSchedule (@CoSchedule) August 8, 2017

A4: Making sure your marcom team and organization understand what Agile is and the benefits. #CMWorld #changeishard 😉 https://t.co/1MD9Q6NHtY

— Marnie Grona (@serenevistas) August 8, 2017

Have you adopted an Agile practice within your organization? We’d love to hear about your experiences in the comments below.

Learn more about Agile marketing from Andrea at Content Marketing World. She’ll be presenting a session on alternative Agile methodologies. Register now with code SM100 to save $100 at checkout.