Content Marketing World

What are the content needs of your readers, listeners and viewers? Do they match your audience’s dreams, desires, fears and secrets?

The answers to the questions we traditionally think of to make a “story” are essential. Understanding this six-word story is key to helping us tell better stories.

The global pandemic has caused a major disruption to our industry. Marketers have had to adapt by auditing content and sadly, we’ve had to pivot our in-person events.

Ruth Carter discusses the legal dos and don’ts for using user-generated content created by one of their fans.

There is a lot to consider when discussing agency and client partnerships – Personalities, capabilities and talents, knowledge and human resources gaps at brands, pricing, and more.

Good content marketing, the type of content that was created to serve a purpose, not written simply because the content calendar prescribed can be hard to come by.

Brianne explained the key to pop culture success is remaining true to your brand’s voice and mission. In order to grab attention, she says brands need to find references relevant to their niche.

Each week on the Content Marketing World blog, we’re going to feature a CMWorld 2020 speaker, one of their blog posts that dives into the topic they’ll be covering at CMWorld, and a few additional articles they’ve written to help you prepare for their session. Today, we’re keeping the series rolling with Paxton Gray, a […]

The great thing about video today is, thanks to our smartphones, YouTube and every social media app including video in their platform is that EVERYONE can use video.

In Content Marketing World form, we’re planning the most educational and fun virtual event you’ve ever seen.