Five years ago, would knowing ChatGPT or other generative AI tools have been on your content marketer’s things-to-know list?
Probably not.
A year ago, CMI asked content marketers which skills they’d like to develop and sharpen as part of the 2023 Content Marketing Career and Salary Outlook. AI wasn’t even on the radar.
We asked this year’s Content Marketing World presenters which skills will help content marketers meet the challenges we all face today – and the unexpected developments of the next several years.
AI takes center stage in the advice from the experts who offered their advice. But the full range of answers includes unique takes, unexpected advice, and helpful reminders about content marketing skills to carry you today and through 2028.