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Wayne works with marketing organizations to understand business needs and translate those to strategic marketing automation initiatives using Eloqua. He collaborates with marketing and business stakeholders to design and manage strategic and tactical KPIs. He provides consultation on brand industry trends, and the audience members based on strategic data analysis. He builds, employs, and maintains personas to drive personalization and optimize campaign performance. Wayne translates business goals into marketing automation deliverables (campaign structures, email units, etc.).