Celebrating 300 #CMWorld Twitter Chats

Content Marketing Institute history was made last month when we hit our 300th #CMWorld Twitter chat.

CMI Vice President of Marketing Cathy McPhillips started the chats as a way of introducing our community to conference speakers. That was July 2013. We’ve hosted one nearly every week since then.

The CMWorld community is filled with smart marketers who are generous with their knowledge and time. Because of them, we have been able to cover topics ranging from content creation to social media to career development. We wanted to commemorate this milestone with a look at our content journey – where we started and what’s to come.

Turn up the music, grab a drink, and put on your dancing shoes. Let’s party.

All celebrations need cake and a few gifts. CMI General Manager Stephanie Stahl made sure I was on a sugar high for the hour. I made sure we had presents to give out.

Happy 300th #CMWorld Twitter chat, friends!

Thank you @EditorStahl for making today a little sweeter. 🧁 I wish I could share with all of you because they’re delicious. 😋 pic.twitter.com/3Fb01jXzO5

— Monina Wagner 🍂 (@MoninaW) October 22, 2019

Content marketing has evolved since our first Twitter chat. What are the biggest changes you have seen since then?

A1) The shift to quality-over-quantity. Back then, it was all about getting found on EVERY platform. The primary strategy was being seen on EVERYTHING to increase legitimacy, reputation, & authority.

Not anymore. Teams just don’t have the bandwidth to do that anymore. #CMWorld pic.twitter.com/voNbh8gF04

— Jason Schemmel – Speaker & Podcaster #GSDChat🎙️🤯 (@JasonSchemmel) October 22, 2019

The explosion of marketing software #CMWorld https://t.co/mUz80J0ety pic.twitter.com/1tmmZK4vB5

— Rich Schwerin (@Greencognito) October 22, 2019

A1: The competition. There are a lot of people doing this! #CMWorld

— Mike Lewis (@MaverickAdverts) October 22, 2019

You’re given five minutes back in your workday that you want to use productively. What do you do with those 300 seconds that will make an immediate impact to your business or marketing efforts?

Open the balcony and breathe in the fresh air in front and feel warmed up by the work on fire behind me🙈 Then turn around and outperform 😁 #CMWorld

— Maria Sereda (@Maria_discovery) October 22, 2019

A4:

I get in touch with people I’ve wanted to collaborate with on some content.

Collaborative content is so powerful, we look to do it as often as possible. If there’s a window to spend extra time making some potentially game-changing connections, I’ll take that!#CMWorld

— James Tennant (@JamesConverge) October 22, 2019

A4 I might be a bit contrarian here but take that 5 minutes to be still, be quiet, and be alone with my thoughts. I know there is so much pressure to squeeze in more tasks. But I feel like my calendar has enough on it. Self care FTW #CMWorld

— Gene Petrov – LDRBRND (@LDRBRND) October 22, 2019

Your manager comes over to your desk and offers $300 for you to put toward a marketing event, technology, or continuing education. Where do you think you’d use those funds today?

A5: I would use it for multiple things! I would put some toward a certification course, some toward a marketing conference/panel, and some toward coffee… @Starbucks is across the street from the office, so it makes it difficult to not swing in before work ☕️ #CMWorld

— Cheyenne Knight (@everydaychey) October 22, 2019

A5: #CMWorld

I’d use that money towards continuing education for our team. When you’re a small business, investing time and money into education seems low-priority, but we know how big of an impact it can have! Always give your team the resources it needs to succeed. pic.twitter.com/dxyyDG5x3q

— Click Control Marketing (@ClkContrl) October 22, 2019

I’d put it towards doing a professional photo or video shoot for my agency so we can up our visual storytelling.

— Andrew Clark (@StartToday09) October 22, 2019

A5: Technology. I’m ready to go! #CMWorld #contentmarketing

— Carolyn Arnold Lumia (@carolynlumia) October 22, 2019

What do you envision for the future of content, and how do we use the next 300 chats to prepare?

A7: We need to continue to explore the vast potential of #visualcontent and how to harness the power of emerging media, like #VirtualReality and #AugmentedReality, to connect with our audiences in new, authentic ways. #CMWorld

— Amy Balliett (@AmyBalliett) October 22, 2019

A7: First of all, congrats on 300 chats. Second, I see the future of content getting more and more creative. We are already seeing TikTok taking over. We’ll have more and more tools and I think content will have to be more and more specific. #CMWorld

— USA Link System (@USALinkSystem) October 22, 2019

I love the focus on CX + content marketing. We usually associate content marketing with awareness, but CX is unexplored territory–at least it is where I work. So I’d love to learn more about that in future chats. #CMWorld #sorryImlatetothediscussion #congratson300chats

— Laura Hamlyn (@LauraHamlyn) October 22, 2019

A7. The future is in cross-channel and multimedia – I’d love to get past the seemingly never-ending “pivot to video.” It will also be interesting to see how voice search actually impacts the industry! #CMWorld

— MC Rodin (@mc_rodin) October 22, 2019

We may not always have goodies, but every Tuesday is a party at CMWorld. We hope you’ll join us on a future chat. And if you have a suggestion for our next 300 chats, leave us a comment below.

On the day we celebrated our 300th chat, we released our  2020 B2B content marketing research report. Every year, we conduct surveys that reveal insights about changing practices, challenges, and success factors. You can find our most recent reports on the CMI website.