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Think of these sessions as the Strategy Center of Content Marketing World. Formerly the War Room, the Strategy Center is the place where the Rebel Alliance (I mean, your brand) can hear from content strategy experts and create a plan of action that the Imperial forces (I mean, your competitors) simply won’t have an answer for. Check it out:
Wouldn’t it be great to have a content calendar that would help you do things like develop a content planning process, create a content life-cycle management process, build a content distribution process, oh, and foster employee advocacy and support along the way? Deloitte actually created an app for that…in Poland. Come to this session to check it out and learn how to:
How to Document and Architect Your Content Strategy
To build a successful architecture around your content, you need to have a clear understanding of the difference between Information Architecture (IA) and Content Strategy (CS). This session takes a look at the relationship between the two and address some of the complexities involved in satisfying the requirements of this relationship. Specifically you’ll learn:
-Prioritize for your users
-Control the stories your content tells
Your great content is not a tasty snack, it’s a full-on feast – if you know how to COPE. From articles to videos to photo galleries, it’s easier than you think to increase the impact of your work via social media, email and syndication to a content-hungry world. Here’s what you’ll learn:
What You Are Doing Wrong with Digital Governance and How to Fix It
K. Scott Rosenberg and Lisa Welchman
If you think digital governance is a dry topic, you need to attend this session! Digital governance is the backbone that gives content professionals the support they need to drive their strategies through the business. Now, doesn’t that sound like something you have to see? Check this one out to learn:
Please consider joining one or more of these great sessions at Content Marketing World 2016 as the content strikes back! And if you haven’t registered yet, there’s still time. Use the code STRAT100 to save $100 today! And the first five people to comment on this post will win an autographed poster at #CMWorld 2016!