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Joe and Robert discuss the TikTok-Oracle deal, Facebook getting in the email marketing business and the Taboola-Outbrain deal.
Sep 18
Joe reminds us to keep the audience at the center of the journey and create what they need. But Robert warns, don’t mistake your database for your audience.
Sep 04
Joe and Robert discuss major media companies within the United States who are divesting their real estate properties to right-size their business models.
Aug 21
Joe and Robert discuss the carnage hitting digital media right now and how some say content marketing is beginning to boom.
Jul 24
The global pandemic has caused a major disruption to our industry. Marketers have had to adapt by auditing content and sadly, we’ve had to pivot our in-person events.
Jul 22
Joe and Robert discuss Content Marketing Institute’s breaking news that Content Marketing World is going virtual. There will be a lot of innovation in the virtual events space and a huge opportunity for a large tech brand to become the Netflix for business video content.
Jun 26
Joe and Robert continue the discussion on the acquisition movement. Is there more to come? They then talk about Microsoft laying off 50 journalists, opting to use “computer robots.”
Jun 12
PNR: This Old Marketing, Joe and Robert discuss how the current crisis provides powerful growth opportunities for brands.
May 29
This Old Marketing, Joe and Robert discuss how the media business killed itself.
May 18
PNR: This Old Marketing, Joe and Robert discuss why marketers need to aggressively invest in marketing now and not cut back.
Apr 20
