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Common Link Building Mistakes: A #CMWorld Twitter Chat with Jessica Thiefels

There are many benefits to link building. It can help content get ranked. It also fosters thought leadership and increases brand authority. But if done the wrong way, it can spell trouble for marketers. To do link building right takes time, patience, and a good arsenal of tips and tools.

Not wanting to make any mistakes, we turned to content marketing pro Jessica Thiefels. We wanted to better understand her process for building links for clients. On a recent #CMWorld Twitter chat, Jessica explained if you want to generate links, you have to put in the work to earn them.

What follows is a brief look at our discussion. Jessica shared great advice the entire hour. If you’d like to see a complete list of her responses, check out our Twitter Moment.

To start the chat, we asked Jessica how search engine algorithms determine which links are legitimate.

What content types/formats have the best potential to generate the most links?

How can you minimize or avoid having your content penalized for spammy backlinks?

Many of you have told us you want to guest blog more in 2020. How can guest blogging be used for link building?

Let’s talk internal links. Does a link’s position on a page (i.e. embedded in content, in the footer) affect rankings?

Are you working on link building in 2020? What are you doing to ensure your strategy is effective? Tell us about it in the comments.

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