Editorial Process and Teams

The new year is quickly approaching, now is a good time to reevaluate various aspects of your content marketing. Determine if it is time to add a DAM to your tech stack.

We tackled a topic content marketers constantly think about: Becoming a better writer. Articles, social media posts, video and podcast scripts.

Timesheets are a tradition of our industry and certainly it will be difficult to change. But we all need to look at the problem with open minds.

The ROI on buyer personas is impressive and measurable when they convey the whole truth about what your prospective customers need to know and experience before they make a buying decision.

There is a lot to consider when discussing agency and client partnerships – Personalities, capabilities and talents, knowledge and human resources gaps at brands, pricing, and more.

Brianne explained the key to pop culture success is remaining true to your brand’s voice and mission. In order to grab attention, she says brands need to find references relevant to their niche.

Christoph joins the #CMWorld Twitter Chat to discuss creating a culture of content performance that is critical to success.

Fact-checking matters just as much in a 280-character tweet as it does in a 10-page white paper.

Agile marketing teams are unique in many respects, but one of the biggest for marketing is that they stay together for as long as possible.

One of the first questions received about podcasting and likely the most common question overall for this space is “What is the right length for a podcast?”