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Don’t treat your content like a dirtball, Jedi. Come learn what it means to put some structure in place and make your content intelligent. These presenters are all real world experts in the intelligent content space. Let them help you get your content organized so you can use it more efficiently. Now, won’t you look smart? R2D2 would be proud. Take a look:
Intelligent Content 101: Getting Started
Moving from unstructured content to intelligent content takes a plan. By using a classic recipe exercise, this hands-on session will show you how to get there. You’ll learn:
Measuring the Effectiveness of Content
Structured content is nice and certainly makes you more efficient, but how effective is your content? Does it achieve the goals you set for it? And, perhaps most importantly, if it doesn’t, do you know how to fix it? Here you’ll learn:
Now that you have structure and know which content is effective, you want to share it everywhere, right? This session will help you become a hyper-efficient publisher of personalized, dynamic, reusable content. And who doesn’t want to do that? You’ll learn:
First Steps for Moving to Structured Content in Your Enterprise
Charles Cooper and Ann Rockley
Getting some structure around your content is truly step one in any intelligent content effort, especially in a larger enterprise where content is all over the place. And, while the term ‘structure’ may sound limiting, it can actually free you up to do what you do best. Here, you’ll learn:
Please consider joining one or more of these great sessions at Content Marketing World 2016 as the content strikes back! And if you haven’t registered yet, there’s still time. Use the code INTEL100 to save $100 today! And the first five people to comment on this post will win an autographed poster at #CMWorld 2016!