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Chaos Creates a Rather Large Marketing Opportunity for Brands: #ThisOldMarketing Episode 237

In episode 237 of PNR: This Old Marketing, Joe and Robert discuss how the current crisis provides powerful growth opportunities for brands.

Recorded live May 28, 2020; Length: 1:06:12

Introduction

  • (03:24) As businesses reopen, are the guys ready to get out there?

Notable News

  • (09:00) Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today. (Source: The Wall Street Journal)

The Deep Dives

  • (20:10) Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner. (Source: Supercast)
  • (32:40) The White House is putting the smackdown on Twitter and social media regarding Twitter’s labeling of the President’s tweets, while Mark Zuckerberg keeps making the wrong decisions for Facebook. (Source: CBS News and Newsweek)

(Source: Newsweek)

The Show Sponsor

  • (44:43) Did you know CMI honors the Project, Agency, and Content Marketer of the Year at a special ceremony at Content Marketing World? They want to recognize your team’s work. Submit an entry for the Content Marketing Awards. There are only a few more days to enter.

Rants and Raves

  • (46:55) Joe’s Rave – Prof Prof G’s podcast with Sam Harris regarding the destruction of the advertising model
  • (50:14) Joe’s Rant – TV advertisers can’t keep an agreement. (Source: Digiday)
  • (53:18) A Quibi update from Robert – Some major advertisers have asked to revise deal terms with the platform. (Source: The Wall Street Journal)
  • (55:29) Robert’s Commentary – As part of a Google initiative, McClatchy has launched another news site. (Source: MediaPost)
  • (00:00) Robert’s Rave – A Santa Barbara roofing company is giving local residents weather forecasts.

Until the next episode, be safe and healthy, PNR friends.

If you’re not already, subscribe to PNR: This Old Marketing at Apple Podcasts, Google PodcastsStitcheriHeartRadioSpotify, or wherever you listen to your favorite podcasts.

Subscribe to Joe Pulizzi’s Random Newsletter at JoePulizzi.com. His new book, Corona Marketing, is now available.

Subscribe to Robert Rose’s newsletter at The Content Advisory.


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