Editorial Process and Teams

Guest blogging or writing for another site can be a great way for you to improve your industry profile or your online profile. Kim Moutsos, Content Marketing Institute’s VP of Editorial shares tips on guest blogging.

Members of our CMWorld Slack group recommended their must-subscribe marketing newsletters.

One of the best things about life is we never have to stop learning. Those of us in the content marketing community know there’s no shortage of online learning opportunities to help boost our careers.

Emily Phelps identified seven common issues that sabotage a marketer’s efforts. Emily and the CMWorld community analyze each habit in detail.

The new year is quickly approaching, now is a good time to reevaluate various aspects of your content marketing. Determine if it is time to add a DAM to your tech stack.

We tackled a topic content marketers constantly think about: Becoming a better writer. Articles, social media posts, video and podcast scripts.

Timesheets are a tradition of our industry and certainly it will be difficult to change. But we all need to look at the problem with open minds.

The ROI on buyer personas is impressive and measurable when they convey the whole truth about what your prospective customers need to know and experience before they make a buying decision.

There is a lot to consider when discussing agency and client partnerships – Personalities, capabilities and talents, knowledge and human resources gaps at brands, pricing, and more.

Brianne explained the key to pop culture success is remaining true to your brand’s voice and mission. In order to grab attention, she says brands need to find references relevant to their niche.