General Success Tips

Savvy marketers focus their segmentation efforts on psychographics — people’s interests, preferences, and attitudes — because they paint a more vivid picture of “real people.”

There are surprising ways hobbies can help your career. We learn about each other and realize the wonderful opportunities our relationships can bring.

Whether you’re attending a webinar, taking a class for certification, presenting at a meeting, or helping a student succeed, presenters and attendees need to be active participants for online learning to make the experience worthwhile.

Joe and Robert discuss what marketers should do while we wait for a turnaround.

Joe and Robert discuss AdAge’s addition of a “content marketing” awards category, which really isn’t content marketing at all.

The #CMWorld Community discuss content marketing faux pas such as tone deaf brands, embarrassing data breaches, and smaller-scale annoyances they see in content marketing as consumers.

The CMWorld community is filled with smart marketers who are generous with their knowledge and time covering topics ranging from content creation to social media to career development.

Ruth Carter addressed the growing emphasis of privacy in marketing and how content marketers can keep up with changing regulations and remain compliant.

Marketers are pulled in many directions – email, social media, deadlines. Often, we find ourselves “always on,” unable to unplug. This leads to burnout.

Joe and Robert discuss audio content and podcasts and how they are an opportunity to build audiences as well as their take on Google’s new privacy stance.