Coming Up with Content Ideas: A #CMWorld Chat with Michelle Park Lazette

We can all agree – success in content marketing depends on creating lots of content. And that’s hard work, particularly when you need to have a steady stream of compelling topics. This can seem like an uphill battle when you are running out of ideas. It can not only be frustrating but a waste of precious time and resources. To ensure you are never without a great idea again, we chatted with Michelle Park Lazette, content marketer with the Cleveland Federal Reserve. Park Lazette shared her tips for finding content ideas on a recent #CMWorld Twitter chat. We’ve pulled together a summary of the chat here. And don’t forget to check out our Storify recap for more insights.

Ideas are all around us

Sometimes we need to find them, but the ideas are there.

A3a: Study industry reports. Read data & ask, what’s different? Cover events. Immerse audience in a client’s journey. #cmworld

— MichelleParkLazette (@mp_lazette) July 25, 2017

A3: Don’t be like batman. Good ideas come from everywhere so Talk to your employees and your customers to refresh thinking. #cmworld pic.twitter.com/Oge1eKomZo

— Jeff Reno(e) 🎙 (@Renoe) July 25, 2017

A3 Fresh ideas are available through the daily news and trending topics where you can add your perspective. Also try Google alerts. #CMWorld

— Jim Katzaman (@JKatzaman) July 25, 2017

A3: I take a break and go to the art gallery or read a book this allows me to return with a fresh start /outlook on things #cmworld https://t.co/QJKieyytf3

— Josephine Borrillo (@70mq) July 25, 2017

Choose wisely

Now that you know ideas are out there, you must organize them then select the top contenders.

A4. Whiteboard and sticky notes! Best tools for a content brainstorm 😄 #CMWorld

— Traackr (@traackr) July 25, 2017

A4 I recently discovered @airtable and I love it. Has so many uses, great for recording and developing ideas. #CMWorld

— Amy Murnan (@amymurnan) July 25, 2017

A4 I too use Evernote, both for logging content that I may use later and also for capturing my own innovate (IMHO) thoughts. #cmworld

— Tod Cordill (@todcordill) July 25, 2017

A5 Prioritize the ideas that most closely matches your content voice for your program #cmworld

— Scott Lum (@ScottLum) July 25, 2017

A5 I tend to prioritize the ones that either super-excite me or where I can immediately see multiple content avenues. #cmworld

— Ben H. Rome (@bhrome) July 25, 2017

A5: Check your ideas against Google+Quora. Content that reflects what your audience is typing ensures you get found and give value #cmworld pic.twitter.com/AuoPlqqDpe

— Beth Farris (@bethbabble) July 25, 2017

What’s your tip for coming up great content ideas? Let us know in the comments below. Michelle Park Lazette will share practical ways to dig up fresh, differentiated ideas during her session at Content Marketing World. Register now with code SM100 to save $100 at checkout.