Content Activation and the On-Demand Economy: A #CMWorld Twitter Chat with Elle Woulfe

It’s no secret emerging technologies are impacting our content in many ways. But are marketers giving audiences what they want, when they want it? More and more consumers recognize their needs can be met with instant action. They have come to expect an on-demand experience. And now, brands are being forced to address this rising sense of urgency.

This kind of immediate response is why brands like Netflix are winning, says PathFactory’s Elle Woulfe. Is there an on-demand equation content marketers should follow? How can we personalize our content so we reach audiences in real time? What is the best way to create better customer experiences? We went to Elle looking for answers.

What follows is a brief look at our recent #CMWorld Twitter chat with Elle. More tweets can be found in our Twitter Moment.

Consumers have come to expect the conveniences of an on-demand economy in their day-to-day lives. What’s fueling it?

A2 -1: It’s an evolution fueled by a desire for speed and convenience. Business consumers have the same expectations for speed, convenience & relevance when they’re researching a purchase or trying to learn something new. #CMWorld

— Elle Woulfe (@ellehwoulfe) September 18, 2018

A2: Technology has sped up our lives so much so that we expect everything to be instantaneous.#CMWorld

— Wayne Hendry (@ideakid88) September 18, 2018

A2: What’s fueling the on-demand economy?

⑴ #Millennials
⑵ #Technology
⑶ #Media
⑷ #Experiences
⑸ #FOMO#CMWorld

— Nimble CRM (@Nimble) September 18, 2018

What adjustments can be made to our content marketing strategy to achieve an always-on approach?

A4-1. Again – it starts with collecting the right data so you can power the type of relevant experience your buyer needs. Most marketers are limited to clicks & form fills which makes it impossible to understand the quality of the engagements w/ your content. #CMWorld

— Elle Woulfe (@ellehwoulfe) September 18, 2018

A4: Greater content personalization so people can find what, they want when they want it. Need to create the right content and get it in front of customers at the right time, in the way they expect it. AI will play a big part in future. #cmworld

— Scott Lum (@ScottLum) September 18, 2018

A4: ‘On-demand’ is a great filter with which you can review your strategy. You probably have the same goals, but are you trying to achieve them in the best way? Are you doing all you can to make it effortless for your audience? #CMWorld

— Mike Myers 🤠 (@mikemyers614) September 18, 2018

Are you looking to leverage technology for your on-demand strategy? Our event, #ContentTECH Summit, will help you with the new and innovative processes that are changing the content marketing landscape. Registration opens soon!