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Beyonce, New York Times and Morning Brew (Oh my!): #ThisOldMarketing Episode 249
Grab a cup of coffee. There’s a new PNR: This Old Marketing episode out! Joe and Robert talk about Morning Brew and how it’s selling its email subscription juggernaut for $75 million, building the email newsletter model for all the follow. The New York Times digital subscription business goes boom-boom, while text-to-speech is the next big thing you’ve never “heard” of. And Queen Bey decides to form a huge content partnership with Peloton instead of being interviewed on the podcast. (Hey Beyonce, the guys would love to have you as a guest!)
Enjoy the show!
Recorded live November 12, 2020; Length: 1:04:04
The Deep Dive
(11:05) Insider Inc. is buying a stake in Morning Brew. (Source: Business Insider)
(18:27) New York Times says digital-only subscriptions are now its biggest business. (Source: New York Post)
(27:31) Text-to-speech is the audio opportunity no one is talking about. (Source: Digital Content Next)
(37:52) Peloton taps Beyonce for multi-year partnership. (Source: AdAge)
The Show Sponsor
(46:31) This year’s Content Marketing World consisted of amazing keynotes, workshops, forums, and 100+ breakout sessions. The program is archived and available for viewing until April 2021. On-Demand Passes are still available. Grab one today and you’ll have access to Joe and Robert’s keynotes!
Rants and Raves
(49:05) Robert raves about Adobe’s acquisition of WorkFront. (Source: TechCrunch)