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#CMWorld Intelligent Content Track + Poster


Intelligent Content

Don’t treat your content like a dirtball, Jedi. Come learn what it means to put some structure in place and make your content intelligent. These presenters are all real world experts in the intelligent content space. Let them help you get your content organized so you can use it more efficiently. Now, won’t you look smart? R2D2 would be proud. Take a look:

Intelligent Content 101: Getting Started
Mark Lewis

Moving from unstructured content to intelligent content takes a plan. By using a classic recipe exercise, this hands-on session will show you how to get there. You’ll learn:

  • How intelligent searches help both the reader AND the author find content
  • The difference between content and metadata and why metadata is so important
  • How intelligent content facilitates collaboration and automated publishing

Measuring the Effectiveness of Content 
Andrea Ames

Structured content is nice and certainly makes you more efficient, but how effective is your content? Does it achieve the goals you set for it? And, perhaps most importantly, if it doesn’t, do you know how to fix it? Here you’ll learn:

  •     A definition of “effectiveness” as it relates to content
  •     Several types of content measurement and how they relate to “effectiveness”
  •     How to determine what you should be measuring, starting with the end in mind

Create Once, Use It Often: How to Integrate Intelligent Content Thinking Into Everything You Do
Scott Abel

Now that you have structure and know which content is effective, you want to share it everywhere, right? This session will help you become a hyper-efficient publisher of personalized, dynamic, reusable content. And who doesn’t want to do that? You’ll learn:

  • Ways to engage your community into creating content for your brand
  • The community content value proposition from the viewpoint of both the community and the brand
  • How curated community content can make community members evangelize your brand

First Steps for Moving to Structured Content in Your Enterprise
Charles Cooper and Ann Rockley

Getting some structure around your content is truly step one in any intelligent content effort, especially in a larger enterprise where content is all over the place. And, while the term ‘structure’ may sound limiting, it can actually free you up to do what you do best. Here, you’ll learn:

  •     The benefits of structured content
  •     The underlying principles of designing effective structured content
  •     How best adopt structured content best practices in your organization

Please consider joining one or more of these great sessions at Content Marketing World 2016 as the content strikes back! And if you haven’t registered yet, there’s still time. Use the code INTEL100 to save $100 today! And the first five people to comment on this post will win an autographed poster at #CMWorld 2016!


The 2022 session lineup is now available!
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