CMW Twitter Chat

Podcasting has evolved in the last decade. Ten years ago, less than a third of podcasts were consumed on mobile devices. That number has nearly tripled.

92% of the most successful B2B marketers say their organizations value creativity. So how can we foster innovative thinking and encourage new ideas? We asked JK and our community to reveal their creative secrets.

Michael Brenner, CEO of Marketing Insiders, discusses challenging moments and how they can present opportunities and reasons why we may want to rethink our content marketing strategy.

Some companies are hiring despite the economic downturn. But in this time of social distancing, organizations are making the switch from in-person interviews to video. To help us navigate the challenges of virtual interviews we asked Emilie Moreland for advice.

Most marketers use email, but during a challenging situation, how do you know if your brand should show up in customer inboxes?  

Content marketing is built on trust and we have a responsibility to our audiences to fact-check before hitting publish.

The Content Marketing Institute, sales and marketing teams are strategically aligned and driving success. Peter Loibl and Cathy McPhillips talk about the collaborative nature of their work. 

The #CMWorld Community discuss content marketing faux pas such as tone deaf brands, embarrassing data breaches, and smaller-scale annoyances they see in content marketing as consumers.

As a marketer you’ve heard the term adaptive content, but are you familiar with what it is and how it’s changing the content marketing landscape? Noz Urbina shared key considerations.

As one of the most robust evaluation tools, there is a good chance you’re using Google Analytics. Charles Farina introduced us to App + Web, a new version of GA to uncover deeper, more actionable insights.