We’ve rocked and rolled into a great week – and we’re shifting into higher gear today. In pole position this morning are keynotes from Joe Pulizzi, Mark Harrison and Andrew Davis. Bonin Bough and Hasan Minhaj round out the day after a full track of high-octane breakout sessions.
But before yesterday’s lineup drifts into our rearview mirrors, let’s swap stats and stories.
Which sessions made it into your winners’ circle? How many tweetable moments did you capture? Tweet your favorite speakers, insights, and quips from yesterday and today (and make sure to use #CMWorld).
Now, let’s look at some of the highlights and quotable moments from Wednesday’s #CMWorld sessions:
“There’s been a decline of trust and truth on the internet. Content marketing is more a responsibility today than just a function.” #CMWorld @Robert_Rose
— Rohit Agarwal (@jumbld) September 14, 2022
You want your buyer to recognize themselves in your content – you want to create an “It’s me” moment – @annhandley #cmworld
— Michelle Garrett | Speaking at #CMWorld (@PRisUs) September 14, 2022
Marketers have turned “story” into a buzzword. That’s like chefs turning “food” into a buzzword. @jayacunzo #CMWorld
— Carmen Hill (@carmenhill) September 14, 2022
1.) find the right partners
2.) build a collaborative process
3.) treat content like a living product, not a static endpoint
4.) start with one experience and expand to new use cases
LOVE these tips from the @Kimpton content session at #CMWorld!
— Karen Hopper (@nochillfilter) September 14, 2022
“To be ready for an opt-in world, you need serialized content people will want to subscribe to—instead of spamming them.” — @4markb #engagementmarketing #CMworld
— Erika Heald | Content Marketing Consultant (@SFerika) September 14, 2022
What and Why content isn’t for your your target. It’s for the people who influence your target—and it’s effective. @jeffrey_coyle #cmworld
— Amy Laskin (@amylsays) September 14, 2022
“Content by itself doesn’t mean much—it only means something if it’s part of something.” @PamDidner #CMworld
— Alek Irvin (@AlekIrvin) September 14, 2022
“You don’t have to react to every opportunity. Use your priority list as guardrails against shiny object syndrome.” @Katie_Tweedy_ @Coll_Measures @CrowdContent #CMWorld
— Danielle Bullen Love (@daniellewriter) September 14, 2022
The content experience is the customer experience. #AgileMarketing gives clients and prospects room to breathe in a pool of crowded messaging.
.@Jgrozalsky #experience #content #customerexperience #agile #cmworld
— Mariah Obiedzinski (@MariahWrites) September 14, 2022
If you can’t explain it in 2 sentences, don’t use it! @content_fairy on not over-complicating your data analysis. “Simplify for clarity. Put your data in drag – make it pretty! Remember you’re speaking to humans. Increase your pointsize!” #cmworld pic.twitter.com/TxPdIGGiVn
— Nancy Harhut (@nharhut) September 14, 2022
“We don’t really have a choice. AI is going to continue to advance. Rather than fearing it, how can we embrace it and apply it to what we do? ~ @paulroetzer #CMWorld
— Cathy McPhillips (@cmcphillips) September 14, 2022
„We don’t care what people internally want.
We only care about what helps our audience.”
Great keynote by @amandatodo 👏#CMWorld pic.twitter.com/zTZLKQzTaf
— Igor Bielobradek (@igorbielo) September 14, 2022
“Don’t mistake activity for achievement.” @jbergmann who knows a lot about how to build and run high performing teams and media products. #CMWorld pic.twitter.com/QTmMx9P0bp
— Annemaria Nicholson at #CMWorld (@Annemaria_N) September 14, 2022