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CMI Research Director Lisa Murton Beets digs deep into what our peers seeing, doing, and thinking in this year’s B2B Content Marketing Research. This year’s report is special because it looks at COVID-pivots and post-pandemic plans.
Oct 07
In this era of fake news, there’s a crisis in consumer trust. It’s not a quick process to build, but it is easy to lose it. Trust is the foundation of any relationship.
Sep 30
Alexa Heinrich joined the #CMWorld chat to discuss Improving the accessibility of your content and reducing barriers your audience may have.
Sep 23
We tackled a topic content marketers constantly think about: Becoming a better writer. Articles, social media posts, video and podcast scripts.
Sep 16
TikTok is receiving more attention and you may be asking how the platform should fit into your content efforts. Lauren Pope brings a unique perspective to the table.
Sep 09
Sue Brady provides insights into the current state of customer experience and how to achieve our goal of keeping buyers happy.
Sep 02
Melanie discusses differentiating your content by identifying your focus and embracing different formats.
Aug 26
Jeff Coyle joined us to discuss how AI helps marketers better understand what their content is missing and how to fill those gaps.
Jul 29
The global pandemic has caused a major disruption to our industry. Marketers have had to adapt by auditing content and sadly, we’ve had to pivot our in-person events.
Jul 22
There is a lot to consider when discussing agency and client partnerships – Personalities, capabilities and talents, knowledge and human resources gaps at brands, pricing, and more.
Jul 15
