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Getting to know a #CMWorld 2017 attendee: Jenny Heap

Want to learn the ABCs of how nutrition and content marketing work together? You should meet Jenny Heap.

Jenny is a registered dietitian nutritionist and has worked in nutrition communications for many years. She currently works at the Almond Board of California (ABC) and regularly speaks at events for nutrition professionals while fostering relationships with working dietitians and health/nutrition influencers across the country.

Read on to learn more about Jenny:

What is your main reason for attending, and how many years will this make for you?

I manage our global health/nutrition communications program, which includes providing global content that can be regionalized for use in our PR and marketing programs around the world. Increasing our content offerings is one thing our communications department is focusing on at the moment, so we’ve opted to attend Content Marketing World for inspiration. This is year 2 for me.

How has your career path led you to content marketing?

I’m a registered dietitian nutritionist (RDN) and have worked in nutrition communications for most of my career. With the explosion of social media and the acceleration of information sharing, providing frequent content that is not only relevant, but meets audience needs has become a top priority.

If you had the opportunity for a do-over, what career would you be in today?

Flower farming…providing more tangible content 🙂

What is your biggest content marketing challenge?

1) Pushing content rather than running to keep up with content needs

2) Ensuring that our content answers relevant audience questions or otherwise meets real audience needs (to avoid self-serving content)

If you could meet one person at CMWorld 2017, who would it be?

Ann Handley…because she manages to follow the same rules in her speaking that she follows in her writing! So impressive…I heard her speak at CMW last year and am just finishing her book, Everybody Writes. Highly recommend it!

Thanks for sharing your story with us, Jenny. It’s great how you are able to connect two of your passions – nutrition and communication – in your work everyday. And we love that you’re on a mission to answer relevant audience questions with your content. We’re sure you’ll continue to have great success. See you soon!

Meet Jenny and 4,000 other marketers at Content Marketing World 2017, happening September 5-8 in Cleveland. If you haven’t registered, there’s still time! And, as an added bonus, Code BLOG100 saves $100 off main event and all-access pricing, so register today and we’ll see you in September!