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Beyonce, New York Times and Morning Brew (Oh my!): #ThisOldMarketing Episode 249

Grab a cup of coffee. There’s a new PNR: This Old Marketing episode out! Joe and Robert talk about Morning Brew and how it’s selling its email subscription juggernaut for $75 million, building the email newsletter model for all the follow. The New York Times digital subscription business goes boom-boom, while text-to-speech is the next big thing you’ve never “heard” of. And Queen Bey decides to form a huge content partnership with Peloton instead of being interviewed on the podcast. (Hey Beyonce, the guys would love to have you as a guest!)

Enjoy the show!

Recorded live November 12, 2020; Length: 1:04:04

The Deep Dive

  • (11:05) Insider Inc. is buying a stake in Morning Brew. (Source: Business Insider)

Notable News

  • (18:27) New York Times says digital-only subscriptions are now its biggest business. (Source: New York Post)
  • (27:31) Text-to-speech is the audio opportunity no one is talking about. (Source: Digital Content Next)
  • (37:52) Peloton taps Beyonce for multi-year partnership. (Source: AdAge)

The Show Sponsor

  • (46:31) This year’s Content Marketing World consisted of amazing keynotes, workshops, forums, and 100+ breakout sessions. The program is archived and available for viewing until April 2021. On-Demand Passes are still available. Grab one today and you’ll have access to Joe and Robert’s keynotes!

Rants and Raves

  • (49:05) Robert raves about Adobe’s acquisition of WorkFront. (Source: TechCrunch)
  • (52:18) Have you read Philip Kotler’s new blog? Robert is digging it.
  • (54:25) Joe raves about how Netflix starting a programmed channel. (Source: Yahoo Finance Canada)
  • (56:53) Are you livestreaming on Twitch? Watching it? Joe loves that the platform is not just for gamers. (Source: The New York Times)

Until the next episode, be safe and healthy, PNR friends.

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify,or wherever you listen to your favorite shows.

Sign up for Joe’s Random Newsletter at JoePulizzi.com. His new book, Corona Marketing, is now available. Follow him on Twitter @JoePulizzi.

Look for Robert’s newsletter at The Content Advisory. Follow him on Twitter @Robert_Rose.



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