Editorial Process and Teams

Developing smarter social media strategies can help you gain more accurate, measurable, and actionable insights.

Editors do more than correct grammar. The goal of an editor is to make the piece better in the end for the reader or the viewer.

Guest blogging or writing for another site can be a great way for you to improve your industry profile or your online profile. Kim Moutsos, Content Marketing Institute’s VP of Editorial shares tips on guest blogging.

Members of our CMWorld Slack group recommended their must-subscribe marketing newsletters.

One of the best things about life is we never have to stop learning. Those of us in the content marketing community know there’s no shortage of online learning opportunities to help boost our careers.

Emily Phelps identified seven common issues that sabotage a marketer’s efforts. Emily and the CMWorld community analyze each habit in detail.

The new year is quickly approaching, now is a good time to reevaluate various aspects of your content marketing. Determine if it is time to add a DAM to your tech stack.

We tackled a topic content marketers constantly think about: Becoming a better writer. Articles, social media posts, video and podcast scripts.

Timesheets are a tradition of our industry and certainly it will be difficult to change. But we all need to look at the problem with open minds.

The ROI on buyer personas is impressive and measurable when they convey the whole truth about what your prospective customers need to know and experience before they make a buying decision.