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Building a Content Team: A #CMWorld Chat with Andrea Ames

Marketing departments are evolving. And that means the makeup of our teams is changing. If you’re building a new content team or growing your existing team, you may have a lot of questions about roles, processes, and measurement. To help shed light on some answers, Andrea Ames joined us on a recent #CMWorld Twitter chat. Andrea is Content Experience Strategist and founder and CEO of Idyll Point Group.

What follows is a brief recap of our discussion.

What skills are most critical when setting up your content teams?

How can you structure your team to ensure maximum collaboration and strong communication?

We learned so much from Andrea and our community. If you’d like to see all of the responses from this chat, take a look at our Twitter Moment.

Hear Andrea discuss the strategic transformation of content teams at this year’s Intelligent Content Conference. There’s still time to register. Code SM100 saves you an extra $100 at checkout.



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