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Sales and marketing. The best of friends, and the worst of foes. Both are responsible for a company’s growth and account-based marketing (ABM) can enhance the relationship.
May 07
Your PR team can do these things better if it uses an integrated PESO model and stops thinking of itself only as a brand enhancer and not a business driver.
Mar 19
The Content Marketing Institute, sales and marketing teams are strategically aligned and driving success. Peter Loibl and Cathy McPhillips talk about the collaborative nature of their work.
Mar 11
Link building can help content get ranked, fosters thought leadership and increases brand authority. But if done the wrong way, it can spell trouble for marketers. Link building correctly takes time, patience, and a good arsenal of tips and tools.
Jan 15
Content marketing brings conversion rates six times higher than traditional marketing. Patrick Delehanty, joined our community to discuss conversions.
Jan 31
