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There’s so much going on at every Content Marketing World event that it can be easy to lose sight of the biggest reason you came: to gather new ideas, valuable insights, and helpful techniques that can inform and improve your content marketing efforts throughout the year.
Considering the sheer volume of useful information (and the pages upon pages of notes) you are likely to come away with from your time in Cleveland, you might start to feel a bit overwhelmed when it’s time to shift back into work mode. On top of catching up on your regular responsibilities, you now have to find the time – and the mind space – to process everything you’ve learned and turn those big aha! moments into tangible action items.
But fear not. Here’s a framework you can follow to maximize the value of your CMWorld experience and continue to reap its benefits long after the show floor has closed.
Time frame: During your commute back home
After a week of non-stop activity, your brain might be tempted to switch off the minute you leave the convention center. But try to resist the urge to unplug right away. Instead, use the downtime during your flight to take care of a few “housekeeping” tasks:
Reviewing all these details while they are still fresh in your mind will help you better retain and apply the information later on. Bonus: With this prep step out of the way, you can relax, take your brain off the clock, and enjoy whatever time remains before you go back to work.
Time frame: (approximately 3-5 days, post event)
Done resting? Good, because next you’ll want to separate all those little nuggets of wisdom into relevant categories, based on how you’re most likely to use the information they contain.
Here’s one approach you can follow for divvying up your data points:
Once you’ve outlined and organized your insights, it will be easier to determine which ones you should follow through on immediately, which to keep on the back burner, and which simply fall too far outside your goals and priorities to consider.
(Time frame: Within the first few weeks post-event, when possible)
You probably sent a flurry of tweets, shared some snaps and selfies, streamed stories on Instagram, or posted other updates as conference events unfolded in real time. But once you return to the office, you may also want to share key details in more structured and impactful ways.
Here are a few ideas that can help others benefit from your experience and illustrate how your investment in Content Marketing World will pay off in terms of business value:
Hopefully, these suggestions will help make your post-show experience less stressful and more impactful; but we’d also love to hear your favorite tips for getting the most out of Content Marketing World. Tell us all about them in the comments below!
Ready to register? We’ve been waiting for you! Visit our website and use code CMWBLOG at checkout to save $100! See you soon!