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Michele Linn is the co-founder and head of strategy at Mantis Research, a consultancy focused on helping marketers publish and amplify original research. Before starting Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's strategic editorial direction, co-developed its annual research studies, and wrote hundreds of articles. She is regularly cited at a content marketing influencer and was named one of Folio's Top Women in Media (Corporate Visionary).