Content Creation

We’re thrilled to share the news that Luvvie Ajayi Jones, New York Times bestselling author and sought-after speaker, will be joining us for Content Marketing World 2020.

Congratulations to all our award winners and finalists of our 81 categories! The submissions this year were amazing, and it’s so thrilling each year for the judges to review and select the winners. Also, it was really nice to have something happy to talk about, and so cool to see collaboration on content and marketing […]

Melanie discusses differentiating your content by identifying your focus and embracing different formats.

Kamau Bell is a sociopolitical comedian who is the host and executive producer of the Emmy Award winning CNN docu-series United Shades of America with W. Kamau Bell will speak at Content Marketing World 2020.

What are the content needs of your readers, listeners and viewers? Do they match your audience’s dreams, desires, fears and secrets?

Joe and Robert discuss the carnage hitting digital media right now and how some say content marketing is beginning to boom.

The answers to the questions we traditionally think of to make a “story” are essential. Understanding this six-word story is key to helping us tell better stories.

Ruth Carter discusses the legal dos and don’ts for using user-generated content created by one of their fans.

Good content marketing, the type of content that was created to serve a purpose, not written simply because the content calendar prescribed can be hard to come by.

Each week on the Content Marketing World blog, we’re going to feature a CMWorld 2020 speaker, one of their blog posts that dives into the topic they’ll be covering at CMWorld, and a few additional articles they’ve written to help you prepare for their session. Today, we’re keeping the series rolling with Paxton Gray, a […]