Editorial Process and Teams

There is a lot to consider when discussing agency and client partnerships – Personalities, capabilities and talents, knowledge and human resources gaps at brands, pricing, and more.

Brianne explained the key to pop culture success is remaining true to your brand’s voice and mission. In order to grab attention, she says brands need to find references relevant to their niche.

Christoph joins the #CMWorld Twitter Chat to discuss creating a culture of content performance that is critical to success.

Fact-checking matters just as much in a 280-character tweet as it does in a 10-page white paper.

Agile marketing teams are unique in many respects, but one of the biggest for marketing is that they stay together for as long as possible.

One of the first questions received about podcasting and likely the most common question overall for this space is “What is the right length for a podcast?”

Content marketing is built on trust and we have a responsibility to our audiences to fact-check before hitting publish.

The 2020 CMAs include 87 categories covering every medium from print to digital to in-person events, focusing on strategy, distribution, editorial, and design.

Interviewing is the cornerstone of good storytelling.  As content marketers it’s our job to ask a lot of questions, but mastering this skill can be difficult. Laura King Edwards shares her insights to make the skill easier. 

You write content, publish it, distribute it. Then what happens? Pruning can mean revising, republishing, revamping, combining and more. Christina Elghazi, marketing director at The Search Agency joins to share her insight.