#CMWorld Conversion Track + Poster

Conversion

While this may sound like an effort by the Dark Side to take control of your mind, it’s really a select group of content marketing experts here to help you take control of the minds of others. Just kidding about that last part…mostly. They are conversion experts, and they are here to help you, but it’s more about helping you turn prospects into happy customers using the force of content marketing. Take a look:

That’s Irrational! Why Selling To The Logical Brain Won’t Get Results 
Tim Ash

Ever wonder what’s going on inside people’s heads? This is your chance to find out. Take a wild ride through the world of neuromarketing and discover what motivates people, why you actually have three brains, and which one is really in charge. Here you’ll learn:

• How to limit choice overload and focus people on the desired outcome
• How to maximize value by framing and bracketing
• Practical applications for your web pages and online offers

Tools and Technology for Building a Content Conversion Funnel 
Ian Cleary

Ever have a leader ask you about content marketing ROI. Yeah, we’ve all been there. In this session, you’ll hear about a variety of tips and tools you can use from the top of the funnel all the way through so you’ll be ready to answer that question. Come to this session to learn:

•     Tools you can implement that will make you a more efficient content marketer
•     A process you can follow to generate more sales from your content marketing efforts
•     A better understanding of content conversion funnels

The Most Effective Methods for Converting Readers to Subscribers to Customers
Brian Massey

Everyone talks about getting subscribers — except your boss. The boss wants customers. Come to this session to find out how, in a fast-moving and mobile-device-centered world, you can convert subscribers to customers. Your boss will smile. Here’s what you’ll learn:

• Designing “Content Landing Pages”
• Keeping offers in front of mobile visitors
• What to test first when you get back to the office

Radical Conversion Results Through Content Marketing 
Todd Wheatland and Lars Zander

Content conversion can be a fuzzy topic, unless you have a concrete example. In this session, you’ll hear from the CMO of a brand that’s transformed its marketing and sales approach through content. And they went further, by monetizing their own content and even providing content marketing strategy and execution services for their clients. Whoa. You’ll learn:

• Key lessons in integrating sales and marketing
• Toolkits for establishing and managing ROI tracking
• How to leverage agency partners for maximum impact

Please consider joining one or more of these great sessions at Content Marketing World 2016 as the content strikes back! And if you haven’t registered yet, there’s still time. Use the code CONVERSION100 to save $100 today! And the first five people to comment on this post will win an autographed poster at #CMWorld 2016!