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Chaos Creates a Rather Large Marketing Opportunity for Brands: #ThisOldMarketing Episode 237
In episode 237 of PNR: This Old Marketing, Joe and Robert discuss how the current crisis provides powerful growth opportunities for brands.
Recorded live May 28, 2020; Length: 1:06:12
(03:24) As businesses reopen, are the guys ready to get out there?
(09:00) Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today. (Source: The Wall Street Journal)
The Deep Dives
(20:10) Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner. (Source: Supercast)
(32:40) The White House is putting the smackdown on Twitter and social media regarding Twitter’s labeling of the President’s tweets, while Mark Zuckerberg keeps making the wrong decisions for Facebook. (Source: CBS News and Newsweek)
The Show Sponsor
(44:43) Did you know CMI honors the Project, Agency, and Content Marketer of the Year at a special ceremony at Content Marketing World? They want to recognize your team’s work. Submit an entry for the Content Marketing Awards. There are only a few more days to enter.
Rants and Raves
(46:55) Joe’s Rave – Prof Prof G’s podcast with Sam Harris regarding the destruction of the advertising model
(50:14) Joe’s Rant – TV advertisers can’t keep an agreement. (Source: Digiday)
(53:18) A Quibi update from Robert – Some major advertisers have asked to revise deal terms with the platform. (Source: The Wall Street Journal)