Distribution and Promotion

Marketing tactics and channels come and go. So why is email still relevant today? B2The7’s Bernie Fussenegger helps brands create emails customers want to read. He also write a successful newsletter of his own.

As marketers, we’re aware of the tactics used to reach audiences. How can we tap into emotions without appearing calculating?

Alexa Heinrich joined the #CMWorld chat to discuss Improving the accessibility of your content and reducing barriers your audience may have.

Content personalization has become the aspiration of modern communications. Companies large and small are on a quest to deliver the content a customer needs – and only that content — at the current part of the customer’s journey.

Chris Luecke discusses Pubcast Worldwide, a podcast he created. Chris interviews interesting people over beverages at some of the best bars and breweries.

Learning how to measure a content marketing campaign is as valuable as being able to create engaging content.

Podcasting has evolved in the last decade. Ten years ago, less than a third of podcasts were consumed on mobile devices. That number has nearly tripled.

Exploring some of the brilliant marketing strategies from Star Wars you can consider for your own content strategy. We will identify simple, smart, visual content strategies that encourage discipline, planning, and best practices for your brands.

Joe and Robert dissect the best and worst super bowl ads of 2020. In other news, the creation of less content is actually a winning strategy of successful online publishers.

There is a lot of new innovation that can strengthen your email strategy. Automated emails drive 60% higher open rates, but that doesn’t mean you should use automation blindly and expect great results.