Editorial Process and Teams

You write content, publish it, distribute it. Then what happens? Pruning can mean revising, republishing, revamping, combining and more. Christina Elghazi, marketing director at The Search Agency joins to share her insight.

Since writing is a critical component to content marketing, it’s no surprise the #CMWorld community’s love of language, words, and usage runs as deep as their dislike for grammar pet peeves.

Content marketing works when you have the right people to implement it and that can mean a lot of things depending on your organization’s size.

Do you know what content you have and how it’s performing? While we often focus on new content don’t forget about content you already have.

Sales and Marketing have an amazing relationship working toward the same business goals.

Whether branding your business, designing assets to distribute and amplify content, or creating an exciting large piece of content, takes team collaboration to make it great.

Mind mapping allows you to organize the thoughts around a central idea, viewing the big picture and all the supporting content details.

Erika Heald joined our #CMWorld Chat to discuss brand advocacy on social media by employees, including proper policies and how it will benefit a brand.

A good editor can improve the overall quality of a blog. The CMI editorial team relies on our editor to spot inconsistencies in our content, style, and format.

Maureen Jann talks “Thought leadership” and the strategy marketers can use to identify thought leaders and best utilize their expertise.