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#CMWorld Social Media Track + Poster


Social Media

The days of social media being simple are long gone, but you can still help your pod (brand) leverage it well. Join these social media experts from across the content galaxy and learn their secrets so you can avoid the fate of becoming just another media droid and earn the title of Social Media Master. Take a look:

Bringing Transparency to Life Through Storytelling: A Kellogg’s Case Study
Rick Wion

Set in the context of how food companies are using it, this session will show you how social media can be used to bring transparency to a complex situation…and we all have those. Here you’ll learn:

  • The value of transparency in storytelling
  • How to develop an always-on storytelling approach across communication, marketing and customer service
  • How to deliver authentic storytelling while avoiding “greenwashing”

How to Create and Manage an Influencer Marketing Program 
Bryan Kramer

Influencers aren’t those popular people at cocktail parties anymore (for those of you who remember the 1980s). They’re the people other people listen to online, and they can help you position your brand for success — if you can get their attention. Come to this session to learn:

  • How to find influencers and incentivize them
  • How to maintain an ongoing community
  • How to produce ongoing killer content together

How to Develop and Execute a Social Business Strategy
Travis Wright

Social Media is getting complicated. From social media marketing, social selling, content creation and curation, social amplification and social lead generation to social recruiting and social advertising —you need a social business strategy to keep it all straight. Fortunately, there’s this session. You’ll learn:

  • Strategies, tactics, and tools for Social Media Marketing
  • Learn how content creation and curation drives ROI
  • Social Selling: How content helps unlock the power of your sales team

The Laws of Creativity for Marketers: The Hidden Science of Creative Genius
Allen Gannett

Ever wonder why most marketing ideas fail? We’ve been told that creativity simply “strikes” — that there is no process, no science. Is it truly a lack of creativity or is something else going on?   Here, you’ll learn:

  • Why most creative ideas fail
  • The surprising principles our culture’s so-called geniuses have for consistent success
  • The steps to start putting them to work for your own brand

Please consider joining one or more of these great sessions at Content Marketing World 2016 as content strikes back! And if you haven’t registered yet, there’s still time. Use the code SOCIAL100 to save $100 today! And the first five people to comment on this post will win an autographed poster at #CMWorld 2016!