Bringing Your Content Marketing to Life with Mind Maps: A #CMWorld Chat with Roger Parker

If you are like me, you sometimes struggle with coming up with ideas. And once you have the ideas, you find it difficult to keep them organized. When I explained my conundrum to a friend, she suggested mind mapping. I am a visual person, so it made sense. But I didn’t quite understand how it worked or even how to get started. So, to break it all down, I invited Roger Parker to join a recent #CMWorld Twitter chat.

Mind mapping seemed to hit its peak popularity a couple years ago. Why is this an organizational tactic we shouldn’t ignore?

A1 #Mindmapping rewards expert users who say it saves them an average of 7 hours per week #CMWorld That’s like gaining a day off each week!

— Roger C. Parker (@Rogercparker) May 29, 2018

A1. Mind Mapping is so useful because everybody can understand the associations it illustrates. #cmworld

— Tod Cordill (@todcordill) May 29, 2018

A1: I think it’s always a good idea to put everything out in the forefront. When you see the big picture, you’re more apt to see where you can double down and where you need to pick up the slack. #CMWorld

— Maria Marchewka (@_MariaMarchewka) May 29, 2018

What key details do you need before jumping into creating a mind map?

A4: I like starting with a central idea — the why — but if you don’t yet know what that is sometimes mind mapping can help you uncover it by allowing you to see patterns. #CMWorld

— Katherine Gray (@thisKat) May 29, 2018

A4: The 5 W’s.
Who – (define audience)
What – (what’s the message or info being shared)
Why – (what is ROI – helps determine the amount of time put in)
Where – (determine how info will be shared – what social media platforms)
When – (set a deadline) #CMWorld

— The Two Riveras (@TheTwoRiveras) May 29, 2018

A4: Normally, I do not even think about details. I just start with a few stickers (content ideas), then I start to come up with associations based on those ideas, and before I even know it, the entire whiteboard is full of stickers. Then I link and organize all ideas. #CMWorld

— Ksusha Tunikova (@Tunikova_K) May 29, 2018

A4. I do research, but I don’t worry about it too much. If you’re doing the mind map correctly, you’ll identify many areas that require additional homework — these are things that you wouldn’t have thought about before doing the mind mapping exercise. #CMWorld https://t.co/MALRN4RVbs

— David Simanoff (@dsimanoff) May 29, 2018

This #CMWorld chat provided great discussion from our smart community. Want to see more tweets from the chat? Check out our Twitter Moment. And for more great ideas and ideas for advancing your content marketing, register for Content Marketing World, September 4-7 in Cleveland, Ohio. Sign up with code SM100 to save $100!