Content Marketing World is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
In some ways, return on investment (ROI) is the marketing world’s equivalent to Return of the Jedi: it’s important, it’s somewhat misunderstood and, at one point or another, everybody has been talking about it. Attend these sessions to learn all about ROI – from proving that your content drives results and finding ways to be different to marrying creativity with data and supercharging your KPIs – and soon you’ll be a content ROI master. Here are the details:
People engage with 11.4 pieces of content before making a purchase. Of course, we know this is no coincidence: content drives business results. But how do you prove it? During this session, delivered by the CEO of NewsCred, you’ll learn how to keep your audience engaged with a content strategy that is uniquely differentiated from the rest and make content marketing the most valuable department in your organization. Sign me up! Here’s what you’ll learn:
Long-Form Content for the Win at REI
Ever hear people say you should zig while others zag? It means being different in order to stand out. While short and micro-format content have been a focus for many B2C brands due to the fight for attention and influence in leading social networks, outdoor retailer REI does something completely different (and it works). REI leverages long-form content to express their belief that a life outdoors is a life well lived. And, while we’re not sure if there will be sample running trails or fresh air available, you’ll want to join this session just in case. Of course, you’ll also learn:
Is it better to be creative or immerse yourself in the data? Actually, it’s best to do both. But how do you blend creative thinking and an intense data science capability across media to make your brand relevant and get the most out of your video marketing campaign? That’s easy, come to this session. EMC’s Marketing Science Lab consists of a team of data scientists working on a unified analytics platform – called a Business Data Lake – that enables the team to use predictive analytics to: a) segment and target marketing campaigns, b) datamine social media for marketing ROI, customer careabouts and sentiment, and c) visualize data for marketing decision support using both structured and unstructured data. Sound like fun? Actually, it is. Here’s what you’ll learn:
How, Now and Wow: The three pillars that can supercharge your content KPIs
Want to improve your SEO, earned media and social media? Come learn about three pillars used by Monster.com to do just that: How, Now and Wow. Using this strategy, they’ve been able to increase pageviews to content by more than 1 million, session duration by 31% and pages per session by 7%, while also helping to support earned media and boost social engagement. If any of that sounds good to you (or great to you), you need to come to this session. Here’s some of what you’ll get:
Please consider joining one or more of these great sessions at Content Marketing World 2016 as the content strikes back! And if you haven’t registered yet, there’s still time. Use the code ROI100 to save $100 today! And the first five people to comment on this post will win an autographed poster at #CMWorld 2016!