Editorial Process and Teams

One of the first questions received about podcasting and likely the most common question overall for this space is “What is the right length for a podcast?”

Content marketing is built on trust and we have a responsibility to our audiences to fact-check before hitting publish.

The 2020 CMAs include 87 categories covering every medium from print to digital to in-person events, focusing on strategy, distribution, editorial, and design.

Interviewing is the cornerstone of good storytelling.  As content marketers it’s our job to ask a lot of questions, but mastering this skill can be difficult. Laura King Edwards shares her insights to make the skill easier. 

You write content, publish it, distribute it. Then what happens? Pruning can mean revising, republishing, revamping, combining and more. Christina Elghazi, marketing director at The Search Agency joins to share her insight.

Since writing is a critical component to content marketing, it’s no surprise the #CMWorld community’s love of language, words, and usage runs as deep as their dislike for grammar pet peeves.

Content marketing works when you have the right people to implement it and that can mean a lot of things depending on your organization’s size.

Do you know what content you have and how it’s performing? While we often focus on new content don’t forget about content you already have.

Sales and Marketing have an amazing relationship working toward the same business goals.

Whether branding your business, designing assets to distribute and amplify content, or creating an exciting large piece of content, takes team collaboration to make it great.