Four years ago, Content Marketing Institute started up the #CMWorld Twitter chat. We’ve talked about everything from SEO to productivity to social media and beyond. We couldn’t be happier with the results. Through the years, we have seen hundreds of participants spanning multiple disciplines. And every week, we see an average of 1,000 chat tweets an hour.
We recently celebrated our 200th chat. Rather than having cake and ice cream, we took a look back at our humble beginnings and then discussed what our community would like to see in the future. The following are highlights from the chat.
There are several reasons why you should participate in a Twitter chat. They provide an opportunity to network (with people you may have never of met), learn (new ideas and skills), and share (your expertise).
A3 Participating in #cmworld has been like going back to school for an advanced degree in #contentmarketing.
— Bill Skowronski (@BillSkowronski) August 29, 2017
A3 I’ve always been so appreciative of this chat for introducing me to people and broadening my community of peers. #cmworld
— Martin Lieberman (@martinlieberman) August 29, 2017
A3: #CMWorld chats have helped me further distinguish Content & Nontent. I have an evolving understanding of “adding value.” HT @AJHuisman
— Shelly Lucas (@pisarose) August 29, 2017
A3: They’ve helped me connect with influencers in #contentmarketing and stay on top of the latest trends. Best hour ever!! #CMWorld
— Mary Becker (@marylizbecker) August 29, 2017
The time after a Twitter chat can be dizzying. Your head is spinning after reading great insights from fellow community members. But chats can be more than a time to learn. It can be a time to act. Take those tweets and transform them into actionable steps for your brand.
A6: There’s no doubt we’ve used marketing strategies picked up from #CMWorld chats for our clients AND internal marketing https://t.co/wqcSwrlVJU
— Site-Seeker, Inc. (@SiteSeekerInc) August 29, 2017
A6: I was able to write my first blog post for my company and really took away a lot of tools for slowing down with content #CMWorld
— Alex Crump (@alcrump12) August 29, 2017
A6 The amazing #CMWorld community inspired me to start a Twitter chat @quuu_co We now host a #Qchat every month https://t.co/hTMBmTFH06
— Lucia Fontaina (@luciafontaina) August 29, 2017
A6: When starting @BrandExtract‘s podcast, the #CMWorld chat with @jayacunzo was LIFECHANGING!! So many golden nuggets of advice! pic.twitter.com/5wM8GRlvjd
— Mary Becker (@marylizbecker) August 29, 2017
What are some of your favorite Twitter chats? Let us know in the comments below.
Want to meet like-minded marketers? Connect with our #CMWorld chat community by following our Twitter list. Looking to start your own Twitter chat? Check out these tips and tricks from CMI Senior Marketing Director Cathy McPhillips.