Content Marketing World is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
The ROI on buyer personas is impressive and measurable when they convey the whole truth about what your prospective customers need to know and experience before they make a buying decision.
Aug 13
A website content marketing strategy ensures commitment and excellence in content marketing. It also maps out direct paths to growth for your brand.
May 14
Michael Brenner, CEO of Marketing Insiders, discusses challenging moments and how they can present opportunities and reasons why we may want to rethink our content marketing strategy.
Apr 15
Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties.
Aug 15
Where do things stand when it comes to your content marketing efforts? Joe shared eight questions content marketers should answer.
Jul 31
Many brands are turning to purpose-driven content marketing, hoping to retain customers and attract new ones.
Jun 05
Jeff Fromm, President of FutureCast and co-author of “Marketing to Gen Z”, joined us to discuss how to use content marketing to connect with Gen Z.
Oct 31
Carmen Hill joined us to discuss account-based marketing which focuses on your most valuable prospects and customers, targeting accounts—companies—rather than individuals.
Aug 22
