Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

#CMWorld – It’s time to start packing!

It’s almost packing time! Don’t wait until the last minute to pick up some key items that you might need to make your visit to Content Marketing World simply the best. Here’s our checklist, with some great contributions from our #CMWorld community on Twitter:


We are marketers after all, right? From staying abreast of what’s happening back at the office, to live tweeting sessions, to taking photos with friends old and new, our devices have become an extension of us, haven’t they? Also consider things such as a camera and external mic for your phone if you plan on getting photos for your blog, interviews for your podcast, or any other tools needed to collect content from the event.

  • Phone(s)
  • Laptop
  • iPad or Tablet
  • Camera
  • External mic
  • Power cords, chargers, international converters
  • Portable phone charger
  • Headphones


While you won’t hit all of the 225,000 square feet of the Huntington Convention Center of Cleveland, the event does include a bit of walking. You’ll also hit pockets of warm and pockets of cold, even though we do our best to regulate temperatures in all the rooms, so consider layering. And besides that, we could go through three seasons in early September in Cleveland, so a few options are always a good thing. We’re a business casual event, so be comfortable!

  • Comfortable shoes
  • Sweater or light jacket
  • Sunglasses (we have a few outdoor networking opportunities)
  • Anything orange!
  • Something summery for the House of Blues – it gets toasty in there with the dancing
  • Jeans, pants, a dress or skirt with pockets – for your business cards, drink tickets & such
  • Workout clothes – for you fit folks, we have a lot planned!


Fill your bag (and make sure your bag’s a comfy one you’re OK carrying around for a few days) with a little more than the electronics above. Consider adding in these few items below.

  • Notepad or notebook
  • Your favorite pen or pencil
  • Business cards
  • Books for speakers to sign (or purchase them at our on-site bookstore!)
  • Extra toiletries – band-aids, mints, deodorant, toothbrush/toothpaste
  • Reusable water bottle – we’ll have bubblers of water for you to refill
  • Chapstick – we are a chatty bunch, plus convention centers are notoriously dry
  • Vitamins and anything else needed daily – keep in your bag/backpack rather than your suitcase, that way if you forget in the morning, you don’t need to rush back to your hotel room
  • Breath mints
  • Umbrella (hopefully you won’t need it)
  • A plastic sleeve from your badge if you’d like – we’re not using them this year
  • A little cash for emergencies, and for the great charity events happening at CMWorld this year

We hope this helps as you’re pulling together everything for Content Marketing World 2018. Read the rest of the advice from our CMWorld community (Have I mentioned you people are the best??) What did we miss? Please leave a note in the comments so other attendees can benefit. See you soon! *

*What do you mean you’re still not registered!? Well, come right on over here and we can help. And, we’d like to help even more: when you get to checkout, enter code CMWBLOG and $100 will come off your total. See you soon!